Case 056Equity research and stock pitchesWarm up
Vasantika Hotels has 3,000 rooms at an average rate of Rs 7,800 and 64% occupancy. If occupancy rises to 72% with 70% of the extra revenue reaching EBITDA, how much does EBITDA rise from a Rs 190 crore base, and what does that tell you about pitching the stock?
1The situation
Vasantika Hotels, a listed chain of business and leisure hotels, has 3,000 rooms. Its average room rate is Rs 7,800 a night and occupancy last year was 64%. Total revenue was Rs 850 crore, of which rooms were Rs 546.6 crore and food, banquets and other services the rest. EBITDA was Rs 190 crore.
Management says corporate travel and weddings will lift occupancy to 72% next year at the same room rate. Its guidance is that 70% of the extra room revenue will reach EBITDA, because the hotels, the staff and the maintenance budgets are already in place. The fund manager asks you for the number and for what it means for a pitch on the stock.
2Your task
How much does EBITDA rise if occupancy reaches 72%, how does that compare with the rise in revenue, and what does the answer tell you about the risk in the stock?
Quick check
Room revenue rises 12.5%. Roughly how much does EBITDA rise?
Worked solution
Try it on paper, then open one step at a time.
30-second answerThe answer to give first
EBITDA rises about Rs 48 crore, roughly 25%, to about Rs 238 crore, while total revenue grows only 8%. Eight points of occupancy add Rs 68.3 crore of room revenue, and 70% of it reaches profit because the hotel's costs are already paid. The same lever works in reverse, so the pitch rests on whether 72% occupancy is durable.
Step 1How do you turn occupancy into rupees?
Count room nights first. Three thousand rooms for 365 nights is 10.95 lakh room nights a year. At 64% occupancy the hotel sells 7.008 lakh of them; at 72% it sells 7.884 lakh. Each extra point of occupancy is about 10.95 thousand room nights, worth Rs 8.54 crore at Rs 7,800 a night. Eight points add Rs 68.3 crore of room revenue, a 12.5% rise. Hotel analysts track the same move as RevPARRevenue per available room: room revenue divided by all rooms available, which is average rate times occupancy., which goes from Rs 4,992 to Rs 5,616.
Step 2Why does profit rise so much faster than revenue?
Think of a cinema showing a film to a half-empty hall. The projector, the staff and the rent cost the same whether 100 or 160 seats are sold, so the extra 60 tickets are almost pure profit. A hotel works the same way: the building, the staff and the maintenance are paid for at 64% occupancy, so the next guest costs only laundry, cleaning, amenities and a booking commission. Management's 70% flow-through means Rs 20.5 crore of cost comes with the extra revenue and Rs 47.8 crore reaches EBITDA.
Measured against total revenue of Rs 850 crore, revenue grows 8.0% and EBITDA 25.2%, a ratio of about 3.1 times. That ratio is operating leverageHow much faster operating profit moves than revenue, because a large share of costs stays fixed as volume changes.. The EBITDA margin climbs from 22.4% to 25.9%. A rough check on paper: about Rs 70 crore of revenue, keep 70%, call it Rs 48 crore on a base of 190, a quarter.
| Scenario, Rs crore | Room revenue | EBITDA | Change in EBITDA |
|---|---|---|---|
| Base: 64% occupancy at Rs 7,800 | 546.6 | 190.0 | |
| Occupancy to 72%, 70% flow-through | 615.0 | 237.8 | +25.2% |
| Rate up 12.5% at 64%, 95% flow-through | 615.0 | 254.9 | +34.2% |
| Occupancy falls to 56%, 70% flow-through | 478.3 | 142.2 | -25.2% |
Step 3What does this mean for the pitch?
Two things an interviewer wants to hear. First, the quality of the growth: a rise in room rate brings almost no extra cost, so the same revenue from rate would lift EBITDA about 34%. Ask management which lever it is pulling, because rate growth is worth more than occupancy growth rupee for rupee. Second, the lever works in reverse. If a slowdown takes occupancy to 56%, EBITDA falls by about the same Rs 48 crore, a quarter of the profit, on a revenue fall of only 8%.
So the pitch is not that profit will rise 25%; the market may already expect that. The pitch is a view on whether 72% occupancy is the new normal or the top of a cycle, supported by evidence: new room supply in Vasantika's cities, the share of corporate contracts that are signed for the year, and the wedding calendar. A stock with this much operating leverage needs a view on the cycle, not only on the next year.
Where candidates lose it
The usual slip is to grow EBITDA by the 12.5% rise in room revenue, or by the 8% rise in total revenue. Profit grows far faster because most hotel costs are fixed, and missing that misses the whole point of the question.
The other miss is treating the 25% as a reason to buy. Operating leverage cuts both ways, and a good pitch says what occupancy the price already assumes and what happens to profit if the cycle turns.
What the interviewer asks next
- Management guides 60% flow-through instead of 70%. What is the EBITDA rise now?
- Vasantika plans to add 500 rooms next year. What does that do to occupancy and to EBITDA in the first year?
- Why might an analyst value a hotel company on EV/EBITDA rather than on P/E?
Company names and figures are illustrative.
