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051

Case 051Stock pitchHard

You pitched Kelvora Chemicals as a long. The portfolio manager grills you on Chinese prices, the new plant's utilisation and one customer at 40% of sales. Defend or concede each point with numbers, and say what would change your view.

WMWellington ManagementBoston · 2019

1The situation

Kelvora Chemicals makes specialty intermediates for crop protection and coatings. Its existing plant earns Rs 2,000 crore of revenue at full use. A new plant adds 40% more capacity, Rs 800 crore of revenue at full use, and your FY27 model runs it at 70%. That gives FY27 revenue of Rs 2,560 crore, profit before tax of Rs 800 crore, tax at 25%, 10 crore shares and EPS of Rs 60.00. The shares trade at Rs 1,200, 20.0x your FY27 EPS.

Facts you have in your notes: products that overlap with Chinese exports are 30% of sales; 60% of the new plant's capacity is under signed supply agreements after customer qualification; incremental volume earns a 35% contribution margin; the largest customer takes 40% of sales on a contract that runs to FY30 with a take-or-pay floor at 80% of contracted volume.

The portfolio manager pushes back: Chinese export prices for those products are down 15%, the new plant will run at 50%, and one customer at 40% of sales makes this uninvestable.

2Your task

Take each point in turn. Size it, say whether you concede or defend it, and end with the one development that would make you drop the long.

Quick check

Which point costs Kelvora the most FY27 EPS if the bear is right?

Worked solution

Try it on paper, then open one step at a time.

30-second answerThe answer to give first

Concede the China point in full, concede the plant to its contracted 60%, and defend the customer point for FY27 while admitting it belongs in the multiple. That takes FY27 EPS from Rs 60.00 to Rs 49.26, so the stock is on 24.4x rather than 20.0x. The long survives at a smaller size. The customer's renewal terms before FY30 are what would end it.

Step 1Why size every point before you answer any of them?

Think of a friend picking holes in a flat you want to rent: the lift is slow, the kitchen is small, the landlord owns the whole building. You do not argue each one with equal heat. You ask which ones cost you money, then give ground on those and hold on the rest. A grilled pitch works the same way: convert each objection into rupees of EPS first, because the size tells you which fight is worth having. Interviewers are not testing whether you can win every point. They are testing whether you know which points matter.

The three points hit EPS through different routes. A price cut drops straight to profit because no cost falls with it. Lost volume costs only the contribution marginRevenue less the costs that rise and fall with volume, such as raw materials and power. It is what each extra unit adds to profit., here 35%. A customer cut is also a volume loss, but a contract limits how far it can go in FY27.

Size each bear point in EPS before you answer it, Rs per sharewhat the bear claimswhat you concede1. Chinese prices down 15%30% of sales competes with importsBig and true: concede-8.64-8.642. New plant runs at 50%60% of capacity already contractedPartly true: concede to 60%-4.20-2.103. One customer is 40% of salesTake-or-pay floor at 80% to FY30Not an FY27 hit: defend-5.380.00 in FY27Bear's full case: EPS 41.78. What you concede: EPS 49.26, against your original 60.00
Sized in FY27 EPS, the Chinese price point is worth Rs 8.64 a share and is conceded in full; the plant point is worth Rs 4.20 but only Rs 2.10 is conceded because 60% is contracted; the customer point is capped at Rs 5.38 by the take-or-pay floor and is defended for FY27.
Step 2How do the three numbers come out?

Chinese prices: 30% of Rs 2,560 crore is Rs 768 crore of exposed revenue, and 15% off that is Rs 115.2 crore of lost profit before tax, Rs 8.64 a share after tax. Customs data shows the lower prices landing, so the point is big and true. Concede it and cut the estimate; arguing that customers are loyal to Kelvora's grades is the answer a stubborn analyst gives.

Plant utilisation: each 10 points of the new plant is Rs 80 crore of revenue, Rs 28 crore of contribution and Rs 2.10 of EPS. The bear's 50% costs Rs 4.20. But 60% is already under signed contracts, so the honest concession is 70% down to 60%, Rs 2.10. Defend with the contract, and give up only the part your evidence cannot cover.

The customer: if it cut to its 80% floor, Kelvora would lose 20% of Rs 1,024 crore, Rs 204.8 crore of revenue and Rs 5.38 of EPS. It has bought above contract every year, so for FY27 you defend. The risk is real but it lives at the FY30 renewal, which is a valuation question, not an FY27 earnings question.

Bear pointBear's EPS hitEvidenceConceded
Chinese prices down 15%8.64Import prices observed8.64
Plant at 50%, not 70%4.2060% contracted2.10
Customer to 80% floor5.38Buys above contract0.00
FY27 EPS41.7849.26
Rs per share. On the bear's full case FY27 EPS is Rs 41.78; after the concessions the evidence supports it is Rs 49.26, against an original Rs 60.00.
Step 3What is left of the long after the concessions?
What the grilling does to FY27 EPS and to the multiple you are paying60.00Your originalP/E 20.0x-8.64China prices-2.10Plant at 60%49.26After concessionsP/E 24.4x41.78Bear's full caseP/E 28.7xPrice held at Rs 1,200
Conceding the price point and part of the plant point takes Kelvora's FY27 EPS from Rs 60.00 to Rs 49.26, lifting the P/E at Rs 1,200 from 20.0x to 24.4x; the bear's full case of Rs 41.78 would put it at 28.7x.

At 24.4x the stock is no longer obviously cheap on FY27. The long now rests on FY28, when the plant should run near 85%: that adds about Rs 5.25 of EPS to the conceded base, about Rs 54.51, or 22.0x. So the thesis narrows from cheap on next year to cheap on the year after, if the plant fills. Say that plainly. A pitch that survives a grilling smaller but intact is more credible than one that claims nothing moved.

Step 4What would make you drop it?

Name one development, not a list. For Kelvora it is the customer renewal: if the largest customer signals a second supplier or a lower floor before FY30, the 40% of sales that holds the business together becomes the risk, and no FY28 multiple survives that. A second leg down in Chinese prices would cut the estimate again but would not end the thesis. The renewal would.

Where candidates lose it

Candidates defend every point with the same energy, usually by repeating the thesis louder. The portfolio manager hears someone who cannot tell a Rs 8 problem from a Rs 2 one, and that is the real failure being tested.

The opposite loss is folding on everything. Conceding the customer point for FY27 when a contract floor protects it throws away a defence you have evidence for.

What the interviewer asks next

  • The largest customer asks for a 5% price cut in exchange for extending to FY33. Do you take it?
  • How would you size this position differently now that the thesis depends on FY28?
  • What would you look at in customs data to check whether the Chinese price cut is temporary?
  • How would you hedge the China price risk if you kept the position?

Asked at Wellington Management, Portfolio Management, Boston, 2019 (Wall Street Oasis): was more of stock pitch where they grille into that

← Case 050Present a short stock pitch on Nerolia Jewellers: stores rising from 40 to 60, same-store sales growth of 8%, gold price moves passed through, inventory funded partly by gold loans. One paragraph of thesis and one risk.Case 052 →Build a quarterly results preview for Tavirant Cement from volume, realisation and cost per tonne. What EBITDA do you expect, and which line is consensus most likely wrong on?

Company names and figures are illustrative.

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