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Behavioural Finance & Investor Decision-Making
1Foundations
The Rational InvestorJudgment Under UncertaintyPreferencesBehavioural FinanceInvestor and Market BehaviourFinancial Well-BeingBounded RationalityHeuristics and Biases
2Cognitive Biases, Emotion and Attention
Limited AttentionRepresentativenessThe Affect HeuristicAnchoring and AdjustmentEmotion and Decision QualityOverconfidence and OptimismAmbiguity and Complexity AversionAvailability and SalienceHome Bias, Local Bias…FramingThe Halo EffectHindsight BiasThe Narrative FallacyPresent Bias and Hyperbolic DiscountingBase-Rate NeglectStatus Quo Bias and the Default Effect
3Preferences and Prospect Theory
Prospect TheoryRegretThe Endowment EffectMental AccountingThe Sunk Cost FallacyLoss AversionRisk Seeking in Losses
4Social Behaviour
HerdingNarrative EconomicsFear of Missing OutGroupthinkSocial Proof
5Investment and Trading Behaviour
Excess TradingNaive DiversificationThe Disposition EffectLottery PreferencesNoise TradersPortfolio InertiaRecency Bias
6Markets and Anomalies
Mania, Panic and CapitulationMarket EfficiencyEfficient Market Hypothesis vs…Speculative BubblesReflexivityInvestor SentimentMarket AnomaliesShort-Sale ConstraintsPrice DiscoveryLimits to Arbitrage
7Decision, Research and Debiasing
The Decision JournalDebiasingChoice Architecture, Defaults and…The Pre-Mortem and Process QualityDecision Quality
8Advice, Conduct and Communication
Communication ConductSuitability and AppropriatenessChoice OverloadComplaint BehaviourRisk DisclosureVulnerable Investors

The Pre-Mortem and Process Quality: Imagining Failure

A pre-mortem assumes the failure has already happened and asks what caused it. The single change of tense is the technique. Asking what might go wrong produces a short polite list; asking why it did go wrong produces a longer and far more specific one. Klein named the practice; the effect underneath it is prospective hindsight.

Ask a group what could go wrong with a plan and watch what happens to the room. Somebody says the market could turn. Somebody says it might take longer than expected. Somebody who does not want to be difficult says nothing at all. Three minutes later the list is closed and the plan proceeds, and every objection on the list is so general that none of them can be acted on. The problem is not that the group lacks doubts; it is that the question asked for speculation, and speculation is the one mental task people are worst at.

Now one word changes. The question is no longer what could go wrong. Instead: it is six months from now, this decision has gone badly, and the room is sitting there explaining it. Write down why. The room fills. The causes get longer, more concrete and more uncomfortable, and several of them name things that were sitting in plain view the whole time. Nothing about the plan changed between the two questions. The only thing that changed was the tense.

The change of tense is the whole of the technique, and the rest is what to do with it. The sequence covers the pre-mortemA review that assumes the failure has happened and asks what caused it. itself and the order its steps run in, the post-mortemA review conducted after the outcome is known. that comes afterwards and what it can see that the pre-mortem could not, and the difference between an objector placed inside a group and a team placed outside it. The idea that ties all four together is that the reasoning is the only part of a decision anybody actually controls.

Four procedures, and each one leaves a different thing behind. THE PROCEDURE WHEN IT RUNS WHAT IT LEAVES BEHIND THE PRE-MORTEM before the decision causes, written in silence THE POST-MORTEM after the outcome is known two verdicts, kept apart A DEVIL’S ADVOCATE while the case is still being built objections raised from inside A RED TEAM before the decision is settled the strongest case against, written Three of the four run before anything has happened, which is the only time a cause can still be acted on.
Three of the four procedures run before the outcome exists, and the artefact each leaves behind is what the fourth one later has to read.

What is a pre-mortem, and why is the tense the whole technique?

A post-mortem is run after something died. A pre-mortem is run before, on a death that has not happened, and the trick is that it is described as though it already had. The facilitator does not ask for worries. The facilitator states a fact: the date is such and such, this decision has failed, and the failure is now common knowledge. Everyone in the room is then asked to write the explanation. Gary Klein set the practice out in Performing a Project Premortem in the Harvard Business Review in 2007, and the whole instruction fits in two sentences.

The reason the wording matters so much is that it swaps one mental task for a different one. Asking what could go wrong asks a person to generate possibilities out of nothing. There is no anchor, no target, and no way to know when the list is finished, so people produce two or three safe items and stop. Asking why it went wrong hands the person a fact and asks for an account of it, and explaining a fact is something people do fluently, constantly, and at length. The pre-mortem does not make anybody more imaginative; it moves the same imagination onto a task it is already good at.

Same plan. Two questions. Two very different lists. ASKED: WHAT COULD GO WRONG? The market could fall. It might take longer than expected. Something unexpected could change. THREE CAUSES, NONE CHECKABLE ASKED: IT WENT WRONG. WHY? The sold holding kept rising after the sale. The kept holding fell further and the loss grew. The recovery target carried no date at all. The target was a purchase cost, not a value. Nobody wrote what would prove the case wrong. The review only ran after a bad month. SIX CAUSES, ALL CHECKABLE Both lists come from the same people, looking at the same plan, on the same afternoon. The right hand column is what the change of tense buys. Wording invented for illustration.
Asking for worries returns three items too general to act on, while stating the failure as settled returns six that each name a specific thing somebody could have checked beforehand.

The effect the technique leans on has a name and a paper behind it. Deborah Mitchell, J. Edward Russo and Nancy Pennington called it prospective hindsightExplaining a hypothetical outcome as though it were settled fact. in Back to the Future, published in the Journal of Behavioral Decision Making in 1989, and what they reported is that describing an event as certain rather than possible increases the number of reasons people can produce for it. Klein's contribution was to turn that into a meeting procedure rather than a finding. The two citations are separate on purpose: one is the mechanism, the other is the practice, and quoting the practice without the mechanism is how the technique gets softened back into an ordinary risk discussion.

Two mental tasks. People are far better at the second one. GENERATE A POSSIBILITY The task is to invent something that has not happened. Nothing anchors the search, so the list stops as soon as it is polite. SHORT AND GENERAL EXPLAIN A FACT A person is handed an outcome and asked why it occurred. The search now has a target, so it keeps going until the account actually covers the outcome. LONG AND SPECIFIC THE PRE-MORTEM MOVES THE WORK FROM THE LEFT BOX INTO THE RIGHT ONE Mechanism from Mitchell, Russo and Pennington, 1989. Practice from Klein, 2007.
The technique changes nothing about the plan or the people and instead swaps a task nobody performs well for one everybody performs fluently.
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What is the pre-mortem instruction, stated exactly?

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How to Run a Pre-Mortem for a Financial Decision: what order do the steps run in?

The procedure is short enough to memorise, and the order is not decorative. Each step exists because of a specific way the previous one gets undone. The pre-mortem runs on any decision about to be taken that would be expensive to reverse, whether or not money is involved, and twenty minutes is the right length rather than an afternoon.

  1. Fix the decision in writing first. One paragraph: what is being done, by when, and on what reasoning. A pre-mortem on a decision nobody has written down becomes a pre-mortem on whatever each person privately assumed the decision was.
  2. State the failure as a settled fact, with a date on it. Not it might fail. It is the fifteenth of the month six months out, this has gone badly, and everybody here knows it. The date does the work, because a failure without a date cannot be explained, only imagined.
  3. Everybody writes causes alone, in silence, for two minutes. No discussion, no going round the table first. Silent writing is the step that gets dropped, and the step the whole procedure rests on.
  4. Read every cause out, one at a time, without debate. Go round until the causes run out. Argument is allowed later; it is not allowed while the list is still being built, because the first challenge ends the collection.
  5. Keep the causes that could actually be checked. A cause that can be tested, watched, priced or diarised now is worth carrying. A cause that amounts to conditions might change is not, and cutting it is not pessimism about the cause, it is honesty about what could be done with it.
  6. Change the decision, or write down why not. Either the plan moves or the record states which cause was accepted and on what grounds. A pre-mortem that ends with everybody nodding and nothing written has produced nothing.

Step three is the one that decides whether the exercise worked, and it is the one everybody softens. Writing alone before anybody speaks is not a courtesy to shy participants. Silent writing is there because the first cause spoken aloud reshapes every cause after it, so a room that discusses before it writes produces one cause with five endorsements rather than six causes. Anybody who has watched a group settle on a view within ninety seconds of the loudest person speaking has seen the effect the step exists to block.

Six steps, in this order. The order is doing work. 1 FIX THE DECISION IN WRITING FIRST One paragraph: what is being done, by when, and on what reasoning. 2 STATE THE FAILURE AS A SETTLED FACT, WITH A DATE It is that date and this has gone badly. Never it might go badly. 3 EVERYBODY WRITES CAUSES ALONE, IN SILENCE Two minutes, no discussion. The first cause spoken shapes all the rest. 4 READ EVERY CAUSE OUT, WITHOUT DEBATE Round the room until the causes stop. Argument is allowed afterwards. 5 KEEP ONLY THE CAUSES THAT CAN BE CHECKED Something that can be tested, watched, priced or diarised this week. 6 CHANGE THE DECISION, OR WRITE DOWN WHY NOT Either the plan moves or the record says which cause was accepted. Step three is marked because it is the one that gets dropped, and dropping it turns the exercise back into a discussion.
The silent writing step is marked separately because a room that talks before it writes produces one shared cause rather than six independent ones.
Three ways to open the room. Only one of them is a pre-mortem. NOT IT What could go wrong with this? Asks for speculation, and returns a short, polite and unusable list. NOT IT What is the worst case here? Asks for one extreme, so the room debates that extreme and stops. THIS ONE It is 31 March. This has gone badly. Write down why. Asks for an account of a fact, which is the task people perform well. The date is not decoration. A failure with no date attached can only be imagined, never explained. All three wordings are invented for illustration.
Two of the three openings ask for speculation and only the third hands the room a fact, which is why the wording is treated as part of the procedure.
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Why does everybody write their causes alone, in silence, before anybody speaks?

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Does any of this work on a decision that has nothing to do with money?

The procedure has to work there, and portability is a test rather than a nicety. Not one of the six steps mentions a price, a market, an instrument or a portfolio. The six steps mention a decision, a date, a failure and a written record. If a procedure only works when there is something to buy, it was written too narrowly, and it will quietly stop working the moment the decision at hand is a job offer, a house, a course of treatment or a move to another city.

Take a household deciding whether one earner should leave a salaried job to run a stall. The pre-mortem instruction is the same: it is eighteen months from now, the stall has closed, write down why. The causes that come back are specific in a way that a list of worries never is. The pitch was next to one office building and the building emptied. The takings covered the stock but never the rent. Nobody set a date to check whether it was working, so the decision to stop was made by the bank balance rather than by the household. Every one of those is a cause somebody could have watched for from the first week, which is the only kind of cause worth keeping.

The same six steps, on three decisions with nothing in common. A CAREER MOVE THE STATED FAILURE It is a year on and the move has gone badly. A CAUSE PRODUCED The work I moved for was handed to somebody else. A LARGE PURCHASE THE STATED FAILURE It is two years on and this purchase was a mistake. A CAUSE PRODUCED Running it cost more each year than buying it did. A HOLDING THE STATED FAILURE It is 31 March and this sale has gone badly. A CAUSE PRODUCED The target was a purchase cost, so nothing prompted a review of it. Nothing in the six steps names a price, a market or an instrument, which is the test the procedure has to pass. All three examples are invented for illustration.
A procedure that stops working when the decision is a job or a house was written too narrowly, and these three run through the identical six steps.

How to Run an Investment Decision Post-Mortem: what changes once the outcome is known?

The post-mortem is the same shape of exercise run from the other end, and it looks deceptively easy because the answer is already sitting on the table. The ease is exactly the danger. Once the outcome is known, the account of what was being thought beforehand quietly rearranges itself to fit, and it does so without any sensation of rearranging. So the post-mortem procedure spends its first step on protecting the record rather than on analysing the result.

  1. Reread the written record before any discussion. The reasoning as it was written on the day comes first and memory comes second, never the other way round. J. Edward Russo and Paul Schoemaker made the written record the centre of Decision Traps in 1989 for this reason: without it there is nothing to check the recollection against.
  2. Write down what actually happened, in figures, on its own. Keep the result physically separate from any story about why. Mixing them on the same line is how the story starts borrowing authority from the numbers.
  3. Mark which of the stated causes actually occurred. Go back to the pre-mortem list and tick the ones that came true. Then add, in a different column, the causes that nobody listed at all, because those are the ones that show where the procedure is blind.
  4. Judge the reasoning only on what was knowable on the day. Anything that arrived afterwards is excluded from the verdict on the reasoning, however tempting it is. Judging on what was knowable is the step that takes discipline, and it is the reason the written record exists.
  5. Write two verdicts, never one. One on the reasoning, one on the result. A single combined verdict is not a shorter version of two, it is a different and much worse thing, and the next section is entirely about why.
  6. Change the procedure, not the memory. The output of a post-mortem is an amended checklist for next time. The output is not a revised account of what was believed then.
Six steps again, and two of them exist only to protect the record. 1 REREAD THE WRITTEN RECORD BEFORE ANYTHING ELSE The reasoning as written first, memory second. Never the other way round. 2 WRITE WHAT HAPPENED, IN FIGURES, ON ITS OWN LINE The result kept physically apart from any account of why it happened. 3 MARK WHICH STATED CAUSES ACTUALLY OCCURRED Then list the causes nobody stated. Those show where the method is blind. 4 JUDGE THE REASONING ON WHAT WAS KNOWABLE THEN Everything that arrived later is excluded from that verdict, however tempting. 5 WRITE TWO VERDICTS, NEVER ONE One on the reasoning and one on the result, recorded separately. 6 CHANGE THE PROCEDURE, NOT THE MEMORY The output is an amended checklist, not a revised account of the past. Steps one and four are marked because both exist purely to stop the known result rewriting the reasoning.
Two of the six post-mortem steps do no analysis at all and exist only to stop the known result from quietly rewriting the reasoning that preceded it.
Sorting the evidence before grading anything. ADMISSIBLE: KNOWABLE ON THE DAY The target was a purchase cost. No review date had been set. The reserve covered two months. ALL THREE WERE ON THE DESK ON 12 OCTOBER INADMISSIBLE: IT ARRIVED LATER The sold holding rose 8.0 per cent. The kept holding fell 20.0 per cent. The pair cost Rs 75,800/- in all. NONE OF THESE EXISTED ON 12 OCTOBER THE VERDICT ON THE REASONING MAY USE THE LEFT PANEL ONLY The right panel is still recorded, because it is the verdict on the result. It is simply kept out of the other one.
Sorting the evidence into what was on the desk and what arrived later is a mechanical step, which is what makes the fourth rule enforceable at all.
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What can the post-mortem see that the pre-mortem could not?

Three things, and they are worth naming separately. First, the post-mortem can see which of the imagined causes actually turned up, and this is the only feedback the pre-mortem ever gets. Second, the post-mortem can see the causes nobody imagined at all. The blank column of unlisted causes is the most useful part of the record. The blank column shows what kind of cause the procedure does not reach. Third, the post-mortem can see the result. The result is precisely the information that has to be kept out of the verdict on the reasoning.

So the post-mortem holds one extra fact and spends half its procedure making sure that fact does not contaminate the other half. The arrangement sounds paradoxical until the timeline is laid out. The pre-mortem sits before the decision and can only use what was knowable then. The post-mortem sits after the outcome and can use everything. The verdict on the reasoning, though, has to be reached using only the left hand part of that timeline, even though the person reaching it is standing at the right hand end.

Four points in order, and what is knowable at each of them. THE PRE-MORTEM failure stated, causes written THE DECISION reasoning fixed in writing THE OUTCOME the result arrives THE POST-MORTEM record reread, verdicts split ONLY WHAT WAS KNOWABLE ON THE DAY THAT, PLUS THE RESULT The verdict on the reasoning may use only the left band, although the person reaching it stands at the right end. The four points are drawn in order, not to scale in time. Illustrative sequence.
The post-mortem holds one extra fact, the result, and spends half its own procedure keeping that fact out of the verdict on the reasoning.
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Process Quality: what is it, and why is it the only part of a decision anybody controls?

Any decision splits in two. One half is the reasoning: which question was asked, which information was gathered, which alternatives were weighed, what was written down and what was said would change the decider’s mind. And there is the result: what actually happened afterwards. Process qualityWhether the reasoning was sound given what was knowable at the time. is a verdict on the first of those. Outcome qualityHow the decision actually turned out. is a verdict on the second.

Only one of those two was ever open to influence. The decider chose the question. The decider chose how hard to look. The decider chose whether to write anything down. The decider did not choose what a few thousand strangers would do afterwards, or what news would arrive in February, or which of two roughly equal candidates would take the role that was turned down. The reasoning is the only part of a decision anybody controls, and so the only part it makes sense to grade. A student can control how they revise and not whether the paper suits them; a surgeon can control the preparation and not the patient's response; and the logic is identical in all three places.

Split any decision in two, and grade only the half that was chosen. CHOSEN BY THE DECIDER the question that was asked how hard the search went which alternatives were weighed what was written down what would change the decision FIVE CHOICES, ALL THE DECIDER'S NOT CHOSEN BY THE DECIDER what other people did next what news arrived in February which way the price then moved whether the other candidate agreed the weather on the opening day FIVE FACTS, NONE OF THEM THE DECIDER'S ONLY THE LEFT COLUMN CAN BE GRADED The same split works on a job offer, a house or a course of treatment. The examples change and the line does not.
Grading the right column would mean grading the world rather than the person, which is why process quality is defined over the left one only.

Judging the reasoning has one hard requirement, and it is the reason the written record from earlier in this sequence keeps reappearing. Reasoning that was never written down does not sit still. Once the result is known, recollection of what was being thought shifts to accommodate it, smoothly and invisibly, so that a decision that turned out well is remembered as having been better reasoned than it was, and one that turned out badly is remembered as having been full of doubts that were never actually voiced. A post-mortem without a record does not judge the reasoning that ran; it judges a reconstruction built to be consistent with an answer that is already known.

The same reasoning, written down and then recalled. WRITTEN ON THE DAY 1. Sell the winner and bank the gain. 2. Keep the loser until it gets back to what it cost. 3. No date set for reviewing that. 4. Nothing written about what would make me change my mind. FIXED. IT CANNOT MOVE. RECALLED SIX MONTHS LATER 1. Sell the winner and bank the gain. 2. Keep the loser because the sector was about to turn. 3. I always meant to look in March. 4. I knew that risk and took it on with my eyes open. THREE LINES HAVE MOVED. NOTHING PROMPTED THE CHANGE, AND NOBODY NOTICED MAKING IT Both columns are invented wording, shown to make the reconstruction visible.
Three of four remembered lines have drifted towards the result that arrived, which is why a post-mortem without a written record grades a reconstruction.

So what is actually being graded when a process is graded? Four things, and it helps to have them as a fixed list rather than as a general sense of whether somebody was being careful. The fourth is the one people skip, and it comes from an idea far older than behavioural work: Karl Popper argued in The Logic of Scientific Discovery in 1934 that a claim earns its standing from what would refute it, not from what agrees with it. Applied to a decision, that means the case has to name in advance the observation that would show it was wrong.

Four questions. Not one of them mentions the result. 1 WAS THE QUESTION THE RIGHT QUESTION? A faultless answer to the wrong question is a failure of reasoning, not bad luck. 2 WAS THE AVAILABLE INFORMATION GATHERED? Not all information. What a reasonable effort would have reached that day. 3 WAS THE REASONING WRITTEN BEFORE THE EVENT? Unwritten reasoning cannot be graded afterwards, because it will have moved. 4 WAS A DISCONFIRMING TEST STATED IN ADVANCE? One observation that, if it turned up, would show the case was wrong. The fourth is the one people skip, and it is the oldest idea here: Popper, 1934.
All four grading questions are answerable on the day the decision is taken, which is the property that makes the reasoning gradeable at all.
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Why is grading a process after the outcome is known unreliable, unless the reasoning was written down?

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How to Separate Process Quality From Outcome Quality: why must the separation be procedural?

Everybody agrees with the separation in the abstract. Ask any group whether a decision should be judged by the reasoning rather than by the result and every hand goes up. Then hand the same group two cases, one where careful reasoning lost money and one where careless reasoning made money, and watch the verdicts. The careful one gets picked apart. The careless one gets a shrug and a compliment. Agreement is not the problem. The separation fails not because people reject it but because nothing in an ordinary week ever forces them to apply it.

Which is why the fix is a piece of scheduling rather than a resolution to try harder. There are exactly two ways a review can come into existence. Either somebody arranges it in advance, at the moment the decision is taken, with a date written next to it. Or it happens because somebody became unhappy. Reviewing only on disappointment sounds efficient: why review what did not go wrong? The triggered arrangement is also the more common one in both households and firms, and it is structurally incapable of ever reaching the one cell that most needs reaching.

Follow that through. A review triggered by disappointment fires when the result is poor. A triggered review therefore examines careful reasoning that lost and careless reasoning that lost. Both are worth examining. A triggered review never once fires on a good result, so the reasoning behind everything that worked goes uninspected for ever, including all the reasoning that was terrible and worked anyway. A review scheduled in advance fires regardless of the result, costs some time spent on decisions nobody is unhappy about, and is the only arrangement that sees the whole picture.

One question decides what a review is able to see. WHEN WAS THE REVIEW ARRANGED? TRIGGERED BY A BAD RESULT SCHEDULED WHEN THE DECISION WAS TAKEN Reaches: both cells where the result was poor. Misses: everything that worked, poor reasoning included. HALF THE GRID IS INVISIBLE Reaches: all four cells, whatever the result turned out to be. Costs: time spent on decisions that nobody is unhappy about. THE WHOLE GRID IS VISIBLE Intention cannot patch the left branch, because the left branch never presents the case that needs the intention.
A review that fires on disappointment can never reach a good result, so the reasoning behind everything that worked stays permanently uninspected.
Try it out

Why must a post-mortem be scheduled in advance rather than triggered by a poor result?

Put the two verdicts on two axes and four cells appear, each one worth sitting with before touching the control below. Sound reasoning with a good result is earned, and the correct response is to repeat the reasoning, not to celebrate the result. Sound reasoning with a poor result is the one people find hardest. The honest response is to keep doing exactly what was done. Poor reasoning with a poor result is uncomfortable but harmless in the long run. The discomfort itself prompts a look. And the cell that quietly destroys people is poor reasoning with a good result, rewarded and repeated and never examined by anybody.

Two verdicts, two axes, four cells. Only one of them is a trap. OUTCOME: GOOD OUTCOME: POOR PROCESS: SOUND PROCESS: POOR SOUND PROCESS, GOOD OUTCOME Earned. Repeat the reasoning. The result is not the reason to. SOUND PROCESS, POOR OUTCOME Bad luck. Repeat the reasoning. Changing it would be the error. POOR PROCESS, GOOD OUTCOME Lucky. Change the reasoning. Almost nobody ever does. POOR PROCESS, POOR OUTCOME Change the reasoning, and note the loss is not the reason to. THE CELL THAT DOES THE DAMAGE Poor reasoning, good result: rewarded, repeated, and never once examined. WHERE THE 12 OCTOBER ENTRY SITS Poor reasoning and a poor result, at a cost of Rs 75,800/- by 31 March. No frequency and no probability is attached to any cell. Nothing in this guide supports one. Every figure is invented and illustrative, drawn from one worked case.
The lower left cell is outlined separately because a good result protects the reasoning behind it from ever being looked at again.
Try it out

Before the control below is used: which of the four cells is the most dangerous over a working lifetime?

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Move one decision around the grid and watch what the reviewer owes it

One variable moves: which of the four combinations is in view. Everything else is held still. The four cells are sound reasoning with a good result, sound reasoning with a poor result, poor reasoning with a good result, and poor reasoning with a poor result. The 12 October entry in the invented Palash decision log sits in the last of those: by 31 March the sold holding had risen 8.0 per cent, so Rs 36,800/- was forgone, and the kept holding had fallen a further 20.0 per cent, so Rs 39,000/- more was lost, making Rs 75,800/- on the pair. Had the kept holding instead returned to the Rs 3,00,000/- she was waiting for, the reasoning would have been word for word identical and the same entry would have shown Rs 68,200/- in her favour, and would have been repeated untouched. The comparison between the two cells is why the control exists, and one invented case is not evidence about anything.

1. sound, good44. poor, poor
Pick a cell. The money and the two review panels follow it. OUTCOME: GOOD OUTCOME: POOR PROCESS: SOUND PROCESS: POOR SOUND PROCESS, GOOD OUTCOME Earned. Repeat the reasoning. The result is not the reason to. SOUND PROCESS, POOR OUTCOME Bad luck. Repeat the reasoning. Changing it would be the error. POOR PROCESS, GOOD OUTCOME Lucky. Change the reasoning. Almost nobody ever does. POOR PROCESS, POOR OUTCOME Change the reasoning, and note the loss is not the reason to. THE MONEY ON THE 12 OCTOBER PAIR, ONE INVENTED CASE Rs 75,800/- against her Rs 90,000/- against her 0 Rs 90,000/- in her favour TRIGGERED BY A BAD RESULT YES This decision is examined. SCHEDULED IN ADVANCE YES This decision is examined.
The cell selected
Poor process, poor outcome
The response owed
Change it
The money on this reading
Rs 75,800/- against her
Reached by a triggered review
Yes

Poor reasoning, poor result. This is where the 12 October entry sits: Rs 36,800/- forgone on the sale and Rs 39,000/- further lost on the holding, Rs 75,800/- on the pair. One invented case says nothing about how often any cell happens.

Educational illustration. Meera Sundaram and the Palash decision log are inventions for teaching, and this is a single worked case, so no frequency and no probability is attached to any cell at any setting. The two sound-reasoning cells carry no figure because the log supplies no example of one. Whole rupees throughout.
Cleaning Financial Data teaches you to find the errors that survive every check and break every model.

What does a pre-mortem produce when it is run on the logged decision?

The invented Palash decision log carries an entry for 12 October. Meera Sundaram intends to sell Suvarna Chemicals Limited whole at Rs 4,60,000/- against a cost of Rs 4,00,000/-, booking Rs 60,000/-, or 15.0 per cent on what she paid. She intends to keep Kesari Logistics Limited, then standing at Rs 1,95,000/- against a cost of Rs 3,00,000/-, until it gets back to the Rs 3,00,000/-. Run the pre-mortem on 11 October, the day before, and remember the exact wording. The instruction is not what could go wrong. The instruction is this: it is 31 March, this decision has gone badly, write down why.

Four causes come back, and they are the sort a room produces in two silent minutes. The holding that was sold carries on rising, so the gain was booked early for no reason connected to the holding. The holding that was kept falls further, so the loss grows while nobody is watching. The recovery target has no date attached, so there is nothing in the calendar that ever forces a look at it. And the target is a purchase cost. A purchase cost is a fact about what was paid rather than a fact about the worth of the holding.

What the room wrote, and what the record then showed. GENERATED ON 11 OCTOBER The sold holding keeps rising, so the gain was booked early. MATCHED The kept holding falls further, so the loss grows. MATCHED The recovery target has no date, so nothing prompts a review. The target is a purchase cost, which says nothing about value. FOUR CAUSES, WRITTEN IN SILENCE WHAT THE RECORD SHOWED ON 31 MARCH Suvarna rose 8.0 per cent after the sale: Rs 36,800/- forgone. Kesari fell a further 20.0 per cent: Rs 39,000/- more lost. The pair, by 31 March: Rs 75,800/- Two of the four causes matched. One case is not evidence. TWO MATCHES, AND ONE OBSERVATION The matches show what the technique looks like in use. They cannot show that it is effective. Every figure here is invented and recomputed from the illustrative decision log.
Two of the four written causes turned up in the record and two did not, and a match rate from a single case establishes nothing about the technique.

Now put the record beside the list. By 31 March, Suvarna Chemicals had risen 8.0 per cent after the sale, so the Rs 4,60,000/- would have been Rs 4,96,800/- and Rs 36,800/- was forgone. Kesari Logistics had fallen a further 20.0 per cent, from Rs 1,95,000/- to Rs 1,56,000/-, so Rs 39,000/- more was lost. The pair costs Rs 75,800/-, or 5.8 per cent of the Rs 13,00,000/- put in, and two of the four written causes are exactly what happened; and one case is not evidence that a procedure works, which has to be said in the same breath as the number rather than in a paragraph further down. That is a single illustration of what the technique produces, not a demonstration that it produces good outcomes. Four causes were written and two matched. Had none matched, the procedure would have been no worse and no better: a match rate over one case is not a rate at all.

The legWhat the record showsMoney
Sold holding, after the saleRs 4,60,000/- rising 8.0 per cent to Rs 4,96,800/-Rs 36,800/- forgone
Kept holding, after 12 OctoberRs 1,95,000/- falling 20.0 per cent to Rs 1,56,000/-Rs 39,000/- lost
The pair, by 31 Marchthe two legs added, on an invented log and one case onlyRs 75,800/-
The two legs, the pair, and the same reasoning in a kinder world. FORGONE ON THE SOLD HOLDING, AT 8.0 PER CENT AFTER THE SALE Rs 36,800/- FURTHER LOST ON THE KEPT HOLDING, AT 20.0 PER CENT DOWN Rs 39,000/- THE PAIR, BY 31 MARCH Rs 75,800/- SAME REASONING, HAD THE KEPT HOLDING REACHED ITS RS 3,00,000/- TARGET Rs 68,200/- her way The fourth bar is the counterfactual: Rs 1,05,000/- recovered less the Rs 36,800/- still forgone on the sale. One common scale throughout, and every figure recomputed from the invented log. Whole rupees.
The fourth bar changes only the result and leaves the reasoning untouched, which is what makes it the same decision rather than a better one.

The fourth bar is doing the real work. Suppose one thing about the world changes and nothing at all about Meera Sundaram: Kesari Logistics drifts back up to the Rs 3,00,000/- she was waiting for. The drift back is Rs 1,05,000/- recovered on the kept holding, against Rs 36,800/- still forgone on the sold one, so the same entry would have shown Rs 68,200/- in her favour. The purchase-cost target would still be a purchase-cost target, the review would still have had no date, and every one of those defects would have been rewarded rather than exposed. Same reasoning, different cell, opposite lesson learned. The pair of outcomes is the entire argument for grading the reasoning on its own.

Try it out

The pre-mortem produced four causes and two of them turned up in the record. What does the match establish?

Devil’s Advocate vs Red Team: what is the structural difference between them?

Both exist to attack a case before reality does, and they are constantly used as though they were the same arrangement. The two arrangements are not the same. A devil’s advocateOne person assigned to argue against a case within the group. is one member of the deciding group, appointed to argue against whatever the group is minded to do. A red teamA separate group tasked with defeating the case from outside it. is a separate group, outside the deciding one, asked to build the strongest case against and handed nothing except the written case and the evidence behind it.

The difference is position, and position decides what each one is willing and able to say. The devil’s advocate has to sit in the same room tomorrow. The objections are made to colleagues, in front of whoever will be writing the next appraisal, and the role is understood by everybody present to be a role rather than a belief. The assigned quality of the role is what defuses it: an objection everybody knows is assigned carries less weight than the same objection made sincerely, so the group can absorb it, thank the advocate, and proceed unchanged. The advantage is that this person knows the case in detail and can attack it precisely.

The red team pays the mirror-image price. A red team has no stake in the case surviving, no appraisal riding on the mood in the room, and no habit of thought shared with the people who built the case. The absence of all three is exactly why a red team can find objections that nobody inside would have voiced. A red team also does not know the case as well, has less context, and will spend some of its effort attacking things the group had already dealt with quietly. Charles Lord, Lee Ross and Mark Lepper reported in the Journal of Personality and Social Psychology in 1984 that deliberately considering the opposite reduces the pull of the view a person already holds, and both arrangements are attempts to build that instruction into a structure rather than leave it to willpower.

Same job, two positions. The position is the whole difference. THE DEVIL’S ADVOCATE: INSIDE THE GROUP DECIDING the marked one is assigned to object One member of the same group is told to argue against the case. Knows it well. Has to stay friendly. THE RED TEAM: OUTSIDE THE GROUP THE RED TEAM attacks from outside, and reports elsewhere A separate group is asked to defeat the case from outside it. Knows it less. Owes nobody a favour. POSITION DECIDES WHAT EACH ONE IS WILLING AND ABLE TO SAY
Drawing the objector inside the deciding group and the red team outside it shows why the two produce different objections rather than different amounts of the same one.
Each role buys one property and pays with the other. KNOWS THE CASE IN DETAIL FREE TO SAY IT PLAINLY THE DEVIL’S ADVOCATE THE RED TEAM YES HARDER LESS SO YES NEITHER ROLE HAS BOTH, WHICH IS WHY BIG DECISIONS USE BOTH Illustrative comparison of two arrangements, not a finding about any measured group.
Detailed knowledge and freedom to speak sit in different places, so each role is strong exactly where the other one is weak.
Try it out

What is the structural difference between a devil’s advocate and a red team?

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How to Run a Red-Team Review of an Investment Case: what does the outside group actually do?

A red-team review has three moving parts, and getting them wrong is what turns the exercise into a formality. The brief handed over, the output demanded, and the person the team reports to. Give it the written case and the evidence that was used, nothing else and nothing extra, so that it is attacking the case that actually exists rather than a summary of it. Ask it for the strongest case against, not for a balanced assessment. A balanced assessment is what the deciding group already produced, and duplicating that is the one output with no value. And have it report to somebody other than the people whose case it is attacking.

The output should be short enough to be read: one printed side of case against, one named test that would settle the question, and a list of what the team could not check and why. The list of unchecked claims is the part people leave out, and it is the part that shows how much weight the review can carry. A red team that reports it could not check three of the five load-bearing claims has said more than one that quietly reviewed the two it could reach. The same discipline works on a household decision, where the red team is simply the friend who is asked to argue the other side properly and told not to be kind about it.

Three moving parts, and the last bar is the one that gets skipped. WHAT IT IS GIVEN The written case, exactly as the group wrote it. The evidence the group used, and nothing more. A deadline, and a limit on how long it may be. NOT A SUMMARY A summary is a case that has already been defended. WHAT IT IS ASKED FOR The strongest case against, never a balanced view. The single fact that would settle the question. An attack on the reasoning, never on the people. NOT BALANCE Balance is what the group has already supplied. WHAT IT HANDS BACK A written case against, on one page. The disconfirming test, stated so it can be run. What it could not check, and the reason why not. THE THIRD ONE MATTERS It sizes how much weight the review can carry. THE GROUP MUST WRITE A REPLY. WITH NO REQUIRED REPLY IT IS THEATRE. For a household, the red team is the friend asked to argue the other side properly and told not to be kind. Illustrative procedure. Nothing here is a requirement of any authority.
The list of what the team could not check is the output that sizes the review, and it is the one most often left out entirely.

Two things break a red team, and both of them look like cooperation while they are happening. The first is reporting lines. If the team's findings are graded by the people whose case is under attack, the findings get softer every round until the exercise produces agreement, and nobody involved will experience that as dishonesty. The second is the request for balance. A red team asked for a fair assessment has been asked to become a second copy of the deciding group, and a second copy was already available for free.

Two ways a red team quietly stops working. IT REPORTS TO THE PEOPLE IT CHECKS Its findings are graded by the group whose case it is attacking, so the findings soften a little each round. SOFTENS UNTIL IT AGREES IT IS ASKED FOR A BALANCED VIEW A balanced view is what the group already produced. Being unbalanced on purpose was the entire job. DUPLICATES THE GROUP BOTH FAILURES LOOK LIKE COOPERATION FROM THE INSIDE Neither failure requires anybody to behave badly, which is why neither gets noticed.
Both failure modes leave everybody behaving reasonably, which is precisely why a red team can stop working without anyone in the room noticing.

The error this whole sequence exists to correct

The error is grading a process by the result that happened to follow it. Jonathan Baron and John Hershey named it in Outcome Bias in Decision Evaluation, in the Journal of Personality and Social Psychology in 1988, and what they reported is that people rate the identical decision differently once they are told how it turned out. Annie Duke later gave the everyday version of it a one-word name, resulting, in Thinking in Bets in 2018. The finding is not that people are careless. The finding is that knowing the result changes the grade even when the person grading has been asked not to let it.

The asymmetry is what makes outcome bias expensive. The two directions are not equally dangerous. Careful reasoning followed by a poor result gets examined to death: everybody is unhappy, somebody wants an explanation, and the reasoning is picked over line by line, sometimes until a perfectly sound method is abandoned for having had a bad quarter. Careless reasoning followed by a good result gets nothing. Careless reasoning followed by a good result is rewarded and repeated, and no post-mortem is ever run on it. Nobody in any household or any firm calls a meeting to ask why something worked.

So the damage accumulates on the side nobody looks at. Every unexamined success leaves the same defect in place for next time. The defect only ever surfaces on the occasion it finally meets a bad result, perhaps years later and much larger. The separation therefore cannot be left to good intentions. Intention fails in exactly the cell where it is needed: in that cell nothing has gone wrong yet, so nothing prompts anybody to look.

The loop that nobody interrupts, because nothing in it looks wrong. POOR REASONING A GOOD RESULT REWARDED REPEATED NEXT TIME NO REVIEW EVER FIRES ON THIS LOOP NOBODY CALLS A MEETING TO ASK WHY SOMETHING WORKED The defect stays in place until the year it finally meets a poor result, which may be much later and much larger.
Nothing in the loop announces itself as a problem, so the defect survives every repetition until the year it happens to meet a poor result.

How is any of this used by somebody doing the job?

Devika Rao, the adviser at the invented Palash Advisory Services Private Limited, does not run a twenty-minute pre-mortem on every instruction that arrives. She runs one on decisions that would be expensive to reverse, and she keeps the artefact rather than the meeting. The artefact is a single printed side written before the decision: what is being done, why in one sentence, what would show the reasoning was wrong, the date the review will happen, and the causes the pre-mortem produced that were worth keeping. Six months later that written record is what the post-mortem reads first, and there is nothing else that could serve.

Look at what the invented log actually recorded when 20 of the 60 investors adopted a written checklist on 4 November. Across quarters five to eight they wrote a reason on 34 of their 41 decisions, being 82.9 per cent, against 19 of 63, being 30.2 per cent, for the other 40. Their ratio of realising gains to realising losses fell from 3.2 to 1.6. Eight quarters, 60 people and no comparison group cannot carry a claim that they did better, and no return was measured before or after in any case. The log shows that more decisions became inspectable, and a written procedure is for exactly that and for nothing more.

Atul Gawande made the general version of this argument in The Checklist Manifesto in 2009: the value of a checklist is not that it makes anybody cleverer but that it removes the discretion to skip a step on a busy afternoon. For a person deciding alone, with no adviser and no committee, the same record works unchanged, and the red team is one honest friend. Where a professional is required to record a review as part of a conduct duty, that requirement is set by the Securities and Exchange Board of India at sebi.gov.in.

The artefact, not the meeting. Three fields decide whether it is worth keeping. DECISION RECORD, ONE PAGE, WRITTEN BEFORE THE DECISION THE DECISION sell the holding whole on 12 October WHY, IN ONE SENTENCE to bank a gain of Rs 60,000/- on it WHAT WOULD SHOW ME WRONG left blank on the day THE REVIEW DATE left blank on the day PRE-MORTEM CAUSES KEPT left blank on the day VERDICT ON THE REASONING written at the review, separately from the result The three marked fields are the ones the logged 12 October entry did not carry, which is why it could not be graded later. An invented record, shown as an illustration of the form rather than as a template to copy.
Three of the six fields are what turn a note into a gradeable record, and those three are exactly the ones the logged entry left empty.
The same sheet, filled in for two different worlds. THE REVIEW AS WRITTEN, 31 MARCH VERDICT ON THE REASONING POOR purchase-cost target, and no review date VERDICT ON THE RESULT POOR Rs 75,800/- on the pair by 31 March THE SAME SHEET IN THE OTHER WORLD VERDICT ON THE REASONING POOR purchase-cost target, and no review date VERDICT ON THE RESULT GOOD Rs 68,200/- her way, on the same pair ONE LINE MOVED, AND IT WAS NOT THE ONE THAT MATTERS The lime bar marks the line that is identical in both sheets. Invented figures, one worked case.
The reasoning verdict is word for word identical on both sheets, so anybody grading by the result alone would reach opposite conclusions about the same reasoning.
Findings graded by the people under attack soften. See what the review reports instead.

What can none of these procedures promise?

Results. None of them, not one. The worked instance above is the most persuasive and the most misleading part of the whole sequence. A pre-mortem generated four causes and two of them turned up. Two matches out of four is a single observation from an invented log. The count is not a measurement, it has no comparison group, nobody ran the same decision without the pre-mortem to see what happened, and no version of that arithmetic turns into evidence about how the technique performs.

The same restraint applies to the cohort figures. The 20 investors who adopted a written checklist recorded far more written reasons afterwards and their realisation ratio moved. Nothing about their returns was measured before or after, so no statement about returns can be made, and any sentence that invites such an inference has committed the exact error these four procedures exist to correct. The four procedures do something narrower and more honest than a promise: they make reasoning inspectable after the fact, and they generate causes that a list of worries would not have produced. Whether that pays is a separate question that this case cannot answer.

Four sentences. Two of them cannot be claimed. NOT CLAIMED These procedures produce better returns. NOT CLAIMED The 20 who adopted a checklist did better than the 40. CLAIMED The reasoning is written down, so it can be inspected later. CLAIMED Causes appear that a list of worries would not have produced. The invented log measured no return before or after, so the top two sentences have nothing behind them.
The two refused sentences are refused because no return was measured on either side of the change, not because they sound too strong.
Two things the invented log measured, and one it never did. WRITTEN REASON RECORDED THE 20 WHO ADOPTED IT 82.9 THE OTHER 40 30.2 Per cent, scale 0 to 100. 34 of 41 against 19 of 63, quarters five to eight. GAINS TO LOSSES REALISED BEFORE, THE SAME 20 3.2 AFTER, THE SAME 20 1.6 A ratio, scale 0 to 4. The whole log ran at 3.2: 61 of 108 against 23 of 132. RETURNS, BEFORE AND AFTER NOT MEASURED on either side of the change, for anybody. One stretch, no comparison group, and 60 people, so no statement can rest on it. The two left panels are what the invented log actually holds. The third panel is the one people fill in anyway. Every figure invented and illustrative, recomputed from the logged counts.
Two panels carry measurements and the third is deliberately empty, because the log recorded no return on either side of the change.
Try it out

Do the pre-mortem, the post-mortem and the red-team review improve results?

The full treatment of grading a decision rather than its outcome is covered separately, and the separation is taken here only as far as the procedures need it. The written journal that fixes reasoning before an outcome exists is covered earlier, as are checklists, the outside view and base rates, and defaults and automatic escalation. None of the four procedures requires a valuation method, a market or an instrument. Describing what Meera Sundaram did is never a suggestion that anybody do the same, and none of the four is a way of getting a better result: the single logged case cannot support such a claim.

Sources

SourceDocumentSite
Gary KleinPerforming a Project Premortem, Harvard Business Review, 2007ssrn.com
Deborah Mitchell, J. Edward Russo and Nancy PenningtonBack to the Future, the prospective hindsight paper, Journal of Behavioral Decision Making, 1989ssrn.com
Jonathan Baron and John HersheyOutcome Bias in Decision Evaluation, Journal of Personality and Social Psychology, 1988ssrn.com
Charles Lord, Lee Ross and Mark Lepperthe considering-the-opposite paper, Journal of Personality and Social Psychology, 1984ssrn.com
Karl PopperThe Logic of Scientific Discovery, 1934cited to the book itself
J. Edward Russo and Paul SchoemakerDecision Traps, 1989cited to the book itself
Atul GawandeThe Checklist Manifesto, 2009cited to the book itself
Annie DukeThinking in Bets, 2018, for the word resultingcited to the book itself
Securities and Exchange Board of Indiaconduct and record-keeping requirements applying to registered intermediariessebi.gov.in

Meera Sundaram, Devika Rao, Palash Advisory Services Private Limited, the Palash decision log, the Palash 100 index, the Vindhya index scheme, the Nilgiri mid-cap scheme, Suvarna Chemicals Limited and Kesari Logistics Limited are invented.
Educational material. Not advice on any investment, tax, budget or market position.

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