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096

Case 096M&A and corporate developmentHard

A division is being sold for Rs 500 crore as a share sale. An asset sale would give the buyer a Rs 300 crore tax step-up but cost the seller Rs 30 crore more tax. What price range makes an asset sale work for both sides?

MSMorgan StanleyHong Kong · 2025

1The situation

Hemkund Foods, an invented food group, has agreed to sell its packaged snacks division to a strategic buyer. The division sits inside its own subsidiary, and the agreed deal is a share sale at Rs 500 crore: the buyer takes the subsidiary's shares, and with them the subsidiary's existing tax base in its assets of Rs 200 crore.

The buyer's advisers propose an asset sale instead. The buyer would purchase the plants, brands and contracts directly, so its tax base would be the price paid, a step-up of Rs 300 crore that it expects to deduct in equal amounts over 10 years at a 25% tax rate. The buyer discounts at 10%. Hemkund's tax adviser says an asset sale at the same Rs 500 crore would cost Hemkund Rs 30 crore more tax than the share sale. Treat both tax figures as given; the rules behind them are covered at the end.

2Your task

What price range makes an asset sale at least as good as the share sale for both sides, where in that range should the price settle, and what would you check before agreeing to switch?

Quick check

What is the most the buyer should pay for an asset sale instead of Rs 500 crore for the shares?

Worked solution

Try it on paper, then open one step at a time.

30-second answerThe answer to give first

An asset sale works for both sides anywhere between Rs 530 crore and about Rs 546 crore, a band of about Rs 16 crore. The seller needs Rs 30 crore more to cover its extra tax. The buyer saves Rs 7.5 crore of tax a year for ten years, worth about Rs 46.1 crore today. An even split puts the price near Rs 538 crore. Switch only if the step-up is truly deductible and the transfer costs stay well under Rs 16 crore.

Step 1What does the buyer actually get from an asset sale?

Think about buying a flat. Buy the flat itself, and the price you pay becomes your cost for tax when you later sell. Buy the shares of a company that owns the flat, and the company's old purchase cost stays on its books, however much you paid for the shares. In a share sale the buyer inherits the division's old tax base of Rs 200 crore; in an asset sale its tax base becomes the price, so Rs 300 crore of extra cost can be deducted against future profit. That gap is the step-upThe increase in the tax base of acquired assets when a buyer purchases the assets themselves, so the price it paid, not the seller's old cost, is what it can depreciate or amortise for tax.. Spread over ten years it is Rs 30 crore of extra deduction a year, and at 25% that saves Rs 7.5 crore of tax a year.

Rs 75 crore of tax saved over ten years is worth Rs 46 crore todayEach year: 300 / 10 = 30 of extra deduction x 25% = 7.5 of tax savedsaved that yearworth today6.8Y16.2Y25.6Y35.1Y44.7Y54.2Y63.8Y73.5Y83.2Y92.9Y107.5Undiscounted: 10 x 7.5 = 75Today at 10%: 7.5 x 6.145 = 46.1Only the discounted figure is what the buyer can afford to add to the price
The Rs 300 crore step-up saves the buyer Rs 7.5 crore of tax in each of ten years, Rs 75 crore in total, but discounted at 10% that stream is worth only about Rs 46.1 crore today, and only the discounted figure can be added to the price.
The relationship
PV of shield=30010×25%×1−1.10−100.10=7.5×6.145=46.1\text{PV of shield} = \frac{300}{10} \times 25\% \times \frac{1 - 1.10^{-10}}{0.10} = 7.5 \times 6.145 = 46.1
300 / 10the step-up deducted in equal amounts over ten years, Rs 30 crore a year
25%the buyer's tax rate, so each rupee deducted saves 25 paise of tax
6.145the ten-year annuity factor at the buyer's 10% discount rate
What it says in wordsThe buyer's tax saving is a ten-year stream of Rs 7.5 crore, and its value today is about Rs 46.1 crore, not the Rs 75 crore it adds up to and certainly not the Rs 300 crore of the step-up itself.
Step 2Where are the seller's floor and the buyer's ceiling?

Each side compares the asset sale with the share sale it already has. Hemkund nets the same after tax as on the share sale only if the price rises by the Rs 30 crore of extra tax, so its floor is Rs 530 crore. The buyer is no worse off as long as the extra price does not exceed what the step-up is worth to it, so its ceiling is Rs 500 crore plus Rs 46.1 crore, about Rs 546 crore. Any price between Rs 530 crore and Rs 546 crore leaves both sides better off than the share sale, and the width of that band, about Rs 16 crore, is all the value the change of structure creates. It is the buyer's tax saving less the seller's extra tax, and nothing else. The asset sale does not make the snacks division more profitable; it changes who pays tax, how much and when.

An asset sale works for both sides only inside a Rs 16 crore bandroom 16480500520540560580Seller's floor: 530500 plus 30 of extra taxBuyer's ceiling: 546500 plus 46.1 of tax savings todayShare saleprice 500Even splitabout 538Undiscounted: 575the wrong ceilingAsset sale price, Rs crore
An asset sale beats the Rs 500 crore share sale for Hemkund above Rs 530 crore and for the buyer below about Rs 546 crore, so the room to share is about Rs 16 crore; a buyer who counts the tax savings undiscounted would wrongly think it could pay up to Rs 575 crore.
Price, Rs croreHemkund vs share saleBuyer vs share saleReading
500 (share sale)0.00.0The deal already agreed
5300.0+16.1Buyer keeps all the gain
538+8.0+8.0Gain shared evenly
546+16.10.0Seller keeps all the gain
575+45.0-28.9Buyer overpays on undiscounted savings
Within the band each extra rupee of price simply moves value from the buyer to Hemkund, and the total gain from switching stays at about Rs 16 crore; at Rs 575 crore the buyer would be about Rs 29 crore worse off than under the share sale.
Step 3Does the band move if the step-up grows with the price?

The simple version holds the step-up at Rs 300 crore and the extra tax at Rs 30 crore whatever the price. In practice both move. The step-up is the price less the old base of Rs 200 crore, so every extra rupee of price adds a rupee of step-up, worth about 15.4 paise of tax saved today to the buyer. And every extra rupee Hemkund receives is taxed, at 25% on these assumptions. Redo the two ends with those links and the floor rises to about Rs 540 crore, the ceiling to about Rs 554 crore, and the band narrows only slightly, to about Rs 14 crore. The shape of the answer survives: a band of the mid-teens of crores, sitting a few per cent above the share price. Say this refinement if the interviewer pushes, and say why: the seller's tax on the extra price eats part of each rupee it asks for.

Step 4What would you check before agreeing to switch?

Three things, each of which can wipe out a Rs 16 crore band. First, deductibility: whether a step-up can be deducted depends on what it is allocated to. In India, for example, tax depreciation on goodwill was withdrawn a few years ago, and depreciable assets are written off at prescribed block rates rather than straight line, so a step-up that lands mostly in goodwill may shield little; confirm the current rules with a tax adviser before relying on any of the Rs 46 crore. Second, transfer costs that a share sale avoids: stamp duty on land and buildings conveyed, licences and approvals to be reissued, customer and supplier contracts to be moved across, employees to be transferred, and the indirect tax treatment of the transfer. If those costs exceed about Rs 16 crore, the share sale is better for both sides, whoever proposed the switch. Third, the buyer needs taxable profit to use the deductions; a loss-making buyer gets its savings later, and they are worth less.

There is one non-tax reason a buyer may still prefer an asset sale and pay towards the top of the band: it takes the assets without the subsidiary's past, so old tax disputes, claims and unknown liabilities stay with Hemkund. That protection has a value of its own, and a seller who understands it can ask for more. Close with the judgement: on these numbers the asset sale is worth doing at around the midpoint only if the tax adviser confirms the deductions and the transfer costs come in well below the band.

Where candidates lose it

The common loss is treating the Rs 300 crore step-up as Rs 300 crore of value, or the Rs 75 crore of tax it saves over ten years as Rs 75 crore today. The step-up is a deduction, not cash; the saving is 25% of it, spread over a decade, and worth about Rs 46 crore now.

The second loss is solving only one side. Candidates compute the buyer's gain and forget that the seller will not switch for nothing, or compute the seller's extra tax and stop. The answer is a band with two ends, and the interviewer wants both ends and a view on where inside it the price lands.

What the interviewer asks next

  • The buyer is loss-making for the first three years and can only use the deductions from year 4. What is its ceiling now?
  • Half the step-up is allocated to goodwill that cannot be deducted. Does the asset sale still work?
  • Why would a buyer pay towards the top of the band even if the tax numbers were the same?
  • Which side should hire the tax adviser who confirms the deductions, and why does it matter for the negotiation?

Asked at Morgan Stanley, Investment Banking, Hong Kong, 2025 (Wall Street Oasis): Merger Model specifics and asset vs stock sale.

← Case 095A stressed cable maker's 8% bond trades at Rs 82 and its stock at Rs 40. Given three scenarios with probabilities and payoffs for each security, which offers the better risk-adjusted return?Case 097 →Paper LBO with a revenue build: a diagnostics chain runs 20 analysers with known daily capacity, rising utilisation and a fixed price per test. Build revenue from capacity, compute the sponsor's return, and say what you would challenge.

Company names and figures are illustrative.

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