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Behavioural Finance & Investor Decision-Making
1Foundations
The Rational InvestorJudgment Under UncertaintyPreferencesBehavioural FinanceInvestor and Market BehaviourFinancial Well-BeingBounded RationalityHeuristics and Biases
2Cognitive Biases, Emotion and Attention
Limited AttentionRepresentativenessThe Affect HeuristicAnchoring and AdjustmentEmotion and Decision QualityOverconfidence and OptimismAmbiguity and Complexity AversionAvailability and SalienceHome Bias, Local Bias…FramingThe Halo EffectHindsight BiasThe Narrative FallacyPresent Bias and Hyperbolic DiscountingBase-Rate NeglectStatus Quo Bias and the Default Effect
3Preferences and Prospect Theory
Prospect TheoryRegretThe Endowment EffectMental AccountingThe Sunk Cost FallacyLoss AversionRisk Seeking in Losses
4Social Behaviour
HerdingNarrative EconomicsFear of Missing OutGroupthinkSocial Proof
5Investment and Trading Behaviour
Excess TradingNaive DiversificationThe Disposition EffectLottery PreferencesNoise TradersPortfolio InertiaRecency Bias
6Markets and Anomalies
Mania, Panic and CapitulationMarket EfficiencyEfficient Market Hypothesis vs…Speculative BubblesReflexivityInvestor SentimentMarket AnomaliesShort-Sale ConstraintsPrice DiscoveryLimits to Arbitrage
7Decision, Research and Debiasing
The Decision JournalDebiasingChoice Architecture, Defaults and…The Pre-Mortem and Process QualityDecision Quality
8Advice, Conduct and Communication
Communication ConductSuitability and AppropriatenessChoice OverloadComplaint BehaviourRisk DisclosureVulnerable Investors

Efficient Market Hypothesis vs Adaptive Markets Hypothesis

Both hypotheses say prices respond to information. The two disagree about one thing: whether the degree of that response is fixed or varies with conditions. Efficiency treats it as a standard a market meets or misses. Adaptive markets treats it as a quantity that moves. Nothing observable separates them, so no verdict is available, and the reason none is available is structural rather than a shortage of data.

A pair of rival ideas is only worth comparing if evidence could pick between them. The evidence test comes before any comparison, and this pair fails it. The reason was settled when the three forms of efficiency were set out: any check on whether a price is right is also a check on the model that said what right would have been, so a failed check never shows which of the two halves broke. Because no measurement reaches past that problem, the honest comparison is about what each idea is useful for rather than which one is true. Usefulness is a smaller question than truth, and it is the only one of the two that can actually be answered.

A comparison needs three things before it can be settled at all. The pair here meets the first of the three and misses the other two.

Before comparing two ideas, three conditions. This pair holds one. 1 Both positions are stated precisely enough to be argued about at all. HOLDS 2 They imply different values for something anybody can go and observe. DOES NOT 3 A measurement of that observable exists and needs no pricing model of its own. DOES NOT One of the three holds. A pair that fails the other two can still be compared, but only as a question about what each one is useful for, which is the question asked here.
Of the three conditions a comparison needs before it can be settled, this pair meets only the first, which is why usefulness is the answerable question and truth is not.

What does each hypothesis actually claim?

A comparison in which one side is set up to lose teaches nothing. Take each at its strongest. The efficient market hypothesisThe claim that prices already reflect a named set of information, so nothing in that set is left over to act on. says that a price already reflects a stated set of information. Paul Samuelson, in Industrial Management Review in 1965, showed the mechanical version of this: if a price already carries everybody's best expectation of what comes next, then what comes next has to arrive as a surprise, and a series of surprises looks random. Eugene Fama, in the Journal of Finance in 1970, turned that into something testable by naming which information set is meant. The claim is not that everybody is clever. The claim is that competition between people trying to be first has already pushed the price to where the named information puts it.

The adaptive markets hypothesisThe view that how completely prices reflect information is not fixed, but rises and falls with conditions and with how many people are competing., set out by Andrew Lo in the Journal of Portfolio Management in 2004, does not deny any of that. Lo says the degree to which efficiency holds is not a constant. Competition varies, the number of people chasing the same information varies, and conditions change what people can bear to do. So efficiency, on this view, is high in some stretches and low in others, and asking whether a market is efficient is like asking whether a road is busy: the honest answer names a time.

Here is the difference outside finance first. A street has four vegetable sellers. On a Saturday morning with sixty buyers walking the row and comparing, the price of a kilo of tomatoes at the four stalls sits within a rupee of each other. Anyone pricing high sells nothing. On a wet Tuesday afternoon with four buyers, the four prices drift apart and stay apart for hours. The efficiency reading is that each price reflected what was known at that stall at that moment; the adaptive reading is that the tightness of the four prices moved with how many people were comparing them. Neither sentence is wrong. The two sentences describe one street.

One street, two conditions, and both sentences true on both sides. SATURDAY MORNING, SIXTY BUYERS Sixty people walking the row and comparing. Four stall prices, within a rupee of each other. WET TUESDAY AFTERNOON, FOUR BUYERS Four people, so almost nobody is comparing. Four stall prices, drifted apart and staying apart. Fifteen times as many people comparing on the left of this figure as on the right of it. Efficiency: each price reflected what that stall knew. Adaptive: the tightness moved with the crowd.
With fifteen times as many people comparing, four prices sit within a rupee and then drift apart, and both sentences describe both sides, so the ambiguity is not a peculiarity of markets.
The whole disagreement, drawn twice. EFFICIENCY: A SWITCH prices reflect the information set they do not Two positions. Nothing in between, and a check asks which one holds. ADAPTIVE MARKETS: A DIAL barely present nearly complete Any position is permitted, and it moves with how many are competing over the same information. One asks which position holds. The other asks where the needle sits now. That is the entire difference.
One idea offers two positions and a check that asks which holds, while the other offers a continuous scale on which any position is permitted, and that single change of shape is the whole disagreement.
Try it out

Both hypotheses agree on something before they disagree on anything. What is it?

What do the two agree on, and how large is that agreement?

Before the dispute, count the zone of agreementThe claims both hypotheses make in the same words, which turns out to be nearly all of them.. The dispute reads very differently once the small share of the ground it covers is clear. Both say prices respond to information as it arrives. Both say prices are moved by competition between people trying to use that information first. Both say repeatable free lunches are rare. Rare is a much weaker statement than impossible. Both say costs and taxes come out of any effect anybody measures. Both accept that a check on a price is also a check on a pricing model. And neither of them tells any reader what to hold.

Six claims shared against one disputed. The two hypotheses are not rival descriptions of a market; they are one description with a single knob set differently. Count the shared claims yourself rather than taking the count from a summary. Almost every popular account of this argument spends its space on the one disputed claim and leaves the impression that the six shared ones are also in play. The six shared claims are not in play. Sanford Grossman and Joseph Stiglitz, in the American Economic Review in 1980, showed why even the strict position cannot mean perfect reflection: if prices already revealed everything, nobody would be paid for gathering information, and if nobody gathered it, prices could not reveal it. Some inefficiency has to survive to pay the people whose work does the reflecting.

Counted claim by claim: six shared, one disputed. SIX CLAIMS BOTH MAKE ONE 85.7 per cent of the claims counted here 14.3 per cent WHAT BOTH OF THEM SAY 1 Prices respond to information as it arrives. 2 Competition over information is what moves them. 3 Repeatable free lunches are rare. 4 Costs and taxes come out of any measured effect. 5 A check on a price is a check on a pricing model too. 6 Neither one tells any reader what to hold. THE ONE DISPUTE Is the degree to which prices reflect it a fixed state, or a quantity that moves with conditions and with how many compete? The blocks are drawn to scale against that count. The impression that these are two far apart positions does not survive counting the claims one at a time.
Drawn to the count of six shared claims against one disputed claim, the disagreement occupies about a seventh of the ground, which is far less than the argument around it suggests.
The loop that stops the strict claim meaning perfect reflection. Prices reveal everything the information holds So nobody is paid for gathering information So nobody gathers it So prices cannot reveal it and the loop closes, so some inefficiency has to survive Sanford Grossman and Joseph Stiglitz set this out in 1980. The residue is what pays the people whose work does the reflecting, so the strict claim needs it and cannot mean perfection.
Perfect reflection would remove the payment that produces the reflecting, so the strict claim needs a residue of inefficiency by its own logic rather than as a concession.
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Where do they genuinely disagree?

The single dispute is about the status of the degree. For the strict position, reflection of a named information set is a property a market either has or does not have, and the whole point of writing it that way was to make it possible to be wrong. For the adaptive position, that degree is a quantity that rises and falls, so it can be high in one stretch and low in the next without anything being contradicted.

Now look at what the invented Palash 100 record offers as the closest thing to a measurement of that. Turnover in the record ran 3.1 times its eight quarter median in the quarter the index peaked at 131.0, and 0.4 times its median in the quarter it bottomed at 104.0. Activity was heaviest near the top and nearly absent near the bottom. The adaptive account expects exactly that pattern, given its claim that the number of people competing over the same information changes. And the strict account expects exactly the same pattern. A quarter in which a great deal of information arrives is a quarter in which a great deal gets traded. The measurement is consistent with both, and consistency with both is not evidence for either.

Activity at the peak against activity at the low. 0 1.0 2.0 3.0 3.1x 0.4x Q2, the peak at 131.0 Q4, the low at 104.0 eight quarter median Consistent with the degree of reflection varying, and equally consistent with information arriving unevenly.
Turnover ran nearly eight times heavier at the peak than at the low, a gap wide enough to look decisive and yet consistent with both readings, which is why it decides nothing.
Try it out

Stated as narrowly as it can be, the disagreement between the two is a disagreement about what?

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What evidence would settle this, and does any of it exist?

The settling question, asked properly, has a definite answer, and that answer is the finding. Which measurement would come out one way if the strict position were right and the other way if the adaptive position were right? To say that a price reflected information less completely in one quarter than another requires knowing what the price should have been in each quarter. The price that should have been is an unobservableA quantity an argument depends on that no measurement reaches, so both sides can assume their own version of it.. Every candidate for it comes out of a pricing model, and the moment one is used, a disagreement between the model and the price can be blamed on either side.

So there is no settling evidenceData that would come out one way under one hypothesis and the other way under the rival, rather than fitting both. here, and the shortage is not a shortage of data. Another twenty quarters of the invented index would give both accounts twenty more observations to fit comfortably. The disagreement is structural rather than empirical. No better study is on the way, and no study could settle it. A verdict would have to be smuggled in from somewhere other than the evidence, so the absence of one is worth more than a verdict would be.

The settling question, asked and then answered. WHAT WOULD TELL THE TWO APART? A price known to be correct without using a pricing model to say what correct would have meant. Does any measurement produce one? IF YES IF NO the pair could be settled by data. No such measurement is available. SO THE DISAGREEMENT IS STRUCTURAL, NOT EMPIRICAL.
The settling question does have a definite answer, and the answer is that the measurement it would need does not exist, which sends the argument down the branch on the right.
Eleven recorded quantities, and how many of them separate the two. WHAT THE EIGHT QUARTER RECORD HOLDS 100.0 118.0 131.0 112.0 104.0 116.0 124.0 121.0 127.0 3.1 times 0.4 times Nine index levels and two turnover multiples: eleven recorded quantities. 0 of the eleven separate the two positions Recording more quantities moves the left count and leaves the right one where it is, which is what a structural disagreement means: the shortage was never a shortage of data.
The record holds eleven quantities and none of them comes out differently under the two positions, so the count that matters stays at zero however far the other count grows.
Try it out

What would actually be needed to settle between the two hypotheses?

What does each one say about the same index path?

Put both against one object and watch how little separates them. The invented Palash 100 opens at 100.0 and records eight quarter ends: 118.0, 131.0, 112.0, 104.0, 116.0, 124.0, 121.0 and 127.0. The peak is Q2 at 131.0, a level 31.0 per cent above the open. The low is Q4 at 104.0, down 20.6 per cent from the peak. From that low the path recovers 23.0 points to 127.0 by Q8, a rise of 22.1 per cent. Nine numbers in total, and every reading below has to fit all nine.

PointLevelMove, and from whereTurnover against its median
The open100.0the starting point, not counted as a quarternot recorded
Q1118.0up 18.0 per cent from the opennot recorded
Q2, the peak131.0up 31.0 per cent from the open3.1 times
Q3112.0down 14.5 per cent from Q2not recorded
Q4, the low104.0down 20.6 per cent from Q20.4 times
Q5116.0up 11.5 per cent from Q4not recorded
Q6124.0up 19.2 per cent from Q4not recorded
Q7121.0up 16.3 per cent from Q4not recorded
Q8127.0up 22.1 per cent from Q4not recorded
The invented Palash 100, eight quarter ends and nothing beyond. 100 110 120 130 131.0, the peak 104.0, the low open to Q2: up 31.0 per cent Q2 to Q4: down 20.6 per cent open Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Invented and illustrative throughout. Nothing is drawn past Q8 and no line is extended beyond the record.
The nine levels rise 31.0 per cent to the peak, fall 20.6 per cent to the low and recover 22.1 per cent from it, and that is every observable fact the argument has to work with.

Read as eight separate moves rather than as one path, the record turns over from rise to fall and back again four times in the seven chances it gives, and neither account finds that surprising.

The eight quarter to quarter moves, and where the sign turns over. 0 +18.0 Q1 +11.0 Q2 -14.5 Q3 -7.1 Q4 +11.5 Q5 +6.9 Q6 -2.4 Q7 +5.0 Q8 Four sign changes in the seven chances the record gives, and both accounts expect a sequence shaped like this one. Computed from the full eight quarter record; nothing is drawn past Q8.
Across the full record the sign turns over four times in seven chances, and neither account is troubled by that, so the shape of the sequence separates nothing.

The strict reading of those nine numbers goes like this. At each point the level reflected the public information available when it was struck. The fall from 131.0 to 104.0 does not mean the 131.0 was a mistake; it means information arrived between the two dates that was not available at the first. Nothing in the nine numbers contradicts a word of that.

The adaptive reading goes like this. The degree to which those levels reflected information varied across the eight quarters. Competition was intense while the index climbed and thin while it fell. The turnover multiples of 3.1 and 0.4 are consistent with that. Nothing in the nine numbers contradicts a word of that either. Both readings fit all nine levels, neither is contradicted by any of them, and no tenth quarter would separate them. Separating them would require knowing what the level should have been. The absence of a separating measurement is the finding.

One path, two readings, nothing between them to choose with. THE EFFICIENCY READING Every level reflected the public information available when it was struck. The fall to 104.0 means information arrived, not that 131.0 was a mistake. Nothing in the nine numbers contradicts this. 100.0 open 118.0 Q1 131.0 Q2 112.0 Q3 104.0 Q4 116.0 Q5 124.0 Q6 121.0 Q7 127.0 Q8 THE ADAPTIVE MARKETS READING How completely those levels reflected information varied across the eight quarters. Turnover ran 3.1 times its median at 131.0 and 0.4 times at 104.0, which fits that. Nothing in the nine numbers contradicts this either. BOTH READINGS FIT ALL NINE LEVELS. NEITHER IS CONTRADICTED.
Set above and below the same nine levels, the two readings each account for every point on the path, so the numbers that were supposed to decide the argument turn out to sit underneath both of them.
Try it out

Both readings fit the same nine index levels. What does that actually show?

Try it out

Before the control below is touched: will any setting of it favour one reading over the other?

Play with it

Add quarters and watch neither reading break

One variable moves: how much of the invented path is shown, from the first quarter to the eighth. Everything else is held still. The record is 100.0 at the open, then 118.0, 131.0, 112.0, 104.0, 116.0, 124.0, 121.0 and 127.0, with the peak at Q2 and the low at Q4. Open to peak is up 31.0 per cent, peak to low is down 20.6 per cent, and low to Q8 is up 22.1 per cent. Turnover ran 3.1 times its median in Q2 and 0.4 times in Q4. Both readings are printed at every setting and neither is ever marked correct.

one quartereight quartersthe whole record
The path as far as the control shows it. Nothing beyond is drawn. 100 110 120 130 131.0, highest shown 104.0, lowest after it open Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 3.1 times median 0.4 times median
Quarters shown, what moves
8
Open to the highest shown, per cent
31.0
Highest to the lowest after it, per cent
-20.6
Lowest to the last shown, per cent
22.1

The efficiency reading

Each of the eight quarter ends shown reflected the public information available when it was struck, so the path to 127.0 records information arriving rather than an earlier level having been a mistake.

The adaptive markets reading

How completely those eight quarter ends reflected information varied as competition over it rose and fell, and the turnover multiples of 3.1 at the peak and 0.4 at the low are consistent with that.

With eight quarters shown, the path runs from 100.0 to 127.0. Both readings above fit all eight, neither is contradicted, and this control offers no way to choose between them.

Educational illustration. The Palash 100 is a teaching construct rather than a description of any real market. Neither reading is endorsed here and no setting of the control produces a verdict. Nothing is drawn past Q8.
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Which one is more useful for which subject?

Since neither can be shown to be right, the useful question is which one to hold in mind for each of the neighbouring subjects, and the answer changes by subject. For a market anomalyA documented departure from what a stated efficiency claim implies, which needs that stated claim to exist before it can be called a departure at all., and for the limits to arbitrage that let mispricing survive, the strict position supplies the benchmarkA fixed standard a market either meets or does not, which is what makes a departure from it measurable. without which the word anomaly means nothing. Narasimhan Jegadeesh and Sheridan Titman, in the Journal of Finance in 1993, and Werner De Bondt and Richard Thaler, in the Journal of Finance in 1985, could only report departures because there was a precise statement to depart from.

For speculative bubbles, for the reflexive loop in which belief changes the thing believed about, and for investor sentiment measured at the level of a whole market, the adaptive account supplies the vocabulary. All three are stories about conditions changing rather than about a fixed state being met or missed. The strict position is the measuring stick and the adaptive position is the description of the weather, and a reader who insists on one of them for every subject will read half of what follows badly.

Which one to hold in mind, subject by subject. WHAT COMES NEXT THE MORE USEFUL LENS Speculative bubbles Adaptive markets, for the vocabulary Belief changing the thing believed about Adaptive markets, for the vocabulary Mood measured at market level Adaptive markets, for the vocabulary Documented market anomalies Efficiency, for the benchmark Constraints on selling short Efficiency, for the benchmark How information becomes price Both, and that is exactly the point What stops mispricing being removed Efficiency, for the benchmark Neither column is a verdict. Both stay in use, for different kinds of reading.
Usefulness splits by subject rather than by truth, with three subjects better read through the benchmark, three through the varying degree, and one that needs both at once.
Try it out

Which of the two hypotheses is what makes the word anomaly mean anything at all?

Where this comparison goes wrong, and what the wrong ending costs

The error is running this as a contest and leaving with a winner. Two things make it tempting, and both are worth watching for. The first is that the adaptive account is the newer of the two, and newer feels like corrected. The second is heavier: it accommodates the behavioural mechanisms of the preceding material far more comfortably than the strict account does, so after a long run of study on how people actually decide, a reader will want it to win.

Neither of those is a reason, and the second one is close to being a reason against. Accommodating a set of findings is not the same as predicting them. A claim that can absorb any result whatever is weaker for that, not stronger. No observation could have embarrassed it, and a claim nothing can embarrass has stopped saying anything. The strict position has the opposite property, and its real strength is precisely what makes it uncomfortable: it is precise enough to be caught out. Every effect anybody has ever labelled an anomaly got that label by being measured against it.

The wrong ending costs a position that cannot be defended. A reader who leaves believing that adaptive markets replaced efficiency will say so, be asked what evidence decided it, and have nothing to offer. No evidence decided it. The honest finish is that this is unsettled, that the reason it is unsettled is structural rather than a gap somebody will close, and that both remain in use for different kinds of work.

What a claim refuses to hold is what makes it informative. A PRECISE CLAIM NAMED AS ANOMALIES Four results fit. Two do not, and the two that do not are the finding. A CLAIM THAT FITS ANYTHING NOTHING LEFT OUTSIDE All six fit. Nothing is left over, so there is nothing to name. BEING IMPOSSIBLE TO EMBARRASS IS NOT THE SAME AS BEING RIGHT.
The claim on the left leaves two results outside itself and those two become the findings, while the claim on the right holds everything and therefore hands the reader nothing to name.
Try it out

Adaptive markets accommodates behavioural findings very comfortably. Is that a point in its favour?

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Does either hypothesis license a course of action?

No, and the reasons differ enough that they are worth stating one at a time. The strict position is a claim about what a price reflects rather than a claim about what anybody should hold, so it does not license sitting still. Saying that the degree of reflection varies is not saying when it is low, by how much, or in a direction anybody could reach, so the adaptive position does not license acting.

An account of why a price moved is an explanation and never a trading signal. Three separate reasons keep that honest, and any one of them would be enough on its own. First, an effect is almost always measured before costs. In the invented Palash record the most active fifth of investors gave up 4.1 points a year to dealing charges, spread and tax. The least active fifth gave up 0.3, and gross returns across all five groups sat inside 0.3 points of each other at 11.2 down to 10.9 per cent. Net returns ran from 10.9 down to 6.9 per cent, a spread of 4.0 points, and that spread is wider than most documented effects are before costs. Second, a published effect has been read by everybody else who read the paper, so what it did before publication is not what it does after. Third, the same obstacles that let a mispricing survive are the obstacles that stop a reader capturing it, a point Andrei Shleifer and Robert Vishny set out in the Journal of Finance in 1997. The explanation and the obstacle are one fact seen twice.

Three closed gates between an explanation and a trade. AN EXPLANATION OF A PRICE MOVE COSTS up to 4.1 points a year in the record PUBLICATION everyone who read the paper reads it THE OBSTACLES what lets it survive is what stops it being reached A TRADE NOT REACHED Any one of the three is enough on its own, and all three stand at the same time, which is why the explanation of the move stops there.
Costs, publication and the obstacles to arbitrage each close the road on their own, so an explanation of a price move never reaches the trade at the far end of it.
Five groups: gross barely moves, net runs 4.0 points apart. 7.0 8.0 9.0 10.0 11.0 11.2 10.9 9 per cent 11.0 10.4 34 per cent 11.1 9.6 71 per cent 10.9 8.4 128 per cent 11.0 6.9 210 per cent TURNOVER gross return net return Gross returns sit inside 0.3 points of each other and net returns run 4.0 points apart. The red stem in each group is what the trading cost. The scale below 6.5 per cent is not drawn.
Across the five groups the gross dots move 0.3 points in all while the net dots move 4.0, so the stem length rather than the picking is what changed the outcome.
Try it out

Suppose the degree of efficiency really does vary. Why does that still not license trading on it?

What does the whole comparison look like in one table?

Set out side by side, with the shared assumptions written once on a shared row rather than twice, the argument shrinks to its last two rows. Everything above the double rule is agreed, and everything the two of them fight about sits underneath it.

The questionEfficient marketsAdaptive markets
Do prices respond to information?YesYes
What does the responding?competition to be firstcompetition to be first
Are repeatable free lunches common?NoNo
Do costs come out of a measured effect?YesYes
Can a price be checked without a pricing model?NoNo
Does it tell a reader what to hold?NoNo
Is the degree of reflection fixed or moving?a state that holds or failsa quantity that moves
What would settle that last row?a price known to be correct without a pricing model, which no measurement supplies
The shape of the table: six matched rows, one split, one shared. THE QUESTION EFFICIENT ADAPTIVE Do prices respond to information? SAME SAME What does the responding? SAME SAME Are repeatable free lunches common? SAME SAME Do costs come out of a measured effect? SAME SAME Can a price be checked without a model? SAME SAME Does it tell a reader what to hold? SAME SAME Is the degree of reflection fixed? a state a quantity What would settle that last row? no measurement supplies one Six rows answered identically, one row split, and a last row whose single shared cell is why the split above it stays where it is. The argument lives in two rows out of eight.
Six of the eight rows are answered in the same words by both, the split sits in one row, and the row below it merges into a single cell because both give the same answer there.
Hypothesis Testing — free micro-course from Fin Maverick

What is to be done with a disagreement nobody can settle?

A practitioner uses the pair as two instruments rather than as one contest. Devika Rao, the adviser at the invented Palash Advisory Services Private Limited, reaches for the strict position when the question in front of her is whether an explanation for a move is even needed: if the ordinary account already covers it, an exotic one is not required. She reaches for the adaptive framing when a client asks why a stretch of months felt so different from the stretch before. A description in which conditions change is honest about something a fixed state cannot express.

Meera Sundaram, who invests on her own account with no committee behind her, gets the same use from the pair without any of the machinery. Her holding cost Rs 13,00,000/- and stood at Rs 12,46,000/- when the eight quarter valuation was struck, a fall of 4.2 per cent, and no reading of either hypothesis changes that arithmetic or tells her what to do next. The pair changes what she can honestly claim to know, and that is a real change even though it moves no money. She can say the market got noisier, and she cannot say she can tell when. A lender reading a borrower's holding, an analyst writing up a stretch of prices and a household reviewing its own decisions all land in the same place: the language for describing what happened improves, and the ability to say what happens next does not.

The same three lines, on both sheets, unchanged by the argument. A NOTE TO SELF, DECIDING ALONE What did I actually observe? What would have changed my mind? Did I write the reason down? Neither hypothesis changes a word here. A REVIEW MINUTE, DECIDING FOR OTHERS What did the record actually show? What would have changed the view? Was the reason written down? Neither hypothesis changes a word here either. The unsettled question changes what either reader can claim to know. It does not change what gets written.
Both readers write the same three lines whichever hypothesis they hold, which is the practical size of a disagreement that cannot be settled by any measurement.
No verdict is available, and that absence is the finding. The three forms of efficiency, and the problem of checking a price and a pricing model at the same time, are set out under market efficiency. Individual documented anomalies are taken one at a time under market anomalies, each with its own measurements. An explanation of why a price moved stays an explanation, and neither hypothesis turns one into an instruction to buy, sell, hold, wait or avoid.
Hypothesis Testing teaches you to run a test, say what it can and cannot support, and recognise a manufactured result.

Sources

SourceDocumentSite
Paul SamuelsonProof That Properly Anticipated Prices Fluctuate Randomly, Industrial Management Review, 1965ssrn.com
Eugene FamaEfficient Capital Markets, Journal of Finance, 1970ssrn.com
Andrew LoThe Adaptive Markets Hypothesis, Journal of Portfolio Management, 2004ssrn.com
Sanford Grossman and Joseph StiglitzOn the Impossibility of Informationally Efficient Markets, American Economic Review, 1980ssrn.com
Werner De Bondt and Richard ThalerDoes the Stock Market Overreact, Journal of Finance, 1985ssrn.com
Narasimhan Jegadeesh and Sheridan TitmanReturns to Buying Winners and Selling Losers, Journal of Finance, 1993ssrn.com
Andrei Shleifer and Robert VishnyThe Limits of Arbitrage, Journal of Finance, 1997nber.org

Meera Sundaram, Devika Rao, Palash Advisory Services Private Limited, the Palash 100 index and the Palash investor record are invented.
Educational material. Not advice on any investment, tax, budget or market position.

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