Fin Maverick
Foundations VocabularyAccounting & ReportingEconomics & MacroQuant Methods & ProgrammingBusiness & Company AnalysisCorporate Finance & ValuationBehavioural Finance
Banking & Market InfrastructureFixed Income & RatesDerivatives & Structured ProductsPublic EquitiesTransactions & DealsPortfolio ConstructionFunds & AMCs
Private Markets & AlternativesRisk, Treasury & ControlAI & Digital FinanceStochastic Calculus & PricingWealth & Personal FinanceIndian Markets & RegulationProfessional Practice
CalculatorComparison
Frameworks
Explore Bootcamps
Equity ResearchPortfolio ManagementMutual Fund MasteryInvestment Banking Analyst
Private Equity AnalystQuant & Hedge Fund AnalystBreaking Into VCFinancial Analyst Program
Risk Management ProgramPrivate Wealth ManagementDebt Capital MarketsDerivatives Foundation
Explore Free Courses

Equity Research6

Writing an Investment ThesisBuilding a Discounted Cash FlowReading an Annual Report FastReading a Sector Before a CompanySpotting Quality of Earnings Red FlagsBuilding a Revenue Forecast From Drivers

Portfolio Management3

Rebalancing: When, Why and What It CostsStrategic and Tactical Asset AllocationMeasuring Risk in a Portfolio

Mutual Fund Mastery3

Comparing Funds Without Being FooledHow a NAV Is Struck and Which Day You GetReading a Fund Factsheet Properly

Derivatives Unlocked4

Hedging a Real ExposureThe Greeks, PracticallyFutures, the Basis and What Moves ItReading an Option Payoff

AI For Finance2

Retrieval and Grounding for FinanceDocument Extraction in Finance

Breaking Into Quants4

Backtesting a StrategyHypothesis TestingCleaning Financial DataRegression for Finance

Breaking Into VC3

Sizing a MarketReading a Term Sheet as a FounderHow a Venture Round Actually Works

Financial Analyst Program4

Common Size and Trend AnalysisReading a Cash Flow StatementRatio Analysis That Says SomethingBuilding a Working Capital Schedule

Risk Management Program2

Credit Exposure and How It Is ReducedValue at Risk and What It Hides

Investment Banking Analyst3

Precedent Transactions and Why They DifferReading a Term Sheet StructurallyBuilding a Comparable Companies Table

Private Wealth Management3

Tax Aware Portfolio DecisionsBuilding a Client Risk ProfileGoal Based Planning Arithmetic

Debt Capital Markets3

Analysing an Issuer's CreditDuration and What It Does Not Tell YouBond Pricing and Yield Mechanics

Private Equity Analyst2

Fund Waterfalls and CarryThe LBO in Structure

Hedge Funds Analyst2

Short Selling MechanicsLong Short Mechanics
QuarksCourses
Explore Interview Preparation
Investment BankingEquity ResearchVenture CapitalistPrivate EquityHedge Funds
QuantFinancial AnalysisPrivate Wealth ManagementDebt Capital MarketsRisk Management
Derivatives FoundationPortfolio ManagementMutual Fund Mastery
PartnershipsShowdown
Log inSign up
Interview tracksAll
1Investment Banking
Question bankPuzzlesCase studies
2Equity Research
Question bankPuzzlesCase studies
3Venture Capital
Question bankPuzzlesCase studies
4Private Equity
Question bankPuzzlesCase studies
5Hedge Funds
Question bankPuzzlesCase studies
6Quant
Question bankPuzzlesCase studies
7Financial Analysis
Question bankPuzzlesCase studies
8Private Wealth Management
Question bankPuzzlesCase studies
9Debt Capital Markets
Question bankPuzzlesCase studies
10Risk Management
Question bankPuzzlesCase studies
11Derivatives Foundation
Question bankPuzzlesCase studies
12Portfolio Management
Question bankPuzzlesCase studies
13Mutual Fund Mastery
Question bankPuzzlesCase studies
087

Case 087Diligence and red flagsWarm up

What would you look for in a company you want to invest in? Screen Beejvik Agri, Mitravik HR and Jalvik Water against a five-point checklist and say which goes to the partner meeting.

Insight PartnersNew York · 2023

1The situation

Your fund screens early-stage companies against five tests before a partner sees them: a market above Rs 5,000 crore, revenue growth above 50%, gross margin above 50%, founder-market fit (the founders have lived the problem), and needing less than Rs 50 crore to reach the next milestone that would justify a higher valuation.

Three companies are on your desk. Beejvik Agri sells seeds and inputs to farmers: market Rs 20,000 crore, growth 70%, gross margin 18%, led by a second-time founder who built an agri business before, needs Rs 80 crore. Mitravik HR sells payroll and attendance software to mid-sized firms: market Rs 6,000 crore, growth 55%, gross margin 76%, founded by a former HR head, needs Rs 30 crore. Jalvik Water sells water purification units to housing societies: market Rs 3,000 crore, growth 90%, gross margin 45%, founded by two engineers with no water-sector background, needs Rs 20 crore.

2Your task

Score each company against the five tests, pick the one for the partner meeting, and say what the checklist cannot tell you.

Quick check

Which company clears all five tests?

Worked solution

Try it on paper, then open one step at a time.

30-second answerThe answer to give first

Mitravik HR goes to the partner meeting: it is the only one that clears all five tests. Beejvik has the biggest market but an 18% gross margin and an Rs 80 crore capital need, scoring 3 of 5. Jalvik grows fastest but fails on market size, margin and founder fit, scoring 2. The biggest market is not the best investment: to earn Rs 100 crore of gross profit, Beejvik needs Rs 556 crore of revenue and Mitravik Rs 132 crore.

Step 1What should an investor look for, in order?

When you choose a shop to rent space to, you check whether enough people pass by, whether the shop is getting busier, whether it keeps enough of each sale, whether the owner knows the trade, and how much it needs before it can stand on its own. A venture screen asks the same five questions: market size, growth, gross margin, founder-market fit and capital to the next milestone. The answer to what you look for in a company should name tests like these and then show you can apply them, because a list without a decision tells the interviewer nothing about your judgement.

Step 2How do the three companies score?

Beejvik passes market, growth and founder fit but fails margin and capital: 3 of 5. Mitravik passes all five. Jalvik passes growth and capital but fails market size at Rs 3,000 crore, margin at 45%, and founder fit, because neither founder has worked in water or with housing societies: 2 of 5. The only company with no failed test is the one with the second-smallest market, which is the point the question is testing.

Five tests, three companies: only Mitravik HR clears every oneMarket above Rs5,000 crGrowth above50%Gross marginabove 50%Founder-marketfitNeeds under Rs50 crScoreBeejvik AgriRs 20,000 crpass70%pass18%failsecond-time agrifounderpassRs 80 crfail3/5Mitravik HRRs 6,000 crpass55%pass76%passformer HR headpassRs 30 crpass5/5Jalvik WaterRs 3,000 crfail90%pass45%failno water-sectorrecordfailRs 20 crpass2/5
Against five tests Mitravik HR passes all five, Beejvik Agri fails gross margin and capital need, and Jalvik Water fails market size, gross margin and founder fit, so the biggest market and the fastest growth both lose to the balanced company.
Step 3Why does gross margin beat market size here?

Gross margin decides how much revenue you need to build a business that pays for itself. To earn Rs 100 crore of gross profit, Beejvik needs Rs 556 crore of revenue, 2.8% of its market; Mitravik needs Rs 132 crore, 2.2% of its market. Jalvik would need Rs 222 crore, 7.4% of a small market. Beejvik's big market is real, but it must take more than four times as much revenue as Mitravik for the same gross profit, and it needs Rs 80 crore to try.

The relationship
Revenue needed=1000.18=5561000.76=1321000.45=222\text{Revenue needed} = \frac{100}{0.18} = 556 \qquad \frac{100}{0.76} = 132 \qquad \frac{100}{0.45} = 222
100Rs crore of gross profit, the yardstick
0.18, 0.76, 0.45gross margins of Beejvik, Mitravik and Jalvik
What it says in wordsA low-margin company has to sell far more to keep the same rupees after the cost of what it sells.
CompanyScoreRevenue for Rs 100 cr gross profitShare of its marketFails
Beejvik Agri3/5Rs 556 cr2.8%margin, capital
Mitravik HR5/5Rs 132 cr2.2%none
Jalvik Water2/5Rs 222 cr7.4%market, margin, founders
Mitravik needs a little over 2% of its market to reach Rs 100 crore of gross profit; Beejvik needs more than four times as much revenue, and Jalvik needs over 7% of a small market.
Step 4What can the checklist not tell you?

A screen filters; it does not decide. Beejvik's failures may be fixable: an agri founder on a second company might lift margin with private-label inputs, and that is worth a note to revisit rather than a rejection. Jalvik's founder test is a judgement call, and engineers who have installed a hundred units may know the problem better than their CVs suggest. Mitravik passing five tests says nothing yet about competition from payroll products already sold to the same firms, which is the first question for diligence. Say this in the interview: the checklist decides where your time goes, and the partner meeting is where the real arguments start.

Where candidates lose it

Candidates pick Beejvik because its market is more than three times Mitravik's. Market size is one test of five, and an 18% gross margin with an Rs 80 crore capital need means that market is expensive to win.

The second miss is listing what you look for without applying it. The question invites a list, but the interviewer is listening for a decision and for the one test you would weigh most.

What the interviewer asks next

  • Which of the five tests would you drop if you could keep only four, and why?
  • Beejvik shows a plan to reach 35% gross margin with private label. What would you need to believe it?
  • How would you test founder-market fit in a first meeting?
  • Mitravik's largest competitor is a payroll product bundled free with accounting software. Does it still go to the partners?

Asked at Insight Partners, Leveraged Buyouts, New York, 2023 (Wall Street Oasis): what I'd look for in a company I want to invest in and some spaces/ companies that I'm interested in

← Case 086Your portfolio company Billvik Invoicing (ARR Rs 30 crore, growth 55%, CAC payback 15 months, Rs 1,500 a month) faces three competitors at ARR Rs 80, 22 and 12 crore, growth 30%, 90% and 120%, payback 11, 24 and 30 months, and price Rs 1,200, 1,900 and 900. Where does Billvik win, where is it exposed, and what should the board push on?Case 088 →Build the model for Lakshvik Seed Fund I: Rs 400 crore, 2% fees for ten years, Rs 3 crore initial cheques for 12%, half of investable capital reserved for follow-ons, 40% dilution on initial stakes. How many companies does it back, and what total exit value must the portfolio produce for 3x net after 20% carry?

Company names and figures are illustrative.

Fin Maverick Free CoursesExplore Free Courses
Fin Maverick BootcampsExplore Bootcamps
Fin Maverick

Finance education that ends in a job, not a certificate that gathers dust. Built for young India.

LEARN
CalculatorsFrameworksComparisonsInterview RoadmapsShowdown
RESOURCES
All CoursesFree CoursesBootcampsInternships
COMPANY
AboutJob openingPartnership
LEGAL
Privacy PolicyTerms & ConditionsContent LicenseReturn & Refund Policy
© 2026 FIN MAVERICK / BUILT FOR INDIA.DO FINANCE, DO NOT JUST READ ABOUT IT.