Financial Analysis interview preparation
The three statements, working capital, ratios, forecasting, variance analysis, costing, capital budgeting, valuation and the modelling and Excel work that fills the day, plus the fit questions about why this seat. Every question is either traced to a named firm from a public candidate report, or tagged at desk level when we could not trace it — we do not invent attributions.
100 questions, mapped to the firms that asked them
- Questions
- 100
- Traced to a firm
- 42
- Firms
- 28
- Updated
- September 2026
033What should a makeup company think about regarding revenue?Bain CapitalGeneralist · Boston · 2023
Say this
Volume times price times mix, but for cosmetics the three things that decide it are channel, repeat rate and trend risk. It is a business where a single viral product can double revenue and then vanish, so the question is how much of revenue is repeatable.
Then walk it
- Build the revenue as units times realisation per unit, split by channel, because channel economics differ wildly. Modern trade, general trade, e-commerce marketplace and own direct-to-consumer site carry very different gross-to-net and different receivable days.
- Then gross to net, which is where cosmetics revenue really lives: list price less trade schemes, retailer margin, promotional discount, influencer and marketplace commission, and returns. Reported revenue can be 25 to 35 percent below list.
- Then repeat versus new. A colour cosmetic is trend-driven and often a one-time purchase; a skincare or base product repeats. Two brands with the same revenue and different repeat rates are worth very different multiples.
- Then SKU concentration and shelf life. If the top three SKUs are half of sales, one formulation problem or one competitor launch is a revenue event. Inventory carries expiry risk, so aggressive channel loading creates returns later.
- For India specifically: sachet and small-pack price points drive penetration, GST slab and regulatory labelling change cost to serve, and quick-commerce has compressed the path to repeat purchase.
- So the summary I would give: forecast it by channel with an explicit gross-to-net, hold the repeat rate as the key assumption, and stress the top three SKUs. That is where the volatility is.
Where candidates lose it
Answering generically about consumer demand. The interviewer wants category-specific thinking: gross to net, channel mix, repeat rate and SKU concentration. Also do not forget returns, which are a real revenue line in beauty.
Expect next
- How would you model a viral product launch?
- Which is a better business, colour cosmetics or skincare?
- What does quick commerce do to the working capital cycle?
Reported by candidates at Bain Capital (Generalist, Boston, 2023). Source: Wall Street Oasis.
052Here are a few figures about an airline. Work out what it should charge for a ticket, and ask me for anything else you need.Bain CapitalGeneralist · Boston · 2024
Say this
I would build cost per available seat kilometre, convert it to cost per seat on the route, divide by the load factor to get cost per sold seat, then add a margin. Before that I need four things: seats per aircraft, sector length, load factor and the split of fixed versus variable cost.
Then walk it
- The structure: total operating cost per flight divided by seats gives cost per seat. Divide by the expected load factor, say 80 percent, and cost per sold seat rises by 25 percent. That step is the one candidates skip and it is the largest single adjustment.
- A worked illustration. If a flight costs 15 lakh to operate with 180 seats, that is about 8,300 per seat. At 80 percent load, cost per sold passenger is about 10,400. Add a 10 percent margin and the average fare needs to be around 11,500.
- Then I would ask what I am solving for, because the answer differs. The average fare needed to break even on the route is one question; the price of the marginal seat two days before departure is another, and there the only relevant cost is a few hundred rupees of fuel, catering and commission.
- That marginal-cost logic is why airlines use dynamic pricing. The same seat is worth 3,000 in a seat-sale ten weeks out and 18,000 to a business traveller on the day, and the fixed cost of the flight is sunk either way.
- The inputs I would keep asking for: fuel as a share of cost, aircraft ownership or lease cost per hour, crew and airport charges, ancillary revenue per passenger, and the competitive fare on the route. Ancillary matters enormously for a low-cost carrier; baggage and seat fees can be 15 to 20 percent of revenue.
- And the conclusion I would state: cost tells you the floor, competition and willingness to pay tell you the price. In a market with a dominant low-cost competitor, the cost-plus number is often simply unachievable, and then the decision is whether to fly the route at all.
Where candidates lose it
Dividing cost by total seats and quoting that as the fare. You must divide by load factor. The second trap is not asking questions: the interviewer deliberately gave you partial data, and the questions you ask are half of what is being marked.
Expect next
- What is the marginal cost of the last seat sold?
- How would ancillary revenue change your answer?
- A competitor prices 20 percent below your floor. What do you do?
Reported by candidates at Bain Capital (Generalist, Boston, 2024). Source: Wall Street Oasis.
Firm tags come from public, anonymous candidate reports on Wall Street Oasis: strong signal, not sworn testimony. Firms are named as the places a question was reported, not as partners of Fin Maverick. Answers are written for this page to show how to think out loud; they are not scripts to recite.


