Equity Research interview preparation
Sell side and buy side. Every question is either traced to a named firm from a public candidate report, or tagged at desk level when we could not trace it. Answers lead with the point, then the mechanism, then the limitation.
100 questions, mapped to the firms that asked them
- Questions
- 100
- Traced to a firm
- 72
- Firms
- 45
- Updated
- September 2026
081How would you initiate coverage on a new company?Sell-side research
Say this
Read the last three years of filings and transcripts, build the model from drivers, map the competitive landscape, talk to the company and the channel, then decide what your differentiated view is before writing a word.
Then walk it
- Primary documents first: three years of annual filings, the last eight quarterly transcripts, the investor day materials and the proxy for incentives. The transcripts tell you what management has promised and how the questions have changed.
- Build the model from drivers and reconcile it to reported history. If you cannot rebuild the last two years from your drivers, your model is wrong.
- Map the industry: who competes, what share each has, how the value chain splits economics, what the customers care about. Read the competitors' filings, because they describe your company from the outside.
- Channel work: customers, distributors, former employees, industry consultants. This is where a differentiated view most often comes from.
- Then form the thesis. An initiation with no variant view is a description, and nobody reads it. Decide what you believe that consensus does not, and structure the note around defending it.
- Then the deliverable: rating, target, earnings forecasts that differ from consensus in a specific place, the key debates set out fairly, and the risks. And a clear statement of what would change your mind.
Where candidates lose it
Describing a document-gathering exercise with no thesis. An initiation is judged on whether it says something. Leading with the variant view rather than the process is the answer that sounds like an analyst.
Expect next
- How long would that take you?
- Where does the differentiated view usually come from?
- How would you handle initiating with a sell rating?
Firm tags come from public, anonymous candidate reports on Wall Street Oasis: strong signal, not sworn testimony. Firms are named as the places a question was reported, not as partners of Fin Maverick. Answers are written for this page to show how to think out loud; they are not scripts to recite.

