Equity Research puzzles, solved step by step
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032A company announces a 1-for-4 rights issue at Rs 80 a share when its shares trade at Rs 120. What is the theoretical ex-rights price?Indian brokerage researchSell-side equity research
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Pick the ex-rights price before you calculate.
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Rs 112. For every four shares worth Rs 120, a holder pays Rs 80 for one new share. The five shares then hold Rs 480 of old value plus Rs 80 of new cash, Rs 560 in all, so each is worth Rs 560 divided by 5, which is Rs 112. The right to buy one new share is worth Rs 112 minus Rs 80, or Rs 32.
Why does the share price fall when nobody has lost anything?
Picture four friends who each own a Rs 120 share in a shared tiffin business. A fifth friend joins by paying only Rs 80. The business is now worth Rs 560 and there are five equal owners, so each stake is worth Rs 112. After a rights issue the old and new shares are identical, so the price has to settle at the weighted average of the old value and the new cash per share. The fall from Rs 120 to Rs 112 is not a loss to existing holders, because they were offered the cheap share too.
The relationshipN_old, N_new old shares and new shares in the ratio, 4 and 1 P the price before the issue, Rs 120 S the subscription price, Rs 80 What it says in wordsThe theoretical ex-rights price is total value after the issue divided by total shares after the issue.Four old shares at Rs 120 and one new share bought at Rs 80 pool to Rs 560 across five shares, so each share is worth Rs 112 after the issue: a weighted average, not the old price. How do you prove an existing holder is no worse off?
Take a holder of four shares. If she subscribes, she had Rs 480 of shares and Rs 80 of cash; now she has five shares at Rs 112, still Rs 560. If she sells her right instead, she keeps four shares worth Rs 448 and receives about Rs 32 for the right, still Rs 480. Her wealth is unchanged either way; only a holder who ignores the right loses its value.
The analyst's follow-through: because the issue is priced below market, it carries a bonus element. Historical EPS is restated by dividing by the factor 120 over 112, or 1.0714, so per-share figures before and after the issue compare like with like.
Where candidates lose it
The fast wrong answer is Rs 100, halfway between Rs 120 and Rs 80. It treats the ratio as one for one. The weights are the share counts, four old to one new.
The second loss is calling the fall to Rs 112 a loss to shareholders. The interviewer wants to hear that the holder who takes up or sells the right is exactly where she started.
What the interviewer asks next
- What is the value of the right attached to each old share?
- How would you restate last year's EPS of Rs 12 for this issue?
- Why might a company price a rights issue far below the market price?
034A subscription app spends Rs 900 to acquire a user. Each user earns Rs 60 a month of contribution after direct costs, and 4% of users cancel every month. What are the lifetime value, the LTV to CAC ratio and the payback period?Sell-side equity researchBuy-side equity research
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What is the lifetime contribution of an average user?
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LTV is Rs 1,500, LTV to CAC is 1.67x, and payback is 15 months per retained user, about 22 months for the cohort. Lifetime value is Rs 60 divided by 4% churn. CAC over monthly contribution, Rs 900 over Rs 60, gives the usual 15 month payback. Counting users who leave along the way, the cohort's cumulative contribution only reaches Rs 900 after about 22.4 months.
Why does churn set the lifetime value?
Think of a leaking water tank. If 4% of the water drains out every hour, a litre poured in stays, on average, 25 hours. With a constant monthly churn rate, the average customer life is one divided by churn, so lifetime value is monthly contribution divided by churn. Rs 60 over 0.04 is Rs 1,500. Halve churn to 2% and LTV doubles to Rs 3,000; that is why subscription analysts watch churn more closely than price.
A user who never cancels repays the Rs 900 acquisition cost in 15 months, but with 4% monthly churn the cohort's contribution bends towards a Rs 1,500 ceiling and only crosses Rs 900 at about 22.4 months, so churn caps value and stretches payback. Which payback number do you give the interviewer?
Give both and say which is which. The common convention is CAC divided by monthly contribution, 15 months, which describes a user who stays. A cohort of acquired users earns less than that each month because some have left, so the money spent on the cohort comes back later, after about 22.4 months. By month 15 only 54% of the cohort is still paying.
Measure Working Result Average life 1 / 4% 25 months LTV Rs 60 / 4% Rs 1,500 LTV / CAC 1,500 / 900 1.67x Payback, retained user 900 / 60 15 months Payback, cohort 1,500 x (1 - 0.96^n) = 900 22.4 months Every figure uses contribution after direct costs and is undiscounted; discounting would lower LTV and stretch both paybacks. Then give a view. A ratio of 1.67x is thin: the business keeps Rs 600 per user over the user's life before any overhead, and a common rule of thumb looks for about three times. The two levers are churn and acquisition cost, and the numbers show churn is the stronger one.
Where candidates lose it
The common loss is multiplying Rs 60 by some chosen number of months instead of letting churn set the life. The second is quoting 15 months as if every acquired user repays it; with churn the cohort takes about half as long again.
Say that the figures are undiscounted and use contribution, not revenue. LTV built on revenue flatters the ratio because it ignores the cost of serving the user.
What the interviewer asks next
- If churn falls to 3%, what are LTV and LTV to CAC?
- How would a 1% monthly discount rate change the lifetime value?
- Why might churn be higher in the first three months than later, and what does that do to the formula?
035A product sells with a 40% gross margin. The company cuts its price by 10%. By how much must volume rise to keep gross profit the same?Sell-side equity researchIndian brokerage research
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Answer inside ten seconds.
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About 33%. Take a price of 100 and a cost of 60, so profit is 40 a unit. Cut the price by 10 and profit falls to 30 a unit, because the cost does not move. To keep gross profit the same you need 40 divided by 30 as many units, 1.33 times, so volume must rise by a third. The formula is cut divided by (margin minus cut).
Why is the volume needed so much bigger than the cut?
A tea stall sells a cup for Rs 10 that costs Rs 6 to make, keeping Rs 4. Knock Re 1 off the price and the stall keeps Rs 3, a quarter less on every cup. A price cut comes straight out of the margin, because costs do not fall with price, so the percentage fall in profit per unit is the cut divided by the margin. Here a 10% price cut removes a quarter of the 40% margin, and volume has to make up the whole quarter.
Before the cut, 100 units at Rs 40 of profit each make 4,000; after a 10% price cut each unit earns Rs 30, so the business needs 133.3 units, 33.3% more, to make the same 4,000. The relationshipc the price cut, as a share of the old price m the gross margin, as a share of the old price Delta V the rise in volume needed to hold gross profit What it says in wordsThe volume needed equals the cut divided by what is left of the margin after the cut.How does the answer change with the margin?
Gross margin Volume rise needed for a 10% price cut 20% 100% 30% 50% 40% 33% 60% 20% 80% 14% The thinner the margin, the more volume a price cut needs; at a 20% margin a 10% cut needs volume to double. This is why analysts treat price cuts in thin-margin businesses with suspicion. A retailer on a 20% gross margin that cuts prices 10% needs twice the volume just to stand still, while a software company on 80% needs only 14% more. Say the limitation too: the puzzle holds unit cost fixed. If volume brings purchasing discounts or spreads fixed factory costs, the bar is lower.
Where candidates lose it
The instinctive answer is 10% or 11%, which treats the cut as if it hit revenue and profit equally. It hits profit harder, because cost stays where it was.
Set the price at 100 out loud. It turns percentages into rupees, and the interviewer hears the margin fall from 40 to 30 before you give 33%.
What the interviewer asks next
- What volume rise is needed if the price is cut 20% instead?
- If volume rises 20% after the 10% cut, what happens to gross profit?
- Why might management still cut prices when the maths looks this unfavourable?
036One hundred equity funds launched ten years ago. Sixty survive today and have averaged 14% a year. The forty that closed averaged 3% a year before closing. What return did the average fund launched ten years ago earn?Long-only asset managementBuy-side equity research
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A database of today's funds shows a 14% average. What was the average across all 100 launched?
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About 9.6% a year, not 14%. The 14% average only covers funds that survived, and funds usually close because they did badly. Weight both groups by their count: 60 funds at 14% and 40 at 3% gives 0.6 x 14% plus 0.4 x 3%, or 9.6%. A database that drops closed funds overstates the average investor's experience by 4.4 points a year.
Why does the survivor average mislead?
Ask the toppers of a coaching class how hard the entrance exam was, and they will say it was manageable. The students who failed have gone home and nobody asked them. Survivorship bias is judging a group by the members still standing, when the ones that dropped out left because their results were poor. A fund database that lists only live funds is the coaching class that only asks its toppers.
The 60 surviving funds average 14% and the 40 closed funds average 3%, so the average across all 100 funds launched is 9.6%, and studying only survivors overstates the typical result by 4.4 points a year. How big is the gap once it compounds?
Over ten years, 14% a year turns Rs 100 into Rs 371, while 9.6% turns it into Rs 250. A gap of 4.4 points a year looks modest, but it is the difference between multiplying money 3.7 times and 2.5 times. That is why performance studies that ignore closed and merged funds tend to make active management look better than it was.
The relationship60, 40 the number of funds that survived and that closed 14%, 3% the average annual return of each group What it says in wordsThe true average weights each group by how many funds it holds, including the ones no longer listed.Say the limitation too. Averaging annual returns across funds of different lives is a simplification; a careful study would weight by assets and by years in existence. The direction of the bias does not change, though: leaving out the losers always flatters the average.
Where candidates lose it
The lazy answer is 14%, taking the database at face value. The second is 8.5%, averaging the two group averages without weighting them by the number of funds in each.
The interviewer wants to hear the name of the bias, the weighted number and one sentence on where it bites: fund league tables, backtests on today's index members, and studies of successful founders.
What the interviewer asks next
- Where does the same bias show up when you backtest a strategy on today's index constituents?
- If the 40 closed funds were merged into other funds rather than shut, does the bias still exist?
- How would you weight the average if the surviving funds were much larger than the closed ones?
040A stock rose from Rs 200 to Rs 450 over five years, while its EPS grew 10% a year from Rs 10. How much of the return came from earnings growth and how much from a change in the multiple? Ignore dividends.Sell-side equity researchBuy-side equity research
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What was the P/E at the end of the five years?
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EPS rose to Rs 16.1 and the P/E rose from 20x to 27.9x, so earnings explain about 59% of the gain and re-rating the rest. The price multiplied by 2.25. EPS multiplied by 1.15 = 1.611, and the multiple by 1.397; the two multiply to 2.25. A year, that is 17.6% total: 10% from earnings and 6.9% from the multiple.
Why split a return into earnings and multiple at all?
A house bought for Rs 50 lakh sells for Rs 1 crore. Part of the gain came from the rent rising, part from buyers being willing to pay more years of rent for the same flat. A share price is EPS times P/E, so any change in price is a change in earnings multiplied by a change in the multiple. The split matters because earnings growth can continue while the business grows, but a multiple cannot rise for ever.
The relationshipP share price at the start and end E earnings per share PE the price to earnings multiple What it says in wordsThe price change is the earnings change multiplied by the change in the multiple.Earnings growth at the starting 20x multiple takes the price from Rs 200 to Rs 322.1, and re-rating from 20x to 27.9x adds the last Rs 127.9; the return is earnings growth times multiple change, and only the earnings part can repeat. Does the rupee split depend on which step you take first?
Order Earnings leg, Rs Re-rating leg, Rs Earnings first, at 20x 122.1 127.9 Re-rating first, on EPS of Rs 10 170.6 79.4 Log split, order-free 59% of the gain 41% of the gain The rupee split changes with the order because the two effects multiply; the log split does not. Yes, and that is worth saying before the interviewer does. Because the effects multiply, the cross term goes to whichever leg is taken second, so a rupee split is a convention, while the log split of 59% and 41% is not. The analyst's conclusion: 41% of this return came from investors paying more for each rupee of profit. If the multiple drifts back to 20x, a holder earns only the EPS growth, and the next five years look very different from the last.
Where candidates lose it
The usual loss is dividing 450 by the old EPS of 10, or growing EPS by 10% simple interest to Rs 15 or Rs 20. Compound the EPS first: Rs 16.1 is the number that makes the rest work.
The second loss is giving a rupee split as if it were unique. Say that it depends on order and give the log split as the fair answer.
What the interviewer asks next
- If the P/E returns to 20x over the next five years while EPS keeps growing 10%, what is the annual return?
- How would you include dividends in the split?
- Why might a multiple rise legitimately, without it being a bubble?
042A company books a Rs 200 crore goodwill impairment. What happens to its EPS, its cash, its net worth, and a loan covenant set on net debt to EBITDA?Sell-side equity researchBuy-side equity research
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Which of the four moves?
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EPS and net worth fall; cash and net debt to EBITDA do not move. Assuming no tax deduction for the charge, reported profit falls by Rs 200 crore, taking EPS from Rs 5.00 to Rs 3.00 on 100 crore shares, and net worth falls by Rs 200 crore. No cash leaves, and EBITDA sits above the charge, so a covenant at 2.5x net debt to EBITDA is untouched. A covenant set on debt to equity would move.
Why does a Rs 200 crore loss leave cash untouched?
Imagine you paid Rs 20 lakh for a car three years ago and a valuer now says it is worth Rs 12 lakh. You are poorer on paper, but your bank balance did not change today; the money left when you bought it. A goodwill impairment admits that an acquisition was worth less than was paid, and the cash for that acquisition left the business when the deal closed. The goodwillThe part of an acquisition price above the fair value of the net assets bought, carried as an asset on the balance sheet. is written down, reported profit takes the charge and equity falls with it.
After a Rs 200 crore write-down EPS falls from Rs 5.00 to Rs 3.00 and net worth from Rs 2,000 crore to Rs 1,800 crore, while cash stays at Rs 300 crore and net debt to EBITDA at 2.5x, because the impairment is a non-cash loss below EBITDA. Which covenant does move, and why does the difference matter?
A covenant built on EBITDA is blind to the charge. A covenant built on net worth or on debt to equity is not: gross debt of Rs 1,300 crore against equity of Rs 2,000 crore is 0.65x, and after the write-down it is 0.72x. So the same accounting entry can be harmless under one loan and a breach under another. An analyst reads the covenant definitions before saying which.
Measure Before After Moves? Reported EPS, Rs 5.00 3.00 Yes Net worth, Rs crore 2,000 1,800 Yes Cash, Rs crore 300 300 No Net debt / EBITDA 2.5x 2.5x No Gross debt / equity 0.65x 0.72x Yes Figures are illustrative: net income before the charge Rs 500 crore, 100 crore shares, net debt Rs 1,000 crore, EBITDA Rs 400 crore. Two more things to say. Most analysts strip the charge out of adjusted EPS, which stays at Rs 5.00, because it says nothing about next year's earnings. And whether the charge saves tax depends on local rules, which usually do not allow a deduction for goodwill impairment; confirm before assuming either way. The real signal is about management: the acquisition is now expected to earn less than was paid for it.
Where candidates lose it
The common loss is saying cash falls because the company lost Rs 200 crore. The cash went out at the time of the acquisition; today's entry is a revaluation.
The second is saying every covenant is safe. EBITDA covenants are, but net worth and gearing covenants take the full hit. Name which kind of covenant before you answer.
What the interviewer asks next
- How does the impairment change return on equity next year?
- Why might management choose to take a large impairment in a year that is already weak?
- Walk through the three statements if the impairment were tax deductible at 25%.
044Comparable companies give you an unlevered beta of 0.8. Your company has debt to equity of 0.5 and a 25% tax rate. What levered beta do you use for its cost of equity?Sell-side equity researchBuy-side equity research
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Before the formula: which direction and roughly how far?
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A levered beta of 1.10. Relever with levered beta = unlevered beta x (1 + (1 - tax rate) x debt/equity). That is 0.8 x (1 + 0.75 x 0.5) = 0.8 x 1.375 = 1.10. The 0.8 is the risk of the business itself; the extra 0.3 is the financial risk shareholders take on because lenders are paid first.
Why does debt raise the equity's beta?
Think of two families with the same salary. One has a home loan EMI to pay first each month; the other has none. A 10% pay cut hurts the family with the EMI far more, because the EMI does not shrink. Lenders are paid a fixed amount first, so the same swing in the business moves the shareholders' leftover by more, and beta measures exactly that swing. The business risk is the 0.8; debt stacks financial risk on top.
The relationshipbeta_U unlevered beta, the risk of the business with no debt t the tax rate, 25% D/E debt to equity, 0.5 What it says in wordsLevered beta is the business's beta scaled up by debt to equity, with the tax shield softening the debt's effect.The business risk of 0.80 stays the same at every debt level, and debt adds financial risk on top: 0.30 at debt to equity of 0.5, for a levered beta of 1.10, and 0.60 at 1.0. Where do candidates go wrong with the inputs?
Two places. Debt to equity uses market values where you can, and it is debt over equity, not debt over total capital: 0.5 debt to equity is one third debt in the capital structure. Using 0.33 by mistake gives 0.8 x (1 + 0.75 x 0.33) = 1.00. And the tax rate is the one that applies to this company's interest deduction; confirm the current rate rather than assuming it.
Say the limitation. The formula assumes the debt itself carries no market risk and that the debt level stays constant. For a heavily indebted company, debt starts to behave like equity and the simple formula overstates the levered beta.
Where candidates lose it
The fast wrong answers are 0.8, treating beta as fixed, and 1.2, relevering without the tax shield. The interviewer wants the formula said out loud with the numbers in it.
The quieter loss is mixing up debt to equity with debt to capital, which moves the answer from 1.10 to 1.00 and is hard to spot once it is buried in a model.
What the interviewer asks next
- Go the other way: a peer has levered beta 1.3, D/E 0.8 and a 25% tax rate. What is its unlevered beta?
- Why unlever peer betas before averaging them?
- With a risk-free rate of 7% and an equity risk premium of 6%, what cost of equity does a beta of 1.1 give?
047Three stocks you cover report this quarter. Each beats consensus with probability 0.6, independently of the others. What is the chance that at least two of them beat?Sell-side equity researchBuy-side equity research
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Pick the answer before you work it.
Show the worked solution
0.648. At least two means exactly two or all three. Exactly two can happen three ways, each with chance 0.6 x 0.6 x 0.4 = 0.144, so 0.432 together. All three beat with 0.6 cubed, 0.216. Adding them gives 0.648. The complement checks it: none beat 0.064 plus exactly one 0.288 is 0.352, and 1 minus 0.352 is 0.648.
How do you avoid missing an outcome?
Think of three friends each deciding whether to come to dinner. At least two coming covers four different guest lists: each of the three possible pairs, and all three. List the outcomes by how many succeed, count the ways each count can happen, and multiply by the chance of one such way. With three stocks there are only eight results, so write them down; with more, the count of ways is a binomial coefficientThe number of ways to choose k items out of n, written n choose k; here 3 choose 2 is 3..
Of the eight possible results, all three beating has chance 0.216 and each of the three ways to get exactly two beats has 0.144, so the at-least-two group adds to 0.648 rather than 0.6 x 0.6. The relationshipX the number of the three stocks that beat 3 choose 2 the three ways to pick which two beat 0.4 the chance the remaining stock misses What it says in wordsAdd the chance of exactly two beats, counted three ways, to the chance of all three.Is independence a fair assumption for three stocks you cover?
Usually not, and saying so is the part that sounds like an analyst. Stocks in one sector share demand, input costs and the same consensus-setting habits, so beats tend to cluster: when one beats, the others are more likely to. Clustering fattens both ends. The chance of all three beating and of none beating both rise above 0.216 and 0.064, and whether at least two beat can move either way, so the independent answer is a starting point, not a forecast.
Where candidates lose it
The fast wrong answer is 0.36, multiplying two 0.6s. It is the chance that two named stocks both beat, and it ignores both the choice of pair and the third stock.
The second loss is getting exactly two, 0.432, and stopping. At least two includes all three. Use the complement as a check: it takes five seconds and catches both slips.
What the interviewer asks next
- What is the chance that exactly one of the three beats?
- With ten stocks at 0.6 each, what is the expected number of beats?
- If beats were perfectly correlated, what would the chance of at least two be?
048Estimate the yearly revenue and gross profit of a single petrol pump on a busy highway. Build it from vehicles passing per hour, the share that stop, litres per fill and the dealer's margin per litre.Indian brokerage researchConsulting style estimation
Try it first
Which vehicle type drives most of the pump's litres?
Show the worked solution
About Rs 69 crore of revenue and Rs 2.2 crore of gross profit a year, on stated assumptions. Assume 12,000 vehicles a day pass on the pump's side, about 500 an hour. About 384 stop, filling 20,232 litres a day, most of it diesel for trucks. At assumed pump prices near Rs 90 to Rs 100 a litre that is Rs 18.8 lakh a day; at an assumed dealer margin of Rs 3 a litre the pump keeps about Rs 2.2 crore a year.
Where does the estimate start?
Think of a roadside dhaba: its takings depend less on how many vehicles pass than on which ones stop and how much each group eats. Start from the traffic on the pump's side of the road, split it by vehicle type, and apply a stop rate and litres per fill to each, because the three types differ by a factor of forty in what they buy. Every input below is an assumption for the method; fuel prices and dealer margins change and should be checked before use.
Vehicle Passing a day Stop rate Stops Litres a fill Litres a day Two-wheelers 3,600 3% 108 4 432 Cars 6,000 3% 180 30 5,400 Trucks 2,400 4% 96 150 14,400 Total 12,000 384 20,232 Assumed inputs: 12,000 vehicles a day on the pump's side, a 3% to 4% stop rate, and typical fills by vehicle type. Trucks make 25% of the 384 daily stops but buy 71% of the 20,232 litres, so on a highway pump trucks are a minority of stops and the majority of litres. How do you turn litres into revenue and profit, and check the answer?
Revenue is litres times the pump price: petrol for two-wheelers and cars at an assumed Rs 100, diesel for trucks at Rs 90, which gives Rs 18.8 lakh a day and Rs 68.6 crore a year. The dealer does not keep the pump price; it earns a commission per litre, so gross profit is litres times margin, about Rs 2.2 crore a year at Rs 3 a litre. Sanity check the stops: 384 a day is about 16 an hour, one fill every four minutes, which a pump with a few nozzles handles easily. The weakest assumption is the truck stop rate, since fleet operators choose pumps by contract and credit terms, not by chance.
Where candidates lose it
The common loss is averaging litres across all vehicles, say 15 litres a fill, which hides the fact that the answer is a truck-diesel story. The second is quoting revenue as profit: a pump's revenue is mostly the fuel's cost passed through, and the dealer keeps a few rupees a litre.
State each assumption as a round number, show the split by vehicle, and finish with the per-hour sanity check.
What the interviewer asks next
- How would the estimate change for a pump inside a city?
- What non-fuel income could a highway pump add, and how would you size it?
- If a new expressway diverts half the trucks, what happens to the pump's gross profit?
049Company A trades at 3x EV/sales and 15x EV/EBITDA. Company B trades at 2x EV/sales and 12x EV/EBITDA. What EBITDA margins do those multiples imply, and which company is cheaper for the margin you get?Sell-side equity researchBuy-side equity research
Try it first
What EBITDA margin does company A's pair of multiples imply?
Show the worked solution
A implies a 20% margin and B 16.7%; B is cheaper for the margin you get. EV/sales divided by EV/EBITDA is EBITDA over sales, so A is 3 / 15 and B is 2 / 12. A pays 1.5 times as much per rupee of sales, but its margin is only 1.2 times B's. The rest of A's premium is a higher price per rupee of EBITDA, 15x against 12x, which has to be earned by faster growth or better quality.
How do two multiples reveal a margin?
If a flat costs Rs 60 lakh, which is 20 years of rent, and 3 times the owner's salary, you can work out that the rent is a fifteenth of the salary without seeing either. Two multiples on the same numerator divide to give the ratio of their denominators, so EV/sales over EV/EBITDA is EBITDA over sales, the margin. The enterprise value cancels, and the market has told you what margin it is capitalising.
For every Rs 100 of sales the market pays Rs 300 for A's Rs 20 of EBITDA and Rs 200 for B's Rs 16.7, so the two multiples together reveal margins of 20% and 16.7% and show that A's premium is more than its extra margin. So which is cheaper?
Split A's premium. A trades at 1.5 times B's sales multiple, and that decomposes exactly into 1.20 times the margin and 1.25 times the price per rupee of EBITDA. The margin explains part of the premium; the rest is the market paying 15x rather than 12x for each rupee of profit. On EBITDA, B is cheaper by a fifth. That does not make B the better stock: if A grows faster, converts more EBITDA to cash or carries less risk, the higher multiple may be deserved. The next question to ask is which of those it is.
The relationshipEV/Sales enterprise value per rupee of sales EV/EBITDA enterprise value per rupee of EBITDA What it says in wordsDividing the sales multiple by the EBITDA multiple cancels the enterprise value and leaves the margin.Say the limitation: the implied margin is only as good as the EBITDA in the multiple. If one company's EBITDA is a forecast and the other's is last year's, or one capitalises costs the other expenses, the comparison is off before you start.
Where candidates lose it
The usual slip is dividing the wrong way, 15 over 3, and announcing a margin of 500%. Or calling A expensive because 3x sales is higher than 2x, without noticing that A earns more on each rupee of sales.
Give both margins, then decompose the premium. The interviewer is checking whether you can separate paying for margin from paying for each rupee of profit.
What the interviewer asks next
- A third company trades at 1.5x sales and 12x EBITDA. Where does it sit?
- If A's growth is 15% and B's is 8%, how would you compare them on growth-adjusted multiples?
- Why might EV/sales be the more useful multiple for a loss-making company?
