Equity Research interview preparation
Sell side and buy side. Every question is either traced to a named firm from a public candidate report, or tagged at desk level when we could not trace it. Answers lead with the point, then the mechanism, then the limitation.
100 questions, mapped to the firms that asked them
- Questions
- 100
- Traced to a firm
- 72
- Firms
- 45
- Updated
- September 2026
095How many books were sold in the US last year?Advent InternationalPrivate Equity · Boston · 2022
Say this
Around 700 million to 1 billion. Take 330 million people, assume roughly half buy any books at all, and an average of four to six books a year among buyers, which gives 650 million to 1 billion.
Then walk it
- Population: 330 million. Strip out young children, so call it 280 million potential buyers.
- Participation: perhaps half buy at least one book in a year. That is 140 million buyers, and I would flag that this is my least certain assumption.
- Intensity: the distribution is skewed. Most buyers purchase two or three, a small group of heavy readers buys twenty or more. An average of five across buyers is reasonable.
- 140 million times 5 gives 700 million units.
- Then adjust for segments I have not counted: educational and textbook purchases driven by institutions rather than individuals, and gift buying which is already inside the per-person figure. Textbooks might add 50 to 100 million.
- So call it 750 million to 1 billion units, and note that published industry figures for US print unit sales sit around 750 million, so the estimate holds. I would state the two assumptions the answer is most sensitive to: participation rate and books per reader.
Where candidates lose it
Not flagging the skewed distribution. Using a simple population-wide average ignores that book buying is concentrated in heavy readers, and noticing that is the analytical content. Also, always name which assumption drives the answer.
Expect next
- Which assumption is your answer most sensitive to?
- How would you check it?
- Now size the market in dollars.
Reported by candidates at Advent International (Private Equity, Boston, 2022). Source: Wall Street Oasis.
Firm tags come from public, anonymous candidate reports on Wall Street Oasis: strong signal, not sworn testimony. Firms are named as the places a question was reported, not as partners of Fin Maverick. Answers are written for this page to show how to think out loud; they are not scripts to recite.

