Financial Analysis puzzles, solved step by step
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- 13
- Hard
- 30
059A start-up has Rs 120 crore of cash and burns Rs 8 crore this month. From next month the burn falls by Rs 0.5 crore every month. Does the cash run out, and if not, what is the lowest balance it reaches?Corporate FP&ATreasury
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Does the cash run out?
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The cash never runs out. Burn reaches zero in month 17, by which point Rs 68 crore has gone, so the balance bottoms at Rs 52 crore. The burns are 8, 7.5, 7 and so on down to 0.5 in month 16: sixteen payments averaging (8 + 0.5) / 2 = Rs 4.25 crore, Rs 68 crore in all. Quoting a 15-month runway from 120 / 8 ignores the improvement.
Why is 120 / 8 the wrong runway?
A student who spends Rs 8,000 this month and cuts back by Rs 500 every month does not run through savings at Rs 8,000 a month; each month costs less than the last. A runway is cash divided by burn only when the burn is constant; when the burn changes by a fixed amount each month, the total spent is an arithmetic series, and you sum it. Here the burn falls to zero after sixteen steps, so the question is whether the sum of those sixteen burns is more or less than Rs 120 crore.
The naive line runs out at month 15, but with burn falling Rs 0.5 crore a month the balance curves down and flattens at Rs 52 crore from month 16; if the burn fell only half as fast, the cash would run out in month 23. How do you sum the burn quickly?
Pair the first and last months, as the schoolboy Gauss did: 8 + 0.5 = 8.5, 7.5 + 1 = 8.5, and so on. There are sixteen burns, so eight pairs of 8.5, which is Rs 68 crore. Equivalently, sixteen months at the average burn of 4.25. Month 17's burn is zero, so nothing more is spent. Rs 120 crore less Rs 68 crore leaves Rs 52 crore at the lowest point, reached at the end of month 16.
The relationshipn the number of months with a positive burn, 16 a_1 the first month's burn, Rs 8 crore a_n the last positive burn, Rs 0.5 crore in month 16 What it says in wordsThe total burned is the number of months times the average of the first and last burn, and the floor is the starting cash less that total.What would you warn the founder about?
The answer rests entirely on the slope of the improvement. If the burn fell by Rs 0.25 crore a month instead of 0.5, the burn would reach zero only in month 33, and the cumulative burn would pass Rs 120 crore in month 23: the company runs out of money. Halving the pace of improvement turns a comfortable floor into a cash-out, so test the slope before trusting the floor. The second warning is that Rs 52 crore is a forecast floor, not a cushion: a lender or a board would want headroom above it for a bad quarter.
Where candidates lose it
The usual loss is quoting 15 months from 120 / 8, which ignores the falling burn the interviewer spelled out. It sounds decisive and is wrong in direction: the company does not run out at all.
The quieter slip is counting seventeen burns instead of sixteen, or stopping the series at the wrong month. Write the first and last positive burn, count the terms, then average. A total of Rs 68 crore is easy to check: eight pairs of 8.5.
What the interviewer asks next
- The burn falls by Rs 0.25 crore a month instead. When does the cash run out?
- The company must keep Rs 60 crore as a minimum balance under a loan covenant. Does it breach?
- How fast must the burn fall each month for the cash to bottom exactly at zero?
060A product sells at a price that gives a 40% contribution margin. If you cut the price by 10%, by how much must volume rise to keep total contribution unchanged?Corporate FP&ACost accounting
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By how much must volume rise?
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Volume must rise by a third, 33.3%, just to stand still. On a Rs 100 price, contribution is Rs 40 a unit. Cut the price 10% and variable cost stays at Rs 60, so contribution falls to Rs 30, a quarter lower. Selling 40 / 30 = 1.333 times as many units keeps total contribution flat. The general rule is the cut divided by the margin less the cut: 10 / (40 - 10).
Why does a 10% price cut need far more than 10% more volume?
A samosa seller charges Rs 20 and spends Rs 12 on ingredients, so each samosa leaves Rs 8. Cutting the price by Rs 2 does not cut the ingredient bill; it cuts the Rs 8 to Rs 6. A price cut comes entirely out of contribution, because variable cost does not fall with the price, so the volume needed to make it back is set by the margin, not the price. In the puzzle the 10% cut takes a quarter of the contribution, so volume must rise by 33.3%.
Total contribution is the area of each rectangle: 100 units at Rs 40 before the cut, and Rs 30 a unit after it, so the rectangle must widen to 133.3 units, a rise of 33.3%, to keep the area at 4,000. What is the general rule, and how fast does it bite?
The relationshipcut the price reduction as a share of the old price margin contribution margin, contribution per unit over price, before the cut What it says in wordsThe volume needed rises sharply as the cut approaches the margin, and a cut as large as the margin can never be made back.Contribution margin Cut 5% Cut 10% Cut 20% 20% 33.3% 100.0% not possible 40% 14.3% 33.3% 100.0% 60% 9.1% 20.0% 50.0% The volume rise needed to hold contribution flat grows quickly as the price cut approaches the margin; at a 20% margin a 20% cut leaves nothing per unit, so no volume is enough. The table shows why low-margin businesses fear discounting. At a 20% margin a 10% cut needs volume to double; at 60% it needs only 20% more. The rule also runs the other way: a 10% price rise lifts contribution to Rs 50 a unit, so volume can fall by up to 20% before total contribution drops. Price rises are usually safer than they feel and price cuts riskier than they look.
What would you check before backing the cut?
Three things. First, whether demand will really grow by a third, which depends on how sensitive buyers are to price and whether rivals match the cut. Second, capacity: a third more units may need overtime or a new shift, which turns fixed costs into step costs. Third, the existing customers who would have paid Rs 100 anyway now pay Rs 90, which is where most of the loss sits. The limit of the rule is that it holds contribution flat; it says nothing about cash tied up in the extra stock and receivables.
Where candidates lose it
The instinct is to say 10%, or 11.1% if the candidate remembers that a fall needs a bigger rise to recover. Both hold revenue flat, not contribution, and miss that the cut lands entirely on the Rs 40 margin.
The other slip is applying the 10% cut to variable cost as well, as if costs fell with the price. They do not, which is the whole reason the answer is a third rather than a tenth.
What the interviewer asks next
- At a 25% contribution margin, what volume rise does a 10% cut need?
- By how much can volume fall after a 10% price rise before contribution drops?
- Fixed costs are Rs 20 a unit at today's volume. Does the answer change, and when would it?
062A target company's shares trade at Rs 450. A buyer has offered Rs 500 a share in cash. If the deal fails, you expect the shares to fall to Rs 350. Ignoring time value, what probability of completion does the market price imply?AQR Capital ManagementGreenwich · 2021
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What probability of completion does Rs 450 imply?
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About 67%. If the price is the probability-weighted average of the two outcomes, p x 500 + (1 - p) x 350 = 450, so p = (450 - 350) / (500 - 350) = 100 / 150 = 2/3. The price sits two thirds of the way from the failure value to the offer. The answer is only as good as the Rs 350 failure estimate, which nobody can observe directly.
Why does a price between two outcomes reveal a probability?
Picture a resale ticket for a cricket match that may be rained off. If the match is played the ticket is worth Rs 1,000; if it is washed out you get a Rs 400 refund. If tickets change hands at Rs 800, buyers are betting on play two times in three. When a price can end at one of two known values, where it sits between them is the market's probability, read off by distance from the bad outcome. A merger target is the same ticket: it ends at the offer price or falls back to where it would trade alone.
Rs 450 sits 100 above the Rs 350 failure value and 50 below the Rs 500 offer, two thirds of the way along, so the market implies about a 67% chance of completion; allowing for time value raises that to 78.7%, and a higher Rs 380 fallback lowers it to 58.3%. The relationshipp the probability that the deal completes 500 the cash offer, received if the deal closes 350 the expected share price if the deal fails What it says in wordsThe implied probability is the distance from the failure value to today's price, divided by the full distance from failure to offer.What changes once you allow for time?
Deals take months to close, and an arbitrageur who ties up Rs 450 wants paying for the wait. Say closing is six months away and the required return is 8% a year, 4% for the half year. Then the expected payoff must be 450 x 1.04 = Rs 468, and p = (468 - 350) / 150 = 78.7%. Ignoring time value understates the implied probability, because part of the gap to the offer is simply the return for waiting.
What would you check before trusting the number?
The failure value first, because it is an estimate and the answer swings on it. If the shares would fall only to Rs 380, say because the market has risen since the bid, the implied probability drops to 58.3%. Next the shape of the bet: Rs 50 to gain against Rs 100 to lose, so an arbitrage desk needs real confidence in the regulatory approvals, the buyer's financing and the shareholder vote. The limit to say aloud is that a probability read from prices also carries a premium for bearing deal risk, so it is not a pure forecast of completion.
Where candidates lose it
The fast wrong answer is 90%, reading the price as a fraction of the offer. That ignores the failure value entirely, and the failure value is half the information in the question.
The quieter slip is measuring from the wrong end and saying one third. The price sits close to the offer, so completion is the likelier outcome; a quick sense check of the direction catches it.
What the interviewer asks next
- Closing is a year away and arbitrageurs want 10% a year. What probability is implied now?
- The buyer raises the offer to Rs 520 and the shares jump to Rs 480. What happened to the implied probability?
- Why might a stock-for-stock deal need a hedge that a cash deal does not?
Asked at AQR Capital Management, Quantitative Research, Greenwich, 2021 (Wall Street Oasis):
Questions about merger arbitrage strategies. Hedging. Python programming. Data analysis and regression.
064The equity index trades at 25 times earnings, pays out half its earnings as dividends, and earnings are expected to grow at 10% a year in nominal terms. The 10-year government bond yields 7%. Are equities cheap or dear against bonds?PIMCOSan Diego · 2026
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What expected return does the index offer on these assumptions?
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On earnings yield alone equities look dear, 4% against 7%, but that ignores growth; on expected return they offer about 12% against 7%, a premium of about 5 points. The dividend yield is half of 1/25, 2%, and growing it at 10% gives roughly 12%. Whether 5 points is enough to pay for equity risk is the judgement the question is really after.
Why is 4% against 7% the wrong comparison?
A flat that rents for 3% of its price looks poor next to a 7% fixed deposit, yet people still buy flats, because rents rise over time and the deposit's interest never does. A bond's yield is close to its whole return if held to maturity, while an earnings yield is only the first year of a stream that grows, so setting one against the other treats a growing payment as a fixed one. The 4% earnings yield is 1 / 25; it says nothing yet about the 10% growth in the question.
Set side by side, the 4% earnings yield looks poor against the 7% bond, but the like-for-like measure, a 2% dividend yield plus 10% growth, gives an expected equity return of about 12% and a premium of about 5 points over the bond. How do you turn a multiple into an expected return?
Use the dividend growth relation: the return on a share held for the long run is the dividend yield plus the growth rate of the dividend. The payout is 50%, so the dividend yield is 0.5 / 25 = 2%. Growth is 10%, so the expected return is about 12%. Using next year's dividend, 2% grown by 10%, gives 12.2%; the difference does not change the verdict.
The relationshipD/P dividend yield: payout ratio over the P/E multiple g long-run nominal growth of dividends, 10% y the 10-year government bond yield, 7% What it says in wordsThe expected equity return is the dividend yield plus growth, and its excess over the bond yield is the premium the market pays for equity risk.What does the growth assumption have to survive?
Growth carries the whole verdict, so test it. Retaining half the earnings and growing 10% forever requires a 20% return on every rupee reinvested, which is a demanding assumption for an entire market. If growth is 7% instead, the expected return is 9% and the premium shrinks to 2 points; at 5% growth equities offer no more than the bond. The answer to 'which is cheaper' is a statement about growth: at 25 times earnings, equities beat bonds by a healthy margin only if 10% growth is believable. Say that, and resist a one-word verdict.
Where candidates lose it
The common answer compares the 4% earnings yield with the 7% bond yield and declares equities expensive. That comparison ignores growth entirely, so it answers a different question: what equities would return if earnings never grew.
The opposite slip adds growth to the whole earnings yield and gets 14%. Half the earnings are reinvested to produce that growth, so only the dividend actually paid, 2%, belongs in the sum.
What the interviewer asks next
- What growth rate is the market pricing if investors demand a 4-point premium over bonds?
- The bond yield rises to 8% overnight and growth expectations do not change. What P/E restores the same premium?
- Why might a long-run growth rate above nominal GDP growth be hard to defend?
Asked at PIMCO, Debt Capital Markets, San Diego, 2026 (Wall Street Oasis):
Which is cheaper us bonds or us equities How does duration affect interest rtes
068Division A has revenue of Rs 800 crore at a 10% EBITDA margin; division B has Rs 200 crore at 30%. What is the group margin? If B doubles its revenue and A stays flat, with both margins unchanged, what is the group margin now?Corporate FP&ABusiness finance
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What is the group margin after B doubles?
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14% today, rising to about 16.7% after B doubles, with no change in either division's own margin. Group EBITDA is 80 + 60 = Rs 140 crore on Rs 1,000 crore. When B grows to Rs 400 crore at 30%, EBITDA is 80 + 120 = Rs 200 crore on Rs 1,200 crore. The group margin is a revenue-weighted average, so it moves when the weights move.
Why is the group margin not the average of the two?
A cafe earns 30% on coffee and 10% on sandwiches. If it sells mostly sandwiches, its overall margin sits near 10%; if coffee takes off, the overall margin climbs, even though neither item is any more profitable. A group margin is a revenue-weighted average of segment margins, so it moves whenever the mix moves, even if no segment changes. Today B is a fifth of revenue, so the group sits a fifth of the way from 10% to 30%: 14%.
Division A stays at 10% and division B at 30%, but B's share of revenue rises from a fifth to a third, so the group margin moves from 14% to 16.7% purely through mix. The relationshipw_A, w_B each division's share of group revenue m_A, m_B each division's own EBITDA margin What it says in wordsThe group margin is each division's margin weighted by its share of revenue, so raising the weight on the richer division lifts the total.Can the group margin rise while every division gets worse?
Yes. Suppose that while B doubled, A's margin slipped to 9% and B's to 28%. Group EBITDA would be 72 + 112 = Rs 184 crore on Rs 1,200 crore, 15.3%, still above the 14% start. Both divisions got less profitable and the group margin still rose, because the shift towards B outweighed the decline inside each. Statisticians call this pattern Simpson's paradox, and a management commentary that cites only the group margin can hide it.
What should an analyst do with a reported margin gain?
Split it into mix and rate. The mix effect is the margin you would get with the new weights and the old divisional margins, less the starting margin: 16.67% less 14% is 2.67 points. The rate effect is the rest. In the puzzle the rate effect is zero; in the deteriorating version it is -1.33 points, which is the story a reader needs. The limit: segment data is often reported only twice a year and with shared costs allocated by management, so the split is only as clean as the allocation.
Where candidates lose it
The fast wrong answer is that nothing changes because neither division changed its margin. That treats the group margin as fixed when it is a weighted average whose weights just moved.
The other slip is averaging 10% and 30% to get 20%, giving a Rs 200 crore division the same weight as an Rs 800 crore one. Always rebuild a group ratio from the totals: total EBITDA over total revenue.
What the interviewer asks next
- What revenue would B need for the group margin to reach 20%?
- A's margin rises to 12% and B shrinks to Rs 100 crore. Does the group margin rise or fall?
- Where in an annual report would you look for the segment data to run this split?
069A company is funded half by debt and half by equity at market value. Its shares trade at 10 times earnings, its cost of debt is 6% and its tax rate is 25%. Assuming no growth, what is its WACC?CitiNew York · 2026
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What is the WACC?
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WACC is 7.25%. With no growth, a P/E of 10 means an earnings yield of 1 / 10 = 10%, which stands in for the cost of equity. Debt costs 6% before tax and 6% x (1 - 25%) = 4.5% after. Weighted half and half: 0.5 x 10% + 0.5 x 4.5% = 5% + 2.25% = 7.25%.
Why can the P/E stand in for the cost of equity?
Suppose you buy a shop for ten years of its profit, and the profit never grows and is all paid to you. Each year you collect a tenth of what you paid: a 10% return. With no growth and all earnings paid out, the price is earnings divided by the cost of equity, so the earnings yield, one over the P/E, is the return shareholders require. At 10x that is 10%.
Equity at a 10% earnings yield and debt at 4.5% after tax, each weighted at half, stack to a WACC of 7.25%; forgetting the tax shield on debt would give 8.0%. The relationshipE/V, D/V equity and debt as shares of total market value, half each k_e cost of equity, 1 / P/E = 10% with no growth k_d (1 - t) cost of debt after tax: 6% x (1 - 25%) = 4.5% What it says in wordsEach source of capital is charged at its own after-tax cost and weighted by its share of the market value of the firm.The tax step matters because interest is deducted before tax is calculated. Every Rs 100 of interest saves Rs 25 of tax, so lenders cost the company only Rs 75 of every Rs 100 they receive. Dividends earn no such deduction, so equity gets no adjustment.
When does the shortcut break?
When earnings grow. The dividend growth relation gives P/E = payout / (k - g), so with growth the same 10x implies a higher cost of equity. At a 70% payout and 4% growth, k = 0.7 / 10 + 4% = 11%, and WACC becomes 7.75%. With growth, the earnings yield understates the cost of equity, because part of the shareholder's return comes from growth rather than from today's earnings. That is why the question says no growth.
What would an interviewer probe next?
Two things. First, weights: they must be market values, not book values, because WACC is the return investors require on what their claims are worth today. Second, leverage: the 10x P/E belongs to shares in a company already carrying 50% debt, so the 10% already includes the extra risk that debt places on equity. Unlever it before applying it to a company with a different capital structure. The tax shield is only real if the company has profits to deduct interest from, which is the limit to name.
Where candidates lose it
The most common loss is using the pre-tax 6% for debt and getting 8.0%. Interest is tax deductible, and leaving the shield out overstates the cost of capital and so undervalues every project discounted at it.
The second loss is freezing at the P/E, not knowing how a multiple becomes a rate. Under no growth, its inverse is the rate; say that out loud, and add that growth would break it.
What the interviewer asks next
- The company moves to 70% debt at the same 6% cost. Why would the P/E and the cost of equity change?
- Earnings are expected to grow 3% a year with a 70% payout. What cost of equity does a 10x P/E imply?
- Why do we use the after-tax cost of debt in WACC but not in the interest line of the income statement?
Asked at Citi, Capital Markets, New York, 2026 (Wall Street Oasis):
$50 debt, $50 equity, P/E 10x, Cost of Debt 6%, what is WACC
071Without a calculator, estimate the square root of 50 to two decimal places. Then annualise a daily volatility of 1.2% over 250 trading days.Private equityTreasury
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What is the annualised volatility of 1.2% a day over 250 trading days?
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Root 50 is about 7.07, and 1.2% a day is about 19% a year. Root 49 is 7, and near a known square the curve is nearly straight, so add the step divided by twice the root: 7 + 1 / 14 = 7.0714 against a true 7.0711. Volatility scales with the square root of time, so multiply by root 250, about 15.81: 1.2 x 15.81 = 19.0%.
How do you get root 50 without a calculator?
Think of walking up a gentle hill: one more step forward lifts you by the slope at the point you are standing, and for a single step the hill may as well be straight. Near a square you know, the root curve is nearly straight, so the root of 49 plus 1 is 7 plus 1 divided by the slope's denominator, twice 7. That gives 7 + 1/14 = 7.0714; the true value is 7.0711, an error of 0.0004. The slope of the root curve at a point is one over twice the root, which is why the denominator is 14 and not 7.
The relationshipa the nearest perfect square you know, 49 d the step from that square to the number you want, 1 2 root a twice the known root, the slope's denominator, 14 What it says in wordsStart from a square you know and add the step divided by twice the known root; the smaller the step relative to the square, the better the estimate.The tangent at 49 puts root 50 at 7.07 and the tangent at 256 puts root 250 at 15.81, and the same curve, read as volatility against days, carries 1.2% a day to 19.0% a year while straight-line scaling would claim 300%. Why does volatility scale with the square root of time?
Toss a coin 100 times and count heads minus tails. The lead is almost never 100; it is typically about 10, the root of 100, because the tosses partly cancel. Independent moves add in variance, not in standard deviation, so the spread after n days is the daily spread times root n. Daily variance is 1.2 squared, 1.44; over 250 days it is 360; the root of 360 is 19.0. Root 250 by the tangent at 256 is 16 - 6/32 = 15.812, close enough to the true 15.811.
Horizon Trading days Root of days Volatility 1 day 1 1.00 1.20% 1 week 5 2.24 2.68% 1 month 21 4.58 5.50% 1 quarter 63 7.94 9.52% 1 year 250 15.81 18.97% The same 1.2% daily figure becomes 2.68% over a week, 5.50% over a month and 18.97% over a year, each the daily number times the root of the days, never the days themselves. When does the root-of-time rule mislead?
The rule assumes each day's move is independent of the last and drawn from the same distribution. Trending markets, where moves follow moves, make the true spread wider than root n suggests; mean-reverting ones make it narrower. Volatility also clusters, so a 1.2% daily figure measured in a calm month understates a stormy one. The day count is a convention: 250, 252 and 365 are all in use, and annualised volatilityThe standard deviation of returns restated to a one-year horizon, usually by multiplying a daily figure by the square root of the number of trading days. quoted on each will differ, so state the one you used. The limit to say: the rule converts a horizon, it does not forecast the year.
Where candidates lose it
The common loss on the second part is multiplying by 250 and announcing 300%, a number that should sound wrong before it is spoken: no index moves three times its value in a typical year.
On the first part, candidates either guess 7.5, halfway between 7 and 8 although 50 is barely past 49, or divide the step by 7 instead of 14 and get 7.14. Say the method aloud: twice the root in the denominator.
What the interviewer asks next
- Estimate root 30 using the same method. Why is the error larger than for root 50?
- A fund reports 24% annualised volatility. What is its daily volatility, and what weekly move would be a two-standard-deviation event?
- A ten-day risk horizon is often scaled from a one-day figure by root 10. What assumption does that make, and when would you distrust it?
074A company says its cash rose Rs 50 crore thanks to better collections. Its days sales outstanding stayed at 73 days, and revenue fell from Rs 1,000 crore to Rs 750 crore. Where did the cash actually come from?Corporate FP&AEquity research
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Where did the Rs 50 crore come from?
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From shrinking sales, not better collecting. With days sales outstanding fixed at 73, receivables are a fifth of revenue, so they fell from Rs 200 crore to Rs 150 crore as revenue fell Rs 250 crore, releasing Rs 50 crore. Unchanged days means customers paid no faster. The release is a one-off that reverses when sales recover, and it was bought with a quarter of the revenue.
Why does falling revenue release cash?
A tailor who gives customers two months to pay always has about two months of sales outstanding. If orders halve, the amount owed to him halves too, and for a while he collects old bills faster than he issues new ones: cash arrives. Receivables are revenue times the collection period, so when the period is fixed, receivables move with revenue, and a fall in sales releases cash once, mechanically. Here 73 days is 73 / 365, one fifth of a year, so receivables are a fifth of revenue: 200 on 1,000, 150 on 750. The Rs 50 crore is a fifth of the Rs 250 crore of sales that disappeared.
Receivables fell from Rs 200 crore to Rs 150 crore while days sales outstanding stayed at 73, so the Rs 50 crore came from Rs 250 crore of lost sales, whereas real improvement to 60 days would have taken receivables to Rs 123 crore. The relationshipDSO days sales outstanding, the average number of days a sale waits to be collected 73 / 365 one fifth of a year, so receivables are a fifth of annual revenue What it says in wordsReceivables equal revenue times the share of the year that sales wait to be collected, so with the share fixed, a quarter less revenue means a quarter less receivables.How do you separate the volume effect from the collections effect?
Split the change in receivables into two pieces. The volume effect is the change in revenue times the old days: (750 - 1,000) x 73 / 365 = -50. The collections effect is the new revenue times the change in days: 750 x (73 - 73) / 365 = 0. Every rupee of the release is volume; the collections effect is exactly zero, and that is the number management's claim rests on. Had days improved to 60, receivables would be Rs 123 crore, a release of 76.7: 50 of volume and 26.7 of genuine improvement, and only that 26.7 would deserve the word collections.
What does the analyst say about the quality of the Rs 50 crore?
Three things. It is one-off: receivables cannot keep falling unless sales keep falling. It reverses: if revenue climbs back to Rs 1,000 crore at 73 days, receivables return to 200 and the Rs 50 crore is reabsorbed. And it was expensive: at a 30% contribution margin, Rs 250 crore of lost revenue costs about Rs 75 crore of contribution every year, more than the cash released once. The limit: this uses year-end revenue and year-end receivables, and a company whose sales fell late in the year can show a days figure that flatters or punishes it; check the quarterly pattern before concluding.
Where candidates lose it
The common loss is accepting the narrative because cash did rise. A cash increase is a fact; its cause is a claim, and the days sales outstanding figure is the test of the claim. Unchanged days means no change in collecting.
The second loss is treating the release as repeatable or as evidence of a stronger business. It came from losing a quarter of sales, which costs far more in contribution than the working capital it freed, and it comes back the moment sales do.
What the interviewer asks next
- Revenue recovers to Rs 1,000 crore next year at 73 days. What happens to cash from working capital?
- Days sales outstanding falls to 60 on the Rs 750 crore. How much of the release is now genuine, and how would you verify it?
- Payables days rose from 40 to 70 in the same year. How would that change your reading of the cash improvement?
076A subscription product earns Rs 500 a month per customer at a 70% gross margin. Monthly churn is 3%, and it costs Rs 6,000 to acquire a customer. What is the customer lifetime value, the LTV to CAC ratio, and the payback period in months?Corporate FP&ABusiness finance
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Before you work it: how long does the average customer stay?
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Lifetime value is about Rs 11,667, LTV to CAC is about 1.9x, and payback is about 17 months. Each customer brings Rs 350 of gross profit a month, 70% of Rs 500. At 3% churn the average customer stays 1 / 0.03 = 33.3 months, so LTV is Rs 350 x 33.3. The Rs 6,000 acquisition cost divided by Rs 350 a month is paid back in 17.1 months.
Why is the average customer life one over churn?
Think of a hostel where 3 residents in every 100 move out each month and are replaced. A resident faces a 3% chance of leaving every month, so on average the wait before leaving is 1 / 0.03 months. With a constant monthly churn rate, the expected customer life is one divided by that rate: at 3%, 33.3 months. Lifetime value is the gross profit the customer brings each month times that life.
Use gross profit, not revenue. The Rs 150 a month it costs to serve the customer is spent whether or not the customer was worth acquiring, so it cannot pay back the acquisition cost. Rs 350 x 33.33 months is Rs 11,667, and against a CACCustomer acquisition cost: marketing, sales and onboarding spend divided by the number of customers it won. of Rs 6,000 that is 1.94x.
The relationshipm gross margin, 70% ARPU revenue per customer per month, Rs 500 c monthly churn, 3%, so 1/c is the average life in months What it says in wordsLifetime value is monthly gross profit divided by the monthly churn rate.A customer who stays earns back the Rs 6,000 acquisition cost in month 17.1, but the average customer, allowing for 3% monthly churn, crosses it only in month 23.7, and the cohort curve flattens toward a lifetime value of Rs 11,667. Why are there two payback answers?
Payback is the month in which cumulative gross profit covers the Rs 6,000 spent on day zero. For a customer who stays, that is 6,000 / 350 = 17.1 months, the standard answer. Across a whole cohort payback is slower, because some customers leave before they have repaid their share of the acquisition cost. Weight each month by the chance the customer is still there and the average customer crosses Rs 6,000 in month 23.7. Give 17 months and name the cohort figure in one sentence.
Is 1.9x good enough?
Many subscription investors use a rule of thumb of 3x or better with payback inside about a year; treat those as conventions, not laws. At 1.9x this business recovers its acquisition cost with a thin cushion, and the ratio flatters it, because LTV here is undiscounted and ignores any cost of retaining customers. Churn is the strongest lever: cutting it from 3% to 2% lifts LTV by half to Rs 17,500, while a 10% price rise at the same churn only reaches Rs 12,833.
Where candidates lose it
Candidates compute lifetime value on revenue: Rs 500 x 33.3 = Rs 16,667, and report 2.8x. The Rs 150 a month it costs to serve each customer is real money, and a customer who covers only that cost has repaid nothing of the acquisition spend. Lifetime value is a profit measure and runs on gross margin.
The second loss is stating 17 months as if it were the whole truth. It assumes the customer stays. One sentence on the cohort version, and on the fact that none of this is discounted, turns a correct calculation into an analyst's answer.
What the interviewer asks next
- Discount the lifetime value at 1% a month. What does it become? (Roughly Rs 350 / (0.03 + 0.01) = Rs 8,750.)
- Which lifts LTV to CAC more: halving churn or raising the price 20%?
- How would you estimate churn for a product that launched only eight months ago?
077A company has 50 sales branches. Last year its top 5 branches grew 30% against a company average of 10%. This year the same five grew 12%, while the average held at 10%. A new regional head took over those five branches in between. Did the new head cause the slowdown?Corporate FP&ABusiness finance
Try it first
What is the first thing you check before blaming the new head?
Show the worked solution
Not on this evidence: most of the drop is regression to the mean. A branch that tops the table usually had skill plus a good year. The good year does not repeat, so the same branches fall back toward the average whatever the manager does. Here only 2 points of a 20 point lead survived, so most of last year's lead was luck. Judge the head against similar branches that kept their managers, not against their own lucky year.
Why do the best performers fall back with no cause at all?
Think of a class test. The student who topped it probably knows the subject and also had a good day: the questions suited her and two guesses landed. In the next test the knowledge stays but the luck is drawn again, so her score is likely to be lower while staying above average. Any result that is part skill and part luck will, when it is extreme, usually be followed by a less extreme one. Francis Galton called this regression toward the mean when he compared the heights of parents and their children.
The five branches that grew 30% last year average 12% this year, close to the 10% company average, and the five weakest branches moved from -10.0% to 8.3% under unchanged management, because extreme results at both ends drift back toward the middle. How much of the 30% was luck?
Measure the lead, not the level. The top five were 20 points above average last year and 2 points above this year. Keeping 2 points of a 20 point lead means about a tenth of last year's outperformance was persistent, and nine tenths was noise that happened to land on those five branches. Look at the bottom of the chart as well: the weakest five rose from -10.0% to 8.3% with no new manager, which is the same drift running the other way.
The relationship\mu the company average, 10% \rho how much of a branch's lead carries into the next year; 1 means all skill, 0 all luck What it says in wordsA selected group's expected result next year is the average plus the persistent share of its lead.How would you test whether the new head made a difference?
Build a comparison. Take branches that were about as strong last year but kept their managers, and see how they grew this year. If they also fell to around 12%, the new head is doing exactly what chance predicts. If they held near 20%, the head has a real question to answer. The fair benchmark for a group picked for being extreme is a similar group picked the same way, never its own best year. The same trap sits in sales incentives, fund selection and bonus pools, where praising last year's winners and punishing last year's losers both appear to work.
Where candidates lose it
The story answer loses: a new head, then a slowdown, therefore a cause. The interviewer builds the question so the narrative is tempting and watches whether you ask how the five branches were chosen. Branches picked because they were extreme last year were always likely to look worse this year.
The opposite error also costs marks: clearing the head completely. Regression explains the direction of the move, not necessarily all of its size. The strong answer is that you cannot tell yet, followed by the comparison group that would tell you.
What the interviewer asks next
- Last year's weakest five branches were put on a performance plan and then improved. Did the plan work?
- What would make regression to the mean weaker in this data?
- How would you design the regional sales bonus knowing this?
