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Private Wealth Management · CoreTrack
1Portfolio Construction & Investment Management
iMandate and Investment Policy
The Investment Policy Statement…Writing an Investment Policy…How to Write a…The Investment ObjectiveWhat an Investment Mandate…Building an Investment Committee…How Legal and Regulatory…Liquidity RequirementsTax Constraints in a MandateUnique CircumstancesDiscretionary and Advisory Mandates
iiRisk, Return and Diversification
Sharpe, Sortino, Treynor and…Portfolio Return and RiskRisk Adjusted Return RatiosCapital Market Expectations and…Risk AversionMarket Risk, Liquidity Risk…Mean-Variance Analysis and Its…The Utility FunctionThe Efficient FrontierSystematic and Unsystematic Risk,…Risk Tolerance vs Risk CapacityHow to Set a…
iiiAsset Allocation and Construction
Strategic Asset AllocationEqual, Market Cap and…Asset Classes and How…Portfolio OptimisationRisk ContributionResampled EfficiencyRisk ParityAllocation DimensionsLiability-Driven InvestingTactical Asset AllocationStrategic vs Tactical Asset AllocationRebalancing vs Tactical AllocationDynamic Asset AllocationHow to Build a…
ivRisk Monitoring and Performance Evaluation
Performance AttributionStrategic, Custom and Peer BenchmarksMaximum DrawdownMaximum Drawdown CalculatorCalendar, Threshold and Cash…Compliance MonitoringPerformance AppraisalHow to Measure Portfolio…Active ShareUp Capture and Down CaptureThe CompositeAlphaJensen Alpha CalculatorPortfolio Weighted AveragesHow to Monitor Portfolio…How to Evaluate the…
vPortfolio Vehicles and India Governance
The Model PortfolioPortfolio Risk and AttributionConcentrated vs Diversified PortfolioPortfolio Turnover vs Transaction CostHow to Select a…How to Construct a…How to Size a…How to Create a…The Separately Managed AccountThe Specialised Investment FundMutual Fund vs PMS vs AIF vs SIFHow Investment Committees Govern…ETFs in a PortfolioMutual Fund vs ETFIndex Funds in a PortfolioIndex Fund vs ETF
2Wealth, Advice & Personal Finance
iMoney Basics and Banking
Household Financial DocumentsHousehold ExpensesHousehold IncomeBank AccountsDigital Payments in IndiaFinancial GoalsThe Household Financial ReviewThe Household Balance SheetHow to Build a…Your Banking CredentialsOverdraftGoal HorizonGoal PlanningHousehold Cash FlowMonthly BudgetBudget vs Cash Flow
iiCredit and Debt
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iiiHousehold Resilience
Financial ResilienceFinancial ShocksEmergency FundHousehold Net WorthHow to Prepare for…
ivInsurance and Protection
Term InsuranceTerm Cover NeedInsurance Fact vs Insurance AdviceEmergency Fund vs InsuranceReading an Insurance Policy DocumentTerm Insurance vs Endowment PolicyThe Proposal FormInsurance ClaimsHealth InsuranceHow to Prepare an…Protection PlanningHow to build a…Policyholder and NomineeDeductible and Co-PaymentULIPTerm Insurance vs ULIP
vInvesting Literacy
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Term Insurance vs Endowment Policy: Two Different Purchases

Term insurance and an endowment policy are two different purchases sharing one word. Term buys protection only and returns nothing if the insured survives. An endowment bundles protection with saving and returns something either way. The bundle costs more for the same protection, and separating what each rupee of premium is buying is the only way to compare them.

Underneath that answer sits one obstruction, and until it is cleared the comparison cannot be made at all. Both products are described as insurance, sold at the same counters, written on the same kind of paper, discussed in the same conversation. One of them is a single contract doing a single job. The other is two arrangements doing two jobs inside one wrapper, and the wrapper is what makes it unreadable. Split the payment into the part buying risk and the part being set aside. Two things that looked like versions of each other stop looking like versions of each other, and the question becomes answerable.

Every rupee below belongs to one invented household. The Bhosale household pays Rs 9,600/- a year for Rs 25,00,000/- of cover on Meghna Bhosale's life. Set against it is an invented illustrative bundled quotation on the same life for the same Rs 25,00,000/-, at Rs 1,14,000/- a year. The figure teaches rather than quotes anything that exists.

One word on both documents. Two different objects underneath it. SOLD AS LIFE INSURANCE one word covering two structures PURE PROTECTION: ONE CONTRACT, ONE JOB THE PROTECTION JOB Rs 9,600/- a year, Rs 25,00,000/- of cover no second part inside this contract Two endings: the sum assured is paid, or the period runs out and nothing is handed back. BUNDLED: ONE CONTRACT, TWO JOBS THE PROTECTION JOB the same job, a small share of the payment THE SAVING JOB an amount set aside on the household's behalf Two endings: the sum assured is paid, or the term runs out and an amount the contract states is paid. One invented household. Every premium and cover figure here is illustrative and is not a quotation of any product.
The left contract carries a single block of work and an empty space beneath it, while the right contract carries the same block plus a second one, and that second block is the whole of what makes the two impossible to compare until they are pulled apart.

What is term insurance, taken entirely on its own terms?

Start well away from money. A stallholder rents a tarpaulin for the four monsoon months. The tarpaulin goes up over the stock in June and comes down in September, and in a year when the rain is light and nothing ever gets wet, nobody walks back to the hire shop asking for the rent. The stallholder rented four months of cover over the stock, and four months of cover over the stock is what was delivered. The rain not arriving is the good outcome, not a refund event.

Term insuranceCover paying a fixed sum on death within a stated period, and nothing otherwise. is that arrangement written for a much longer season and a much larger loss. Three things go into the contract and nothing else goes into it. A fixed amount, called the sum assuredThe fixed amount payable when a claim on the policy is admitted. It is written into the contract and does not change with how many premiums have been paid., payable if the covered event happens. A stated period, with a start date and an end date, outside which the contract does nothing at all. And a payment, made yearly or on whatever cycle the contract sets. The payment buys that stretch of cover and is then finished with.

The comparison ahead turns on what is not in the contract, and the absences are easier to see once they are listed. There is no balance inside a term policy. There is nothing accumulating, nothing being set aside, nothing that grows year by year, and no figure anywhere in the document that gets larger as premiums go in. A term contract holds one promise and no money, and that is exactly why the payment for it is small and exactly why nothing comes back.

The Bhosale household's own contract fits in six lines, set out in full below: the cover is on Meghna Bhosale's life because hers is the income the household could not replace, the fixed amount is Rs 25,00,000/-, the period is twenty five years, the payment is Rs 9,600/- each July, the amount payable if the period ends with her living is Rs 0/-, and Ashok Bhosale is the nominee. The list is short because the contract is short. There genuinely is nothing else in the document.

The whole of a term contract, and the one line readers keep looking for. SIX LINES, AND THAT IS THE WHOLE CONTRACT Whose life the cover is on Meghna Bhosale The fixed amount payable on a claim Rs 25,00,000/- The period the cover runs for Twenty five years What is paid, each July Rs 9,600/- Payable if the period ends with the insured living Rs 0/- The person the insurer pays on a claim Ashok Bhosale AN ACCOUNT INSIDE THE CONTRACT: NOT PRESENT, NOT ANYWHERE THE LINE PEOPLE GO LOOKING FOR Nearly every arrangement a household meets has a balance somewhere in it. This one has none, and the Rs 0/- line is the contract saying so plainly. WHAT Rs 9,600/- DELIVERS One year of a promise to pay Rs 25,00,000/-, and then it is done. IN THIS HOUSEHOLD'S OWN UNIT Rs 25,00,000/- is 58.45 months of the Rs 42,770/- that leaves each month. Invented household, illustrative figures, no product described.
Six lines hold everything the Bhosale household's term contract contains, and the seventh line a reader instinctively hunts for, an account with a balance in it, is absent from the document rather than merely small.

What is an endowment policy, taken entirely on its own terms?

Now the other structure, defined from scratch and without any reference to the first. A school bill that includes the bus has the same shape. One receipt arrives, one amount is paid, one date is set. Two services are being delivered, teaching and transport, and both are real. The single receipt costs the household the ability to think about the two separately. A household that wants to stop using the bus finds itself talking to the school about the fee.

An endowment policyA life policy bundling protection with saving, so that it returns something whether the insured survives the term or not. is that arrangement applied to a life policy. An endowment carries two obligations in one contract, and both are genuine obligations rather than marketing. The first is protection: if the covered event happens inside the term, the sum assured is paid, in exactly the way a term contract pays. The second is accumulation: an amount is set aside on the policyholder's behalf, year by year, and at the end of the term, if the policyholder is living, an amount stated by the contract is paid out. The payment at the end is the maturity valueWhat an endowment pays if the insured survives to the end of the term., and it is the reason the whole structure exists.

Two consequences follow from carrying two obligations rather than one, and both are structural rather than critical. Because the accumulation side needs paperwork the protection side never needs, the document is longer: a statement of the amount payable at the end, a table of the amount payable if the policy is stopped early, and a clause describing what may be added to it over its life. And the payment is larger. The same money is being asked to fund two things instead of one.

Putting a figure on what an endowment pays at the end requires assuming a rate of growth, and any such figure is worth no more than that assumption. The figure exists. The figure lives in the particular contract a household is offered and in the illustration handed over with it. A household reads it there, at the source, on its own document. The two structures can be compared honestly on the protection each delivers for a given payment. Such a comparison needs no assumption about any future at all.

One payment, one contract, two obligations, two ways out. ONE PAYMENT Rs 1,14,000/- a year, invented ONE CONTRACT. THE WRAPPER IS WHAT MAKES THE TWO HARD TO SEE SEPARATELY. THE PROTECTION PART carries the Rs 25,00,000/- and behaves exactly as a term contract behaves a small share of the payment THE SAVING PART an amount is set aside on the policyholder's behalf, year by year the rest of the payment, and the charges THE TWO ARE NOT SOLD SEPARATELY AND CANNOT BE HELD SEPARATELY WAY OUT ONE: THE COVERED EVENT HAPPENS The sum assured of Rs 25,00,000/- is paid to the nominee and the contract ends. WAY OUT TWO: THE TERM ENDS, THE LIFE GOES ON An amount the contract states is paid. Invented illustrative figures. No product is described, no insurer is named, and no rate of growth is assumed anywhere.
An endowment carries a protection obligation and an accumulation obligation inside one wrapper, which is why it has two ways of ending, and the amount payable on the second of those ways is written in the particular contract rather than derived from any general rule.
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Criterion one: what does each contract do if the insured person survives the term?

Six criteria separate these two structures. Take them one at a time, and notice at the end how few of the six anybody actually asks about. On the first criterion the two answer as differently as two contracts can. A term policy that reaches its end date with the insured person living pays nothing. Not a reduced amount, not the premiums back, not a share of anything: Rs 0/-, and the contract simply closes. An endowment policy that reaches its end date with the policyholder living pays the amount its own contract states. The household keeps something in its hands and the contract closes too.

Said plainly, the term contract's zero is the product finishing rather than the product failing. The tarpaulin came down in September. But note the reach of this criterion and its limit: it describes what happens at one moment, at the end, and says nothing whatever about how much protection stood over the household for all the years before that moment. The limit matters later. Comparing the two structures on this criterion and no other produces the failure described below.

Try it out

What does term insurance pay if the insured person survives to the end of the term?

Criterion two: what is each rupee of premium actually buying?

The second criterion makes every other one legible, and it is the one nobody is shown. In a term contract each rupee has a single destination. Each rupee buys a stretch of cover and its share of what running one contract costs. There is nowhere else for it to go: the contract holds nothing else.

In an endowment each rupee has three destinations competing for it. Some of it buys the cover, in the same way and for the same reason. Some of it is set aside as the saving obligation requires. And some of it pays for the work of running an arrangement that does both. Doing both is work, and the work is done by people who are paid. The three way division is the premium splitHow much of each payment buys risk, how much is set aside, and how much pays the charges of running the contract., and knowing it exists is most of what a household needs.

The split can be got at from the outside, with no inside information at all. The Bhosale household already knows what pure protection on Meghna Bhosale's life costs. The household holds a contract that prices it: Rs 25,00,000/- of cover for Rs 9,600/- a year. So in a bundled contract for the same life and the same Rs 25,00,000/-, the protection job costs about the same Rs 9,600/-. Protection is the same job on the same life. Of an invented illustrative bundled payment of Rs 1,14,000/-, therefore, roughly Rs 9,600/- is doing the protection work. Rs 9,600/- is 8.42 per cent of the payment, and the remaining Rs 1,04,400/-, or 91.58 per cent, is doing the other two jobs.

The remaining Rs 1,04,400/- cannot be split further from outside the contract. How much of it is set aside and how much pays charges is written in a particular contract, and naming a share would be inventing a fact about a product. The size of the block can be stated without any contract at all, and the next criterion turns that size into cover.

Of a bundled payment, the protection job takes the small piece on the left. BOTH BARS ON ONE SCALE. INVENTED ILLUSTRATIVE FIGURES, NOT A QUOTATION OF ANY PRODUCT. TERM: Rs 9,600/- A YEAR FOR Rs 25,00,000/- Rs 9,600/-, and every rupee of it is doing the protection job. There is nothing else inside this contract for a rupee to go to. BUNDLED FOR THE SAME Rs 25,00,000/-: Rs 1,14,000/- A YEAR, INVENTED Rs 1,04,400/-, or 91.58 per cent the saving job and the charges of running both, not split further here Rs 9,600/-, or 8.42 per cent the same protection job, same life The 8.42 per cent that reaches protection is also the share of the cover the same money buys. It is the same ratio arriving twice, and that is not a coincidence. The Rs 9,600/- protection share is derived from this household's own contract on the same life, not read off any bundled document.
Set beside a term payment of Rs 9,600/- that is entirely protection, an invented bundled payment of Rs 1,14,000/- carries the same Rs 9,600/- of protection work and Rs 1,04,400/- of everything else.
Try it out

Where does the payment on an endowment policy go?

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Criterion three: how much cover does the same money buy in each?

Here the split from the previous block turns into the number a household can actually feel. Hold the payment constant at what the Bhosale household can find, Rs 9,600/- a year, and ask what each structure hands back in protection.

In the term structure, Rs 9,600/- buys Rs 25,00,000/-. The figure is not a calculation; it is the contract the household holds. In the bundled structure, if Rs 1,14,000/- a year buys Rs 25,00,000/-, then Rs 9,600/- a year buys the same proportion of it: Rs 9,600/- divided by Rs 1,14,000/- is 0.0842, and 0.0842 of Rs 25,00,000/- is Rs 2,10,526/-, or about Rs 2,10,000/-. The same money buys Rs 25,00,000/- of protection in the unbundled version and about Rs 2,10,526/- in the bundled one. The gap is 11.875 times, a little under a twelfth.

The two ratios are identical, and the reason takes one line. The share of the payment that reaches protection was 8.42 per cent. The share of the cover the same money buys is also 8.42 per cent. The two shares are the same number because they are the same fact stated twice: if only 8.42 per cent of a rupee arrives at the protection job, then a rupee buys 8.42 per cent as much protection. Nothing else is going on. Once the split is known the cover follows, and once the cover is known the split follows.

Rs 2,10,526/- means nothing on its own, so put both into units the Bhosale household actually uses. Against the Rs 42,770/- that leaves each month, Rs 25,00,000/- is 58.45 months of everything the household spends and Rs 2,10,526/- is 4.92 months. Against the Rs 68,89,067/- this household worked out it would have to replace, the two stand at 36.3 per cent and 3.1 per cent. Both readings show the same trade through a different window.

Hold the payment at Rs 9,600/- a year, and watch the cover fall away. WHAT THE SAME Rs 9,600/- A YEAR BUYS IN EACH STRUCTURE. INVENTED ILLUSTRATIVE FIGURES. Rs 25,00,000/- 58.45 months of what this household spends minus Rs 22,89,474/- the protection the bundle does not buy on this money Rs 2,10,526/- term cover at Rs 9,600/- a year what the bundle gives up on the same money bundled cover at Rs 9,600/- a year IN THIS HOUSEHOLD'S UNIT: Rs 25,00,000/- IS 58.45 MONTHS OF WHAT LEAVES EACH MONTH. Rs 2,10,526/- IS 4.92 MONTHS. Invented illustrative figures. No maturity value can be stated for the bundled structure, because projecting one would need an assumed rate of growth.
The same Rs 9,600/- a year that stands behind Rs 25,00,000/- in the unbundled structure stands behind about Rs 2,10,526/- in the bundled one, and the Rs 22,89,474/- in the middle is the protection given up to fund the second obligation.
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Criterion four: can the two parts be pulled apart later?

The fourth criterion sounds procedural. Because it decides what a household can still change five years from now, it has the longest reach of the six. BundlingSelling two products together inside one contract, so that neither can be changed or ended without acting on the other. is the whole answer, and the word is worth reading literally. Two things are tied into one contract, so from the day of signature there is one thing.

Take the separated arrangement first. A household holding pure protection and a savings arrangement side by side holds two contracts. The household can raise the cover, lower it, or end it, without touching the savings. The household can pause the saving in a bad year, raise it in a good one, or move it somewhere else, without touching the cover for a single day. Neither decision reaches across into the other. Nothing joins them except the household's own intention.

Now the bundled one. There is no cut inside it. A household that decides it wants more protection cannot buy more protection inside that contract without buying more of everything the contract does. A household that wants to stop saving cannot stop saving without acting on the contract as a whole. Acting on it usually means ending it or reducing it. Bundling is not a hidden cost, it is a lost option. An option is only missed on the day somebody wants to use it, and that is why nobody notices this criterion at the counter.

The everyday version is that school bill with the bus in it. Nobody minds the single receipt until the year the household moves closer and stops needing the bus. In that year the single receipt turns out to have been a decision.

Two contracts can be changed one at a time. One contract cannot. SEPARATED: TWO CONTRACTS, TWO DECISIONS THE COVER raise it, lower it or end it, on its own A CUT EXISTS HERE THE SAVING pause it, raise it or move it, on its own Changing one leaves the other exactly where it was. BUNDLED: ONE CONTRACT, ONE DECISION THE COVER AND THE SAVING held together by one signature NO CUT EXISTS HERE changing one means acting on both, which usually means acting on the whole contract There is no way to keep one part and stop the other. What stopping a contract produces is set by that contract. Invented household, illustrative figures.
Two separate contracts leave a household a cut line it can use in either direction, while one bundled contract removes that line, so a decision about the saving and a decision about the cover become the same decision.
Try it out

Can the two parts of an endowment policy be separated later?

Criterion five: where do the charges sit, and why is one easier to read than the other?

Both structures cost something to run and neither runs itself for nothing, so the criterion is not whether charges exist but where they sit relative to a household's eyes. In a term contract, the cost of running the contract is inside the one number a household already looks at, the payment. There is no separate place for that cost to hide: no balance is accumulating for it to be taken out of. The structure gains a property worth naming: a household comparing two term quotations is comparing one number against one number, for one stated sum assured, and the comparison finishes in about a minute.

In a bundled contract the running cost of the saving obligation sits inside the contract rather than on the front of it. Some of it is expressed as a share of what is set aside, some as a fixed amount, and how it is described varies between contracts. The difference between the two structures on this criterion is legibility rather than honesty, and those two get confused constantly, usually by people who have never had the document open in front of them. Every charge in a properly issued contract is disclosed in that contract. The hard part is not finding out. The hard part is comparing: two bundled contracts described differently cannot be set against each other in a minute the way two term quotations can.

India

Where the duty to disclose all of this actually lives

The Insurance Regulatory and Development Authority of India sets out what an insurer must disclose about a life policy, what the document must contain and how the sale must be conducted. The authority publishes at irdai.gov.in. A household reads the version in force on the day it is signing, on its own document and at the source. Tax treatment attaches to both structures, differs by circumstance and changes over time.

Criterion six: what happens if the policy is stopped part way?

Households stop paying for policies, not usually because they changed their minds but because a counter income halved for five months or a hospital bill arrived, and the July payment met a month that could not carry it. Stopping part way is not a hypothetical, and the two structures answer it very differently.

A term contract has one short answer. Miss the payment, and after whatever grace the contract states, the cover ends. Nothing is owed by either side afterwards and nothing comes back. Nothing was ever set aside to come back from. The household is uncovered from that day. The outcome is serious but clean: there is nothing to unwind and no money in dispute.

A bundled contract has two possible answers and both are set by the particular contract. One is a surrender valueWhat a policy pays if it is stopped part way through, on terms the contract itself sets., being the amount the policy pays if it is stopped now, taken from the contract's own table. The other is a paid-upA policy kept alive at reduced cover after the payments stop, rather than ended. version, where the contract stays alive at a reduced sum assured with no further payments due. Which of the two is available, and on what terms, is written in the document and nowhere else.

The criterion really measures how long a decision lasts. A term contract is a decision about one year at a time, renewed by paying; a bundled contract is a decision about many years taken once, and stopping it part way is the expensive way to find that out. A household that expects its income to be steady may not care. A household with a counter that took Rs 96,000/- one year and Rs 52,800/- the next has every reason to care a great deal.

The payment stops in year four. The two contracts answer differently. THE PAYMENT STOPS in year four, for whatever reason IF IT IS A TERM CONTRACT IF IT IS A BUNDLED CONTRACT ONE OUTCOME, AND IT IS SHORT The cover ends after whatever grace period the contract states. Nothing is owed either way and nothing comes back, because nothing was set aside. The household is uncovered from that day. TWO OUTCOMES, BOTH SET BY THE CONTRACT A surrender value: what the policy is worth if stopped, from the contract's own table. Or reduced paid-up cover: the contract stays alive at a smaller sum assured. THE ASYMMETRY IS THE POINT: ONE CONTRACT ENDS, THE OTHER HAS TO BE UNWOUND. Invented household, illustrative figures. What any particular contract does when payments stop is written in that contract and is read there, alongside the material the Insurance Regulatory and Development Authority of India publishes at irdai.gov.in.
Stopping a term contract produces one outcome and no money in either direction, while stopping a bundled contract produces either a surrender value or reduced paid-up cover on terms only that contract can state.
Try it out

A household stops paying an endowment policy after four years. What happens?

What do the six criteria look like laid side by side?

Six criteria have now been worked one at a time. Here they are together. Reading down the left column and asking, honestly, how many of the six were discussed the last time a household signed for a policy is a useful exercise.

The criterionTermBundled, on invented illustrative figures
One. If the insured survives the termNothing is payableAn amount the contract states
Two. What each rupee of payment buysCover, and the cost of running one contractCover, saving, and the cost of running both
Three. Cover bought by Rs 9,600/- a yearRs 25,00,000/-About Rs 2,10,526/-
Four. Whether the parts can be separatedThere is only one partNot while the contract runs
Five. Where the running cost sitsInside the one number already visibleInside the contract, described in its own terms
Six. If the payments stop part wayCover ends, nothing comes backA surrender value or reduced paid-up cover
The criterion almost everybody usesNumber one, on its ownNumber one, on its own

Read the bottom row and then read row three again. The criterion a household reaches for first describes a single moment at the end. The criterion that decides what actually stands over the household for twenty five years sits three rows above it and is almost never raised. The difference is not an accident of temperament. Row one has a yes and a no in it, and a conversation can hold that shape. Row three needs two documents, a division, and somebody willing to sit still for five minutes.

Six criteria separate them. Only one of the six is usually discussed. TERM BUNDLED, INVENTED FIGURES ONE. IF THE INSURED SURVIVES THE TERM Nothing is payable An amount the contract states TWO. WHAT EACH RUPEE OF PAYMENT BUYS Cover, and the cost of running one contract Cover, saving, and the cost of running both together THREE. COVER BOUGHT BY Rs 9,600/- A YEAR Rs 25,00,000/- About Rs 2,10,526/- FOUR. WHETHER THE PARTS CAN BE SEPARATED There is only one part Not while the contract runs FIVE. WHERE THE RUNNING COST SITS Inside the one number already visible Inside the contract, in that contract's own terms SIX. IF THE PAYMENTS STOP PART WAY Cover ends, and nothing comes back A surrender value or reduced paid-up cover ROW ONE IS THE ROW HOUSEHOLDS COMPARE ON. ROW THREE IS THE ROW THAT DECIDES WHAT STANDS OVER THEM. Invented household, illustrative figures. Neither structure is preferred here and no product or insurer is named.
Laid side by side, the six criteria show a comparison that is usually settled on row one while row three, the cover the same money buys, carries the difference that lasts for the whole life of the contract.
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What would the bundled version actually have done to this household's own year?

Everything so far has been structural. For a great many households the comparison is settled long before anybody reaches criterion three, so put it against a real year.

The Bhosale household's first recorded year ran like this. Money in across the twelve months, being Meghna Bhosale's salary and Ashok Bhosale's tailoring counter, came to Rs 5,73,600/-. Money out came to Rs 5,51,040/-. The year finished Rs 22,560/- ahead. The Rs 22,560/- is the whole of what the household had spare across twelve months, and five of those twelve months ran negative on their own account.

Now notice a detail that decides the arithmetic. The Rs 9,600/- life payment is already inside the Rs 5,51,040/- that went out. The payment is not an extra to be added; it is an outgoing the household already meets each July. So swapping the term contract for a bundled contract at the same Rs 25,00,000/- of cover does not add Rs 1,14,000/- to the year. The swap adds only the difference, Rs 1,04,400/-.

Take Rs 1,04,400/- out of a year that ended Rs 22,560/- ahead and the year ends Rs 81,840/- behind. The bundled version at that sum assured was never a choice this household could have made. The household did not reject it on the merits and did not pass over it out of ignorance. At Rs 1,14,000/- a year it costs 5.05 times the household's entire yearly surplus, and Rs 9,500/- a month against the Rs 42,770/- that leaves each month is 22.2 per cent of everything the household spends. There is no version of that year in which the money is found.

The Bhosale household's first recorded yearAmount
Money in across twelve months, salary and the tailoring counterRs 5,73,600/-
Money out across twelve months, including the Rs 9,600/- life paymentRs 5,51,040/-
What the year had spareRs 22,560/-
Bundled payment for the same Rs 25,00,000/-, invented and illustrativeRs 1,14,000/-
Less the term payment already inside the outgoingsRs 9,600/-
What the swap would have added to the yearRs 1,04,400/-
Where the year would have finished insteadMinus Rs 81,840/-

The other direction is the one most households are actually in. If Rs 1,14,000/- cannot be found, the bundled structure is still available at whatever the household can find, and at Rs 9,600/- a year it delivers about Rs 2,10,526/- of cover. Rs 2,10,526/- is about five times the Rs 41,887/- the household can already reach the same day without any policy at all. The bundled version at an affordable payment does not fail to be good value; it fails to be large enough to be doing the job the household needed doing.

What the bundled version would have done to one household's year. YEAR ONE AS RECORDED, AT THE SAME Rs 25,00,000/- OF COVER. INVENTED ILLUSTRATIVE FIGURES. Rs 0/- plus Rs 22,560/- minus Rs 1,04,400/- minus Rs 81,840/- the year's surplus as it was the extra a bundled payment costs where the year would have ended The Rs 9,600/- term payment already sits inside the year's outgoings, so only the difference is added. Invented household, illustrative figures.
A year that finished Rs 22,560/- ahead cannot absorb the Rs 1,04,400/- a bundled contract at the same sum assured would have added, so it would have finished Rs 81,840/- behind instead.
Try it out

The bundled version at Rs 25,00,000/- would cost Rs 1,14,000/- a year. What was this household's whole yearly surplus?

Try it out

Before the panel below, commit to an answer. Rs 9,600/- a year buys Rs 25,00,000/- of term cover. Roughly how much bundled cover would the same payment buy?

Play with it

Choose which quantity is held constant. The comparison is only honest when one of them is.

Two buttons decide which quantity the reader is holding fixed, and the slider sets the level of that fixed quantity. Everything else on the panel is computed from it. Hold the payment constant and the bars show the cover each structure delivers. Hold the sum assured constant and the bars show the payment each structure asks for. The default is the Bhosale household's own position: the payment held at Rs 9,600/- a year, giving Rs 25,00,000/- of term cover against about Rs 2,10,526/- of bundled cover. Holding the cover at Rs 25,00,000/- instead gives Rs 9,600/- against Rs 1,14,000/-.

Which quantity is held constant?
Payment held at Rs 9,600/- a year
ONE QUANTITY IS HELD CONSTANT. THE OTHER IS COMPUTED AND DRAWN.
Holding the payment constant at Rs 9,600/- a year, the term structure gives Rs 25,00,000/- of cover and the bundled structure gives Rs 2,10,526/-, which is 11.875 times less. Both premium figures on this panel are teaching numbers rather than quotations of any product.
Held constant
Rs 9,600/-
Term, computed
Rs 25,00,000/-
Bundled, computed
Rs 2,10,526/-
The gap between them
11.875 times
Educational illustration. The two structures are held apart by one ratio throughout: an invented illustrative bundled payment of Rs 1,14,000/- a year against a term payment of Rs 9,600/- a year for the same Rs 25,00,000/- of cover, a ratio of 11.875 times. The panel scales both quantities in the same proportion as the household's own contract so that the comparison stays like for like; actual pricing does not move in a straight line.

A reading that lives only inside a panel cannot be quoted by anybody who has not moved the control, so here are its corners in plain text. Holding the payment at Rs 9,600/- a year: Rs 25,00,000/- of term cover against about Rs 2,10,526/- bundled. Holding the payment at Rs 19,200/-: Rs 50,00,000/- against about Rs 4,21,053/-. Holding the sum assured at Rs 25,00,000/-: Rs 9,600/- a year against Rs 1,14,000/-. Holding the sum assured at Rs 10,00,000/-: Rs 3,840/- a year against Rs 45,600/-. At every setting of every control the ratio between the two is 11.875, and that one ratio is the entire content of the panel. All four readings rest on the same two invented figures.

Tax Aware Portfolio Decisions teaches you to compare two decisions on an after tax basis and state which assumptions the comparison rests on.

Why do bundled policies sell so much better than pure protection?

Everything above is arithmetic, and arithmetic has never decided this question. Three things do, and none of them is a fault in the person buying.

The first is a well documented feature of how people weigh outcomes. Offer somebody an arrangement that costs less and gives nothing back against one that costs more and gives something back, and the second feels better before any number is examined. Daniel Kahneman and Amos Tversky described the underlying asymmetry: a loss registers more heavily than a gain of the same size. A payment that buys a year of protection and hands nothing over is felt, every single year, as a small loss. A payment that will hand something over later is felt as putting money somewhere. The two payments may do very different amounts of protecting, and the feeling does not track the protecting at all.

The second is what actually gets put in front of a household. A bundled sale is a longer conversation, a larger contract and, for whoever is arranging it, a larger job. The structure explained at a kitchen table on a Sunday evening is very often the bundled one, and a household that has never had the other structure described to it has not chosen between them. The household has agreed to the only thing that was on the table.

The third is real, and it deserves saying without any edge to it. A bundled policy is a saving arrangement with a due date attached and a person who follows it up, and for a household that has tried and failed to set money aside on its own, the discipline is worth something. None of these three is a mistake in reasoning; two of them are features of being human and the third is a feature of how the two products reach households in the first place.

Try it out

Why do bundled policies sell so much better than pure protection?

Where does a household that already holds a bundled policy stand?

Holding one is not a mistake to be ashamed of, and that is meant literally rather than politely.

Performing the split before signing needs two quotations for the same sum assured on the same life, a quiet half hour, a division, and the confidence to say to somebody sitting opposite that the household would like to think about it. Almost nobody does it. Very few of those were available in the room where the decision happened. A household that did not run the comparison was not being careless. Like everybody else, the household answered the question it had actually been asked.

Nor is the product a trick. The sum assured is on the schedule, what is payable at the end is in the contract, and the terms for stopping early are in the document. The difference between the two structures is a difference in how easily they can be read against each other rather than a difference in honesty.

A household may well decide that the policy in the drawer is not the one it would sign today. The decision is not yet an action. Stopping, surrendering, going paid-up and simply continuing all carry different consequences, all of them set by that particular contract. A household walks into that conversation knowing which two lines to ask about: the sum assured, and what is being paid for it.

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When is each of the two the thing a household is actually buying?

A method settles this comparison, not a preference. A comparison between these two structures is honest when one quantity is held constant and the other is read off. There are exactly two honest ways to do it, and both are set out below.

The first is to hold the payment constant: fix what the household can find each year and ask what protection each structure delivers for it. The second is to hold the sum assured constant: fix the protection at what the household has decided it needs and ask what each structure charges for it. On these invented figures the first reading gives Rs 25,00,000/- against about Rs 2,10,526/-, and the second gives Rs 9,600/- a year against Rs 1,14,000/-.

Either reading is legitimate and they say the same thing in different currencies. Holding neither constant is not legitimate, and that is what happens whenever two policies of different sizes are compared on what they hand back. Term is what a household is buying when the question is how large a promise it wants standing over an income it could not replace; a bundled policy is what it is buying when it wants a contracted saving arrangement with life cover attached, and the honest version of that purchase reads the cover figure for exactly what it is. Which of the two questions a household should be asking is a matter for that household. The answer is only comparable once the question is fixed.

The failure: comparing them on what comes back, while the sums assured differ twelvefold

The commonest expensive error on the subject is made by careful people, and it takes about four seconds. Two policies are put side by side. One hands something over at the end and one hands over Rs 0/-. On that criterion the bundled policy wins every time and there is nothing more to discuss.

The comparison is not wrong because the criterion is silly. The amount that comes back at the end is a perfectly real property of a contract, and criterion one above is exactly that property. The comparison is wrong because of what is not on the sheet. The two policies being compared are almost never the same size. On these invented figures, at the same Rs 9,600/- a year, one carries Rs 25,00,000/- of cover and the other about Rs 2,10,526/-. Comparing what comes back at the end while the sums assured differ by 11.875 times is comparing the two on the one axis where they happen to resemble each other, and ignoring the axis where they are nearly twelve times apart.

The cost of the error is specific and it lands years later. A household reasons its way to wanting something back, signs the structure that provides it, and finds the money for it out of what it has. The payment it could find has not changed. So the protection standing over the income shrinks to whatever that payment buys inside a contract doing two jobs, and the shrinking is the one consequence nobody was watching. The shrinking shows up on no statement and produces no event. The shortfall is only visible on the day a claim would have been made.

The repair is one line long. Before comparing what comes back, write down both sums assured. If they are not the same figure, the comparison has not started yet.

The comparison sheet almost everybody writes, and the row it leaves off. WHAT COMES BACK AT THE END Bundled policy an amount Term policy nothing Conclusion, reached in four seconds: the bundled policy wins. One row. One axis. Both policies present. THE ROW THAT WAS NOT ON THE SHEET Bundled, sum assured Rs 2,10,526/- Term, sum assured Rs 25,00,000/- The two are 11.875 times apart at the same Rs 9,600/- a year. The one axis they resemble each other on got compared. ON THE AXIS THAT WAS COMPARED THEY DIFFER BY ONE STEP. ON THE AXIS THAT WAS NOT, BY 11.875 TIMES. Rs 25,00,000/- Rs 2,10,526/-, bought with exactly the same Rs 9,600/- a year Invented household, illustrative figures. No maturity value is projected on either side of this comparison.
The sheet on the left compares two policies on one row and reaches a conclusion, while the row it never carried shows the two sums assured standing 11.875 times apart on identical money.
Try it out

Why is comparing the two on what comes back at the end misleading?

The same payment buys less cover inside an endowment. See which the household holds.

How does a lender, an adviser or a household actually use this distinction?

Three different readers use the split outside any classroom, and each one reduces it to a single number.

Somebody assessing a borrower reads a life policy for one thing: what stands behind the loan if the borrower's income stops. The lender goes to the schedule, finds the sum assured, and stops. The maturity amount is irrelevant to the question. Payment at maturity arrives at the end of the term on a life that continued, and in that case the loan was being paid anyway. A bundled policy carrying Rs 2,10,526/- of cover and a term policy carrying Rs 25,00,000/- are, for that reader, two very different documents, whatever else either of them does.

Somebody helping a household plan uses a ratio instead, and it is the fastest single check on this subject. Divide the sum assured by the yearly payment and read rupees of cover per rupee paid. On these invented figures, the term contract gives Rs 25,00,000/- divided by Rs 9,600/-, or about 260 rupees of cover for every rupee. The bundled one gives Rs 25,00,000/- divided by Rs 1,14,000/-, or about 22. One division, done on two lines of a schedule, converts a comparison people find impossible into two numbers a household can hold in its head.

And a household does the same thing on a Sunday evening with the policies out of the drawer. Two columns on the back of an envelope, what each policy pays on a claim and what is paid for it each year, divided row by row, put every policy in the house on one scale. The envelope settles nothing about what anybody should do next. The envelope answers the prior question: what is actually standing over this household, and what is it costing to keep it there.

The comparison above covers two structures and prefers neither. Unit-linked policies, where an investment side is attached in a different way, are set out under unit-linked insurance plans. How much cover a household needs is worked out under the cover requirement, using a tool built for it. Every premium figure above was built for teaching rather than read off a market quotation, and the bundled figures of Rs 1,14,000/- and Rs 2,10,526/- stand behind no product sold anywhere.
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References

SourceDocumentWhere
Insurance Regulatory and Development Authority of IndiaMaterial on how life policies are sold and documented, what a contract must disclose, what a policy document must contain and how a policy may be returned or stoppedirdai.gov.in
Securities and Exchange Board of IndiaMaterial on how an investment arrangement is regulated and disclosedsebi.gov.in

The Bhosale household, Meghna Bhosale, Ashok Bhosale, Ira Bhosale and Sahyadri Freight Services Private Limited are invented.
Educational material. Not advice on any investment, tax, budget or market position.

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