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Business, Industry & Company Analysis
1Business Fundamentals and Models
The Business EcosystemThe Business ModelStakeholdersThe Business Life CyclePlatform BusinessesHow to Build a…The Value NetworkMonetisationUnit EconomicsThe Profit PoolTake RateB2B vs B2C
2Revenue and Pricing
The Revenue ModelRevenue Growth vs Monetisation…Pricing PowerRecurring RevenueAverage Revenue Per UserARPU vs Average Order ValuePrice DiscriminationGross Margin vs Contribution MarginFixed Costs vs Variable Costs
3Operating Model and Supply Chain
The Operating ModelThe Value ChainThroughputThe Supply ChainVertical IntegrationVertical vs Horizontal IntegrationProcurementCapacity UtilisationJust-in-Time vs Just-in-Case InventoryMake vs Buy
4Customers and Brands
Brand EquityCustomer LoyaltyCustomer Segments and the JourneyCustomer EconomicsHow to Analyse Customer…Distribution ChannelsCustomer Acquisition Cost
5Competitive Advantage and Moats
The Sources of Competitive…Competitive RivalryEconomies of Scale and…Network EffectsSwitching CostsCost Leadership vs DifferentiationHow to Test Whether a Moat Is Eroding
6Industry Structure and Sector Behaviour
Industry TypesConsolidation and FragmentationSubstitutesBuyer PowerSupplier PowerThe Industry Life CycleHerfindahl-Hirschman IndexSector vs IndustryCompany Analysis vs Industry AnalysisCyclical vs Defensive SectorHow to Apply Porter's…How to Analyse Competitive…
7Market Size and Addressable Market
Market SizeMarket Concentration vs Market ShareTop-Down vs Bottom-Up Market SizingDemand DriversThe Adoption CurveGrowth DriversMarket FragmentationMarket ShareHow to Interpret Market Share Changes
8Innovation and Technology Shift
InnovationResearch and DevelopmentTechnology Adoption and DiffusionThe Product Life CycleProduct Innovation vs Process InnovationDigital TransformationCannibalisationDisruptive InnovationThe Technology S-Curve
9Corporate and Business Strategy
Corporate and Business Strategy ComparedHow to Build Business…How Execution Risk Can…Organic and Inorganic Growth ComparedGrowth Investment vs Capital ReturnOrganisation Design and TransformationHorizontal vs Conglomerate DiversificationCentralised vs Decentralised OrganisationCompany Research vs Investment ResearchHow to Separate Facts,…
10Management and Governance Quality
Management QualityFounder-Led vs Professional ManagementThe PromoterThe BoardInstitutional OwnershipPromoter Ownership vs Institutional…The Agency ProblemIndependent DirectorsInsider OwnershipHow to Analyse Ownership…How Capital Allocation Shapes…
11Strategic and Business Risk
Business RiskPlatform vs Pipeline BusinessAsset-Light vs Asset-Heavy vs…Commodity vs Branded BusinessHow to Write a…The Business Risk RegisterStrategy in PracticeStrategic Risk vs Financial RiskHow to Evaluate a…How to Build a…
12Business Research Method
Business AnalysisCompany Filings as a Research SourceCompetitor MappingThe Variant ViewPrimary ResearchPrimary vs Secondary Research

The Business Risk Register: Recording What Could Go Wrong

A risk register is an ordering decision before it is a list. Six counterparties, sorted by what each takes of outside payments and again by how many weeks a replacement needs, change places in five of six positions, and the smallest payee at 4.0 per cent carries the longest stoppage at 26 weeks. Nothing in that reading required an estimate of how likely anything was.

Six parties are paid, and the smallest bill could stop the works. How does a list find that?

The definition is the part a reader would have guessed, and the record is not. So the record comes first. Anjani Stationers Private Limited is an invented business that turns paper into school registers. To do that it pays six outside parties, and what each of those six takes of everything the business pays out has been published already.

Here it is. Each counterpartyAny outside party a business pays, or is paid by, under an arrangement it chose to enter. is named by the work it does. Nothing further about any of them exists to name.

Outside partyShare of what the business pays outside
Paper mill46.0 per cent
Ink and coating supplier17.0 per cent
Transport contractor14.0 per cent
Board and packaging supplier12.0 per cent
Binding workshop7.0 per cent
Machine servicing contractor4.0 per cent
All six added100.0 per cent

Do the addition rather than trusting the last row: 46.0 and 17.0 and 14.0 and 12.0 and 7.0 and 4.0 come to 100.0. The closing total matters more than it looks. A column of shares that closes on its own published total is a measurement of something whole, and a column that does not close is a selection somebody made from a longer list without saying so.

Now read the table the way almost everybody reads it, and notice yourself doing it. The paper mill is the headline. The mill takes 46.0 per cent of everything paid outside. Adding 17.0 and 14.0 gives 31.0, so the mill takes more than the next two put together. The mill is the largest relationship the business has and there is nothing wrong with saying so. Stopping there is what goes wrong. A second column was published on the same table.

The second column is replacement timeHow long it would take to get the same thing from somebody else, counted from the day the current arrangement ends to the day supply is running normally again., and it was not pulled out of any payment record. Nobody keeps a report of a stoppage that has not happened, so somebody had to go out and ask, party by party.

Outside partyShare of outside paymentsWeeks to replaceOther parties known to do the job
Paper mill46.0 per cent29
Ink and coating supplier17.0 per cent46
Transport contractor14.0 per cent112
Board and packaging supplier12.0 per cent35
Binding workshop7.0 per cent63
Machine servicing contractor4.0 per cent261
All six added100.0 per cent

Read the bottom row across. The smallest number in the payments column sits on the same line as the largest number in the weeks column, and beside a count of one. Work the two ratios in the open. Divide 46.0 by 4.0 and the mill takes eleven and a half times what the servicing contractor takes. Divide 26 by 2 and the servicing contractor would hold the works still thirteen times as long. The smallest number in the table is the largest dependency, and nobody estimated anything to find that out.

The same shape is familiar from a kitchen table. A household writes down its monthly outgoings in order of size: rent at the top, then the school fee, then the electricity, and somewhere near the bottom the bus fare to work. The question is which line, if it stopped being available tomorrow, stops the household earning at all. The answer is the bus fare. There is no other way to get to work, and the rent has never once prevented anybody going. The list was ordered correctly and it was ordered by the wrong thing.

Six outside parties, three published columns, nothing added OUTSIDE PARTY SHARE OF OUTSIDE PAYMENTS WEEKS TO REPLACE OTHERS own scale, 50 per cent is 150 px own separate scale, 26 weeks is 180 px no bar Paper mill 46.0 pc 2 wks 9 Ink and coating supplier 17.0 pc 4 wks 6 Transport contractor 14.0 pc 1 wk 12 Board and packaging supplier 12.0 pc 3 wks 5 Binding workshop 7.0 pc 6 wks 3 Machine servicing contractor 4.0 pc 26 wks 1 All six added 100.0 pc weeks do not add to anything and are not totalled READ THE SHADED ROW ACROSS The shortest bar on the left sits on the same line as the longest bar on the right, beside a count of one. 46.0 divided by 4.0 is 11.5 times the payments. 26 divided by 2 is 13 times the stoppage. Opposite directions.
The smallest share of outside payments sits on the same row as the longest replacement time, and nobody had to estimate anything to see it.
Try it out

1. The paper mill takes 46.0 per cent of what the business pays outside and can be replaced in 2 weeks from nine alternatives. The machine servicing contractor is at 4.0 per cent and would need 26 weeks to replace, with one alternative. Which row is the larger dependency?

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So what is a row actually made of?

Most people arrive here expecting a different shape entirely: a list of things that might happen, each with a word beside it saying how bad it would be. Fire. Key supplier lost. Customer walks. Rated high, medium, low. There is nothing foolish about expecting that shape. Almost every document of this kind looks exactly like it.

The trouble is that a line naming an exposure and carrying nothing else is a worry with a bullet in front of it. A worry cannot be sorted. There is no number to sort on. A worry cannot be checked. There is nothing to check it against. And a worry cannot be contradicted. The last of the three matters most: a document nothing can contradict has told its reader nothing it did not already believe.

So here is the test, and it is one sentence. A row earns its place when it carries at least two measurements that are free to point in different directions. One measurement is a fact about size and can be sorted. Two measurements that can disagree are the only thing in a set of published figures that a reader could not have worked out alone.

Work it on the table above. The table carries three columns and not two, so ask what each column is actually for. The share of outside payments is exposure size, and it comes straight out of a payment record with no work at all. The weeks to replace is the length of a stoppage, and it had to be asked for. And the count of other parties known to do the job is neither: it is a count, and a count sorts nothing into an order anybody wants.

A column that sorts nothing is the first one dropped when a table is summarised, and on this table it is the column that separates the paper mill from the servicing contractor most sharply, at nine against one. Nine alternatives and one alternative is a ratio of nine, wider than the 11.5 on payments in the direction that matters and pointing the other way from it.

Then the distinction that keeps the whole record honest. Every party in that table is a relationship. Only some of them are dependencies. The difference is not size, not how long the arrangement has run, and not how well the last meeting went. The difference is what happens on the day that party stops.

One row taken apart: the machine servicing contractor Three cells, three different places the number came from SORTS A LIST INTO AN ORDER SOMEBODY WANTS SORTS NOTHING SHARE OF OUTSIDE PAYMENTS 4.0 pc WHERE IT COMES FROM A payment record already sitting in the system. Costs nothing to pull, so it gets pulled first. WEEKS TO REPLACE 26 wks WHERE IT COMES FROM A question gone out and asked, party by party. Nobody keeps a report of a stoppage that has not happened. OTHERS KNOWN TO DO THE JOB 1 WHERE IT COMES FROM A count of who else does it. Not a size, so no order falls out of it, so it goes when space runs out. THE COLUMN THAT SORTS NOTHING IS THE ONE THAT SEPARATES THESE SIX MOST SHARPLY Nine alternatives for the paper mill against one for the servicing contractor, and the two figures point opposite ways.
Two of the three columns sort a list into an order somebody wants and the third does not, which is why the third is the first one dropped when a table is summarised.
Try it out

2. A register row records one buyer at 30.00 per cent of the year's revenue. Nothing else is in the row. What has that row established?

Which order do the rows go in, and who chose it?

Here is the question nobody asks of a document made entirely of published figures. Every number in the table above existed before anybody sat down to write a register: the shares, the weeks, the counts, all of them measured and printed elsewhere. So what did the writing actually add?

The writing added the sequence. The sequence is the whole of it. The order is the only original content in a document made entirely of published figures. Being the only original content is exactly why the order is the one part nobody proofreads.

Both orders are printed rather than described. The movement only lands when both are visible at once. Sorted by share of outside payments the six run: paper mill, ink and coating supplier, transport contractor, board and packaging supplier, binding workshop, machine servicing contractor. Sorted by weeks to replace the same six run: machine servicing contractor, binding workshop, ink and coating supplier, board and packaging supplier, paper mill, transport contractor.

Now read the movement out loud. The party at the top of the first list falls to fifth on the second. The party at the bottom of the first rises to the top of the second. Five of the six positions change.

Showing nothing but disagreement would teach a rule that does not hold, so the caution arrives in the same breath rather than as a footnote. One party does not move at all. The board and packaging supplier sits fourth on both. The two orderings are not opposites and they were never required to differ. The two orderings are built from different information, so sometimes a party lands in the same place on both and sometimes it does not, and the one thing a reader cannot do is assume which.

One set of six parties, two published orderings SORTED BY SHARE OF OUTSIDE PAYMENTS SORTED BY WEEKS TO REPLACE 1 Paper mill, 46.0 pc 2 Ink and coating, 17.0 pc 3 Transport, 14.0 pc 4 Board and packaging, 12.0 pc 5 Binding workshop, 7.0 pc 6 Machine servicing, 4.0 pc 1 Machine servicing, 26 wks 2 Binding workshop, 6 wks 3 Ink and coating, 4 wks 4 Board and packaging, 3 wks 5 Paper mill, 2 wks 6 Transport, 1 wk The thick line running straight across is the board and packaging supplier, fourth on both orderings. Five lines cross. One runs straight. The two orderings are not opposites and were never required to differ.
Five of the six positions change between the two sorts and one party holds still, which is why the two orderings are not opposites and are not required to differ.

The order is not a presentation decision taken at the end. The order is the first judgement in the document, and it is made before a word is written. So the practical instruction is small and costs almost nothing: sort twice, print both orders, and let the reader see which rows moved.

Two people pack the same bag for the same trip. One packs by size, biggest at the bottom. The other packs by what gets needed first at the other end. Both bags contain identical things and both were packed sensibly, and when they are opened there is something completely different on top. Neither person made a mistake. The two packers answered different questions, and the top of the bag is the answer each of them will actually reach for.

Play with it

Move the sort. Watch the rows change places.

The six parties and their eighteen published numbers are held completely still. The one control below changes which published column the list is sorted by, and nothing else on the panel moves for any other reason. The panel computes nothing at all: it re-orders, and re-ordering is what it is for rather than a shortfall in it.

SIX PUBLISHED ROWS, RE-ORDERED AND NOT RECOMPUTED Sorted by share of outside payments, largest first OUTSIDE PARTY SHARE WEEKS OTHERS
share of outside paymentsweeks to replaceothers known to do the job

Positions changed: none yet, the list has not been moved

Held at every setting: all eighteen published numbers, the six parties, and the fact that nothing on this panel is computed or estimated.

Educational illustration. All eighteen numbers belong to an invented business and are published in these notes. The control changes the order of the rows and changes nothing else. Weeks to replace is how long a stoppage would last, not how likely a stoppage is, and no part of this panel says how likely anything is. The count of others known to do the job is not a size, and it still sorts the list. Two orderings disagreeing does not make either one wrong, and one party sitting in the same place on two orderings does not make it unimportant. Each of the three orderings answers a different question, and none is the right one on its own.

Try it out

3. Sorted by share of outside payments and then by weeks to replace, five of the six parties change position. What does the sixth one show?

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When does a large share become a dependence?

Move to a completely different kind of exposure now. What follows is visibly a rule about rows rather than a rule about suppliers. The same business also sells, and its customer book is published whole.

Anjani Stationers sells to 36 accounts, every one of them invoiced directly, for Rs 2,70,00,000/- in the published year. The Sunrise Public School group, a customer of eleven years, accounts for Rs 81,00,000/- of that. Divide, and the share is 30.00 per cent.

Say at once what that figure is and what it is not. The 30.00 per cent is a fact about size, it is correctly computed, and on its own it is a headline. The share is not yet a finding. Nothing in the row can disagree with it.

So lay a second measurement beside it. Of the money still owed at the year end, a gross bookEverything customers still owe at a date, added up before any allowance the business has already made for amounts it may never collect. of Rs 95,00,000/-, the Sunrise group accounts for Rs 38,00,000/-, or 40.00 per cent. Do the subtraction where the reader can watch: 40.00 against 30.00 is a gap of 10.00 points. The gap is the finding, and neither share on its own is.

One buyer, two measurements, one shared scale 560 pixels to 50 per cent, so both bars are read off the same ruler SHARE OF THE MONEY EARNED 30.00 pc Rs 81,00,000/- of Rs 2,70,00,000/- SHARE OF THE MONEY STILL OWED 40.00 pc Rs 38,00,000/- of Rs 95,00,000/- 10.00 POINTS 0 10 pc 20 pc 30 pc 40 pc 50 pc Two different totals underneath, so the lower bar is not a second opinion about the upper one. The distance is what is new.
A share of the money earned is a fact about size, and the same buyer taking a larger share of the money still owed is a fact about dependence, and the gap between the two is what carries it.

Then a third measurement. The third makes it unarguable. The stated termsThe payment period written into the arrangement itself, against which the days actually taken are read. This is what the two sides agreed rather than anything a rule requires. on this book run sixty to ninety days. The Sunrise group's collection daysHow long, on average, the money for a sale takes to arrive, counted from the invoice. come to 171.23, and the rest of the book comes to 110.08. Measure both against the ninety: the largest buyer is 81.23 days past it, and most of the rest of the book is 20.08 days past it. One measure is a headline, and two measures that disagree are a finding.

Both buyers pay past the stated terms, measured from the same ninety days STATED TERMS 60 to 90 days THE SUNRISE GROUP 81.23 DAYS PAST 171.23 THE OTHER 35 ACCOUNTS 20.08 DAYS PAST 110.08 0 50 60 90 100 150 200 Days from the invoice The band is drawn once and both distances are measured from its far edge, so the two red blocks are directly comparable.
Both buyers pay past the stated terms and the largest one pays four times further past them, measured against the same ninety days.

Now the refusal, and it belongs beside the figures rather than in a note at the end. The temptation arrives at exactly this point. Between them the other 35 accounts carry 70.00 per cent, being Rs 1,89,00,000/-, and spreading that across thirty five names gives Rs 5,40,000/- apiece, or 2.00 per cent each on average. Check that the book closes: Rs 81,00,000/- and Rs 1,89,00,000/- rebuild Rs 2,70,00,000/-, and 35 accounts at Rs 5,40,000/- rebuild Rs 1,89,00,000/-.

The word doing the work there is average, and it is used exactly. How those 35 accounts actually split between themselves is published nowhere. So this record carries no second largest account, no top five, no ranking of the book below the first row, and no measure computed across the 36 shares. Reading that average as though it were each account's individual share invents thirty five separate figures in one stroke, inside a table that ends up looking fuller than the one it replaced. How clustered an exposure is, and the measure that answers it, is covered separately under Concentration Risk: How Exposure Clusters and How It Is Measured.

A food stall outside one office building tells the same story in one sentence. Half its takings come from that building. Half is a fact about size and could equally mean a queue that never runs out. The second measurement settles it: the day the building closes for a festival, does the stall take anything at all? Size describes what has been happening. Only the second measure describes what happens on the day.

Try it out

4. Across the other 35 accounts sits Rs 1,89,00,000/-, an average of Rs 5,40,000/- to a name. Which of these can go into the register?

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Can two rows be the same finding written twice?

The rule sounds obvious the moment it is stated, and the situation is not obvious at all, so the situation comes first.

An analyst building a record on this business has two strong findings about how hard a movement in revenue would land on it. The first is the multiple of contributionRevenue less the costs that move up and down with volume, which is the amount left over to pay for everything that stands still. over operating profitWhat a business earned from trading in a period, before interest and before tax., standing at 2.78, up from 1.94 the year before. The second is that the business stands clear of its break-even revenueThe level of sales at which contribution exactly covers the costs that stand still, so the trading result for the period is nil. by 35.9 per cent, down from 51.7 per cent.

Both are published. Both are correctly computed. And they agree with each other: a rising multiple and a narrowing distance are the same story told twice over. So the analyst writes them in as two rows, near the top, with a sentence noting that the two corroborate each other.

The arithmetic that settles it runs to a single line. Written out exactly, the multiple is 2.78313 and the distance is 0.359307, and 2.78313 multiplied by 0.359307 is one. The year before behaves the same way, so nobody can read it as a coincidence of a single year: 1.93585 multiplied by 0.516569 is also one. Not approximately. Exactly, and it stays exactly one whichever pair of amounts gets fed into the two ratios.

One of them is the other written upside down, so the two agree because they cannot disagree. Contribution over operating profit and operating profit over contribution are the same pair of numbers taken in opposite orders, and no business anywhere could make them point different ways.

Two rows a reviewer reads first, and they multiply to one ROW ENTERED FIRST Multiple of contribution over operating profit 2.78313 multiplied together ROW ENTERED SECOND Distance between revenue achieved and break-even revenue 0.359307 GIVES EXACTLY 1 and the year before, 1.93585 times 0.516569, also gives exactly 1 THE QUALIFICATION THAT TRAVELS WITH BOTH FIGURES, INSIDE THE BOX AND NOT BENEATH IT Both rest on a split of the cost base into the part that moves with volume and the part that stands still. That split is an estimate rather than anything the accounts disclose. WHAT TO DO WITH THEM Print one of the two. Or print both and say in the same sentence that they are one thing. Never print both as two findings that corroborate each other, because their agreement was unavoidable.
The multiple and the distance to break-even agree because they cannot disagree, so a register carrying both as two rows carries one row twice.

So the instruction is short: print one, or print both and say in the same sentence that they are one thing. And the test that travels beyond this record entirely: before treating two agreeing rows as corroboration, ask whether they were free to disagree at all, and if they were not, delete one.

Two qualifications ride inside this block and neither may be demoted to a footnote. The first is the estimate. Both figures rest on splitting the cost base into the part that moves with volume and the part that stands still, and the source that publishes them calls that split an estimate rather than anything the accounts disclose. A register printing the multiple bare has quietly turned an estimate into a disclosure. The register commits the exact fault it was built to catch. Behind the two years sit the amounts, and they close in both directions: revenue at Rs 2,40,00,000/- and then Rs 2,70,00,000/-, contribution at Rs 1,02,60,000/- and then Rs 1,15,50,000/-, a standing baseThe part of a year's cost that stays where it is whatever the volume, so rent, salaries and insurance sit here. of Rs 49,60,000/- then Rs 74,00,000/-, and operating profit of Rs 53,00,000/- then Rs 41,50,000/-.

The second qualification is the name. The distance between revenue achieved and break-even revenue is usually called the margin of safety, and the same phrase belongs to a completely different idea in value investing, one associated with Benjamin Graham, where it means the distance between what somebody paid for a holding and their own estimate of what that holding is worth. The two share a phrase and nothing else. Benjamin Graham is named so that a reader who knows the phrase from there does not carry it across.

Picture a shopkeeper who writes the day's takings in a book, then writes the same takings again in a second book converted into number of customers at the day's average sale. At the end of the week both books agree beautifully. He takes that agreement as a check on his counting. The agreement is not a check on anything. The second book was made out of the first one and could never have said something different.

Try it out

5. A register carries the multiple at 2.78313 in one row and the distance to break-even at 0.359307 in another, noting that the two agree. Multiply them. What is the product, and what does it settle?

One exposure, two ways of measuring it. Which size is right?

Bring in a second business for this one block only. Setu Bazaar is an online marketplace, invented for these notes and labelled so, and it sits here purely because its published figures show the next defect more cleanly than anything in the stationery business does.

Setu Bazaar needs 62,500 buyers in a year before what it earns exactly covers what it spends, and it holds 50,000. The gap is 12,500 buyers. Now measure that one gap twice. Against the 62,500 it needs, 12,500 is 20.00 per cent. Against the 50,000 it holds, the same 12,500 is 25.00 per cent. Both divisions are correct and both describe the identical 12,500 buyers.

Do it again in money, so nobody can read it as an artefact of counting people. The level at which Setu Bazaar would exactly cover what it spends is Rs 25,00,00,000/- of revenue, and it took Rs 20,00,00,000/-. The gap is Rs 5,00,00,000/-, or 20.00 per cent of the Rs 25,00,00,000/- line and 25.00 per cent of the Rs 20,00,00,000/- actually taken. Same two answers, different unit, same single gap underneath.

One gap, drawn once, measured against two different figures BUYERS HELD, 50,000 THE GAP, 12,500 50,000 12,500 nought 50,000 held 62,500 needed MEASURED AGAINST THE 62,500 NEEDED 20.00 pc MEASURED AGAINST THE 50,000 HELD 25.00 pc THE SAME PAIR OF READINGS IN MONEY, ON THE SAME SINGLE GAP The gap is Rs 5,00,00,000/-. Against the Rs 25,00,00,000/- line, 20.00 per cent. Against the Rs 20,00,00,000/- taken, 25.00 per cent. Only the figure underneath the division moved.
One gap measured against two different figures produces two different and equally correct percentages, which is how a single exposure gets recorded twice at two sizes.

A risk recorded against two different figures underneath is recorded twice at two severities, and both entries are arithmetically correct. So the instruction here has a different shape from the instruction about duplicate rows: nothing is wrong, so nothing gets deleted. The figure underneath the division has to be stated in the same breath as the share, or only one of the two readings carried at all.

And this matters more inside a record than it does anywhere else, for a reason to do with how the object is read. A record is read down a column. A reader running an eye from a 20.00 per cent in one row to a 25.00 per cent in another is looking at two readings of one gap, and there is nothing in the column that would say so.

A street stall is short of its rent by an amount that sounds modest set against what the stallholder hoped to take this month and alarming set against what actually came in. Both sentences are true on the same day, about the same shortfall, and either one on its own would send somebody away with a firm and different impression.

Try it out

6. A gap of 12,500 buyers is recorded once as 20.00 per cent and once as 25.00 per cent. Which entry should the register carry?

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Why is there no column for how likely any of this is?

The column a reader arrives expecting has not appeared once. The question is worth asking out loud, and the answer is arithmetic rather than caution.

A computed severity is the product of two numbers: what it would cost if it happened, and how often it happens. The first is published for every row in this record. The second is published nowhere, for any row, in any form. So the second number would have to be supplied, and the only person available to supply it is the person writing the record, who already holds a view about which row matters most.

The supplied column would decide the order, the order is the document's only original content, and the document would then report its author's own view back to its author in the form of a table.

Close the two obvious escapes rather than leaving them standing. A rating of high, medium or low is the same quantity written in words, and it is barred for exactly the same reason: it decides the sort and nobody measured it. A colour is a computed severity wearing a different coat, and the coat is the problem. A colour cannot be checked, cannot be traced to a source and cannot be argued with. A reader who disagrees with an amber cell has nothing to disagree with.

So say plainly what a record without that column is for. The record re-orders a list of published measurements. The record names the places where two measurements disagree. And it gives whatever has not been established a line of its own, written as large as the lines that are filled in. The output is smaller than a reader may have wanted, and it is one somebody else can check.

What leaves this record, and what never enters it WHAT THIS RECORD PRODUCES A re-ordering of measurements that were published elsewhere first A named disagreement between two measurements in one row and a line for what is not established, written at the size of a filled one THE EDGE OF THIS RECORD OUTSIDE IT, EACH COVERED SEPARATELY A rated position Risk Assessment: From Identification to a Rated Position A grid with two measurements on two edges How to Build a Strategic Risk Matrix Without Inventing a Number Avoid, reduce, pass on or accept The Four Risk Treatments The person accountable for a named exposure The Risk Owner: The Named Person Accountable for a Risk The ceiling on what a business will carry Risk Appetite, Tolerance, Capacity and Limits Nothing crosses that edge here. Putting a chance on something, and weighing what it would cost against that chance, are each set out elsewhere as well. This record stops at the two arrows, and stopping there is what makes every line on it something a reader can check against a source.
What leaves this record is a changed sequence and a disagreement pointed at by name, and each further thing a register usually produces is covered separately.
Try it out

7. Why does this record carry no column for how likely each row is?

Why is a column of percentages the most dangerous shape a record can have?

A record of this kind is harder to write than it looks. A register sets percentages one under another. Percentages from completely different divisions look identical when they land on the same number, and a reader running an eye down a column reads two identical numbers as a connection between two rows.

Work the live instances rather than warning about it in the abstract, because the abstract version is easy to nod at and impossible to act on.

One 40.00 per cent has appeared already, as the Sunrise group's share of the money still owed, being Rs 38,00,000/- of Rs 95,00,000/-. Two other 40.00 per cents sit in these notes with nothing whatever to do with that one or with each other. One is what a ten per cent movement in revenue does to the marketplace's published result, being Rs 1,00,00,000/- of Rs 2,50,00,000/-. The other is the share of that marketplace's revenue carried by its heaviest 5,000 buyers, being Rs 8,00,00,000/- of Rs 20,00,00,000/-. Three pairs of numbers, three unrelated things being measured, one identical share to the second decimal.

The same collision happens one column over. A 4.0 per cent has appeared already as the machine servicing contractor's share of outside payments. A different 4.00 per cent is what that marketplace keeps of everything crossing it. Two shares that would sit inches apart in one document, and the digits are the only thing they have in common.

Three identical shares, three unrelated divisions Set out on the left as a register would set them, and on the right as they should be written WHAT A COLUMN SHOWS WHAT PRODUCED IT 40.00 pc Rs 38,00,000/- of Rs 95,00,000/- one buyer's share of the money still owed at the stationery business 40.00 pc Rs 1,00,00,000/- of Rs 2,50,00,000/- what a ten per cent revenue movement does to the marketplace's result 40.00 pc Rs 8,00,00,000/- of Rs 20,00,00,000/- the marketplace's heaviest 5,000 buyers' share of its revenue AND AGAIN, ONE COLUMN OVER 4.0 pc the machine servicing contractor's share of outside payments 4.00 pc what the marketplace keeps of everything crossing it Read the left column and the rows confirm each other. Read the right column and they stop having anything to do with each other. The fix costs one extra pair of numbers per row and works every time.
Two rows sharing a number stop looking related the moment each one carries the division that produced it, which is why a share is written as its own fraction rather than as a percentage alone.

Name what produced every share, never the figure alone, and check which division a number came out of rather than which number it is. The mechanical fix is one line long and it works every time: write each share as its own division, so 30.00 per cent appears as Rs 81,00,000/- of Rs 2,70,00,000/- and 40.00 per cent appears as Rs 38,00,000/- of Rs 95,00,000/-. Two rows sharing a number stop looking related the instant both fractions are visible.

And the same shape produces the opposite error, already committed above. Earlier, a 20.00 per cent and a 25.00 per cent were read off buyers and then read off money. Four printed numbers stand for two readings. The money version was the buyer version in a different unit. A register carrying all four would look like a document with four findings in it. Identical digits do not make two rows related, and different units do not make one row into two.

Try it out

8. A register prints 40.00 per cent in one row and 40.00 per cent in another. What should the writer check?

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What four questions travel with any row in any record?

Four things an outside reader asks of a document like this

One. What are the two measurements in this row, and are they free to disagree? If there is only one, the row is a headline. If there are two and their product is a constant, the row is one measurement written twice. A lender building a file on a borrower, an analyst working up a note, and somebody deciding whether to take a job at the place all ask this same question and get different amounts of use out of the answer.

Two. What was this share measured against, and would the same exposure measured against the other available figure come out a different size? If it would, the row has to say which, in the same breath as the share. The gap of 12,500 buyers is 20.00 per cent or 25.00 per cent depending on nothing but that.

Three. Which column in this table sorts nothing, and is it the column that separates the rows most sharply? On the published supply table it is exactly that, at nine alternatives against one, and it is also the column most likely to have been dropped before the table reached the reader.

Four. Who chose the order, and what would the top three rows be under the other sort? Nobody has to answer this in writing. Asking it silently, once, is enough to notice that the top of the document was decided by whichever column was easiest to pull.

A record that answers all four is still not a priority list, and that is deliberate rather than a gap in it. Question one on its own would have caught the whole of what goes wrong below.

Two questions, three outcomes, and only one of them is worth a row STEP ONE Does the row carry a second measurement? no yes STEP TWO Can the two point in different directions? no yes A HEADLINE One buyer at 30.00 per cent of revenue, and nothing else in the row. True, sortable, and impossible to contradict. ONE MEASUREMENT WRITTEN TWICE The multiple at 2.78313 and the distance at 0.359307. Their product is exactly 1, so neither of them could ever have moved on its own. Delete one of the two. A FINDING 4.0 per cent of outside payments against 26 weeks to replace. Two published columns free to disagree, and here they do.
A row with one measurement is a headline and a row whose two measurements multiply to a constant is one measurement written twice, so only a row free to disagree with itself says anything new.
Try it out

9. Six rows are sorted by size and a reader takes the top three. Which published row does that reader not see?

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So what does a tidy, correct, internally consistent record get wrong?

The record that was sorted by size, signed off, and carried its strongest finding twice

An analyst is building a record on an invented register maker for a file. Say the important thing first: every figure used is published and every calculation in it is correct. The tempting diagnosis is that somebody got a number wrong, and nobody did.

The supply exposures go in as six rows sorted by share of outside payments. The share of outside payments comes straight out of a payment record and needs no work at all, so it is the natural sort. So the paper mill is the opening row at 46.0 per cent and the machine servicing contractor is the sixth row at 4.0 per cent, at the foot of the table, below where a reader stops.

The customer exposure goes in as one row, the Sunrise group at 30.00 per cent of revenue. The collection days did not fit the layout, so they go into a note underneath rather than into a column of their own.

And two more rows go in near the top, the strongest looking evidence in the whole file: the multiple at 2.78, and the distance to break-even at 35.9 per cent, entered as two separate findings, with a sentence saying that the two corroborate each other.

The document is tidy, complete and internally consistent. Now read what it actually says. The top of it carries one measurement written twice, in the two rows a reviewer is most likely to read, and the two cannot disagree because their product is exactly one, so their agreement carries no information whatever and reads as confirmation. The foot of it carries the one party that would hold the works still for twenty six weeks, put there by a sort on a column that had nothing to do with stoppages. And the middle carries a 30.00 per cent share with the two measures that would have turned it from a headline into a dependence sitting beneath it in smaller type.

Nobody decided any of that. The sort order was chosen by which column was easiest to pull. The duplicate pair went in because both figures looked strong. The collection days were demoted by a layout decision. Three mechanical choices, not one of them argued, and between them they decided what the document says.

Then the cost, landed somewhere specific. The file is read by somebody who takes the top three rows. Everybody does that with a sorted list. Two of those three are the same finding. The reader leaves with a firm view about how hard a movement in revenue would land, a figure already published elsewhere, and no view at all about the single party whose stopping would hold the works still for half a year. The servicing contractor was also already published, two columns to the right, on the same table.

Every defect in that document sits in its order, and its order is the only part of it the analyst actually wrote. The fix is not a better template. Sort twice and print both orders, and before entering two rows that agree, multiply them and see whether the answer is one.

The finished document, and the same six rows sorted the other way THE RECORD AS IT WAS WRITTEN, SORTED BY SIZE Multiple of contribution over operating profit 2.78313 their product is exactly 1 Distance to break-even revenue 0.359307 entered as two findings that corroborate each other Sunrise group, 30.00 pc of revenue empty column note: collection days 171.23 and 110.08, against terms of 60 to 90 days SUPPLY EXPOSURES, SORTED BY SHARE OF OUTSIDE PAYMENTS 1 Paper mill 46.0 pc 2 Ink and coating supplier 17.0 pc 3 Transport contractor 14.0 pc 4 Board and packaging supplier 12.0 pc 5 Binding workshop 7.0 pc BELOW WHERE A READER STOPS 6 Machine servicing contractor 4.0 pc, 26 wks Every figure above is published. Every calculation is correct. THE SAME SIX, SORTED BY WEEKS TO REPLACE 1 Machine servicing 26 wks 2 Binding workshop 6 wks 3 Ink and coating 4 wks 4 Board and packaging 3 wks 5 Paper mill 2 wks 6 Transport contractor 1 wk WHAT WAS LAST IS NOW FIRST Not one number changed between the two panels. The eighteen published figures are identical in both, and only the sequence is different. The sequence was the only part the analyst wrote, and it is the only part that went wrong.
Every defect in that document sits in its order, and its order is the only part of it the analyst actually wrote.
Writing an Investment Thesis teaches you to state a view, name what would break it, and update when that evidence arrives.

Where does a record like this stop, and where does everything else live?

The subject. What goes into a written record of what could break a business, what makes a line in that record worth keeping, and what order the lines go in. A record built this way carries no likelihood, no score and no coloured cell. Nothing published outside it supplies those, and supplying them from inside would decide the order. Fifteen further questions a reader will reasonably arrive with are answered elsewhere, and the table says where.

What a reader may have come forWhere it is answered
What a business risk is, and how it differs from something the whole field meets at onceBusiness Risk: The Risks That Sit Inside the Operation
Putting two measurements on two edges at once, and reading position rather than orderHow to Build a Strategic Risk Matrix Without Inventing a Number
The route from where a business stands, through what it wants, to what it doesStrategy in Practice: From Position to Objective to Initiative
Testing a commitment nobody has made yet, before any money leaves the businessHow to Evaluate a Strategic Initiative Before It Is Taken
Setting down a business and the field it sells into as one piece of workHow to Write a Business and Industry Case Study
Separating a movement in what is owed from a movement in what the business itself isStrategic Risk vs Financial Risk: Where Each One Bites
How tightly an exposure bunches together, expressed as one figureConcentration Risk: How Exposure Clusters and How It Is Measured
Putting a chance on something honestly, when nobody has measured oneLikelihood: Estimating Probability Without False Precision
What an event would cost, set against how regularly such events arriveImpact and Likelihood: Sizing the Consequence and Estimating the Chance Without False Precision
Setting a written record and a plotted grid against each other as two objectsRisk Register vs Risk Matrix
Moving from an exposure written down to an exposure carrying a ratingRisk Assessment: From Identification to a Rated Position
Stepping away from something, cutting it down, handing it on, or carrying itThe Four Risk Treatments
The ceiling a business sets, and the level at which it says no furtherRisk Appetite, Tolerance, Capacity and Limits
Putting one person's name beside a line that has already been writtenThe Risk Owner: The Named Person Accountable for a Risk
The point at which a line has to go further up than the person holding itRisk Escalation: When a Risk Must Go Up

Which of these figures can be checked, and what were they built from?

A record of this kind turns on no rule, level, rate or date that any body publishes, so no authority stands behind the divisions above and naming one would be decoration. The two entries below are named for the existence of a thing rather than for a quantity. Every share, day count, week count and rupee amount above came out of a division performed in the open, on figures belonging to invented businesses.

What is namedSiteWhy it appears, and what it does not stand behind
Ministry of Corporate Affairsmca.gov.inIt appears once, and for one plain background fact only: a route exists in India by which companies lodge accounts somebody outside can afterwards read, which is what makes a record built from outside possible at all. No requirement, period, form or level drawn from that route is quoted, restated or summarised above, and not one figure in either table came off a lodged document.
The divisions worked abovefinmaverick.comBoth tables, both orderings, the two ratios, the three day counts and the two readings of one gap were built to reconcile against each other and were checked in both directions before being printed. None of them was measured, surveyed, or taken from any trading enterprise.

Anjani Stationers Private Limited, the Sunrise Public School group and Setu Bazaar are invented.
Educational material. Not advice on any investment, tax, budget or market position.

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