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Financial Analyst Program · CoreTrack
1Financial Accounting, Reporting & Analysis
iAccounting System and Standards
Financial AccountingDebits and CreditsAccrual and Cash AccountingAccounting Policies, Estimates and…The Matching PrincipleDouble-Entry AccountingGoing ConcernInd AS and IFRSWhy Two Honest Companies…
iiFinancial Statement Architecture
The Three Financial StatementsConsolidated Financial StatementsStandalone and Consolidated Statements…How to Read a…How to Perform Trend…Which Accounting Rules Apply…
iiiIncome Statement, Profitability and Tax
The Income StatementRevenue vs Income vs ProfitHow to Read an Income StatementThe Profit LadderEBITDA and EBIT Compared,…EBIT vs EBT vs PATOperating ExpenditureTax-Loss CarryforwardWhy a Company's Effective…Deferred TaxDiluted EPSEffective Tax Rate
ivBalance Sheet and Capital Employed
The Balance SheetAsset TypesCapital EmployedReturn on Capital EmployedLiabilitiesBook ValueRetained EarningsOff-Balance-Sheet FinancingHow to Read a Balance SheetTangible Net Worth
vCash Flow and Liquidity
The Cash Flow StatementOperating, Investing and Financing…Operating Cash FlowProfit vs Cash FlowCash Flow From Operations vs EBITDARevenue Growth vs Operating Cash FlowHow to Read a Cash Flow StatementHow to Reconcile Cash…
viRevenue, Receivables and Working Capital
The Working Capital CycleThe Working Capital CycleReturn on Invested CapitalHow Working Capital Affects Cash FlowAccrued and Deferred RevenueRevenueHow to Analyse Revenue QualityAccounts PayableAccounts ReceivableExpected Credit Loss
viiInventory, Cost Accounting and Margins
Cost AbsorptionInventoryCost of Goods SoldFIFO vs Weighted Average CostAmortised Cost vs Fair ValueInventory Write-DownsMargin AnalysisContribution MarginOperating LeverageGross Profit vs Gross MarginHow to Analyse Profit MarginsHow to Interpret Operating…
viiiFixed Assets, Leases and Intangibles
DepreciationDepreciation MethodsAmortisation vs DepreciationAsset ImpairmentCapital ExpenditureAsset Efficiency and Capital IntensityProperty, Plant and EquipmentIntangible AssetsOperating Lease vs Finance…How to Analyse Capex…Why Capitalising Costs Increases…
ixDebt, Equity and Financial Instruments
Equity on the Balance SheetDebt TypesNet Debt and LeverageDebt vs Equity Accounting ClassificationHow to Analyse Debt…Convertible BondsInterest in the AccountsShare CapitalShare DilutionHybrid Instruments
xConsolidation and Business Combinations
ControlSubsidiaryGoodwillAssociate CompanyJoint Venture vs Associate…Intercompany EliminationsThe Equity MethodHow to Analyse Group…
xiCash, Investments and Financial Assets
Cash and Cash EquivalentsHow to Analyse Cash…The Fair Value HierarchyHow to Interpret a…Financial Asset ClassificationMarketable Securities and Short-Term Investments
xiiFinancial Ratios and Performance Diagnostics
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xiiiEarnings Quality, Red Flags and Forensics
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xivAnnual Reports, Notes and Disclosure Reading
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xvAudit, Assurance and Reporting Reliability
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2Business, Industry & Company Analysis
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iiRevenue and Pricing
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iiiOperating Model and Supply Chain
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ivCustomers and Brands
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vCompetitive Advantage and Moats
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viIndustry Structure and Sector Behaviour
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viiMarket Size and Addressable Market
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viiiInnovation and Technology Shift
InnovationResearch and DevelopmentTechnology Adoption and DiffusionThe Product Life CycleProduct Innovation vs Process InnovationDigital TransformationCannibalisationDisruptive InnovationThe Technology S-Curve
ixCorporate and Business Strategy
Corporate and Business Strategy ComparedHow to Build Business…How Execution Risk Can…Organic and Inorganic Growth ComparedGrowth Investment vs Capital ReturnOrganisation Design and TransformationHorizontal vs Conglomerate DiversificationCentralised vs Decentralised OrganisationCompany Research vs Investment ResearchHow to Separate Facts,…
xManagement and Governance Quality
Management QualityFounder-Led vs Professional ManagementThe PromoterThe BoardInstitutional OwnershipPromoter Ownership vs Institutional…The Agency ProblemIndependent DirectorsInsider OwnershipHow to Analyse Ownership…How Capital Allocation Shapes…
xiStrategic and Business Risk
Business RiskPlatform vs Pipeline BusinessAsset-Light vs Asset-Heavy vs…Commodity vs Branded BusinessHow to Write a…The Business Risk RegisterStrategy in PracticeStrategic Risk vs Financial RiskHow to Evaluate a…How to Build a…
xiiBusiness Research Method
Business AnalysisCompany Filings as a Research SourceCompetitor MappingThe Variant ViewPrimary ResearchPrimary vs Secondary Research

Profit vs Cash Flow: Why a Profitable Business Can Run Out of Money

Profit measures what a business earned and spent in a period, recorded when the earning and spending happened. Cash flow measures money actually moving. Profit and cash flow differ for three reasons. Non-cash charges reduce profit and move no money. Money is spent on things that are not costs. Customers and suppliers pay on their own schedules. A business can be genuinely profitable and still end the year with less money than it started with.

Here is what sits underneath that. Profit answers whether a year of trading created value: did the business sell things for more than they cost to make and sell. Cash answers whether the business can pay for what it has promised to pay for next week. Value and next week's payment are two different questions, so they get two different numbers, and no rule of accounting or of arithmetic requires the two answers to match. The gap between them is not an error, not a sign of trouble, and not something anybody is hiding. The gap is the ordinary consequence of measuring two different things.

Both measures can be defined without either one reaching for the other. Every gap that ever appears between them has three structural causes, growth pushes the gap in a direction that is known before a single figure is seen, and a real gap of Rs 32,00,000 comes apart into named parts that add back to exactly Rs 32,00,000 with nothing left over and nothing unexplained.

What is profit, measured exactly, and what does it leave unanswered?

Profit is revenue for a period less every cost that belongs to that period. The words that carry all the weight are belongs to that period. Under the accrualThe basis on which financial statements are prepared, where a sale is recorded when the goods or services are delivered and a cost is recorded when it is incurred, whether or not money has moved. basis, a sale is recorded when the goods go out of the door, not when the money comes in, and a cost is recorded when it is incurred, not when the supplier is paid. So profit is a statement about the trading of the year, deliberately detached from the calendar on which money happens to move.

Profit is the answer to one question only: did this year of trading create value, once every cost that belongs to the year has been counted against it. Consider a household with one earning member. In March the salary is credited, the rent is paid, the school fee is paid, the electricity bill for February arrives and is paid in March. Whether that household lived within its means in March is answered by counting February's electricity against February and March's against March, even though both were paid in March. Counting each bill against its own month is accrual thinking, and everybody does it instinctively when a fair answer about a month is wanted. Profit is the same instinct, written down under rules.

Anjani Stationers, an invented notebook business, records revenue of Rs 2,70,00,000 in year two and works down to profit after tax of Rs 30,00,000. The ladder below shows what happens at each rung: earnings before interest, tax, depreciation and amortisation of Rs 53,50,000, then depreciation and amortisation of Rs 12,00,000 taken off to reach Rs 41,50,000, then the finance cost of Rs 3,50,000 to reach profit before tax of Rs 38,00,000, then tax of Rs 8,00,000 to reach Rs 30,00,000. Every one of those subtractions is a cost that belongs to year two. Not one of them is a statement about when money moved.

Four rungs down from revenue. Every step is a cost belonging to the year, not a payment made in it. REVENUE 2,70,00,000 notebooks and registers delivered to schools less every operating cost of the year: paper, board, wages, power, rent, transport EBITDA 53,50,000 before depreciation, interest and tax less depreciation and amortisation Rs 12,00,000, then the finance cost Rs 3,50,000 PROFIT BEFORE TAX 38,00,000 the year's trading, before the tax on it less the total tax charge Rs 8,00,000, of which Rs 6,20,000 is current and Rs 1,80,000 deferred PROFIT AFTER TAX 30,00,000 the number everybody quotes Nothing on this ladder says when a rupee entered or left the bank. That question is not being asked here. Anjani Stationers, year two, standalone. All bars drawn to one scale where revenue is the full width. Invented business, illustrative figures.
Anjani Stationers works down from revenue of Rs 2,70,00,000 through earnings of Rs 53,50,000 before depreciation and interest to profit after tax of Rs 30,00,000, and not one rung of that ladder records when money moved.

Profit does not say whether any of it is available. Availability is a question about a bank account, and profit was never a measurement of a bank account. A business can post its best profit ever in the same week it cannot pay a supplier, and both facts can be entirely correct at once. The pairing is not a paradox and it is not a warning sign on its own. Somebody asked a question about value and then read the answer as though it had been a question about money.

Try it out

Anjani Stationers delivers Rs 4,00,000 of notebooks to a school in March, the last month of year two, and the school pays in June. Which year does the sale and the profit on it belong to?

What is cash flow, measured exactly, and what does it leave unanswered?

Cash flow is the movement of money in and out of the bank and the cash box over a period. There is no judgement in it and no rule to apply. A rupee either arrived or it did not. Printing the bank statement for the whole year and adding up every credit and every debit arrives at the same net movement the cash flow statement reports. The cash flow statement is therefore the one statement that can be checked against a document produced by somebody outside the business.

Cash flow answers a single question that profit never touches: can this business pay what it has to pay, on the dates it has to pay it. Return to the household. The salary arrived on the first, the rent went out on the fifth, the school fee on the tenth. Whether the household lived within its means in March is one question; whether there was money in the account on the tenth is a completely separate one, and everybody who has ever juggled a fee date knows it. A household can be perfectly within its means for the year and still be short on the tenth. Businesses are the same, only the amounts are larger and the dates are somebody else's to choose.

Anjani Stationers opened year two with Rs 7,00,000 in the bank and closed with Rs 5,00,000. A fall of Rs 2,00,000 is the whole of cash flow for the year. Underneath that small movement, though, very large amounts came and went. Operating activities produced Rs 36,30,000. Investing took Rs 34,00,000 out. Financing took a further Rs 4,30,000. The net of those three is minus Rs 2,00,000, exactly the difference between the two bank balances. The small net movement hides three big ones, and the statement is worth reading for exactly that reason.

A small net movement sitting on top of three very large ones. Compare rows one and five. 1. Opening bank balance at the start of year two Rs 7,00,000 2. Operating activities: what the trading itself produced in money plus Rs 36,30,000 3. Investing activities: equipment, software and the holding in Chitra Binding, all paid for in cash less Rs 34,00,000 4. Financing activities: interest paid and the lease repaid, net of the loan drawn less Rs 4,30,000 5. Closing bank balance at the end of year two Rs 5,00,000 The fall of Rs 2,00,000 is the difference between rows one and five, and the bank confirms both of those two figures. Anjani Stationers, year two. All five rows drawn to one scale where Rs 44,00,000 is the plotted width. Invented business.
Anjani Stationers moved from Rs 7,00,000 to Rs 5,00,000 in the bank, and that fall of Rs 2,00,000 is the net of Rs 36,30,000 produced by trading, Rs 34,00,000 spent on assets and Rs 4,30,000 paid out in financing.

Cash flow does not say whether the year was any good. A year of heavy spending on things that will earn for a decade looks identical, in the cash movement alone, to a year of losing money. Both show cash going down. A business that spends Rs 34,00,000 on machines and a business that loses Rs 34,00,000 on bad trading can post the same fall in the bank balance, and only the profit figure separates them. Neither number is allowed to replace the other for exactly that reason, and every set of accounts carries both.

Try it out

Two businesses each show cash falling by Rs 30,00,000 over a year. One spent the money on machines it will use for ten years, the other lost it on trading. Which statement separates them?

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What exactly creates the gap between profit and cash?

Three things, and only three. With those three in hand, every gap decomposes into them without a residue. The two panels below are laid out identically, and the differences between them are the only thing visible. Same period, same business, same set of transactions underneath, two measurements that do not agree because they were never measuring the same thing.

Same period, same transactions, two measurements. Read the rows across, not down. PROFIT CASH FLOW WHAT IT MEASURES Revenue earned less every cost that belongs to the same period WHAT IT MEASURES Money that actually entered and left the bank in the period WHEN IT RECORDS On delivery and on incurring, which may be before or after payment WHEN IT RECORDS On the day the money moves, and on no other day at all THE QUESTION IT ANSWERS Did this year of trading create value, all costs counted? THE QUESTION IT ANSWERS Can this business pay what it must pay, on the dates due? YEAR TWO, ANJANI STATIONERS Rs 30,00,000 YEAR TWO, ANJANI STATIONERS minus Rs 2,00,000 The two bars in the bottom row are drawn to one scale. Anjani Stationers is invented and every figure here is illustrative. Neither figure is wrong and neither corrects the other, because the two rows above them are asking different questions.
Profit and cash flow sit on identical panels for Anjani Stationers year two and disagree completely, Rs 30,00,000 against a fall of Rs 2,00,000, because they record at different moments and answer different questions.

Cause one: charges that reduce profit and move no money

Some costs are real, belong to the year and must be counted against it, and yet no rupee leaves the bank when they are recorded. A non-cash chargeA cost recorded against profit for a period where no money leaves the business at the time it is recorded, such as depreciation on equipment already paid for years ago. is exactly that. Depreciation is the clearest one. The machine was paid for once, in the year it was bought, and the cost of using it is then spread across the years it works. Every one of those later charges reduces profit and moves nothing.

Anjani Stationers charged Rs 19,80,000 of costs against profit in year two that moved no money at all, so on this cause alone cash was better off than profit by that amount. Take the three apart. Depreciation and amortisation of Rs 12,00,000 relates to equipment and software already bought and paid for. A provision for doubtful debtsAn amount taken off what customers owe, to reflect the part the business no longer expects to collect. The provision reduces profit when it is taken, even though no money has left. of Rs 6,00,000 was charged, being the movement from Rs 3,00,000 to Rs 9,00,000, and it is an expectation about money that may never arrive rather than money that left. And Rs 1,80,000 of the Rs 8,00,000 tax charge is deferred taxTax charged against this year's profit that becomes payable in a later year, because the rules for computing taxable profit differ in timing from the rules for computing accounting profit., tax charged against this year's profit and payable later. The tax actually paid in year two was therefore Rs 6,20,000.

Try it out

Anjani Stationers charges depreciation and amortisation of Rs 12,00,000 against year two profit. How much money left the business during year two because of that charge?

Cause two: money that leaves without ever being a cost

The mirror image. Buying something is not spending something, so some payments are very real, very large, and never appear anywhere in the profit figure. When a business pays for a machine, no cost has been incurred yet: an asset has changed form, from money into equipment. The cost arrives later, spread over the years the machine works, as the depreciation of cause one. Repaying a loan is the same shape. A repayment is not a cost, so money leaves, an obligation shrinks, and profit is untouched.

Anjani Stationers paid out Rs 35,00,000 during year two on things that never reduced its profit by a single rupee, and received Rs 20,000 that never increased it. The payments were Rs 12,00,000 for property, plant and equipment, Rs 1,00,000 for software, Rs 21,00,000 for the 70 per cent holding in Chitra Binding Works, and Rs 1,00,000 of lease principal repaid. The receipt was Rs 20,000 of net new term loan drawn, money in the bank and not income. Net on this cause, cash was worse off than profit by Rs 34,80,000. Notice that the interest of Rs 3,50,000 is not on this list: interest genuinely is a cost, it reduced profit, and it was paid in cash in the same year, so on the interest the two measures agree exactly and it contributes nothing to the gap.

Try it out

Anjani Stationers paid Rs 21,00,000 in cash for 70 per cent of Chitra Binding Works during year two. By how much did that payment reduce the year two profit?

Cause three: everything arrives and departs on somebody else's schedule

The third cause is pure timing. Unlike the first two there is nothing conceptual to grasp, and that is exactly why it catches people. A sale was made and recorded, and the customer simply has not paid yet. Paper was bought and used, and the supplier simply has not been paid yet. Each of those is a timing differenceA difference that arises only because a transaction is recorded in one period and the money for it moves in another, so it reverses by itself once the money moves.: the profit and the money are the same event, separated in time, and the difference reverses by itself when the money finally moves.

Follow one order through, using assumed figures for a single order so the shape is visible. The Sunrise Public School group places an order worth Rs 4,00,000. Anjani Stationers buys paper and board for it and pays for them, assumed at Rs 2,60,000. Then the notebooks are bound and delivered, and at that moment the sale of Rs 4,00,000 and the profit of Rs 1,40,000 go into the accounts. Then, later, the school pays. Between the delivery and the payment, the profit is fully recorded and the money is entirely absent, and the amount sits in receivables in the meantime.

One order, three moments. The profit lands at the middle one and the money at the last one. EARLIER paper and board bought and paid for cash out Rs 2,60,000 no profit yet THEN the notebooks are delivered to the school sale Rs 4,00,000 profit Rs 1,40,000 no money moves LATER the school pays the invoice cash in Rs 4,00,000 no further profit THE SHADED STRETCH: PROFIT FULLY RECORDED, MONEY ENTIRELY ABSENT the Rs 4,00,000 sits in receivables while this stretch runs At Anjani Stationers' year two close, Rs 95,00,000 gross of such stretches were still open, against Rs 78,00,000 a year earlier. The single order figures are assumed for this illustration. How long the shaded stretch runs is not measured here. Invented business.
On one assumed order the profit of Rs 1,40,000 is recorded at delivery and the Rs 4,00,000 of money arrives only later, and at Anjani Stationers' year two close Rs 95,00,000 gross of such stretches were still open against Rs 78,00,000 a year before.

Across a whole year, timing shows up as the movement in the balances that sit between a transaction and its money, and at Anjani Stationers those balances absorbed Rs 17,00,000 net during year two. Four balances moved. Receivables gross rose Rs 17,00,000, from Rs 78,00,000 to Rs 95,00,000, money earned and not yet collected. Inventory rose Rs 9,00,000, from Rs 19,00,000 to Rs 28,00,000, money spent on paper and board that has not yet become a sale. Working the other way, trade payables rose Rs 7,00,000, the business holding on to suppliers' money for longer, and the contract liabilityMoney a customer has already paid for goods or services not yet delivered. The business owes the delivery, so the money is shown as a liability and not as revenue. rose Rs 2,00,000, schools' money already received for notebooks not yet delivered. Add the four: minus 17, minus 9, plus 7, plus 2, giving a net absorption of Rs 17,00,000.

Three causes, and only three. The bars are on one scale, so their lengths can be compared. 1. CHARGED, NO MONEY MOVED Depreciation and amortisation 12,00,000 Provision for doubtful debts 6,00,000 Tax charged, not yet paid 1,80,000 CASH BETTER BY 19,80,000 Real costs of the year that took nothing out of the bank. 2. PAID, NEVER A COST Equipment and software 13,00,000 The holding in Chitra Binding 21,00,000 Lease repaid, less loan drawn 80,000 CASH WORSE BY 34,80,000 Money that left the bank and touched profit by nothing. 3. RIGHT AMOUNT, WRONG TIME Receivables gross rose 17,00,000 Inventory rose 9,00,000 Payables and advances rose 9,00,000 CASH WORSE BY 17,00,000 Same amounts as the profit, landing in a different period. Plus 19,80,000, less 34,80,000, less 17,00,000. The three add to minus Rs 32,00,000, which is the whole gap. Anjani Stationers, year two. Bars on one scale where Rs 34,80,000 is 180 pixels. Invented business, illustrative figures throughout.
The three causes at Anjani Stationers add to the whole gap: non-cash charges put cash Rs 19,80,000 ahead of profit, money paid out that was never a cost put it Rs 34,80,000 behind, and timing put it a further Rs 17,00,000 behind.
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Why is the gap widest in a business that is growing?

Because growth is bought before it is paid for. Every extra rupee of sales starts life as extra paper on the shelf and extra invoices outstanding, and both of those have to be funded out of money the business already has, weeks or months before the customer's payment arrives. A shop that sells the same amount every year funds nothing extra: what came in last month pays for what goes out this month, and the balances sit still. A shop growing at a fifth a year has to find the funding for a fifth more stock and a fifth more unpaid invoices, every single year, out of a profit that is only a small slice of the sales.

Growth makes the gap wider, and it does so through cause three alone. A widening gap is therefore evidence of expansion at least as often as it is evidence of trouble. That sentence cuts both ways. A business whose gap is widening year after year while sales climb is behaving exactly as arithmetic says it must. The same widening gap with flat sales is a different animal entirely and would need explaining. The gap on its own says nothing until what the sales did has been established.

Anjani Stationers is the case in miniature. Revenue grew 12.5 per cent in year two, from Rs 2,40,00,000 to Rs 2,70,00,000. Receivables gross grew 21.8 per cent, from Rs 78,00,000 to Rs 95,00,000. Inventory grew 47.4 per cent, from Rs 19,00,000 to Rs 28,00,000. The balances that have to be funded grew faster than the sales that fund them, and that is the whole of the mechanism. The chart below holds Anjani Stationers' cost structure and its investing and financing steady, and moves only the growth rate, so the two lines can be seen parting.

One line rises, the other falls. The shaded wedge between them is the gap, and it only widens. 40,00,000 20,00,000 0 minus 20,00,000 cash turns negative just above 10.5 per cent Rs 30,00,000 of profit minus Rs 2,00,000 the actual year two setting at 12.5 per cent growth PROFIT MOVEMENT IN CASH 0% 10% 20% 30% 40% REVENUE GROWTH FOR THE YEAR Profit rises Rs 10,66,666 across the whole chart. Cash falls Rs 43,73,334 across the same stretch. Cost structure, investing and financing held at the year two figures; only growth and the balances that scale with it move. Invented.
Holding everything else at Anjani Stationers' year two figures, profit rises from Rs 26,66,667 to Rs 37,33,333 as growth runs from nothing to 40 per cent while the cash movement falls from plus Rs 11,66,667 to minus Rs 32,06,667.
Try it out

A business that has been growing at 10 per cent a year doubles its growth rate to 20 per cent, with its margins and everything else unchanged. What happens to the gap between profit and cash?

Play with it

Make the business grow faster and watch it become more profitable and worse off in cash.

One slider: how fast revenue grows in the year. Profit is computed on Anjani Stationers' year two margin, and the balances that have to be funded scale with growth in the same proportions the actual year showed. Everything else, the non-cash charges, the tax timing, the equipment and the financing, is held at the year two figures. Two bars redraw from a common zero line, the shaded band between their ends is the gap, and the sentence underneath says what the pair of them means. The starting position is 12.5 per cent, the growth Anjani Stationers actually had. At that setting profit is Rs 30,00,000 and the cash movement is minus Rs 2,00,000. There is also a button that freezes receivables and inventory, showing the same growth with cause three switched off.

Revenue growth for the year: 12.5 per cent. Revenue Rs 2,70,00,000, against Rs 2,40,00,000 the year before.
TWO BARS FROM ONE ZERO LINE. THE SHADED BAND IS THE GAP BETWEEN THEM. PROFIT FOR THE YEAR THE MOVEMENT IN CASH 0 minus 30,00,000 minus 15,00,000 15,00,000 30,00,000 Both bars are drawn to one fixed scale that does not move as the slider moves, so the bars can be compared at any two settings.
At 12.5 per cent growth, Anjani Stationers earns a profit of Rs 30,00,000 and its cash falls by Rs 2,00,000, a gap of Rs 32,00,000. Receivables and inventory absorbed Rs 17,00,000 of it.
Revenue for the year
Rs 2,70,00,000
Profit for the year
Rs 30,00,000
Movement in cash
minus Rs 2,00,000
The gap
Rs 32,00,000
Causes in the gap: 3Causes the slider moves: 1Held at the year two figures: everything elseGrowth above which cash always falls: 11 per cent
Educational illustration. The starting position of 12.5 per cent reproduces Anjani Stationers' actual year two exactly: revenue Rs 2,70,00,000, profit Rs 30,00,000, cash movement minus Rs 2,00,000. Away from that position the model is a simplification. Revenue is Rs 2,40,00,000 grown at the slider rate. Profit is revenue at the year two margin of Rs 30,00,000 on Rs 2,70,00,000. The four balances that create cause three, being receivables, inventory, trade payables and the contract liability, each move in proportion to the slider rate and in the same proportions they actually moved, so their net absorption is Rs 17,00,000 at 12.5 per cent and nothing at all at zero growth. The non-cash charges of Rs 19,80,000, the finance cost, the Rs 34,00,000 of investing and the financing steps are held at the year two figures and do not scale. All money is held in whole rupees.

At zero growth, profit is Rs 26,66,667 and cash rises by Rs 11,66,667, a gap of Rs 15,00,000 made entirely by the first two causes. At 10.5 per cent growth cash is barely still positive at Rs 18,667, and by 11 per cent it has turned to minus Rs 36,000. At the actual 12.5 per cent, profit is Rs 30,00,000 and cash is minus Rs 2,00,000. At 20 per cent, profit is Rs 32,00,000 and cash is minus Rs 10,20,000. At 40 per cent, profit is Rs 37,33,333 and cash is minus Rs 32,06,667. Across that whole stretch profit improves by Rs 10,66,666 while the cash movement worsens by Rs 43,73,334. The whole lesson is in those two numbers. Press the freeze button at the starting position and the cash movement jumps from minus Rs 2,00,000 to plus Rs 15,00,000, a swing of exactly the Rs 17,00,000 the balances had absorbed, with profit completely unchanged at Rs 30,00,000.

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Which measure matters more, and when?

Neither, permanently. Each is the more useful of the two for a particular question, and the mistake is never using the wrong measure knowingly, it is reaching for whichever number is at hand. Profit is the figure in the headline, the figure in the conversation, the figure people give when asked how the year went, so profit is at hand far more often. Cash usually has to be looked up. Most of the trouble comes from that asymmetry rather than from any confusion about the concepts.

Use cash for any question about the next few weeks and profit for any question about whether the business itself works, and never let one of them answer for the other. Can wages be paid on the first: cash, and nothing else will do. Is this business worth continuing in its present shape: profit. A business can generate cash for a year or two simply by not replacing anything. Will the bank facility be repaid on schedule: cash. Is the pricing right: profit. A business is solventHolding more than it owes, and so able to meet its obligations in full over time. A business can be solvent and still be unable to pay a bill due this week. when what it holds exceeds what it owes. A business has liquidityThe ability to pay what is due right now, which depends on money being available at the moment it is needed rather than on the business being sound overall. when the money is actually there on the day it is needed. The two are entirely capable of parting company.

The question being askedThe measure that answers itWhy the other one cannot
Can the wages be paid on the first of next month?CashProfit contains amounts nobody has been paid and amounts nobody has paid out
Was the pricing on the school contracts high enough?ProfitCash in a period includes collections on last year's pricing
Can the term loan instalments be met over the year?CashA profitable year can still leave nothing in the bank on the due date
Is this line of work worth staying in at all?ProfitCash can be produced for a year by simply not replacing worn equipment
How much can safely be committed to a new machine?Cash, then profitProfit says whether it should be afforded; cash says whether it can be
Is the business in trouble?Both, read togetherEither one alone misleads in one of the two possible directions
Try it out

Anjani Kulkarni needs to know whether payroll can be met on the first of next month. Which measure answers that question?

Ratio Analysis That Says Something teaches you to choose ratios that answer a question rather than fill a template.

How big was the gap at Anjani Stationers, and what made it?

Profit after tax was Rs 30,00,000. Cash fell by Rs 2,00,000. The distance between those two statements about the same twelve months is Rs 32,00,000, and every rupee of it has a name. Work down the bridge below one step at a time. The bridge starts at the profit figure, applies each adjustment in the order the cash flow statement applies them, passes through Rs 36,30,000 of net cash from operating activities, the figure the statement itself publishes, and lands on the fall of Rs 2,00,000 that the two bank balances confirm.

Seven steps from the profit to the bank balance. Nothing is left over at the end. 1. Profit after tax for the year, the figure everybody quotes Rs 30,00,000 2. Add back depreciation and amortisation Rs 12,00,000 and the provision Rs 6,00,000, neither of which moved money plus 18,00,000 3. Add back the Rs 1,80,000 of tax charged against profit and not paid this year running total Rs 49,80,000 4. Add back the Rs 3,50,000 finance cost, which is paid lower down under financing running total Rs 53,30,000 5. Less Rs 17,00,000 absorbed by receivables and inventory, net of payables and advances, and less tax paid Rs 36,30,000, the cash operations produced 6. Less Rs 34,00,000 paid for equipment, software and the 70 per cent holding in Chitra Binding Rs 2,30,000 left 7. Less Rs 4,30,000 of financing: interest paid and lease repaid, net of the loan drawn minus Rs 2,00,000, the fall in the bank balance THE WHOLE GAP, NAMED Rs 30,00,000 of profit, minus Rs 2,00,000 of cash, and all Rs 32,00,000 between them accounted for in the seven steps above. Anjani Stationers, year two. All bars on one scale where Rs 60,00,000 is the plotted width; the vertical line is zero. Step 5 nets the Rs 17,00,000 absorbed against the Rs 6,20,000 of tax paid and the Rs 8,00,000 charge already added back. Invented business.
Seven steps carry Anjani Stationers from profit after tax of Rs 30,00,000 to a fall in cash of Rs 2,00,000, passing through Rs 36,30,000 of cash produced by operations, and every rupee of the Rs 32,00,000 difference is named on the way.
Anjani Stationers, year two: taking the Rs 32,00,000 apartEffect on cash against profit
Depreciation and amortisation charged, no money movedplus Rs 12,00,000
Provision for doubtful debts charged, no money movedplus Rs 6,00,000
Tax charged against profit and payable laterplus Rs 1,80,000
Cause one, charged but never paidplus Rs 19,80,000
Property, plant and equipment bought for cashless Rs 12,00,000
Software bought for cashless Rs 1,00,000
The 70 per cent holding in Chitra Binding bought for cashless Rs 21,00,000
Lease principal repaid, less the net term loan drawnless Rs 80,000
Cause two, paid but never a costless Rs 34,80,000
Receivables gross rose, money earned and not collectedless Rs 17,00,000
Inventory rose, money spent and not yet soldless Rs 9,00,000
Trade payables and the contract liability roseplus Rs 9,00,000
Cause three, right amount in the wrong periodless Rs 17,00,000
Finance cost charged Rs 3,50,000 and paid Rs 3,50,000nil
The whole gap between Rs 30,00,000 and minus Rs 2,00,000less Rs 32,00,000

Read the four subtotals and notice what is not in the list: there is no line for a mistake, no line for anything unexplained, and no line for money that went missing. Rs 19,80,000 was charged and never paid. Rs 34,80,000 was paid and never charged. Rs 17,00,000 was the right amount landing in the wrong period. The interest was charged and paid in the same year, the two measures agree on it exactly, and it contributes nothing at all. Plus 19,80,000, less 34,80,000, less 17,00,000 gives less 32,00,000, and Rs 30,00,000 less Rs 32,00,000 is minus Rs 2,00,000. The two ends meet, and that is the only proof that nothing has been left out.

Try it out

At Anjani Stationers the three causes came to plus Rs 19,80,000, less Rs 34,80,000 and less Rs 17,00,000. What do the three add to?

How does a lender read the two numbers together?

Step out of the classroom. This pairing is not an idea people admire. The pairing is a reading somebody performs in a room where a facility is granted or refused, and a lender looking at Anjani Kulkarni's year two accounts moves through it in a fixed order. Each question only makes sense once the previous one has been answered, so the order matters more than any single figure in it.

A lender asks whether the trading worked, then whether the trading produced money, then where the money went, and only then what any of it means for lending, and the fall in the bank balance is the last thing looked at rather than the first. Question one: did the year work. Profit after tax of Rs 30,00,000 on revenue of Rs 2,70,00,000, so yes. Question two: did the trading turn into money. Net cash from operating activities of Rs 36,30,000, more than the profit, so yes and comfortably. Question three: where did the money go. Rs 34,00,000 into equipment, software and a 70 per cent holding in another business, money converted into assets rather than money consumed. Question four: what does that mean. The business is sound, the year's spending was a decision rather than a loss, and the thing to watch is that the cushion left in the bank is Rs 5,00,000 against year two operating cash of Rs 36,30,000.

Four questions, in this order. The fall in the bank balance is looked at last, not first. 1. DID IT WORK? Did a year of trading create any value? profit after tax Rs 30,00,000 on revenue of Rs 2,70,00,000 YES 2. DID IT PAY? Did the trading turn itself into money? cash from operations Rs 36,30,000 more than the profit it started from YES 3. WHERE DID IT GO? Was the money spent or converted? into assets Rs 34,00,000 equipment, software and a 70 per cent holding CONVERTED 4. SO WHAT? What is left to meet the next payment? in the bank Rs 5,00,000 against Rs 36,30,000 produced in the year THIN THE ASSEMBLED READING Trading that works, trading that pays, money converted rather than consumed, and a thin balance left to work with. Anjani Stationers, year two. Every figure is from the invented case and no lending standard, threshold or decision rule is taught here. The word thin describes the fourth box's arithmetic and is not a judgement about any business or any facility.
A lender reads Anjani Stationers in four moves, from profit of Rs 30,00,000 to operating cash of Rs 36,30,000 to Rs 34,00,000 converted into assets, and only then to the Rs 5,00,000 left in the bank.

Notice what the sequence protected the lender from. Reading the fall of Rs 2,00,000 first would have suggested a business going backwards, and it is not. Reading the profit of Rs 30,00,000 alone would have suggested Rs 30,00,000 of headroom, and there is not. Neither number was allowed to speak on its own, and the four questions took about ten minutes.

Try it out

Anjani Stationers earned Rs 30,00,000 and its cash fell Rs 2,00,000. Operating activities produced Rs 36,30,000 and Rs 34,00,000 went into equipment and a holding. Is something wrong?

The failure: a commitment sized against a number that was never money

The year two accounts are finalised. Profit after tax is Rs 30,00,000, and it is correct. A commitment of Rs 20,00,000 is planned against it over the coming months: a second binding line, or a larger paper contract, or an advance on premises. Two thirds of the year's profit sounds conservative, and by any reading of the profit figure it is. The bank holds Rs 5,00,000.

Nobody made an error here, and that is precisely why this is the commonest way a sound business gets into difficulty: the profit was genuine, the arithmetic was right, and Rs 32,00,000 of that profit had already gone into receivables, inventory, equipment and a holding in another business before anybody sat down to plan. The profit figure is the one everybody quotes. Profit is what an accountant reports, what a proud owner says when asked how the year went, what a supplier hears on the phone and what gets discussed at home. Cash has to be looked up, and looking it up requires knowing that it is a different question. There is nothing careless about starting from the number the whole system puts forward. The trap is structural, not personal, and it catches people who understand their business perfectly well.

The cost is specific. A commitment made against Rs 30,00,000 has to be met out of Rs 5,00,000 in the bank plus whatever the coming year's operations produce before each instalment falls due, and if that year is another growing year, cause three will absorb a further slice before the money is free. The consequence is usually not a collapse but a scramble: a facility taken at short notice on whatever terms are available, a supplier asked to wait, an order accepted at a thinner margin because the money is needed this month. Each of those is survivable and each one costs something, and all of them were avoidable by reading the second number alongside the first before the commitment was made rather than after.

Two documents on the same desk. Only one of them holds money. THE PLANNING NOTE Year two profit after tax Rs 30,00,000 Second binding line, planned Rs 20,00,000 as a share of the year's profit two thirds reads as conservative, and against the profit figure alone it is arithmetically correct at every step THE BANK STATEMENT, SAME DATE Balance at the close of year two Rs 5,00,000 Opening balance, start of year two Rs 7,00,000 Movement over the whole year minus Rs 2,00,000 WHAT THE PROFIT HAD ALREADY BECOME Rs 17,00,000 in receivables and inventory, Rs 34,00,000 in equipment and a holding THE COST Not a collapse, but a scramble: a facility taken at short notice, a supplier asked to wait, an order taken at a thinner margin. Anjani Stationers, year two. The planned commitment is invented. Both documents are correct and they answer different questions.
A planning note sized a Rs 20,00,000 commitment against a correct profit of Rs 30,00,000 while the bank statement for the same date showed Rs 5,00,000, because Rs 32,00,000 of the profit had already become receivables, inventory, equipment and a holding.
How a cash flow statement is built and how operating cash flow is computed are covered separately, as is the accrual basis itself as a principle of accounting, which is covered under the accounting system and its standards. How long money stays tied up in receivables and inventory, and how a business shortens that, is covered under working capital. Insolvency, its tests and its consequences are covered under credit and distress.
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References

SourceDocumentWhere
Institute of Chartered Accountants of IndiaThe Indian Accounting Standards it issues, for the requirement that financial statements other than the cash flow information are prepared on the accrual basis, and for the standard governing the presentation of a statement of cash flows in operating, investing and financing sectionsicai.org
Ministry of Corporate AffairsThe presentation requirements for financial statements made under the Companies Act, for the requirement that a cash flow statement forms part of the financial statements for the companies to which it appliesmca.gov.in

Anjani Stationers Private Limited, Chitra Binding Works Private Limited, Anjani Kulkarni, Meera Rao and the Sunrise Public School group are invented.
Educational material. Not advice on any investment, tax, budget or market position.

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