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Behavioural Finance & Investor Decision-Making
1Foundations
The Rational InvestorJudgment Under UncertaintyPreferencesBehavioural FinanceInvestor and Market BehaviourFinancial Well-BeingBounded RationalityHeuristics and Biases
2Cognitive Biases, Emotion and Attention
Limited AttentionRepresentativenessThe Affect HeuristicAnchoring and AdjustmentEmotion and Decision QualityOverconfidence and OptimismAmbiguity and Complexity AversionAvailability and SalienceHome Bias, Local Bias…FramingThe Halo EffectHindsight BiasThe Narrative FallacyPresent Bias and Hyperbolic DiscountingBase-Rate NeglectStatus Quo Bias and the Default Effect
3Preferences and Prospect Theory
Prospect TheoryRegretThe Endowment EffectMental AccountingThe Sunk Cost FallacyLoss AversionRisk Seeking in Losses
4Social Behaviour
HerdingNarrative EconomicsFear of Missing OutGroupthinkSocial Proof
5Investment and Trading Behaviour
Excess TradingNaive DiversificationThe Disposition EffectLottery PreferencesNoise TradersPortfolio InertiaRecency Bias
6Markets and Anomalies
Mania, Panic and CapitulationMarket EfficiencyEfficient Market Hypothesis vs…Speculative BubblesReflexivityInvestor SentimentMarket AnomaliesShort-Sale ConstraintsPrice DiscoveryLimits to Arbitrage
7Decision, Research and Debiasing
The Decision JournalDebiasingChoice Architecture, Defaults and…The Pre-Mortem and Process QualityDecision Quality
8Advice, Conduct and Communication
Communication ConductSuitability and AppropriatenessChoice OverloadComplaint BehaviourRisk DisclosureVulnerable Investors

Judgment Under Uncertainty: The Step Between Information and Decision

Judgment is the step between information arriving and a decision being taken. Judgment turns what is known into an estimate of what is likely, and that estimate is separate from what is wanted. Most of what looks like a preference problem is a judgment problem, and the two fail in different ways and are corrected by different means.

Judgment sits inside a separation almost nobody has ever had drawn for them. Information, judgment, preference, choice and outcome are five distinct steps, and nearly every argument about a financial decision is really an argument about which of those five went wrong. Until the step is named, the argument has no subject, and naming the step is most of the work. Two people can spend an hour disagreeing about a sale, one of them talking about the evidence and the other about how much a loss would hurt, and never notice that they are discussing different steps.

What are the five steps that run from information to outcome?

The clearest illustration has nothing to do with money. A neighbour tells a commuter the road to the station is flooded. The neighbour's sentence is information. It rained hard last night and this neighbour has been right before, so the commuter decides the report is probably true without being certain of it. Settling on probably true is judgmentThe step that turns information into an estimate of how likely something is.. A missed train costs the whole morning, so being forty minutes early is much better than being five minutes late. Ranking the two mornings that way is preference. The commuter leaves by the long route. Taking the long route is choice. The road turns out to have been clear and the commuter arrives twenty minutes early with nothing to do. Arriving early with nothing to do is outcome.

One ordinary morning, and the five steps hiding inside it. 1 INFORMATION a neighbour says the road to the station is flooded, and says it this morning 2 JUDGMENT probably true, because it rained hard last night and this neighbour has been right before 3 PREFERENCE forty minutes early beats five minutes late, because a missed train costs the whole morning 4 CHOICE leave the house by the long route, which is the first thing anybody else can see 5 OUTCOME the road was clear and the commuter arrives twenty minutes early with nothing to do Four of the five happen before anything is known about how the morning turned out. The whole of the second step took about two seconds and left no record of itself.
An ordinary morning contains all five steps in order, and the second of them is over in about two seconds.

Every one of those five is a separate thing that can go wrong on its own. Information fails when a person is told something false. Judgment fails when a person is told something true and misreads how likely it is. Preference fails when a person reads the odds correctly and is wrong about what actually matters to them. Choice fails when a person gets all three right and still acts badly. And getting all four right and still having a bad morning is no failure at all.

Five steps. Five separate places for a decision to go wrong. 1 INFORMATION what arrived, and when 2 JUDGMENT how likely is it, given what arrived 3 PREFERENCE how much would each outcome hurt 4 CHOICE what people actually do about it 5 OUTCOME what happened afterwards This guide is about step two on its own. Step three is taken up separately, and steps four and five after that. The steps are taught apart because they fail apart. An argument about a decision is nearly always an argument about which of the five went wrong. Step five is the only one that is not a decision at all, which is why grading it backwards misleads.
Five steps run from information to outcome, and naming which one failed is most of any post-mortem, because each of the five is corrected by a different thing.
Try it out

Which of the five steps turns information into an estimate of what is likely?

What breaks at each step, and what puts it right. THE STEP HOW IT FAILS WHAT REPAIRS IT INFORMATION somebody was told something false check the source and its date JUDGMENT somebody misread how likely it is the missing number, the method, the run PREFERENCE somebody was wrong about what actually matters to them nothing to correct, only a conversation CHOICE somebody had all three right and still acted badly a rule written down before the day OUTCOME nothing failed, it simply went badly there is nothing here to repair Three of the five have a repair available at all. The other two are not mistakes to be corrected. Spending three weeks gathering data for a step with no repair is the common waste.
Each of the five steps fails in its own way, and only three of the five have a repair available at all.
Financial Literacy Bootcamp — Fin Maverick

What is judgment, and why is it not the same as the decision?

Judgment produces an estimate, not an action. Its output is a number, or something that could be written as a number if pressed: probably, unlikely, about one in five, almost certainly not. Doing something requires knowing how much each outcome would matter to the person deciding, and judgment never asks that question. Nothing in the output says what to do. Judgment answers how likely, and it stops there.

What judgment produces, and where it stops. The output is an estimate. One holding in five can be written as 20.0 per cent, and it names nothing to do. ABOUT ONE IN FIVE 0 20 40 60 80 100 The same estimate in words: almost certainly not, unlikely, about one in five, probably. Every one of them answers how likely. Not one of them says what to do about it. Deciding needs a second thing judgment never asks for: how much each outcome would matter to the person deciding.
Judgment stops at an estimate of how likely, and nothing anywhere on that scale names an action to take.

The separation sounds academic until it collapses in an ordinary conversation. A household is deciding whether to keep a fixed deposit or move the money. One person says the scheme is too risky. The sentence has two things packed inside it: an estimate of how often the scheme falls badly, and a statement about how much a bad fall would hurt this household. Pulled apart, the conversation becomes tractable. Left packed together, the sentence keeps the two of them arguing past each other for an hour. One keeps producing evidence and the other keeps producing feelings, and both are correct about their own half.

One sentence at a kitchen table, and the two claims inside it. THE SCHEME IS TOO RISKY A JUDGMENT CLAIM how often does a scheme like this fall badly, in a year? there is an answer, and it can be checked against what happens A PREFERENCE CLAIM how much would a bad fall hurt this household, in this year? there is no right answer at all, so no evidence settles it Leave the two packed together and one person keeps producing evidence while the other keeps producing feelings, for an hour, and both of them are right about their own half of the sentence.
One ordinary sentence carries a likelihood claim and a hurt claim, and only the first of the two can be checked.

There is a second reason for the separation, and it is the practical one. A judgment problem has a repair, and the repair is more information, a better method, or a check on how the estimate was formed. A preference problem has nothing to be right or wrong about, and no such repair exists. If a person would genuinely rather hold a smaller sum with no surprises than a larger sum with several, no evidence in the world corrects that. Spending three weeks gathering data to fix something that was never a judgment problem is one of the most common wastes of effort in the whole of investing.

What does Decision-Making Under Uncertainty mean, seen from the other end?

Decision-Making Under Uncertainty is the same step named from the far side. Where the language of judgment starts from the person and asks what estimate they formed, the language of Decision-Making Under Uncertainty starts from the situation and asks what the situation makes possible. Decision-Making Under Uncertainty is the older phrase and the one a textbook contents list uses. The outcome is not settled at the moment of deciding, so something has to stand in for knowledge, and that something is a judgment.

Two phrases, two starting points, one step. JUDGMENT starts from the person and asks what estimate they formed DECISION-MAKING UNDER UNCERTAINTY starts from the situation and asks what the situation makes possible THE SAME ONE STEP an estimate formed where the outcome is not settled THREE THINGS THAT FOLLOW AT ONCE 1 Every financial decision is one of these, because a settled outcome is arithmetic and not a decision. 2 The quality of a decision cannot be read off the outcome, which was never fully in the decider's hands. 3 Estimates get graded over a run of them and never one at a time.
Judgment and Decision-Making Under Uncertainty name one step from opposite ends, the person and the situation.

Framed that way, three things follow at once. First, a decision whose outcome is settled in advance is not a decision but an arithmetic exercise. Every financial decision is therefore Decision-Making Under Uncertainty, without exception. Second, the outcome was never fully in the decider's hands, and the quality of a decision cannot be read off it. Third, if judgments are estimates, then the way to grade them is the way any estimate is graded: over a run, not one at a time.

The third point has a name. CalibrationWhether things a person calls 70 per cent likely happen about 70 per cent of the time. asks whether the numbers a person attaches to their judgments match how often those things happen. Take everything somebody called seventy per cent likely over two years, count how many came true, and see whether the answer is close to seven in ten. Calibration is a property of a run of judgments and never of a single one. One decision can never establish that somebody judges well or badly. A single seventy per cent judgment that came out wrong is not evidence of anything; the same person being wrong on eight of ten such calls is.

Ten calls, every one of them said to be 70 per cent likely. Calibration is read off the run. No single one of the ten can settle it either way. SEVEN OF THE TEN CAME TRUE 70.0 per cent matches what was claimed TWO OF THE TEN CAME TRUE 20.0 per cent 50.0 points short of it A filled circle is a call that came true. The claim was the same 70 per cent in both rows. Invented illustration, and no claim is made about anybody's actual record of calls.
Calibration is a property of a run, so ten calls at 70 per cent that came true twice miss by 50.0 points.
Try it out

What does calibration mean?

What is the difference between risk and uncertainty?

Frank Knight drew this line in Risk, Uncertainty and Profit in 1921, and it has held up for a century because it is a distinction about what is available rather than about how nervous anybody feels. RiskA situation where the possible outcomes and their odds can both be stated. is a situation where the possible outcomes can be listed and the odds attached to them. UncertaintyA situation where the odds themselves are not known, as against merely unknown outcomes. is a situation where the odds themselves are not available, and often the list of outcomes is not complete either.

The everyday version is two jars. The first jar is stated to hold ten balls, seven dark and three light, and looking inside is not allowed. Which ball comes out is unknown, and yet three in ten is a fact that can be built on. The first jar is risk. The second jar holds an unknown number of balls in unknown proportions, and nobody will say anything about it. Which ball comes out is still unknown, and now three in ten cannot even be said. There is no fraction to say. The second jar is uncertainty, and no amount of care turns it into the first.

The reason this matters is that almost everything financial is sold as if it were the first jar when it is really the second. A written number has a way of looking like a fact. Somebody writes a one in twenty chance of a bad quarter and the sentence reads exactly like the seven dark and three light, when the one in twenty may have been produced by counting eight quarters of an invented index or by a person forming an impression on a Thursday. Writing a number down does not turn uncertainty into risk. The written number only makes the uncertainty harder to see.

RISK the odds can be stated ten balls in the jar seven dark, three light anybody may count them but not look inside 3 in 10 is a fact Which ball comes out is not known. The composition of the jar is known. A JUDGMENT CAN BE CHECKED HERE UNCERTAINTY the odds are not known ? an unknown number in unknown proportions no count is possible and nobody will say no fraction is a fact Which ball comes out is not known. The composition of the jar is not known. A NUMBER HERE IS BORROWED, NOT FOUND Writing a number on the second jar does not move it into the first. Frank Knight drew this line in 1921.
Risk and uncertainty are different situations rather than different intensities, and calling both of them risk quietly hides the harder of the two.
Try it out

A holding is described as having a 1 in 20 chance of a bad quarter. Is that risk or uncertainty?

Where a stated one in twenty can come from. HOW IT WAS MADE an impression formed on a Thursday, or eight quarters counted once HOW IT WAS WRITTEN a 1 in 20 chance of a bad quarter, which is 5.0 per cent HOW IT IS READ as a fact, exactly like seven dark balls in ten, which it is not COUNT THE INVENTED INDEX INSTEAD The Palash 100 index has eight quarter ends. Three of them were falls: quarter 3, quarter 4 and quarter 7. Three of eight is 37.5 per cent, against the 5.0 per cent the sentence stated. The gap is 32.5 points. The stated fraction did not come out of the jar. It came from somewhere else and then looked like the jar. Illustrative throughout. The Palash 100 index is invented and describes no real market anywhere.
Writing a fraction down does not make it a count, and the two numbers here differ by 32.5 points.
Portfolio Management Bootcamp — Fin Maverick

How can a judgment be wrong when every fact used was correct?

The Palash decision log, an invented record kept by Palash Advisory Services Private Limited, holds 240 decisions taken by 60 investors over eight quarters, and Meera Sundaram is one of the 60. Of those 240 decisions, 71 were taken within 48 hours of a news item appearing, or 29.6 per cent. Almost three in ten decisions followed hard on the heels of something arriving. The count shows information reaching the decision quickly. The count shows nothing at all about whether the step in between was done well, and the step in between mostly leaves no trace.

The 240 logged decisions, and how close they sat to the news. WHAT THE 240 DECISIONS WERE 96 84 36 24 96 buys 84 sells 36 switches 24 pauses 96 plus 84 plus 36 plus 24 is 240, which is the whole of the logged record. HOW MANY CAME WITHIN 48 HOURS OF A NEWS ITEM 71 169 71 of 240 is 29.6 per cent. Almost three decisions in ten followed hard on something arriving. Of the 96 buys, 41 followed a media mention within three days, which is 42.7 per cent. In a given week 11.0 per cent of the eligible list was mentioned at all. Invented record throughout.
Information reaches these decisions fast, with 71 of the 240 taken inside 48 hours of a news item.

So do one of them properly. A signal appears. The signal might be a segment on a television channel, a line in a statement, a broker note, anything. Three numbers are needed and no others. First, how common is the thing the signal points to, before the signal arrived: suppose it fits one holding in five, so the starting rate is 20 per cent. The starting rate has a name, the priorWhat was believed before the new information arrived.. Second, the hit rateHow often a signal appears when the thing it points to is true.: how often the signal shows up when the thing really is true, say 80 per cent. Third, the false alarm rateHow often a signal appears when the thing it points to is not true.: how often the signal shows up anyway when the thing is not true, say 30 per cent.

In whole holdings the arithmetic becomes something visible, and the count is easier that way than in fractions. Suppose there are 100 holdings. Twenty of them are the thing. Eighty of them are not. Of the twenty that are, the signal fires on 80 per cent, or 16 holdings. Of the eighty that are not, the signal fires on 30 per cent, or 24 holdings. So the signal fires on 40 holdings in total, and only 16 of those 40 are the real thing. The correct judgment is 16 out of 40, or exactly 40.0 per cent, and not the 80 per cent the signal came advertising.

One hundred holdings, and the forty the signal fires on. READ THE GRID one of the 20 that are the thing one of the 80 that are not the signal fired on this one 16 true firings, being 80.0 per cent of the 20 24 false firings, being 30.0 per cent of the 80 40 firings in all, 16 of them true 16 of 40 is 40.0 per cent Every square is one holding. The first two rows are the 20 that are the thing. Invented illustration.
Of the 40 holdings the signal fires on only 16 are the thing, which is 40.0 per cent and not 80.
The stepThe workingValue
Holdings that are the thing20 per cent of 100 holdings, the starting rate20
Holdings that are notthe other 80 of the 10080
True firings20 times the 80.0 per cent hit rate16
False firings80 times the 30.0 per cent false alarm rate24
All firings16 true plus 24 false40
The correct judgment16 of the 40 holdings the signal fired on40.0 per cent

Every fact in that table was correct and freely given. Nobody was lied to and nothing was hidden. The 80 per cent was true; it is simply an answer to a different question. The hit rate answers how often the signal fires when the thing is true. The reverse matters more: how often the thing is true when the signal has fired. The two numbers are not the same and not even close. The whole gap between them is the false alarm rate, and no seller quotes it.

Two questions that sound alike and are not. How often does the signal fire when the thing is true? 16 of 20, which is 80.0 per cent 16 4 the 20 holdings that are the thing, and the signal fired on 16 of them How often is the thing true when the signal has fired? 16 of 40, which is 40.0 per cent 16 24 the 40 holdings the signal fired on, and 16 of them are the thing The numerator never moved. Only the denominator did, from 20 holdings to 40. The 24 extra holdings in the lower bar are the false firings, and they are the whole gap.
The hit rate and the correct judgment share a numerator of 16 and differ only in the denominator.

The arithmetic has one trap in it, and the trap catches people who are otherwise following. The 80 that are not the thing and the 80 per cent hit rate are two completely different eighties that happen to collide in this example. Changing the starting rate to one holding in four makes the collision disappear while the method stays identical. Writing the working out in whole holdings earns its keep for exactly this reason: 16 true firings out of 40 total firings is a sentence that can be checked on the fingers, and 0.16 over 0.40 is a sentence that can only be checked by an act of trust.

Move the starting rate. The method does not move. The hit rate stays at 80 per cent and the false alarm rate stays at 30 per cent in both columns. ONE HOLDING IN FIVE ONE HOLDING IN FOUR Holdings counted 100 200 That are the thing 20 50 True firings, 80 per cent of those 16 40 False firings, 30 per cent of the rest 24 45 All firings 40 85 The correct judgment 40.0 per cent 47.1 per cent In the left column the 80 that are not the thing and the 80 per cent hit rate collide by accident. In the right column nothing collides, and every step of the working is identical.
Change the starting rate to one holding in four and the identical method returns 47.1 per cent instead.
Where the update actually lands, against where people put it. Starting rate 20 per cent, hit rate 80 per cent, false alarm rate 30 per cent. Invented illustration. the starting rate the correct judgment what most readers name 20.0 PER CENT 40.0 PER CENT 80.0 PER CENT 0 20 40 60 80 100 20.0 points. This is the whole content of the update. The leap from 40.0 to 80.0 per cent is the one that is not there. The doubling is real. The number the signal arrived carrying belongs to a different question.
The move from a 20 per cent starting rate to a judged 40 per cent is the entire content of the update, and it is far smaller than the number the signal itself advertised.

What makes a signal worth anything, the hit rate or the false alarm rate?

The example above used one false alarm rate, 30 per cent, and got one answer, 40.0 per cent. The false alarm rate governs everything, and nobody publishes it. The interesting question is what happens as that number moves. Hold the starting rate at 20 per cent and the hit rate at 80 per cent, and turn the false alarm rate up from nothing.

At a false alarm rate near zero, almost the only holdings the signal fires on are the ones that really are the thing, and the signal is close to decisive. At 5 per cent the correct judgment is 80.0 per cent, the one place where the eighty everybody names is actually the right answer. At 30 per cent the correct judgment is 40.0 per cent, the worked case above. And at 80 per cent the correct judgment is 20.0 per cent, exactly the starting rate that held before the signal ever arrived. When a signal fires just as readily whether or not the thing is true, seeing it cannot move the estimate at all, however impressive its hit rate sounds.

The 16 true firings never change. The false ones do. Starting rate 20 per cent and hit rate 80 per cent in all three rows. Only the false alarm rate moves. false alarm 5 per cent 16 4 80.0 per cent false alarm 30 per cent 16 24 40.0 per cent false alarm 80 per cent 16 64 20.0 per cent Dark is the 16 firings that are the thing. Light is the false firings, the only part that grows. At 80 per cent the signal fires on 80 holdings, 16 of them the thing, which is the starting rate again.
The true firings hold at 16 while the false ones climb from 4 to 64, and that is what drives the collapse.

Notice the shape of that. The collapse is fast at the start and slow later, so most of the damage is done while the false alarm rate is still in the range a person would describe as small. Going from 5 per cent to 30 per cent sounds like a modest deterioration, and it takes the judgment from 80.0 per cent to 40.0 per cent and halves it. The false alarm rate therefore cannot be eyeballed and has to be asked for. The everyday version is a car alarm in a crowded street. The alarm is excellent at going off when somebody breaks into a car, and it goes off just as readily when a lorry passes. Nobody in the street looks up.

Where the collapse actually happens. Points of judged probability lost in each ten point band of the false alarm rate. 0 10 20 30 33.3 0 to 10 16.7 10 to 20 10.0 20 to 30 6.7 30 to 40 4.8 40 to 50 3.6 50 to 60 2.8 60 to 70 2.2 70 to 80 1.8 80 to 90 1.5 90 to 100 The first three bands take 60.0 of the 83.3 points lost in all, which is 72.0 per cent of the collapse. the false alarm rate band, per cent
Most of a signal's worth goes in the first ten points of false alarm rate, 33.3 of the 83.3 points in all.
Hold the hit rate at 80 per cent. Turn the false alarm rate up. 0 20 40 60 80 100 WHAT THE SIGNAL ADVERTISES, 80.0 PER CENT THE STARTING RATE, 20.0 PER CENT 5 per cent gives 80.0 per cent 30 per cent gives 40.0 per cent, the worked case 80 per cent returns the judgment to the starting rate 0 20 40 60 80 100 the false alarm rate, per cent, with the judged probability up the side
A signal is worth less and less as its false alarm rate rises, and once that rate reaches the hit rate the judged probability has returned to where it started.
Try it out

The false alarm rate rises to 80 per cent while the hit rate stays at 80 per cent. What is the signal now worth?

Try it out

A signal is right 80 per cent of the time when the thing is true, and the starting rate is 20 per cent. Before the control below is moved: what is the correct judgment?

Play with it

Turn up the false alarm rate and watch the signal stop saying anything

One variable moves: the false alarm rate, from 0 to 100 per cent. One control can only teach one relationship, and two things are held fixed. The starting rate stays at 20 per cent and the hit rate stays at 80 per cent. The control opens at 30 per cent, reproducing the worked case above exactly and giving a correct judgment of 40.0 per cent.

0 per cent, never a false alarm30 per cent100 per cent, always
The correct judgment, at every false alarm rate. 0 20 40 60 80 100 WHAT THE SIGNAL ADVERTISES, 80.0 PER CENT THE STARTING RATE, 20.0 PER CENT 40.0 per cent 0 20 40 60 80 100 the false alarm rate, per cent, with the judged probability up the side
False alarm rate, what moves
30.0 per cent
The correct judgment
40.0 per cent
Held fixed, the starting rate
20.0 per cent
Held fixed, the hit rate
80.0 per cent

At a false alarm rate of 30.0 per cent the signal moves a 20.0 per cent starting rate to 40.0 per cent, so it is worth 20.0 points of new belief and nothing like the 80.0 per cent it arrived carrying.

Educational illustration. The starting rate, the hit rate and the false alarm rate are chosen to make the arithmetic visible rather than read off any real signal, and the count runs over 100 holdings. A count of this kind says how far a signal moves an estimate and never what to do about it.
Private Wealth Management Bootcamp — Fin Maverick Building a Revenue Forecast From Drivers — free micro-course from Fin Maverick

What happens when a judgment gets graded by its outcome?

On 12 October, Meera Sundaram sold Suvarna Chemicals Limited whole at Rs 4,60,000/- against a cost of Rs 4,00,000/-, booking Rs 60,000/- or 15.0 per cent on what she paid. By the time the log was read back on 31 March following, that holding had risen a further 8.0 per cent, so the same Rs 4,60,000/- would have been Rs 4,96,800/-. Rs 36,800/- was forgone.

Looking at Rs 36,800/- and concluding the judgment on 12 October was poor is very tempting. The conclusion does not follow, and the reason fits in one line. The 8.0 per cent had not happened yet on 12 October, so it was not available to any judgment made that day, and a judgment can only be assessed against what was knowable at the time it was made. Graded against Rs 36,800/-, it is not the judgment that is being graded but the world.

The error that gets made, and what it costs

The error is reading backwards from an outcome to a process. The error runs in both directions, and the second direction is the more dangerous one. Nobody investigates a decision that paid.

Run it forwards to see why it fails. On 12 October, what could Meera have known? The cost, Rs 4,00,000/-. The value, Rs 4,60,000/-. The gain of Rs 60,000/-. The statements in front of her. Her own sense of what was likely, if she formed one. The list of inputs available that day ends there. Rs 36,800/- was not on it and could not have been, so it cannot be evidence about the step she took.

Now run it the other way. Suppose the holding had fallen 8.0 per cent instead. The same sale would have looked shrewd, and nobody would have asked a single question about how the decision was reached. If a bad outcome cannot condemn a judgment, a good one cannot acquit it either, and a rule that only works when the money went the wrong way is not a rule at all.

The error costs the ability to learn anything. Judgments graded by outcomes preserve whatever process happened to precede the wins, including the parts of it that were nonsense, and discard whatever preceded the losses, including the parts that were sound. Over eight quarters that is a machine for getting steadily worse while feeling as though things are getting better. And one case, this one included, is not evidence that any rule works.

What the judgment could see, and what it could not. AVAILABLE ON 12 OCTOBER cost Rs 4,00,000/- value Rs 4,60,000/- a gain of Rs 60,000/- and nothing further NOT AVAILABLE ON 12 OCTOBER a further 8.0 per cent by 31 March Rs 4,60,000/- would have been Rs 4,96,800/- Rs 36,800/- forgone and none of it had happened yet 12 OCTOBER the judgment is made here 31 MARCH the log is read back The number on the right cannot be evidence about the step taken on the left, because on 12 October it did not exist. The same holds in reverse. Had the holding fallen instead, the sale would have looked shrewd for no better reason. One case settles nothing either way. Invented throughout.
Reading backwards from a bad outcome to a bad judgment is an error, and so is reading backwards from a good outcome to a good one.
Try it out

Rs 36,800/- was forgone by selling on 12 October. Does that show the judgment was poor?

One decision on 12 October, and the two futures around it. 12 OCTOBER sold at Rs 4,60,000/- WHAT ACTUALLY HAPPENED the holding rose 8.0 per cent Rs 4,60,000/- would have been Rs 4,96,800/- so Rs 36,800/- was forgone HAD IT FALLEN INSTEAD the holding falls 8.0 per cent Rs 4,60,000/- would have been Rs 4,23,200/- so Rs 36,800/- was avoided The same Rs 36,800/- either way. Which of the two arrived was settled after the deciding was over. The right hand box never happened. It is drawn only to show that the error runs in both directions.
The same sale moves by Rs 36,800/- in either direction, and only the direction was decided afterwards.
The same sale looks shrewd if the holding falls. See what grades the judgment.

How can a judgment problem be told from a preference problem?

There is a two line test and it works on almost every disagreement about money. The test applies to two people, or to the two halves of one person on two different afternoons. The first question is whether they agree on how likely the thing is. If they do not, that is a judgment problem, and it has a repair: the missing number, a check on where the estimate came from, a count of how the same call went the last ten times. If they do agree on how likely it is and still choose differently, that is a preference problem. They are not disagreeing about the world, and no amount of information will move it.

The test scales down to a kitchen table. Two people in one household look at the same statement. One says the scheme falls by a fifth about one year in seven. The other says the same. So far they agree completely, and the judgment step is settled. Then one of them wants out and the other does not. A fifth off in the year the school fees are due is a very different event in the two heads. Nothing about the likelihood separates them. Producing another chart is a waste of an evening. What would help is a conversation about which year the money is needed, which is a preference question with a factual anchor.

TWO PEOPLE, THE SAME INFORMATION DO THEY AGREE ON HOW LIKELY IT IS? NO YES A JUDGMENT PROBLEM the missing number, a check on where the estimate came from, a count of past calls DO THEY STILL CHOOSE DIFFERENTLY? A PREFERENCE PROBLEM no amount of information moves it, because they are not disagreeing about the world If they answer no on the second question too, they agree on both steps and have nothing to settle. The order matters. Likelihood comes first, or an evening goes into fixing the wrong step.
Judgment problems and preference problems need different corrections, so telling them apart has to come before any attempt at fixing either one.
Try it out

Two people see the same statement. Both agree a fall is unlikely. One sells anyway. Judgment problem or preference problem?

Two people, one statement, and where they actually part. THE JUDGMENT STEP, AND THEY AGREE ON ALL OF IT A fall of a fifth, which is 20.0 per cent, in about one year in seven, which is 14.3 per cent of years. Both of them say exactly this, so nothing here separates them, and more evidence of the same kind changes nothing. THE FIRST PERSON wants out the fifth would come off in the year the fees fall due THE SECOND PERSON does not want out the same fifth is a year of waiting and nothing more Same likelihood, different meaning. That is a preference difference, and no evidence settles it. What helps is a conversation about which year the money is needed, which has a factual anchor.
Both people put the fall at 20.0 per cent in 14.3 per cent of years, so the judgment step separates them not at all.

Why is judgment the step most worth writing down?

Of the five steps, four leave evidence behind them on their own. Information arrives with a date on it. Choice produces a transaction. Outcome produces a valuation. Preference is at least visible in what somebody keeps saying. Judgment happens silently, takes a few seconds, and feels at the time like something too obvious to be worth recording. Judgment is the only one of the five that leaves nothing behind unless somebody deliberately writes it down.

What each step leaves behind without anybody trying. THE STEP WHAT IT LEAVES BEHIND REVIEWABLE? INFORMATION a dated item, a statement, a broadcast yes JUDGMENT nothing at all, unless somebody writes it only if written PREFERENCE what somebody keeps saying, over time in part CHOICE a transaction, with a date and an amount yes OUTCOME a valuation struck on a later date yes Four of the five leave an artefact by themselves. One leaves none, and it is the one this guide is about.
Four of the five steps leave an artefact by themselves, and judgment leaves none unless somebody writes it.
Try it out

Of the 240 logged decisions in the Palash record, how many carried a written reason?

84 of the 240 carried a written reason, or 35.0 per cent. The other 156 record what was done and not what was thought. Set that beside the 71 of 240 taken within 48 hours of a news item, or 29.6 per cent. The two figures describe the same gap from opposite sides: information reaches the decision fast, and the step in between very often leaves no trace at all. An entry with the judgment left blank holds nothing to review. The record shows that the holding was sold. The record does not show what the seller thought was likely, so whether the seller was right can never be found out, and calibration over a run of judgments becomes impossible to compute.

The blank line is therefore worth looking at rather than the filled ones. A blank reasoning field is not a lapse and not carelessness. A blank reasoning field is the ordinary case. The judgment felt so obvious while it was being made that recording it seemed like paperwork. Six months later the obvious thing has gone, and what is left is a transaction with no reasoning attached to it. Nothing whatever can be learned from that artefact.

One entry from the log, and what is missing from it. DECISION LOG ENTRY DATE 12 October ACTION sold Suvarna Chemicals Limited, whole AMOUNT Rs 4,60,000/- WHY, AND WHAT WAS THOUGHT LIKELY LEFT BLANK WHAT THE BLANK COSTS The entry records what was done. It does not record what was thought likely, or on what basis. Nothing here can be checked later, so nothing here can be learned from. The four other steps leave traces on their own. This one does not. 84 WITH A WRITTEN REASON 156 WITH NONE 84 of 240 is 35.0 per cent. The blank is the ordinary case, which is exactly why it is worth showing. Invented record.
A decision record with the judgment left blank is the ordinary case rather than a lapse, which is precisely why the blank is the part worth showing.
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How does an adviser actually use any of this on a Tuesday afternoon?

What a practitioner does with the judgment step

Devika Rao, the adviser at Palash Advisory Services Private Limited, does not open a meeting by naming a psychological effect, and nor need anybody else. She asks three ordinary questions and writes the answers in the record, and the three questions are the five steps compressed into something that can be said out loud.

The first is what changed, and it pins the information step to something with a date rather than to a general mood. The second is how likely the client thinks it is now, and how likely the client thought it was last month. The second question is the judgment step and the only one that can be checked afterwards. The third is what it would mean for the client if it happened, and the third question is the preference step, with no right answer at all. Three lines in a record turn an unreviewable transaction into something that can be marked six months later.

A lender does the same thing under a different name. When a credit file is reviewed, the estimate of how likely the borrower is to fall behind is recorded separately from the decision about whether to lend, precisely so that the two can be criticised separately when the loan sours. An analyst does it by writing the estimate before the result rather than after. And a person deciding alone, with no adviser and no committee anywhere in sight, does it with a notebook and one sentence per decision. The sentence costs about forty seconds and is the only way to ever find out whether their seventy per cents come in at seven in ten.

Two cautions. Recording the judgment step is a described practice, not a practice shown to pay. Across quarters five to eight, 20 of the 60 investors in the invented Palash record kept a written checklist and recorded a reason on 34 of 41 decisions, being 82.9 per cent, against 19 of 63, being 30.2 per cent, for the other 40. The two shares measure what got written down and nothing else. Eight quarters and 60 people are far too few to separate a real difference in returns from ordinary variation.

Three questions, one for each step that can go wrong. 1 WHAT CHANGED? pins the information step to something with a date rather than to a mood 2 HOW LIKELY NOW, AND LAST MONTH? the judgment step, and the only one of the three that can be checked afterwards 3 WHAT WOULD IT MEAN TO THE CLIENT? the preference step, and it has no right answer of any kind at all WHAT THE WRITTEN CHECKLIST ACTUALLY MOVED the 20 who kept a checklist 34 of 41, 82.9 per cent the other 40 19 of 63, 30.2 per cent Nothing about returns is claimed, measured or implied; eight quarters and 60 people cannot carry such a claim.
The 20 who kept a checklist recorded a reason on 82.9 per cent of decisions against 30.2 per cent for the other 40.
Building a Client Risk Profile teaches you to turn a client conversation into a documented risk profile, and to separate capacity from tolerance.

What does a good judgment look like when the outcome is bad?

A good judgment looks exactly like a bad one from the outside, and that is the uncomfortable part. If the outcome cannot settle it, something else has to, and there are only three things available. The first is the inputs: were the numbers that were used actually the right numbers, and was any of them the false alarm rate that nobody quotes. The second is the method: was the estimate reached by counting something, or by an impression formed in the ninety seconds after a screen changed. The third is the run: over ten or twenty judgments of the same kind, did the sevens in ten come in at about seven in ten.

All three of those are available on the day the judgment is made, and none of them requires waiting for the outcome. Separating the step out has exactly that practical value. A judgment can be assessed before its outcome exists, and that is the only kind of assessment that can improve the next one. Waiting for the outcome gives a verdict that arrives too late to change anything and is contaminated by everything that happened in between.

Four ways to grade a judgment. Three of them do not wait. THREE CHECKS, ALL AVAILABLE ON THE DAY 1 THE INPUTS were the numbers the right ones, and was one of them the false alarm rate 2 THE METHOD was the estimate reached by counting something, or by an impression formed fast 3 THE RUN over ten or twenty judgments of one kind, did the sevens in ten come in at seven AVAILABLE ONLY LATER 4 THE OUTCOME ARRIVES TOO LATE and by then it is contaminated by everything that happened in between Three of the four can be run on the day itself, which is the only timing that can change the next one.
Three of the four ways to grade a judgment are available on the day it is made, and only the fourth waits.

Two more things follow, and both are worth carrying forward. A good judgment badly rewarded is still a good judgment and should be repeated. And a poor judgment handsomely rewarded is still a poor judgment and should not be, however pleasant the statement looks. Neither sentence is comfortable, and no single case, the one worked through above included, can establish either. The step exists, it can be done well or badly on its own terms, and the specific errors set out under heuristics and biases are all statements about how this one step goes wrong.

The two cells where reading backwards goes wrong. THE OUTCOME THE JUDGMENT CAME OUT WELL CAME OUT BADLY WELL JUDGED POORLY JUDGED READ CORRECTLY called sound, and it was. Nobody investigates it and nothing is lost by that. MISREAD called poor, and it was not. This is the error the Rs 36,800/- is used to make. MISREAD called sound, and it was not. The more dangerous cell, because nobody ever asks. READ CORRECTLY called poor, and it was. The only cell anybody bothers to review at all. A good judgment badly rewarded is still a good judgment. A poor one handsomely rewarded is still poor.
Two of the four cells get mislabelled, and the one nobody investigates is a decision that happened to pay.
The particular error the worked instance demonstrates has a name and a literature, and it is set out under base rate neglect. What a person does once the judgment is formed is set out under preferences and under investor and market behaviour. Judgment under uncertainty is not a regulated practice, so no requirement, threshold, period or rate of any authority arises.
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Sources

SourceDocumentSite
Frank KnightRisk, Uncertainty and Profit, 1921, where the distinction between stateable odds and unstateable odds is drawncited to the book itself
Social Science Research Network (SSRN)the repository where working papers on judgment and decision-making are findablessrn.com
National Bureau of Economic Researchthe working paper series where research in this area is findablenber.org

Meera Sundaram, Devika Rao, Palash Advisory Services Private Limited, the Palash decision log, the Palash 100 index and Suvarna Chemicals Limited are invented.
Educational material. Not advice on any investment, tax, budget or market position.

Covered in this topic

Subtopics

Decision-Making Under Uncertainty
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