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Portfolio Construction & Investment Management
1Portfolio Management Foundations
Portfolio ManagementActive and Passive ManagementPortfolio Management ServiceA Model Portfolio Is…How Behavioural Biases Reach…
2Mandate and Investment Policy
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3Risk, Return and Diversification
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4Asset Allocation and Construction
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5Security Selection and Implementation
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7Portfolio Vehicles and India Governance
The Model PortfolioPortfolio Risk and AttributionConcentrated vs Diversified PortfolioPortfolio Turnover vs Transaction CostHow to Select a…How to Construct a…How to Size a…How to Create a…The Separately Managed AccountThe Specialised Investment FundMutual Fund vs PMS vs AIF vs SIFHow Investment Committees Govern…ETFs in a PortfolioMutual Fund vs ETFIndex Funds in a PortfolioIndex Fund vs ETF
8Professional Practice and Overlays
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Portfolio Management Service: What the Structure Changes

A portfolio management service is an arrangement in which a manager runs a portfolio for one holder, with the securities and cash held in that holder's own name rather than as units of a pool. The registration of the securities drives everything else about the arrangement: what the holder can see, whose money moves when, and why one published return figure cannot describe every account.

A portfolio management service is not a product, and naming one says nothing about what the portfolio contains, how it is run, or whether the approach behind it is active or passive. The arrangement is a delivery shape: the container the portfolio arrives in, and whose name is written on the container. The active and passive choice, covered separately, is a question about how a portfolio is run. Delivery is the separate question of how it reaches the holder, and the two answers combine freely.

The running example throughout is the Anantara Multi-Asset Portfolio, an invented discretionary mandateThe written statement of what a manager may and may not do with a portfolio. The contents of a mandate and the drafting of one are covered separately. of Rs 500 crore run by Faiz Ahmad Ansari for a charitable endowment whose investment committee is chaired by Rukmini Deshpande. Its stated shape is equity 60.0 per cent at Rs 300 crore, fixed income 30.0 per cent at Rs 150 crore and cash 10.0 per cent at Rs 50 crore, summing to Rs 500 crore exactly. The three figures are policy weights, and actual weights drift away from them between one rebalancing and the next. A portfolio figure means nothing without the window it was measured over, and every figure quoted for the Anantara mandate belongs to the same stated twelve month period.

The whole of the definition, in one picture. THE HOLDER one invented charitable endowment, and only one THE MANAGER runs the portfolio inside the stated limits SECURITIES AND CASH the actual holdings, Rs 500 crore REGISTERED IN THE HOLDER'S OWN NAME, NOT AS UNITS OF A POOL This is the definition. Everything that follows is a consequence of it. The Anantara Multi-Asset Portfolio and its holder are invented. Figures illustrative.
Whose name sits on the securities is the defining feature, and the manager runs them without ever holding them.

What exactly is a portfolio management service?

The tailor comes first. A customer carries their own cloth to a tailor and describes what is wanted. The tailor cuts, stitches and hands back a garment, and at no point does the cloth stop belonging to the customer. The half-finished panels on the table are the customer's own cloth, so the customer can walk in on a Tuesday and look at them. Against that, a ready-made shirt bought from a shop that cut five hundred identical shirts from one bolt belongs to the buyer once it is paid for, but the bolt never did, and the buyer has no claim on any particular metre of it.

The cloth and the bolt are the whole of the structural distinction, and the distinction survives translation into finance without losing anything. In a portfolio management service the holder brings the money, the manager makes the decisions, and the securities that result are registered to the holder. The manager holds an authority to act, not the assets. The manager is a decision maker with a set of instructions, and the assets sit in the holder's name throughout. An arrangement built that way is a delivery shape rather than a thing anybody can own a share of.

The everyday version of the same structural question. Ask in both cases: whose cloth was it while the work was being done? OWN CLOTH, TAKEN TO A TAILOR READY MADE, FROM ONE BOLT The cloth is the customer's before, during and after the work The customer can walk in and see the pieces on the table, because they are the customer's pieces Five hundred shirts were cut from one bolt of cloth The shirt is the buyer's once they pay for it, and the bolt never was theirs at all The tailor never owns the cloth and still does all of the work. That is the arrangement described here.
The tailor does all of the work without the cloth ever ceasing to belong to the person who brought it.

Somebody has to keep the securities safe and settle the trades, and that role is custodyThe service of holding securities safely and settling trades in them on somebody's behalf. The holder still has the securities. The custodian only keeps them., which does not change whose name is on them. And in the other arrangement, the pooled one, the money of many holders is combined and each holder receives unitsA share of a pool, sized so that everybody's share of the same pool moves together. The worth of a unit and the striking of that value are covered separately. in the combination. How units are created and what one is worth on a given day are covered separately and are not explained here.

One fact, three consequences, none of them designed. THE SECURITIES SIT IN THE HOLDER'S NAME WHAT IS VISIBLE Every holding and every transaction, because they are the holder's own WHOSE MONEY MOVES Money in or money out reaches this account and no other account at all WHOSE DATES COUNT The record runs on this holder's dates and this holder's amounts Nobody chose these three as features. All three fall out of whose name is on the securities.
Three properties usually listed separately are one property, because each of them follows from the registration of the securities.
Try it out

In a portfolio management service, whose name do the securities and the cash sit in?

What follows from the securities sitting in one holder's name?

Three things follow, usually presented as a list of selling points rather than as consequences of a single fact. Each one is worth taking on its own. The first is visibility. The endowment can read every individual holding and every individual transaction in its portfolio, not because anybody undertook to show it, and not because a rule required a disclosure, but because those are its own securities. Asking to see them is the same kind of request as asking to see the contents of a room the endowment holds the keys to.

Here is what that visibility contains for the Anantara portfolio in the stated year. The equity sleeve is Rs 300 crore, the fixed income sleeve is Rs 150 crore and cash is Rs 50 crore. The largest single holding is 4.6 per cent of the portfolio. On Rs 500 crore that comes to Rs 23,00,00,000/-. About Rs 170 crore of the portfolio was traded across the year, a turnoverThe value replaced in a portfolio over a period, stated as a share of the portfolio. Thirty four per cent means about a third of it changed hands. of 34 per cent. None of those four numbers is a disclosure anybody chose to make. Each one is a fact about securities the endowment already has, and a fact of that kind is different knowledge from a figure reported to an outsider.

What the endowment can read, because it is its own. EQUITY 60.0 per cent Rs 300 crore FIXED INCOME 30.0 per cent Rs 150 crore CASH Cash 10.0 per cent, Rs 50 crore The three sleeves sum to Rs 500 crore exactly at the policy weights. Actual weights drift between one rebalancing and the next. All figures invented.
The endowment reads its three sleeves as facts about its own holdings rather than as a report somebody prepared for it.

Visibility of that kind brings a duty with it, and the duty is naming the base. The largest holding is 4.6 per cent of the portfolio, and the mandate's stated limit of 5 per cent per name is written against the portfolio too, so the position sits inside it. Measured against the Rs 300 crore equity sleeve, the same Rs 23 crore holding is 7.7 per cent. Neither figure is wrong and they answer different questions. A report or a paper that slides between the two bases without saying which one it is using has told a reader something false about concentration while printing only true numbers.

The same Rs 23 crore holding, measured two ways. 5 per cent limit, written against the portfolio AGAINST THE PORTFOLIO AGAINST THE EQUITY SLEEVE 4.6 per cent of Rs 500 crore 7.7 per cent of Rs 300 crore 0 2 4 6 8 10 Both bars are the same holding. Only the base changed. Neither number is wrong.
A single Rs 23 crore position reads as 4.6 per cent or 7.7 per cent depending only on which base is named.
Turnover of 34 per cent, scaled against the whole. TRADED IN THE YEAR Rs 170 crore The rest of the Rs 500 crore was not replaced 34 per cent of Rs 500 crore is Rs 1,70,00,00,000/-, so about a third of the portfolio changed hands. Turnover carries a cost that no return figure in this guide shows. Figures illustrative.
Scaling turnover against the mandate turns an abstract percentage into Rs 170 crore of actual dealing across one year.

The second consequence is about whose money moves. When the endowment pays money in, that money has to be invested in that account, at that account's prices, on that account's date. When it takes money out, positions in that account are reduced to raise it. No other holder has any claim on these securities, so no other holder anywhere is affected by either event. The household version is a savings account against a chit fund. Money a depositor pays in changes that depositor's balance and nobody else's. Money paid into a common pot changes what everybody in the pot is entitled to.

New money reaches the account it was paid into, and no other. MONEY PAID IN HERE ACCOUNT A positions are bought here, at today's prices, on today's date ACCOUNT B untouched ACCOUNT C untouched In a pooled arrangement the same money would change the pool for everybody in it. Here it changes one account, which is why the record belongs to that account's dates.
Money arriving in one separately held account leaves every other account untouched, which is the source of the dispersion taken up below.

The third consequence is the one the rest of this guide turns on. Because the securities, the money and the dates all belong to one holder, the performance record belongs to that holder as well. The performance record is not an account of what an approach did in the abstract, but an account of what happened inside one container, opened on a particular day with a particular amount in it. The whole of the return discussion below is this third consequence taken seriously.

Try it out

The endowment can read every individual transaction in its portfolio for the stated year. Why?

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Who takes the decision inside such an arrangement?

The line between an arrangement where the manager decides and one where the holder decides is drawn under discretionary and non-discretionary mandates. In a discretionaryAn arrangement in which the manager both decides and executes, inside limits the holder has stated in advance. arrangement the manager decides and executes inside the stated limits. In a non-discretionaryAn arrangement in which the manager proposes and the holder decides each transaction, so nothing is executed without the holder saying yes. arrangement the manager proposes and the holder decides each transaction, one at a time.

Now the addition. Where the decision sits and whose name the securities sit in are two entirely separate questions, and the answer to one says nothing about the answer to the other. The Anantara mandate happens to be discretionary and happens to be separately held, but those are two independent facts about it that arrived together by coincidence rather than by necessity. Two questions, two axes: ask who decides, then ask separately who has the securities. Almost nobody asks the second one after hearing the answer to the first.

Two independent questions, drawn as two axes. Answering either one leaves the other completely open. HELD IN THE HOLDER'S NAME HELD BY A POOL DISCRETIONARY NON-DISCRETIONARY The manager decides and executes inside the stated limits, on securities that stay in the holder's name The manager decides for the whole pool, and the holder has units in it The manager proposes and the holder decides each transaction, on securities that stay in that name Arrangements of this kind are covered separately and are not explained here The Anantara mandate sits in the shaded cell, by coincidence rather than by necessity.
Who decides and who has the securities are separate axes, so a mandate can sit in any of the four cells.
Try it out

An arrangement is described as discretionary. Does that establish how the securities are held?

Which parts of this does a regulator fix, and where are they set out?

A great deal about this arrangement in India is not a matter of description at all. Whether it must be registered, what category it falls into, whether a minimum size applies, what may be charged and in what shape, what must be reported and how often, and every obligation of conduct attached to running somebody else's money: all of those are fixed by the regulator, and all of them move. All of them are the regulator's to set, and the authority is named below.

The reasoning applies well beyond a regulated portfolio arrangement. A threshold half-remembered from an article reads like a fact and carries no date, and a number of that kind is worse than no number at all. If it was correct when the article was written and the requirement has since moved, the remembered sentence is now wrong and nothing about it feels wrong. A reference that prints such a number ages badly in complete silence. A reference that names the authority says where to look rather than what will be found, so it is correct on the day it is written and still correct three years later.

Why a printed requirement ages in complete silence. Neither reference changed. Only one of them is still right. A REFERENCE THAT PRINTED A THRESHOLD READS EXACTLY THE SAME and is now quietly wrong THE REQUIREMENT MOVES A REFERENCE THAT NAMED THE AUTHORITY READS EXACTLY THE SAME and is still correct THE REQUIREMENT MOVES A reference that names where to look is correct on the day it is written and correct three years later. A reference that names what will be found has to be maintained, and nothing signals when it stopped being true.
Naming where to look survives a change in the requirement, while printing what will be found fails silently.
Everything a regulator fixes, gathered into one routing block. Named and routed. The current text sits with the authority named here. Whether registration is required The category the arrangement sits in Whether a minimum size applies What may be charged, and in what shape What must be reported, and how often Every obligation of conduct THE SECURITIES AND EXCHANGE BOARD OF INDIA sebi.gov.in Confirm the current text at source A second market is an addition to this block, not a rewrite of what stands above it.
Gathering every regulated item into one routing block keeps the mechanism above it stable when a requirement changes.
India

Where the requirements for this arrangement sit

In India this is a regulated arrangement, and the Securities and Exchange Board of India at sebi.gov.in is the authority for it. Registration, the categories an arrangement can fall into, any minimum size, what may be charged and how, what must be reported and at what frequency, and every conduct obligation are matters for that authority, and the current text there is the only version worth relying on. Where the setting is a retirement mandate rather than an endowment, the Pension Fund Regulatory and Development Authority at pfrda.org.in is the corresponding authority.

A requirement of this kind can move between one year and the next, and the version in force is whatever the authority's current text says on the day it is read. Confirming a requirement at source is part of acting on it.

Try it out

A reader needs to know whether a minimum investment size applies to this kind of arrangement in India. Where is that found?

Try it out

Two holders, identical decisions taken for both, the same twelve months. The same return for both?

What does a return figure describe when every account is separate?

The Anantara portfolio's stated year runs as follows, and every figure belongs to that one twelve month period. The portfolio returned 14.2 per cent gross of the mandate's own costs. The composite benchmark is 60 per cent a broad equity index and 40 per cent a broad bond index, described by construction rather than by name, and it returned 12.6 per cent. The risk-free rate alongside was 6.5 per cent, and no risk-adjusted comparison means anything without it. The gross excess is 1.6 percentage points, being 14.2 less 12.6.

The stated twelve month period, gross of the mandate's own costs. 14.2 per cent 12.6 per cent 6.5 per cent THE PORTFOLIO gross, one account THE BENCHMARK the unnamed composite THE RISK-FREE RATE stated beside the others The gross excess is 1.6 percentage points, being 14.2 less 12.6. Every figure is invented.
Stating the benchmark and the risk-free rate beside the portfolio is what makes 14.2 per cent gross a comparable number at all.

The 14.2 per cent still has one question to answer. The figure described what happened inside one account, held by one endowment, funded on particular dates in particular amounts, carrying whatever restrictions that endowment carries. Change the account and the number changes, even where every decision taken was the same. A school reporting one pupil's marks rather than the class average is the same situation: both numbers are honest, and only one of them says anything about the teaching.

What is actually inside one account's return figure. Only the shaded input is about the manager. The other four are about the account. The decisions taken during the year The date this account was funded The amount it was funded with Every later payment in and out Any restriction this holder carries 14.2 PER CENT GROSS for one stated twelve months, for this account and no other Four of the five inputs would be different for a second holder, so the figure would be too.
Only one of the five inputs behind an account return is about the manager, and the other four belong to the account itself.

The spread this produces has a name. DispersionHow far apart the results of several separately held accounts end up over one stated period, even where the same decisions were taken for all of them. is what results when several accounts run on the same decisions end up in different places, and the four causes are worth separating rather than blurring. A different funding dateThe day an account was first put to work. Two accounts funded on different days buy the same holdings at different prices. means the same holdings were bought at different prices. A different amount means the positions were sized differently. A later inflowMoney paid into an account after it was first funded. Money arriving later has to be invested in that account, on that day, at that day's prices. or withdrawal moves cash in or out at that account's prices on that account's day. And a restriction one holder carries and another does not leaves a permanent hole where a holding would have been.

Now the honest part, and it matters more than any of the four causes. The record does not contain a second holder's figure and cannot produce one. The record has a return of 14.2 per cent gross across the whole twelve months and a fall of 9.7 per cent from the portfolio's highest point to its lowest inside that same window, against 8.1 per cent for the benchmark, and no path between those two points. Without a path, a return for a holder who entered partway through cannot be computed, and inventing one would dress a made-up series in the clothes of the case. The correct move where a record is silent is to name the silence arithmetically rather than to fill it, so the second figure is not printed here and its absence is the finding.

Where the record stops, and what is not printed because of it. Two entry points into the same stated twelve month period. THE RETURN PATH BETWEEN THESE POINTS IS NOT SUPPLIED so the figure a second holder would show cannot be computed, and none is printed HOLDER A FUNDED HERE A SECOND HOLDER FUNDED PARTWAY THROUGH MONTH 0 MONTH 3 MONTH 6 MONTH 9 MONTH 12 SUPPLIED: 14.2 per cent gross across the whole twelve months, and a peak to trough fall of 9.7 per cent against 8.1 per cent for the benchmark, inside that same stated window. NOT SUPPLIED: any return path within the year, so no second figure is produced here. The second entry point is constructed for this illustration. The record does not contain one.
Naming exactly which quantity the record lacks is a stronger teaching move than refusing to compute without saying why.
Try it out

A manager states 14.2 per cent gross for the stated twelve months. What has actually been stated?

How does this differ from a pooled arrangement?

At the structural level only. In a pooled arrangement the money of many holders is combined, the pool has the securities, and each holder has units in the pool. Every holder in it therefore shares one set of holdings, one set of transactions and one return for the period. The shared holdings, the shared transactions and the shared return are the entire structural difference. How a pooled vehicle is formed, how a unit is valued, how such an arrangement is taxed or marketed, and what registering one involves are all covered separately.

The structural difference, and nothing beyond it. One question changes, and two consequences change with it. HELD IN THE HOLDER'S NAME HELD BY A POOL The holder has the securities The holder has units in the pool The record runs on this holder's dates and amounts The record runs on the pool's own transactions and dates One return figure describes ONE ACCOUNT One return figure is shared by EVERY UNIT HOLDER Dispersion across accounts No dispersion within the pool The structural difference is the whole of it. How a pooled vehicle works is covered separately.
Changing whose name is on the securities changes what one return figure describes, and that is the entire comparison here.
Try it out

In a pooled arrangement, who has the securities?

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What does this delivery shape leave unchanged?

The unchanged half of the question is easy to skip, and most of the confusion about these arrangements lives there. Delivery changes who sees what, whose money moves on a payment, whose dates sit inside the record and what one return figure describes. Delivery changes none of the arithmetic of the portfolio itself. The mandate's stated equity band of 50 to 70 per cent, its limit of 5 per cent per name, its policy weights of 60, 30 and 10, and the rule that concentration means nothing until its base is named would all read exactly the same if the securities were held some other way.

A builder would put it this way. Commissioning a house on one's own plot rather than buying a flat in a completed block changes who has the title, who can walk in during construction and who bears a cost when one thing goes wrong. Commissioning changes nothing about how much steel a roof of that span needs. The engineering is the engineering. Construction, monitoring and evaluation are the engineering of a portfolio, and they sit underneath every delivery shape without being altered by any of them.

The two halves of the answer, side by side. The right hand column is the half that is usually left out. WHAT THE DELIVERY SHAPE CHANGES WHAT IT LEAVES UNCHANGED What the holder can see, and when Whose money moves on a payment Whose dates sit inside the record What one return figure describes Who may place a restriction on it How the holder leaves the arrangement The stated 50 to 70 per cent equity band The 5 per cent limit on any one name The 60, 30 and 10 policy weights That concentration needs a named base That a return needs a stated period That turnover carries a cost either way Delivery changes who sees what and whose money moves. It changes no arithmetic in the portfolio.
Six things the delivery shape changes sit beside six it does not, and the second column is the half usually left out.
The questionHeld in the holder's nameHeld by a pool
Who has the securitiesThe holderThe pool
What the holder hasThe actual holdingsUnits in the pool
What a payment in changesThis account onlyThe pool, for everybody
What one return figure coversOne account, one periodThe pool, one period
What stays the same either wayThe stated limits and the arithmeticThe stated limits and the arithmetic
Strategic and Tactical Asset Allocation teaches you to set a long term allocation and know when a tilt is a decision rather than drift.

How does a practitioner use this on a Tuesday?

The endowment's investment committee, chaired by Rukmini Deshpande, opens a paper showing the Anantara portfolio at 14.2 per cent gross for the stated year against the composite benchmark's 12.6 per cent. Somebody has helpfully placed a pooled product's figure for the same twelve months in the next column. The useful practitioner move happens before anybody discusses the gap: establish, for each column, whether the number describes an account or a pool, and whose dates and amounts sit inside it. The two questions take about ten seconds and they decide whether the rest of the meeting is worth holding.

An analyst covering a manager runs the same check in a longer form. Where the material shows one account's figure, the analyst asks what the spread across the other accounts run the same way looks like, and treats an answer of no spread at all as a question about what the figure measures rather than as a compliment. A household doing the same work with a pen writes one line: this number came from this account, opened on this date, with this much in it. The check is not sophisticated and it is not optional. A comparison made without it produces a confident conclusion drawn from two quantities that were never the same kind of thing.

Two questions before any two return figures are compared. QUESTION ONE Does this figure describe an account, or a pool? QUESTION TWO Whose dates and amounts sit inside it? ONLY THEN may the two figures be laid side by side If either question cannot be answered, the comparison has not been made yet.
Two questions asked before a comparison decide whether the comparison is capable of meaning anything at all.

Which errors follow directly from ignoring the structure?

The error that gets made, and what it costs

A committee lays this endowment's 14.2 per cent gross for the stated twelve months beside a pooled product's published figure for the same twelve months, finds a gap, and treats the gap as a difference in management quality. Nothing about the comparison looks wrong where it appears. Both numbers are honest, both cover the same period, and both were produced by people acting in good faith.

The two numbers were not built the same way. One is a single holder's account with that holder's funding dates, that holder's payments in and out and that holder's restrictions inside it. The other is one return shared by everybody in a pool. People who understand both arrangements perfectly well make this mistake most often. The error is not in the understanding but in laying two figures in adjacent columns and letting the layout do the arguing.

The cost is a judgement about a manager built on a difference the two structures would have produced even if every single decision had been identical. And the second error is the same error at half size: reading one account's return as the record of an approach, when what has been described is one container and the dates it was opened on. Both errors have one check, and it is the two questions above.

The artefact where the error actually happens. THE PAPER, AS IT REACHED THE COMMITTEE THIS ENDOWMENT'S ACCOUNT 14.2 per cent gross for the stated twelve months A POOLED PRODUCT a lower figure for the same twelve months NEITHER COLUMN SAYS WHOSE DATES AND AMOUNTS SIT INSIDE IT Two honest numbers of two different kinds, in adjacent columns, and the layout does the arguing. The check is the two questions above, asked before the gap is discussed at all.
Placing an account figure beside a pooled figure lets the column layout assert a comparison nobody actually made.
Try it out

An account shows 14.2 per cent gross and a pooled product shows a lower figure for the same twelve months. Is the manager of the account better?

Try it out

Asked about registration requirements for this kind of arrangement in India, what should a reference on the subject state?

Every registration requirement, category definition, minimum size, fee structure, reporting obligation and conduct requirement for this arrangement sits with the Securities and Exchange Board of India at sebi.gov.in, and with the Pension Fund Regulatory and Development Authority at pfrda.org.in where a retirement mandate is the setting. How a pooled vehicle is formed, valued, taxed or marketed is covered separately, as are private structures. How a mandate is written is covered separately. The comparison between a model portfolio and a separately managed account is covered separately, as is the active and passive choice. Which arrangement suits a particular holder turns on facts about that holder rather than on any property of the two structures compared above.
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References

SourceDocumentWhere
Securities and Exchange Board of IndiaRegistration, categories, minimum size, charges, reporting and conduct for a regulated portfolio arrangement in Indiasebi.gov.in
Pension Fund Regulatory and Development AuthorityThe authority where a retirement mandate rather than an endowment is the settingpfrda.org.in
National Stock Exchange of IndiaWhere index construction rules are published, for the composite benchmark described by construction rather than by namenseindia.com

The Anantara Multi-Asset Portfolio, the charitable endowment that holds it, Rukmini Deshpande and Faiz Ahmad Ansari are invented.
Educational material. Not advice on any investment, tax, budget or market position.

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