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065

Case 065Early-stage valuationCore

Why is it hard to value a first-year company? Show it with Arambhik Robotics: value it three ways, the VC method, a scorecard and comparable seed rounds, and reconcile them to a price.

Sequoia CapitalSan Francisco · 2021

1The situation

Arambhik Robotics is 11 months old. It builds robotic arms that pick parcels in small warehouses and has Rs 1.2 crore of revenue from three paid pilots. It is raising its seed round.

Three methods are on the table. The VC method: an exit worth Rs 900 crore in eight years, a 20x target multiple for this stage, and 50% of today's stake surviving later dilution. A scorecard against a Rs 40 crore median post-money for seed rounds in the region. And three comparable seed rounds at Rs 18, 35 and 60 crore post-money.

2Your task

What does each method say, why do they disagree, and what price would you agree?

Quick check

What post-money valuation does the VC method give?

Worked solution

Try it on paper, then open one step at a time.

30-second answerThe answer to give first

The three methods span Rs 18 crore to Rs 60 crore, and a sensible agreed price is about Rs 30 crore post-money. The VC method gives Rs 22.5 crore, a scorecard about Rs 44 crore and comparable rounds a median of Rs 35 crore. Each rests on a different unknowable: the exit, a regional median, or other companies' bargaining. A first-year firm has no cash flows to anchor any of them, so the price is a negotiated point inside the range.

Step 1Why is a first-year company hard to value at all?

Valuing a mango orchard is easy once the trees bear fruit; you count the harvest and the years left. Valuing a field where saplings went in last year means guessing which trees survive and how much they will yield in eight years. A first-year company has no history of revenue, margins or retention, so every method has to borrow its key number from somewhere else: a guessed exit, a regional average or someone else's deal. Arambhik's Rs 1.2 crore of pilot revenue says the robots work in three warehouses, not what the company will earn. So the honest approach is to run several methods and look at where they agree.

Step 2What does each method say?

The VC method works backwards from the exit. To make 20x on an exit of Rs 900 crore while keeping only half its stake, the fund needs today's post-money to be Rs 900 crore times 50% over 20, which is Rs 22.5 crore. With the target anywhere from 15x to 25x, it ranges from Rs 18 to 30 crore. The scorecard starts from the Rs 40 crore regional median and scales it by how Arambhik compares on weighted factors: a strong team and market, but thin sales channels and heavy future funding needs give a factor of 1.11, about Rs 44.4 crore. The three comparable rounds give Rs 18 to 60 crore, median Rs 35 crore.

Scorecard factorWeightArambhik vs medianContribution
Strength of the team30%125%0.375
Size of the opportunity25%150%0.375
Product and technology15%100%0.150
Competitive environment10%75%0.075
Sales channels and partners10%60%0.060
Need for more funding5%50%0.025
Other5%100%0.050
Factor, times Rs 40 crore100%1.110 = Rs 44.4 crore
Weighting Arambhik against a typical regional seed company, its team and market score above the median while channels and funding needs score below, giving a factor of 1.11 and a scorecard value of Rs 44.4 crore. The weights follow a common scorecard template; the scores are your judgement.
Three methods, three ranges: where Rs 30 crore post-money sits010203040506070Post-money valuation, Rs croreVC methodexit 900, 50% kept, 15x to 25x1830Scorecardvs Rs 40 crore seed median3947Comparable roundsthree seed rounds1860Price agreed: Rs 30 crore
The VC method gives Rs 18 to 30 crore, the scorecard Rs 39 to 47 crore and comparable seed rounds Rs 18 to 60 crore, so the methods span Rs 18 to 60 crore and a Rs 30 crore price sits at the top of the VC method's range and inside the comparables.
Step 3Why do the methods disagree so much?

Because each answers a different question. The VC method asks what price lets this fund earn its target if things go well; the scorecard asks what a typical seed company in the region is priced at; comparables ask what other investors happened to pay. The VC method is the only one tied to this fund's own economics, but it rests on a Rs 900 crore exit nobody can see. The scorecard's median includes companies with more traction than three pilots. And the three comparable rounds span more than three times from low to high, which says more about the deals than about Arambhik.

Step 4What price would you agree, and why?

About Rs 30 crore post-money. At Rs 30 crore the fund's implied multiple on the Rs 900 crore exit case is 15x after dilution, below the 20x target but inside the range a fund accepts for a strong team, and the price sits inside the comparables. Going to the scorecard's Rs 44 crore would cut the implied multiple to about 10x, too little for a company this early. If the founders want more, the useful trade is structure rather than headline: a valuation cap on a convertible, or a second tranche at a higher price once two pilots convert to paid contracts. The limitation is plain: Rs 30 crore is a negotiated number, and it will be judged by the next round, not by any of these methods.

Where candidates lose it

The common miss is presenting one method as the answer, usually the VC method because it has a formula. The question asks why valuation is hard; the honest answer shows that every method imports its key number from somewhere uncertain.

The second is forgetting dilution in the VC method. Without it you get Rs 45 crore, twice the right number, because you have assumed the fund keeps its whole stake to exit.

What the interviewer asks next

  • The founders have a competing term sheet at Rs 45 crore. What would you do?
  • How would two pilots converting into Rs 3 crore of annual contracts change each method?
  • When would you prefer a convertible note with a cap to a priced seed round here?

Asked at Sequoia Capital, Venture Capital, San Francisco, 2021 (Wall Street Oasis): Why is it difficult to value a 1st year firm?

← Case 064Kaaryvik Enterprise reports a 62% gross margin, but a quarter of its revenue is low-margin implementation services. What is the subscription gross margin, and what does that change about the multiple you would pay?Case 066 →Vyaparvik B2B is growing 90%, but its largest customer is 30% of revenue on a 12-month contract. Quantify the concentration risk and say what terms or diligence would let you invest.

Company names and figures are illustrative.

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