Business, Industry & Company Analysis
F1 Business Fundamentals and Models
The firm as an object. What it does, for whom, and how the money arrives.
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How to Build a Business Model Canvas, Block by Block
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F4 Customers and Brands
Who actually buys, what they cost to win, and what keeps them.
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How to Analyse Customer Concentration and Dependence
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F5 Competitive Advantage and Moats
Why a business earns more than its cost of capital, and whether that persists.
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How to Test Whether a Moat Is Eroding: Which Line to Read
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F6 Industry Structure and Sector Behaviour
The field. Five forces, concentration, and how a sector behaves through a cycle.
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How to Apply Porter's Five Forces to an Industry
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How to Analyse Competitive Forces in an Industry
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F7 Market Size and Addressable Market
How big the field is, what drives demand, and how a share of it moves.
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How to Interpret Market Share Changes: Reading a Ratio
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F9 Corporate and Business Strategy
What management chooses to do about all of it, and whether the choice is coherent.
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How to Build Business Scenarios for a Company
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How to Separate Facts, Inference and Scenarios in Company Research
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F10 Management and Governance Quality
Who is choosing, what constrains them, and whether their interests align with owners.
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How to Analyse Ownership and Governance Signals
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F11 Strategic and Business Risk
What could break the thesis, recorded rather than felt.
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How to Write a Business and Industry Case Study
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How to Evaluate a Strategic Initiative Before It Is Taken
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How to Build a Strategic Risk Matrix Without Inventing a Number
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