Case 006FinancialsCore
Zenvora Broking earns 60% of its revenue from equity derivatives. New rules cut derivative volumes by 30%. With 70% of costs fixed, what happens to revenue and profit?
1The situation
Zenvora Broking is a discount broker with revenue of Rs 1,000 crore: Rs 600 crore from equity derivatives trading and Rs 400 crore from cash equity broking, distribution and interest on client funds. Costs are Rs 600 crore, so pre-tax profit is Rs 400 crore, a 40% margin.
Of the costs, 70% are fixed in the next year: technology, staff, rent and brand spend. The rest move with revenue: exchange-linked charges, payment gateway fees and referral payouts. The regulator tightens rules on retail derivatives trading, and the industry expects volumes to fall 30%. Assume derivatives revenue falls in line with volumes.
2Your task
What happens to revenue, pre-tax profit and margin next year, and what can Zenvora do about it?
Quick check
Revenue falls 18%. Roughly how much does pre-tax profit fall?
Worked solution
Try it on paper, then open one step at a time.
30-second answerThe answer to give first
Revenue falls 18% to Rs 820 crore, but pre-tax profit falls about 37% to Rs 252 crore. Derivatives revenue drops by Rs 180 crore, yet only Rs 32.4 crore of variable cost goes with it, because Rs 420 crore of costs are fixed. The margin falls from 40% to about 31%. Concentration in one revenue line plus a fixed cost base roughly doubles the percentage hit.
Step 1Why does profit fall twice as fast as revenue?
Picture a coaching centre whose rent and teachers' salaries are fixed. If a third of its students leave, the fees fall a third, but the rent does not, so profit falls much more than a third. When most costs are fixed, every lost rupee of revenue falls almost straight to profit, and the percentage fall in profit is a multiple of the fall in revenue. That multiple is operating leverageHow much profit changes for a given change in revenue. High fixed costs mean high operating leverage, in both directions., and here it is about 2.0x.
Step 2How do the numbers work?
Derivatives revenue of Rs 600 crore falls 30% to Rs 420 crore; other revenue is unchanged at Rs 400 crore, so revenue is Rs 820 crore, down 18%. Variable costs were Rs 180 crore on Rs 1,000 crore of revenue, 18 paise per rupee, so they fall to Rs 147.6 crore. Fixed costs stay at Rs 420 crore, so profit is Rs 820 crore less Rs 567.6 crore, about Rs 252 crore, a fall of 36.9%.
| Rs crore | Before | After | Change |
|---|---|---|---|
| Derivatives revenue | 600 | 420 | -30.0% |
| Other revenue | 400 | 400 | 0.0% |
| Revenue | 1,000 | 820 | -18.0% |
| Fixed costs | (420) | (420) | 0.0% |
| Variable costs, 18% of revenue | (180) | (147.6) | -18.0% |
| Pre-tax profit | 400 | 252.4 | -36.9% |
| Pre-tax margin | 40.0% | 30.8% |
Step 3What can Zenvora do, and what would you watch?
Three levers, in order of speed. It can cut fixed costs, but slowly: a 10% cut to the Rs 420 crore base adds back Rs 42 crore, taking profit to about Rs 294 crore, still well below 400. It can push customers towards cash equity and distribution, which earn less per client but are not hit by the rule. And it can accept a lower margin while competitors with weaker balance sheets shrink. The analyst's point is that concentration was the risk all along: 60% of revenue from one product, under one regulator's control, with costs that could not follow it down.
Say the limitation. Revenue may not fall one for one with volumes: brokers can raise pricing on the remaining trades, and the most active traders, who generate a large share of revenue, may be the least affected. Ask for revenue by customer activity band before accepting the full 30%.
Where candidates lose it
The usual answer takes the 18% revenue fall and applies it to profit, missing the fixed costs entirely. The interviewer gave you the 70% figure so that you would carry it through.
The second miss is treating all of Zenvora's revenue as hit. Only the derivatives line falls; the Rs 400 crore of other revenue is what cushions the blow and what management will now try to grow.
What the interviewer asks next
- What fall in derivative volumes would halve Zenvora's pre-tax profit?
- Zenvora also earns interest on client float. How would a rate cut change your answer?
- Would you expect Zenvora's P/E to rise or fall after the rule change, and why?
Company names and figures are illustrative.
