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Equity Research Analyst · CoreTrack
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Fixed Costs vs Variable Costs: The Test Is Volume

A cost is variable if it moves with volume and fixed if it does not. Volume is the whole test. The test is about behaviour, not about what the cost buys or how large it is. The distinction decides what happens when volume moves: variable costs follow it down, fixed costs stay exactly where they were. The distinction holds only over a range.

Both of these have already been met separately. A variable cost turned up when revenue was pulled apart into what a business keeps out of one sale, and a fixed cost turned up on the other side of that same subtraction, sitting underneath and waiting to be covered. Neither idea is new here. The line between them is new, and it is thinner and more argued over than it looks. The line also has a specific job.

The job is this. Two businesses can spend the identical amount of money in a year and be in completely different positions the moment volume moves, and nothing on the face of their accounts will say so. The split into fixed and variable is what tells them apart, and it is almost never printed. The split has to be built from scratch, out of a test that takes one question.

What is a variable cost, and what is a fixed cost?

Take them one at a time, fully, before putting them next to each other. A variable cost is a cost whose total rises and falls with the number of units the business makes or serves. Each unit brings its own share of that cost with it. The paper in a notebook is the clean case. Four thousand notebooks take paper for four thousand. Two thousand take paper for two thousand. The cost per notebook stays roughly where it was and the total moves. Packing material, delivery charges paid per parcel, a commission paid per sale and the cost of revenueThe costs a business treats as directly attached to delivering what it sold. Which costs belong inside that line is set out under gross margin. of a marketplace order all behave the same way.

A fixed cost was committed before the volume was known, so its total stays where it is over a period regardless of how many units the business makes or serves. The rent on a workshop is the clean case here. Once a lease is signed for a year, the landlord is owed the same amount whether the workshop runs one shift or three, and whether everything it makes is sold or none of it. A supervisor's salary, an insurance premium, an audit fee, the depreciationThe slice of an asset's cost charged against one year's profit, spreading a purchase made once across the years the asset gets used. on a machine bought two years ago: all of them arrive at the same size whatever the month looked like.

Notice what has just been described and what has not. Neither definition mentions the amount. Neither mentions what the money buys. Neither mentions whether it is paid monthly or once a year. Both definitions describe how the total responds to a change in volume, and nothing else. The omission is deliberate. Every one of those other properties feels like it ought to matter, and that feeling is where most of the trouble starts.

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What is the test, and what is not the test?

The test is one question with one variable in it: if the number of units changed, would the total on this invoice change with it? A yes makes the cost variable. A no makes it fixed. There is nothing else to apply and no second criterion hiding behind it. Every difficulty below comes out of that single question, including the parts where it gets uncomfortable.

Now the three things that are not the test. Each is a real reading that people make, and each gives the wrong answer. Size is not the test. A variable cost can be the largest line in the accounts and a fixed cost can be a rounding item, and the reverse is just as common. Purpose is not the test. Two costs can both be spent on people, or both on machinery, and sit on opposite sides. An overheadAn older accounting word for costs not traced to a single unit of output, such as rent, supervision and insurance. Traceability is not behaviour. is not automatically fixed, because that word describes whether a cost can be traced to one unit, which is a different question from whether it moves. How often it is paid is not the test. A monthly bill is not more variable than an annual one; a lease paid every month is as fixed as a lease paid once.

Anjani Stationers Private Limited, an invented notebook manufacturer, and Setu Bazaar, an invented marketplace, between them occupy all four cells that come from crossing those two questions. A two-way test crossed with a two-way test gives four cells, not three. Once somebody has found a large fixed cost and a small fixed cost and a large variable cost and a small variable cost, the idea that size decides anything is gone for good.

ONE TEST, TWO ANSWERS, AND ALL FOUR CELLS OCCUPIED Every amount below is a full year figure printed elsewhere in this guide. MOVES WITH VOLUME DOES NOT MOVE WITH VOLUME A LARGE AMOUNT A SMALL AMOUNT Anjani paper and board Rs 1,48,50,000/- VARIABLE Setu Bazaar fixed load Rs 12,50,00,000/- FIXED Setu selling cost, one buyer Rs 800/- VARIABLE Anjani depreciation Rs 12,00,000/- FIXED THE SAME TWO ANJANI LINES, DRAWN TO ONE SCALE Paper and board Rs 1,48,50,000/- Depreciation Rs 12,00,000/- The green bar is 12.38 times the pine bar and the pine bar is the one that will not move when volume does.
Crossing the volume test with the size of the amount gives four cells, and Anjani Stationers and Setu Bazaar fill all four between them, which is why size can never be used to guess the answer.
Try it out

A workshop pays a machine operator a fixed monthly salary and pays a second worker per piece finished. Which one is the variable cost?

Try it out

Which of these three is actually the test for sorting a cost into fixed or variable?

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What happens to each kind of cost when volume moves?

Here is what the whole separation is actually for, and it is the only reason anybody bothers to build it. Setu Bazaar serves 50,000 buyers a year. The marketplace spends Rs 10,00,00,000/- that moves with the buyer count, at Rs 2,000/- a buyer, and Rs 12,50,00,000/- that does not move at all. Now halve the buyers to 25,000 and follow each line separately.

25,000 buyers at Rs 2,000/- each is Rs 5,00,00,000/-, so the variable cost halves to Rs 5,00,00,000/-. The fixed cost does not move by a rupee. Nothing in it was ever attached to a buyer, so it stands at Rs 12,50,00,000/-, exactly as it was. Total spending falls from Rs 22,50,00,000/- to Rs 17,50,00,000/-. The fall of Rs 5,00,00,000/- against 25,000 fewer buyers came entirely out of one of the two lines and not at all out of the other.

The whole of operating risk lives in that one fact. A business whose costs are mostly variable shrinks when its volume shrinks and largely survives the experience. A business whose costs are mostly fixed keeps paying while the money coming in falls away. A half-empty aircraft, a half-empty cinema and a half-empty hotel are all uncomfortable things to be running for exactly that reason. The same arithmetic is visible at household scale. If a household earning one salary loses half of it, the groceries bill can be halved by next week. The rent cannot, the school fee cannot, and the loan instalment certainly cannot. Half the income met an entirely unchanged set of obligations, and that is the same arithmetic in a smaller room.

HALVE THE BUYERS AND WATCH WHICH BLOCK MOVES Setu Bazaar is invented. Both bars are drawn to one scale and the fixed block sits at the bottom of each. 50,000 BUYERS 25,000 BUYERS Rs 10,00,00,000/- Rs 12,50,00,000/- Rs 5,00,00,000/- Rs 12,50,00,000/- FIXED TOP UNCHANGED VARIABLE FALLS BY EXACTLY HALF Total spent Rs 22,50,00,000/- Total spent Rs 17,50,00,000/- Spending fell by Rs 5,00,00,000/-, and all of it came out of the green block.
Setu Bazaar loses half its buyers and its variable cost halves from Rs 10,00,00,000/- to Rs 5,00,00,000/-, while the Rs 12,50,00,000/- of fixed cost stands exactly where it was.
Try it out

Setu Bazaar goes from 50,000 buyers to 25,000. What happens to the two cost lines?

Why is a per-unit fixed cost misleading?

The per-buyer fixed cost is the sharpest point in the whole subject, and it is worth slowing down for. Setu Bazaar's Rs 12,50,00,000/- of fixed cost divided by its 50,000 buyers gives Rs 2,500/- a buyer. The Rs 2,500/- is arithmetically correct. The figure is also printed in management packs everywhere, sits in a column next to the Rs 2,000/- of variable cost per buyer, and looks exactly like it belongs there. It does not.

A per-unit fixed cost is the fixed total divided by however many units there happen to be, and it moves whenever they do. Watch it happen. At 50,000 buyers the fixed cost is Rs 2,500/- a buyer. At 25,000 buyers that identical, untouched Rs 12,50,00,000/- reads as Rs 5,000/- a buyer, double the earlier figure, and not one rupee of the cost itself has been disturbed. No contract was renegotiated, no salary rose, no machine was bought. The only thing that moved was the number underneath the division line.

Put the two per-buyer figures side by side and the difference in kind is obvious. The Rs 2,000/- is a property of a buyer: it exists because that buyer exists, it arrived with them and it leaves with them. The Rs 2,500/- was never a property of a buyer at all, and calling it a cost per buyer gives it a status the arithmetic never granted it. The Rs 2,500/- is an average of something that has nothing to do with buyers, wearing a per-buyer label because a division was performed.

ONE UNCHANGED TOTAL, CUT TWO DIFFERENT WAYS Setu Bazaar is invented. Both bars are the same length because both are the same Rs 12,50,00,000/-. CUT AMONG 50,000 BUYERS Rs 12,50,00,000/- Each slice is Rs 2,500/- a buyer CUT AMONG 25,000 BUYERS Rs 12,50,00,000/- Each slice is Rs 5,000/- a buyer The bar did not get shorter. It got cut into half as many pieces, so each piece got twice as wide.
The same Rs 12,50,00,000/- appears as Rs 2,500/- a buyer and as Rs 5,000/- a buyer, and the only thing that changed between the two readings is the count it was divided by.
Try it out

Setu Bazaar's fixed cost of Rs 12,50,00,000/- works out at Rs 2,500/- a buyer when 50,000 buyers are served. What does that same total work out at with 25,000?

Try it out

Between those two readings, what actually changed about the fixed cost itself?

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What is a step cost, and which of the two is it?

Now the question the test cannot answer on its own, and the honest thing is to meet it head on rather than pretend the two boxes are enough. A great many real costs sit flat across a stretch of volume and then jump. One warehouse handles orders up to a point and then a second warehouse is needed. One shift covers output up to a point and then a second shift opens. One supervisor manages a floor up to a point and then another is hired. Between the jumps the cost behaves like rent. At the jump it behaves like nothing rent ever does.

A step cost is fixed within its range and variable across ranges, and both halves of that sentence are needed. Ask the volume test at 45,000 buyers and the answer is a confident no, this does not move. Ask it again at 61,000 buyers and the answer is that it moved by Rs 5,00,00,000/- in one jump. Both answers are correct, and they are answers to the same question asked at different places. An account that forces every cost into one of two boxes has told a tidy lie, and it is a lie that shows up as a forecast that was right until the month the business grew.

The step is a capacityThe most a business can make or serve with the people, machines and space it already has standing. How capacity gets planned and added is covered under operating model and supply chain. boundary, which is why the jumps are usually large rather than gentle: nobody can rent a third of a warehouse or hire a quarter of a supervisor. The capacity boundary also explains a pattern worth recognising. A business running at low utilisationHow much of what a business already pays for is actually in use, usually written as a share of capacity. can grow for a while at almost no extra fixed cost, and then absorbs a whole step at once.

FLAT, THEN A JUMP, THEN FLAT AGAIN Setu Bazaar is invented and the second range below is an illustration written for this drawing. 05101520 020,00040,00060,00080,000 Fixed cost, Rs crore Buyers served in the year Rs 12,50,00,000/- all the way to here Rs 17,50,00,000/- A second block of capacity, Rs 5,00,00,000/- The range ends at 60,000 buyers
Setu Bazaar's fixed cost answers the volume test with a no at 45,000 buyers and with a jump of Rs 5,00,00,000/- at 60,001, so it is fixed inside its range and variable across ranges.
Try it out

A second warehouse is needed once orders pass a certain level. What kind of cost is that warehouse?

Over what range does the distinction hold?

Step costs lead straight to the qualification that makes this whole subject honest instead of merely tidy. Every statement that a cost is fixed carries an unstated range with it, and the statement is only as good as the range. Setu Bazaar has actually operated between roughly 40,000 and 60,000 buyers, and the arrangement it signed applies across that stretch, so its Rs 12,50,00,000/- is fixed there. Calling it fixed at 5,000 buyers instead describes a business that would have shut most of what it pays for. Calling it fixed at 5,00,000 buyers describes a business that would have taken on several more of everything.

Fixed means fixed over a stated range and means nothing without one. This is not a caveat added at the end for safety. The range is part of the claim, in the same way that a speed is meaningless without a direction. A cost line that is genuinely flat across the volumes anybody has seen is evidence about those volumes and about nothing else, and the moment a forecast leaves that stretch it has left the evidence behind and is running on assumption.

The practical version of this is a discipline that applies to any model handed over. Ask for the highest and lowest volume the business has actually run at, then ask how the model behaves outside that pair. If a fixed cost line marches flat through a volume three times the largest the business has ever handled, somebody has extended an observation into territory where it was never tested, and the number that looks most solid on the sheet is the one carrying the most assumption.

THE EVIDENCE SITS IN THE SHADED STRIP AND NOWHERE ELSE Setu Bazaar is invented, and the five marks stand for volumes the business has actually run at. 05101520 020,00040,00060,00080,000 Fixed cost, Rs crore Buyers served in the year OBSERVED HERE NOTHING WAS EVER MEASURED DOWN HERE OR UP HERE ? ? The dashed stretches are assumption, drawn in the same place the solid line would have gone.
Setu Bazaar's fixed cost was observed flat between 40,000 and 60,000 buyers, and every part of the line outside that strip is an assumption drawn to look exactly like a measurement.
India

What an Indian statement of profit and loss does and does not show

A statement of profit and loss prepared under Schedule III to the Companies Act, 2013 sets expenses out by their nature: cost of materials consumed, employee benefits expense, finance costs, depreciation and amortisation, other expenses. Nature is not behaviour. Nothing in that presentation says which of those lines follows volume and which does not, so the split described here has to be built from the notes, from the segment information or from knowledge of the business itself.

Separately, the Companies (Cost Records and Audit) Rules, 2014 require certain companies to maintain cost records. Those records are one place a behaviour split is more likely to exist in usable form.

Try it out

An analyst writes that a cost of Rs 12,50,00,000/- is fixed. What must be stated alongside for that to mean anything?

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Is either kind of cost the better one to have?

No. The temptation to pick a winner here is strong in both directions, so the reason is worth working through rather than asserting. Take Setu Bazaar as it stands, spending Rs 2,000/- a buyer that moves and Rs 12,50,00,000/- that does not, and set it beside an invented alternative arrangement that spends Rs 2,500/- a buyer and carries Rs 10,00,00,000/- of fixed cost. At 50,000 buyers the two spend exactly the same Rs 22,50,00,000/-, and against revenue of Rs 4,000/- a buyer both land on the identical result of minus Rs 2,50,00,000/-. Indistinguishable at that one volume.

Move the volume and they separate immediately. At 25,000 buyers the heavier fixed block of the arrangement as it stands cannot shrink, so that arrangement is Rs 1,25,00,000/- worse off. At 75,000 buyers its lighter variable cost lets more of every extra rupee of revenue stay in the business, so it is Rs 1,25,00,000/- better off. The same structure that protects on the way down limits on the way up. Neither arrangement is flawed. The trade has that shape.

So the honest statement is a comparison on a stated criterion and a refusal to rank overall. On resilience to a fall in volume, more variable is better. On what a business keeps from a rise in volume, more fixed is better. Which of those two criteria matters more depends on what volume is going to do, and that is a fact about the future that no cost structure contains. An account that named one arrangement as the one to prefer would be smuggling in a forecast and calling it arithmetic. There is one more thing worth noticing and worth labelling correctly: the two arrangements have different break-even counts, 62,500 buyers for the first and about 66,667 for the second. Neither count is an independent confirmation of anything. Both are the same two cost equations rearranged, so they could never have disagreed with the chart, and what they add is a single number for where each line crosses zero.

SAME SPENDING AT ONE VOLUME, OPPOSITE BEHAVIOUR EITHER SIDE Setu Bazaar is invented and the second arrangement is written for this drawing. Revenue is Rs 4,000/- a buyer throughout. NO PROFIT AND NO LOSS minus 10minus 502.5 020,00040,00060,00080,000 Result for the year, Rs crore Rs 1,25,00,000/- at 25,000 Rs 1,25,00,000/- at 75,000 SAME RESULT AT 50,000 MORE FIXED COST MORE VARIABLE COST Below 50,000 buyers the green arrangement loses less. Above 50,000 buyers the pine arrangement keeps more.
Two cost arrangements that spend identically at 50,000 buyers diverge by Rs 1,25,00,000/- in opposite directions at 25,000 and at 75,000, which is the trade rather than an improvement.
Play with it

Move the buyer count and watch the two totals, then watch what each one becomes per buyer.

Every control starts where the worked instance left off, at 50,000 buyers, Rs 10,00,00,000/- of variable cost at Rs 2,000/- a buyer, and Rs 12,50,00,000/- of fixed cost at Rs 2,500/- a buyer. Move the slider and compare the two panels. The upper one shows totals and the lower one shows the same two costs per buyer, and they do not behave the same way at all. Then switch the second range on and take the count past 60,000. Then drive the slider all the way to nil buyers and watch which of the two per-buyer figures stops existing.

TOTALS ABOVE, THE SAME TWO COSTS PER BUYER BELOW Setu Bazaar is invented. Variable cost is held at Rs 2,000/- a buyer and the fixed block at Rs 12,50,00,000/- at every setting.
At 50,000 buyers the variable cost is Rs 10,00,00,000/-, which is Rs 2,000/- a buyer, and the fixed cost is Rs 12,50,00,000/-, which works out at Rs 2,500/- a buyer. The fixed total has not moved from Rs 12,50,00,000/-, and only the count underneath it can change that second figure.
Buyers served
50,000
Variable cost, total
Rs 10,00,00,000/-
Fixed cost, total
Rs 12,50,00,000/-
Variable, per buyer
Rs 2,000/-
Fixed, per buyer
Rs 2,500/-
Everything, per buyer
Rs 4,500/-
Cost of one more buyer
Rs 2,000/-
Result for the year
minus Rs 2,50,00,000/-
Which side of the step
No second range modelled
Educational illustration. Every amount here is written for it, including the second range of capacity, which is drawn rather than observed. Money is held in whole rupees throughout. The flat fixed block runs across the full slider so the shape is visible, and it is evidence only between 40,000 and 60,000 buyers.
Building a Discounted Cash Flow teaches you to build a model, say where its answer comes from, and defend the two assumptions carrying it.

What question sorts a cost faster than any list of categories?

Practitioners do not carry a taxonomy around. Practitioners carry one question and apply it to whatever invoice is in front of them: if volume halved next month, would this invoice be smaller? Yes puts the cost on the variable side. No puts it on the fixed side. One answer turns up more often than either, and a two-box list has no room for it: not yet. A step cost announces itself in precisely that way.

How a lender, an analyst and a household each use this

A lender assessing a loan does not want to know what the borrower spends. The lender wants to know what the borrower would still be spending after a bad year. So it halves the revenue and asks how much of the cost base follows it down. A borrower whose costs are largely variable comes out of that exercise with a smaller loss than a borrower spending the identical total on things that cannot be switched off, and a covenant that looks comfortable at full volume can be broken at half.

An analyst building a forecast faces the same split from the other side. Every cost line in the model has to be told whether to scale with revenue or to sit still, and that single decision, repeated across a dozen lines, moves the forecast more than almost any other assumption in it. Getting it wrong is invisible while volume is steady and obvious the moment it moves.

A household does the identical sum without calling it anything. When income drops, the first list anyone writes is the list of things that can be cut this month, and the second is the list of things that arrive at the same size regardless. Sorting an expense into one of those two lists is exactly the volume test, applied to a life instead of a business.

ONE QUESTION, AND THE THIRD ANSWER IS THE INTERESTING ONE Applied to any invoice, in any business, with no list of categories needed. IF VOLUME HALVED NEXT MONTH, WOULD THIS INVOICE BE SMALLER? YES NO NOT YET VARIABLE The invoice follows the volume down with it. FIXED The invoice arrives at exactly the same size. A STEP COST Flat inside its range, and the range still holds. The dashed box belongs to neither of the two solid ones, which is the point of drawing it differently.
The single question sorts an invoice into variable or fixed, and the answer not yet is how a step cost reveals itself before its range is crossed.
Building a Revenue Forecast From Drivers — free micro-course from Fin Maverick

How do the two businesses look once every component is printed?

Setu Bazaar first, at both volumes, with every component printed so either per-buyer figure can be rebuilt from scratch. Buyers pay Setu Bazaar across a gross flowThe full value of goods changing hands across a marketplace, which is not the marketplace's own revenue. of Rs 5,00,00,00,000/- and the marketplace keeps a take rateThe slice of the money crossing a marketplace that the marketplace keeps, written as a percentage of that flow. of 4.00 per cent, giving revenue of Rs 20,00,00,000/- from 50,000 buyers, or Rs 4,000/- each. Its contributionWhat one sale leaves behind after the costs that exist only because that sale happened. is Rs 2,000/- a buyer, so its variable cost is the other Rs 2,000/-.

Setu Bazaar, inventedAt 50,000 buyersAt 25,000 buyers
Buyers served50,00025,000
Variable cost a buyerRs 2,000/-Rs 2,000/-
Variable cost, totalRs 10,00,00,000/-Rs 5,00,00,000/-
Fixed cost, totalRs 12,50,00,000/-Rs 12,50,00,000/-
Fixed cost a buyerRs 2,500/-Rs 5,000/-
Everything spentRs 22,50,00,000/-Rs 17,50,00,000/-
Everything spent a buyerRs 4,500/-Rs 7,000/-

The third row and the fourth row read against each other one more time carry the entire subject in two lines. The variable figure a buyer is Rs 2,000/- in both columns and the total behind it halved. The fixed total is Rs 12,50,00,000/- in both columns and the figure a buyer doubled. One number describes a buyer and the other describes an arithmetic operation.

Now Anjani Stationers Private Limited, whose figures are carried forward unchanged from where its statements were built. Revenue for the year was Rs 2,70,00,000/- and operating profitWhat is left of revenue after every operating cost and before interest and tax. Also written as EBIT. was Rs 41,50,000/-, so Rs 2,28,50,000/- was spent. Here are the four lines it was spent on, and the volume test applied to each.

Anjani Stationers, invented, one yearAmountMoves with volume?
Cost of materials consumedRs 1,48,50,000/-Yes, variable
Employee benefits expenseRs 42,00,000/-No, fixed
Other operating expensesRs 26,00,000/-No, fixed
DepreciationRs 12,00,000/-No, fixed
Everything spentRs 2,28,50,000/-64.99 per cent variable
Revenue less everything spentRs 41,50,000/-Operating profit

The two businesses carry the distinction in opposite proportions. A notebook needs paper and paper is bought a sheet at a time, so Anjani Stationers spends 64.99 per cent of its money on things that move with volume. A marketplace mostly pays for technology and support that sits there whether an order arrives or not, so Setu Bazaar spends Rs 10,00,00,000/- of Rs 22,50,00,000/-, or 44.44 per cent. Neither proportion is a verdict on either business; it is a description of what each of them would still be paying if next year were half the size.

One honest note about that Anjani table. A tidy classification is exactly the trap here. Sorting an employee benefits expense wholly into the fixed column is a teaching treatment rather than a fact. A factory that runs overtime in a busy month pays more in that month, and a workshop that keeps its staff through a quiet one pays the same. The four lines are printed separately above rather than collapsed into two for that reason. A reader who disagrees with where a line was put can move it and rebuild the total, and that is the only defence against a classification nobody can check.

Building a Comparable Companies Table teaches you to build a peer set you can defend and a multiple that means something.

What goes wrong when a per-buyer fixed cost enters a decision about one more buyer?

The Rs 4,500/- that is not the cost of anything

A manager at Setu Bazaar is shown the per-buyer table above and asked what it costs to serve one more buyer. The table says Rs 2,000/- of variable cost and Rs 2,500/- of fixed cost a buyer, so the answer looks like Rs 4,500/-. Against revenue of Rs 4,000/- a buyer, every additional buyer now appears to lose Rs 500/-, and a plan to win 5,000 more of them gets refused on the spot.

The answer is Rs 2,000/-. The fixed cost did not move for the last buyer and will not move for the next, so it does not move for one more either. Serving buyer number 50,001 changes the variable cost by Rs 2,000/- and changes the Rs 12,50,00,000/- by nothing at all. The Rs 2,500/- was an average of a total that has no per-buyer existence, and averages do not describe increments.

The cost of the refusal is arithmetic. The 5,000 refused buyers would have brought Rs 2,000/- each of contribution, a total of Rs 1,00,00,000/-, and the year's result would have moved from minus Rs 2,50,00,000/- to minus Rs 1,50,00,000/-. The fix is a rule with no exceptions: never put a per-unit fixed cost into a decision about one more unit. Use it to describe a year that has already happened, and use the variable cost alone when the question is about the next one.

THE LINE THAT SHOULD NEVER HAVE BEEN ADDED Every amount below appears in the tables in this guide. COST OF SERVING ONE MORE BUYER Variable cost a buyer Rs 2,000/- Fixed cost a buyer Rs 2,500/- What the table seemed to say Rs 4,500/- What one more buyer costs Rs 2,000/- WHAT THE Rs 4,500/- COSTS Each extra buyer brings in Rs 4,000/- and now looks like a loss of Rs 500/-. So 5,000 buyers are turned away, and Rs 1,00,00,000/- of contribution is not collected at all. Rs 12,50,00,000/- did not move for the last buyer and will not move for the next one.
Adding Rs 2,500/- of fixed cost a buyer to the Rs 2,000/- that genuinely moves produces Rs 4,500/-, a figure that describes the cost of no buyer at all.
Try it out

Setu Bazaar is asked what one more buyer costs, on top of the 50,000 it already serves. What is the answer?

The separation of gross margin from contribution margin is set out under Gross Margin vs Contribution Margin: What Each Subtracts. How the work itself is organised, how capacity is planned and how a second shift or a second warehouse is actually brought into use are covered under Operating Model and Supply Chain. Why a business can raise its charge without losing volume is covered under Competitive Advantage and Moats.
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Where can a reader check the presentation and allocation rules named here?

SourceDocumentSite
Ministry of Corporate AffairsSchedule III to the Companies Act, 2013, which sets out how expenses are presented in a statement of profit and lossmca.gov.in
Ministry of Corporate AffairsThe Companies (Cost Records and Audit) Rules, 2014, which name the cost records certain companies keepmca.gov.in
Institute of Chartered Accountants of IndiaInd AS 2, Inventories, on how a production overhead is charged to outputicai.org
IFRS FoundationIAS 2, Inventories, the international text on the same allocationifrs.org

Setu Bazaar and Anjani Stationers Private Limited are invented.
Educational material. Not advice on any investment, tax, budget or market position.

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