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Equity Research Analyst · CoreTrack
1Financial Accounting, Reporting & Analysis
iAccounting System and Standards
Financial AccountingDebits and CreditsAccrual and Cash AccountingAccounting Policies, Estimates and…The Matching PrincipleDouble-Entry AccountingGoing ConcernInd AS and IFRSWhy Two Honest Companies…
iiFinancial Statement Architecture
The Three Financial StatementsConsolidated Financial StatementsStandalone and Consolidated Statements…How to Read a…How to Perform Trend…Which Accounting Rules Apply…
iiiIncome Statement, Profitability and Tax
The Income StatementRevenue vs Income vs ProfitHow to Read an Income StatementThe Profit LadderEBITDA and EBIT Compared,…EBIT vs EBT vs PATOperating ExpenditureTax-Loss CarryforwardWhy a Company's Effective…Deferred TaxDiluted EPSEffective Tax Rate
ivBalance Sheet and Capital Employed
The Balance SheetAsset TypesCapital EmployedReturn on Capital EmployedLiabilitiesBook ValueRetained EarningsOff-Balance-Sheet FinancingHow to Read a Balance SheetTangible Net Worth
vCash Flow and Liquidity
The Cash Flow StatementOperating, Investing and Financing…Operating Cash FlowProfit vs Cash FlowCash Flow From Operations vs EBITDARevenue Growth vs Operating Cash FlowHow to Read a Cash Flow StatementHow to Reconcile Cash…
viRevenue, Receivables and Working Capital
The Working Capital CycleThe Working Capital CycleReturn on Invested CapitalHow Working Capital Affects Cash FlowAccrued and Deferred RevenueRevenueHow to Analyse Revenue QualityAccounts PayableAccounts ReceivableExpected Credit Loss
viiInventory, Cost Accounting and Margins
Cost AbsorptionInventoryCost of Goods SoldFIFO vs Weighted Average CostAmortised Cost vs Fair ValueInventory Write-DownsMargin AnalysisContribution MarginOperating LeverageGross Profit vs Gross MarginHow to Analyse Profit MarginsHow to Interpret Operating…
viiiFixed Assets, Leases and Intangibles
DepreciationDepreciation MethodsAmortisation vs DepreciationAsset ImpairmentCapital ExpenditureAsset Efficiency and Capital IntensityProperty, Plant and EquipmentIntangible AssetsOperating Lease vs Finance…How to Analyse Capex…Why Capitalising Costs Increases…
ixDebt, Equity and Financial Instruments
Equity on the Balance SheetDebt TypesNet Debt and LeverageDebt vs Equity Accounting ClassificationHow to Analyse Debt…Convertible BondsInterest in the AccountsShare CapitalShare DilutionHybrid Instruments
xConsolidation and Business Combinations
ControlSubsidiaryGoodwillAssociate CompanyJoint Venture vs Associate…Intercompany EliminationsThe Equity MethodHow to Analyse Group…
xiCash, Investments and Financial Assets
Cash and Cash EquivalentsHow to Analyse Cash…The Fair Value HierarchyHow to Interpret a…Financial Asset ClassificationMarketable Securities and Short-Term Investments
xiiFinancial Ratios and Performance Diagnostics
Return on CapitalDuPont AnalysisHow to Perform Common-Size AnalysisDebt to EquityLiquidity RatiosLeverage and Coverage RatiosReturn on Equity and the DuPont DecompositionWhich Financial Ratios Matter…
xiiiEarnings Quality, Red Flags and Forensics
Earnings QualityHow to Prepare for…Channel StuffingEarnings ManagementHow to Analyse Related-Party…How to Spot Accounting…Why Frequent Exceptional Items…What an Auditor Change…
xivAnnual Reports, Notes and Disclosure Reading
Notes to the AccountsManagement Discussion and AnalysisSegment ReportingShareholding PatternPro Forma FinancialsAnnual Report vs Investor…How to Read an Annual Report
xvAudit, Assurance and Reporting Reliability
The Statutory Audit and the AuditorAudit MaterialityEmphasis of MatterFinancial RestatementInternal AuditLimited ReviewKey Audit MattersInternal Controls Over Financial ReportingThe Audit OpinionAuditor Independence
2Business, Industry & Company Analysis
iBusiness Fundamentals and Models
The Business EcosystemThe Business ModelStakeholdersThe Business Life CyclePlatform BusinessesHow to Build a…The Value NetworkMonetisationUnit EconomicsThe Profit PoolTake RateB2B vs B2C
iiRevenue and Pricing
The Revenue ModelRevenue Growth vs Monetisation…Pricing PowerRecurring RevenueAverage Revenue Per UserARPU vs Average Order ValuePrice DiscriminationGross Margin vs Contribution MarginFixed Costs vs Variable Costs
iiiOperating Model and Supply Chain
The Operating ModelThe Value ChainThroughputThe Supply ChainVertical IntegrationVertical vs Horizontal IntegrationProcurementCapacity UtilisationJust-in-Time vs Just-in-Case InventoryMake vs Buy
ivCustomers and Brands
Brand EquityCustomer LoyaltyCustomer Segments and the JourneyCustomer EconomicsHow to Analyse Customer…Distribution ChannelsCustomer Acquisition Cost
vCompetitive Advantage and Moats
The Sources of Competitive…Competitive RivalryEconomies of Scale and…Network EffectsSwitching CostsCost Leadership vs DifferentiationHow to Test Whether a Moat Is Eroding
viIndustry Structure and Sector Behaviour
Industry TypesConsolidation and FragmentationSubstitutesBuyer PowerSupplier PowerThe Industry Life CycleHerfindahl-Hirschman IndexSector vs IndustryCompany Analysis vs Industry AnalysisCyclical vs Defensive SectorHow to Apply Porter's…How to Analyse Competitive…
viiMarket Size and Addressable Market
Market SizeMarket Concentration vs Market ShareTop-Down vs Bottom-Up Market SizingDemand DriversThe Adoption CurveGrowth DriversMarket FragmentationMarket ShareHow to Interpret Market Share Changes
viiiInnovation and Technology Shift
InnovationResearch and DevelopmentTechnology Adoption and DiffusionThe Product Life CycleProduct Innovation vs Process InnovationDigital TransformationCannibalisationDisruptive InnovationThe Technology S-Curve
ixCorporate and Business Strategy
Corporate and Business Strategy ComparedHow to Build Business…How Execution Risk Can…Organic and Inorganic Growth ComparedGrowth Investment vs Capital ReturnOrganisation Design and TransformationHorizontal vs Conglomerate DiversificationCentralised vs Decentralised OrganisationCompany Research vs Investment ResearchHow to Separate Facts,…
xManagement and Governance Quality
Management QualityFounder-Led vs Professional ManagementThe PromoterThe BoardInstitutional OwnershipPromoter Ownership vs Institutional…The Agency ProblemIndependent DirectorsInsider OwnershipHow to Analyse Ownership…How Capital Allocation Shapes…
xiStrategic and Business Risk
Business RiskPlatform vs Pipeline BusinessAsset-Light vs Asset-Heavy vs…Commodity vs Branded BusinessHow to Write a…The Business Risk RegisterStrategy in PracticeStrategic Risk vs Financial RiskHow to Evaluate a…How to Build a…
xiiBusiness Research Method
Business AnalysisCompany Filings as a Research SourceCompetitor MappingThe Variant ViewPrimary ResearchPrimary vs Secondary Research
3Corporate Finance & Valuation
iCorporate Finance Fundamentals
Corporate FinanceCorporate Finance vs AccountingAgency CostsThe Financial ObjectiveThe Financing DecisionThe Investment DecisionProfit Maximisation vs Value…How Capital Allocation Affects…
iiTime Value of Money
Time Value of MoneyTime Value of MoneyCompoundingNominal and Effective Annual RatesThe Discount RateNominal vs Real Discount RateAnnuity vs Perpetuity
iiiCash Flow and Value Drivers
ReinvestmentReinvestment RateRevenue GrowthRevenue Growth vs ReinvestmentReturns in Corporate FinanceValue DriversOperating MarginEconomic ProfitFCFF vs FCFEHow to Normalise Earnings…
ivCost of Capital
The Cost of CapitalCost of CapitalSunk Cost vs Opportunity CostHow to Estimate a…Levered and Unlevered BetaCountry Risk PremiumEquity Risk PremiumThe Risk-Free Rate
vCapital Structure
Capital StructureHow to Analyse a…Financial LeverageOperating Leverage vs Financial…RecapitalisationDebt FinancingDebt CapacityGross Debt vs Net DebtEquity FinancingHow Leverage Can Increase…Refinancing RiskFinancial Distress
viCapital Budgeting
Capital BudgetingSunk CostsDiscounted PaybackPayback vs Discounted PaybackNet Present ValueInternal Rate of ReturnProject AppraisalIndependent vs Mutually Exclusive…How to Resolve NPV and IRR Conflicts
viiWorking Capital Finance
Capital RationingWorking Capital FinancingExcess CashCash ManagementShort-Term Financing
viiiPayout Policy
Payout PolicyPayout and Return of CapitalDividendsDividend Yield vs Payout RatioSignallingShare BuybacksDividend vs Buyback
ixValuation Fundamentals
ValuationValuation RangeFCFF vs FCFE ValuationSOTP vs Consolidated ValuationHow to Build a DCF ValuationHow to Build a…How to Build a…Firm Value and Equity ValueReplacement CostShareholder ValueEnterprise-to-Equity Value BridgeSum-of-the-PartsEnterprise Value vs Equity ValueValue vs PriceAsset Value vs Earnings ValueBook Value vs Adjusted Book ValueLiquidation Value vs Going-Concern…
xDiscounted Cash Flow
Discounted Cash FlowTerminal ValueNormalisationThe Forecast HorizonIncremental Cash FlowFree Cash Flow to FirmDiscounted Cash FlowBase Case vs Bull Case vs Bear CaseTwo-Stage vs Three-Stage DCFForward vs Historical FinancialsOperating vs Non-Operating AssetHow to Forecast Free Cash FlowHow to Audit a DCF Model
xiRelative Valuation
Relative ValuationDCF vs Relative ValuationConglomerate DiscountComparable Company AnalysisHow to Select Comparable CompaniesTrading MultiplesTrading Multiples
xiiTransaction Valuation
Transaction ValueDeal Value vs Enterprise ValueSources and UsesAccretion and DilutionHow to Analyse Accretion…Leveraged BuyoutManagement RolloverMinority Interest in ValuationControl Premium vs Minority DiscountPrecedent TransactionsLBO ReturnsTrading Comps vs Precedent TransactionsStrategic Buyer vs Financial BuyerHow to Build an…
xiiiValuation Discipline
Decision Rules in ValuationHow Valuation Ranges Improve…Implied AssumptionsImplied GrowthBase, Bull and BearScenario vs Sensitivity AnalysisMargin of SafetyHow to Check Discount…
4Public Equities & Securities Analysis
iEquity Research Fundamentals
Equity ResearchHow to write an…How to build an…SecuritiesCommon StockSecurity AnalysisEquity vs Debt SecurityEquity Research vs Security AnalysisThe ShareholderPreferred StockHow Market Price, Value…
iiEquity Markets and Listings
The Public CompanyPublic vs Private CompanyHow Listing Changes a…BuybackBuyback vs Rights IssueFollow-On OfferingIPO vs Follow-on OfferingThe Primary MarketThe Secondary MarketBonus Issue vs Stock SplitHow to read an…How Corporate Actions Affect…
iiiMarket Data and Liquidity
Market PriceFair Value vs Market PriceHow to Read Equity…How Liquidity Affects Equity…Volume, Delivery Volume and TurnoverMarket Capitalisation, Free Float…Market Capitalisation and Free FloatShare PricePrice Return and Total ReturnVolume Growth vs Price GrowthPrice Return vs Total ReturnHow to Analyse Share…Market DepthVolatility in Equity MarketsLiquidity vs VolatilityThe IndexTrading ActivityLarge, Mid and Small…
ivSector Research
Sector ResearchSecular GrowthSecular vs Cyclical GrowthCompetitive PositionSector DriversThe ThemeThematic ResearchTop-Down vs Bottom-Up ResearchSector vs Thematic ResearchHow to Research a Listed Company, in OrderHow to Update Research…
vEarnings Analysis
GuidanceHow to Read Management…The Revenue BuildConsensusDriver-Based ForecastingThe Forecast ModelGuidance, Forecast, Estimate and ResultThe Margin BuildHow to Read an…How to Find and…How Business Drivers Travel…
viQuality of Earnings
Quality of EarningsRevenue Growth vs Earnings GrowthRecurring vs Non-Recurring EarningsReading an Earnings Release,…How to Read an…One-Off ItemsAdjusted EBITDAReported vs Adjusted EarningsEBITDA vs Free Cash FlowDisclosure QualityEarnings Quality Checks You…Accounting Red Flags
viiValuation Application
The Target a Share…Implied ExpectationsUpsideDownsideThe MultipleThesis DisciplineDiscounted Cash Flow and MultiplesThesis Risk and Valuation RiskHow Valuation Ranges Inform…
viiiResearch Thesis and Models
The Investment ThesisModel AssumptionsHow to build an…Thesis DriversFact vs ThesisCatalysts and the Expectation GapDisconfirming EvidenceTime HorizonVariant PerceptionRe-RatingScenario vs SensitivityConfidence vs CertaintyHow Estimate Revisions Can…
ixCorporate Events
Corporate Events and ActionsCorporate Event vs Research CatalystMergers From a Research PerspectiveEvent RiskAcquisitions From a Research PerspectiveOrganic vs Acquisition-Led GrowthManagement ChangeCapital RaisesCorporate Action Adjustment
xGovernance and Disclosure
Material DisclosureDisclosure vs DisclaimerInsider TransactionsPromoter HoldingGovernance SignalsBoard Independence vs Management…
xiResearch Discipline and Cases
Research CoverageResearch OutputResearch Note vs Research ReportHow to Run an…How Research Post-Mortems Improve…The Peer GroupPeer Group vs Coverage UniverseThe Recommendation in Sell-Side ResearchFact Checking ResearchFact vs Opinion in ResearchThe Quarterly ResultResearch Independence

Financial Accounting: What It Records and Who Reads It

Financial accounting is the system that records every transaction a business enters into and turns those records into a small set of statements, prepared under common rules, for people outside the business who cannot look inside it. Its purpose is not to help the owner run the business day to day. Its purpose is to let a lender, a tax office, a buyer or an investor read the same business the same way.

Here is the idea underneath. Anyone standing outside a business is looking at it through a keyhole. An outsider cannot walk the floor, open the drawers, count the stock or ask the staff what the month felt like. And yet that outsider still has to decide something: whether to lend, whether to supply, whether to buy in, what to assess. A decision like that needs a description of the business, and it needs a description that was not written to flatter it. Financial accounting exists to produce that description, in a shape that looks the same whichever business produced it.

Four facts run under the whole subject: one question decides whether an event gets recorded; five different people open the same statements and each turns to a different line first; the rules cannot be left to the person being described; and a business can have its best year yet and end it with less in the bank, without either figure lying.

What is financial accounting, and what is it actually for?

Start with an ordinary street. A vegetable seller keeps a notebook. Money in on the left, money out on the right, and at the end of the day the notebook tells her whether the day went well. The notebook works perfectly, and it works for exactly one reader: the person who wrote it. She knows which entries were unusual, which customer still has to pay, and which crate of tomatoes she will have to throw away tomorrow. None of it needs to be written down, so none of it is. She is standing inside the business.

Financial accounting is what has to be built once somebody who is not standing inside the business needs to understand it. The moment a bank is asked for a loan, or a tax office asks what was earned, or a cousin is asked to put money in, the notebook stops being enough. Not because it is dishonest, but because it is private shorthand. Private shorthand has no rules a stranger could learn, it leaves out everything the writer already knew, and it cannot be set beside another seller's notebook to see which of the two is doing better. Financial accounting fixes all three problems at once by insisting the record follows rules that were not written by the person being described.

So the system has three moving parts, each with its own name. Every transactionAn exchange the business actually entered into: goods or a service moving one way, and money or a firm promise to pay moving the other. the business enters into is recorded as it happens. The records accumulate in the booksThe complete running record a business keeps of everything it has bought, sold, paid and been paid, from which the summary statements are later drawn. through the year. At the end of the period the records are summarised into a short set of financial statementsThe small set of summary documents drawn from the records at the end of a period, setting out what the business earned and what it holds and owes., and those statements go out to people who were never in the room. Recording, accumulating, summarising, publishing: that is the whole shape of the system.

Everything enters one recording system. A short set of statements leaves it. WHAT HAPPENED THIS YEAR 400 notebooks delivered to a school on credit paper and ink bought from a mill on credit the month's rent paid wages handed over to the press operator THE BOOKS every exchange written down under common rules WHAT COMES OUT what the year earned what the business holds and what it owes how the money moved notes saying which choices were made READ BY PEOPLE WHO CANNOT COME IN AND LOOK a lender | the tax office | a school deciding whether to keep ordering | a possible investor | the owner
Everything a business does enters one recording system, and what comes out of it is a short set of statements written for people standing outside the business who cannot walk in and look for themselves.
Try it out

Financial accounting is prepared mainly for whom?

What counts as something worth recording?

Here is the test, and it is a single question. Did an exchange actually take place? If goods moved one way and money or a firm promise to pay moved the other, there is a transaction and it goes in. If nothing moved in either direction, there is nothing yet to record, however certain everybody feels about what is coming.

Anjani Stationers, an invented business, prints school notebooks in one city, out of one small printing unit, with one delivery van. In year one it delivered notebooks to schools and billed them Rs 2,40,00,000. On the day the notebooks left the unit, paper and printing left the business and a right to be paid arrived in its place, so every one of those deliveries goes into the books on that day. No money changed hands, but something did: a claim on the school.

The line between what is recorded and what is not is drawn at the moment of exchange, not at the moment of confidence. A school signs an order for Rs 5,00,000 of notebooks for next term. Anjani Kulkarni has been supplying that school for years and is completely certain it will go ahead. Nothing goes into the books. Nothing has moved. If a signature alone were enough, then any business could report whatever revenue it liked simply by collecting signatures, and every set of accounts in the country would become worthless in a season.

What does the system deliberately leave out?

The hardest part of the system to accept is that the things it leaves out are often the things that matter most. Meera Rao, the accountant who comes in three days a week, is unusually good at her job. Her skill appears nowhere. The fifteen years of trust between Anjani Kulkarni and the head of the Sunrise Public School group is why the orders keep arriving. The trust appears nowhere. A competitor is about to open two streets away. Nowhere. Anjani Kulkarni has not put her own house into the business, so the house is not in the accounts either, and neither is the loan she took personally to pay for it.

Everything left out is left out for the same reason: no exchange took place between the business and anyone else, so there is nothing to write down that a stranger could check. Leaving them out is not a flaw the system is trying to fix; it is the price of the system being checkable at all. The moment a business is allowed to record the value of its relationships, it has been allowed to record a number that nobody outside can verify, and the whole point of the exercise collapses. So the accounts always describe less than the whole business, and a good reader knows to go looking for the rest elsewhere.

One question decides which side an event lands on: did an exchange actually take place? RECORDED notebooks delivered to a school on credit, Rs 2,40,00,000 in the year paper and ink bought on credit, Rs 1,32,00,000 rent paid for the unit, Rs 12,00,000 the delivery van bought and paid for NEVER RECORDED an order signed for next term, Rs 5,00,000, nothing printed yet fifteen years of trust with the Sunrise Public School group how good Meera Rao is at her job the competitor opening two streets away LEFT COLUMN: something moved between the two parties, so a stranger can check it. Right column: real, often worth more than the left. Nothing moved, so nothing goes in. Invented business.
A signed order that has not yet been fulfilled is not recorded while a delivery made on credit is, and the difference between them is whether an exchange has actually happened rather than how certain anyone feels.
Try it out

A school signs an order for Rs 5,00,000 of notebooks for next term. Nothing has been printed or delivered. Does this go into the accounts now?

Breaking Into Quants Bootcamp — Fin Maverick

Who reads a set of accounts, and what is each one hunting for?

Ask this question of any other document and the answer is boring. Ask it of a set of accounts and it turns out to be the whole design. A set of statements is not written for a reader but for five readers at once, who want different things, and who would each design a completely different document if left to themselves. The compromise holds because every one of them is a stakeholderAnyone whose money, job, supply or tax take depends on how the business does, whether or not they have any say in how it is run. with something real at risk, and each one goes straight to the figure that measures their own exposure.

Each reader opens the same statements and turns first to the line that measures what they personally stand to lose. The lender stands to lose the money it advanced, so it goes to what the business owes and what it can pay with. The tax office is assessing a year that was earned, so it goes to profit. A school placing next term's order stands to lose next term's books, so it goes to whether the printer can keep operating. A possible investor stands to lose the money put in, so it compares what the business earned against what is already tied up in it. And Anjani Kulkarni stands to lose the business itself, so she goes to the bank balance and to what the schools have not paid.

Five readers, one set of statements, five different first stops. WHO IS READING WHAT THEY STAND TO LOSE THE FIGURE THEY OPEN FIRST THE DECISION The lender the money it advanced, if the business cannot pay it back owed out Rs 21,00,000 against cash Rs 7,00,000 lend or not The tax office the tax due on a year that was actually earned profit Rs 38,00,000 assess the year The school group next term's books, if the printer stops mid-season stock Rs 22,00,000 against suppliers Rs 18,00,000 keep ordering A possible investor the money put in, if the return turns out thin profit Rs 38,00,000 on a stake of Rs 1,12,00,000 price the stake Anjani Kulkarni the business itself, and her own savings inside it cash Rs 7,00,000 and Rs 78,00,000 not yet paid what to do next
The lender, the tax office, the customer, the investor and the owner open the same statements and each looks first at the figure that measures what that particular reader stands to lose.
Try it out

A lender and the tax office open the same set of Anjani Stationers accounts. Which figure is each one hunting for first?

Try it out

Before the reader selector below is used: will any of the numbers in the statement change when the selection moves from the lender to the owner?

Play with it

Seat a different reader. Watch the reading path move and the figures stay put.

Nine lines from Anjani Stationers' first year, fixed and identical for everyone. Choose who is sitting at the table and the reading path redraws: numbered stops appear in the order that reader works through the statement, the pointer moves to the first stop, and the verdict strip at the bottom changes. The default seat is the lender's, and it reproduces the worked example below exactly. Cycle through all five and watch the counter that tracks how many figures moved.

Who is reading these accounts?
ANJANI STATIONERS, YEAR ONE. THE SAME NINE LINES FOR EVERY READER. 1 Billed to schools this year Rs 2,40,00,000 1 Profit for the year Rs 38,00,000 1 Cash in the bank at 31 March Rs 7,00,000 1 Owed by schools, after setting aside Rs 3,00,000 Rs 75,00,000 1 Paper and finished notebooks on hand Rs 22,00,000 1 Owed to the paper mill and other suppliers Rs 18,00,000 1 Owed to staff at 31 March Rs 3,00,000 1 Everything the business holds Rs 1,33,00,000 1 The owner's stake left inside the business Rs 1,12,00,000 LENDER'S VERDICT: cash of Rs 7,00,000 covers Rs 21,00,000 owed out only 0.33 times
The lender reads what Anjani Stationers owes before anything else: Rs 18,00,000 to suppliers and Rs 3,00,000 to staff, Rs 21,00,000 in all, against Rs 7,00,000 sitting in the bank. That is cover of 0.33 times, so the lender's very next question is how fast the Rs 75,00,000 owed by schools turns into money.
Who is reading
A lender
First stop
Owed to suppliers
The reading they form
0.33 times
Verdict
Not covered from cash
Readers seated so far: 1Figures that moved: 0Statements printed: 1
Educational illustration. The nine lines are fixed for the whole interactive: billed Rs 2,40,00,000, profit Rs 38,00,000, cash Rs 7,00,000, owed by schools Rs 78,00,000 less Rs 3,00,000 set aside, stock Rs 22,00,000, owed to suppliers Rs 18,00,000, owed to staff Rs 3,00,000, everything held Rs 1,33,00,000, owner's stake Rs 1,12,00,000. Seating a different reader changes none of them; only the order in which they are read changes.

Here are the five readings in plain words. At the lender's seat, Anjani Stationers owes Rs 18,00,000 to its paper mill and other suppliers and Rs 3,00,000 to its staff, Rs 21,00,000 in all, and it holds Rs 7,00,000 of cash. Cash covers what is owed 0.33 times. Move to the tax office and the first stop is profit of Rs 38,00,000. Move to the school group and it is Rs 22,00,000 of stock against Rs 18,00,000 owed to suppliers, cover of 1.22 times. Move to a possible investor and it is Rs 38,00,000 of profit against a stake of Rs 1,12,00,000, a return of 33.9 per cent. Move to Anjani Kulkarni and it is Rs 7,00,000 in the bank against Rs 78,00,000 the schools have not paid, 11.1 times the bank balance. Five readings, five verdicts, and not one figure moved.

Equity Research Bootcamp — Fin Maverick

Why must the accounts follow common rules rather than the owner's preference?

A reference letter works on the same principle. If every employer wrote references in their own private format, using their own private scale, a glowing letter could not be told apart from a lukewarm one written by someone who is simply enthusiastic, and a reference would tell a stranger nothing. The value of the letter comes from the convention. Accounts are the same, only with more money attached.

Common rules exist so that two businesses can be laid side by side and the difference between them means something. If Anjani Kulkarni decided herself what counts as revenue and when, and the printer down the road decided differently, a lender comparing the two would be comparing two private languages rather than two businesses. So the rules are written by someone other than the businesses being described. In India the accounting standards are issued through the Institute of Chartered Accountants of India, and companies are required by the Companies Act to keep proper books of account in the first place. Both halves matter: one says a record must be kept, the other says what the record has to look like.

The rules also do something less obvious: they set out what must be explained as well as what must be counted. A figure on its own can be perfectly true and still mislead, so the standards require a business to attach an explanation of the choices behind its numbers. The explanation is called disclosureThe written explanation attached to the statements, saying which choices were made and what sits behind a figure, so a reader is not left to guess at it., and a careful reader spends more time on it than on the numbers themselves. Anjani Stationers set aside Rs 3,00,000 against the Rs 6,00,000 the Sunrise Public School group has left overdue: a judgement about how much of that will never arrive. The Rs 3,00,000 is the number. Why she chose half is the disclosure, and it is the half a lender actually argues with.

India

Where the Indian rules sit

Two separate Indian obligations sit under every company's accounts. The Companies Act carries the duty to keep books of account, and the Ministry of Corporate Affairs is where the current text of that duty and the rules made under it are published. The accounting standards themselves are issued through the Institute of Chartered Accountants of India. Section numbers and effective dates change, so the exact provision is read at mca.gov.in and the current standards at icai.org before either is relied on in practice.

Try it out

Why can a lender not simply ask Anjani Kulkarni how the business is doing?

How is this different from the cash book a small shop keeps?

A cash book answers one question with great precision: did money come in or go out, and how much is left. Nothing wrong with the question. A great many businesses have been run for decades on nothing else, and for a shop that sells for cash and buys for cash, the cash book and the accounts would say almost exactly the same thing.

The cash book and the accounts describe the same year and can disagree completely. One of them records money moving and the other records trade happening. Anjani Stationers is the clean case. Money in during the year was Rs 1,92,00,000 and money out was Rs 1,93,00,000, so the bank balance went backwards by Rs 1,00,000, from Rs 8,00,000 at the start of the year to Rs 7,00,000 at the end. The cash book records exactly that, and every rupee of it is correct. The accounts for the same twelve months show Rs 2,40,00,000 billed to schools, Rs 2,02,00,000 of costs and a profit of Rs 38,00,000. Every rupee of that is correct too.

The reason the two records point in opposite directions is not a mystery, and it is not an error. Anjani Stationers sells on credit to schools that pay in sixty to ninety days, so a great deal of the year's trade had not turned into money by 31 March. Rs 78,00,000 of school bills were still unpaid on that date, against Rs 30,00,000 unpaid a year earlier. The trade happened. The money had not arrived yet. A bill nobody has paid never appears in a cash book at all, so a cash book has no line for the gap and cannot show it. Missing the gap is not a weakness of the shopkeeper; it is a limit of the instrument. Exactly which year each cost and each sale belongs to, and the rule that decides it, is covered under accrual and cash accounting.

Same business. Same twelve months. Two records, two verdicts, and neither one is wrong. THE CASH BOOK Money in from schools 1,92,00,000 Money out, all of it 1,93,00,000 Movement in the year minus 1,00,000 NO LINE EXISTS FOR ANY OF THESE bills the schools have not paid paper and notebooks on the shelf what the business still owes out READS AS: A BAD YEAR THE ACCOUNTS Billed to schools 2,40,00,000 Costs of the year, all of them 2,02,00,000 Profit for the year 38,00,000 AND THE THREE LINES THE OTHER RECORD CANNOT HOLD owed by schools 78,00,000 paper and notebooks on hand 22,00,000 owed to suppliers and staff 21,00,000 READS AS: THE BEST YEAR SO FAR Anjani Stationers is invented. All amounts in rupees and illustrative. Money out is Rs 1,26,00,000 to suppliers, Rs 51,00,000 of wages, Rs 12,00,000 rent and Rs 4,00,000 insurance.
Anjani Stationers' cash book shows the year going backwards by Rs 1,00,000 while its accounts show Rs 38,00,000 of profit, and both records describe the same twelve months correctly.
Try it out

Anjani Stationers earned Rs 38,00,000 and its bank balance fell by Rs 1,00,000 over the same twelve months. Which of these two figures is wrong?

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What did Anjani Stationers' first year actually look like, line by line?

Everything above comes down to one year of figures. The year runs 1 April to 31 March. Schools do not pay on delivery and never have, so when Anjani Stationers printed and delivered notebooks to schools across one city and billed them Rs 2,40,00,000, every rupee of it was on credit. Against that billing sit six costs, and the ladder from the top line down to profit is the whole of the year in eight lines.

Anjani Stationers, year oneAmountWhat the line is
Billed to schoolsRs 2,40,00,000Notebooks actually printed and delivered, all on credit
Paper and ink used upRs 1,26,00,000What went into the notebooks that left the unit
Wages for the yearRs 54,00,000The press operator, the driver and the office
Rent of the unitRs 12,00,000Twelve months, paid in full
Insurance for this yearRs 2,00,000The part of the premium covering these twelve months
Wear on the van and the machineRs 5,00,000Rs 2,00,000 on the van and Rs 3,00,000 on the printing machine
Set aside against overdue school billsRs 3,00,000Half of the Rs 6,00,000 the Sunrise Public School group has left unpaid
Profit for the yearRs 38,00,000Rs 2,40,00,000 less Rs 2,02,00,000 of costs

Anjani Stationers had the best trading year it has ever had and ended that year with less money in the bank than it started with, and both of those sentences are simply true. Cash went from Rs 8,00,000 on 1 April to Rs 7,00,000 on 31 March. The reason sits in one line of the closing position: Rs 78,00,000 of school bills unpaid at the year end, against Rs 30,00,000 unpaid at the start. Of the Rs 2,40,00,000 billed during the year, roughly Rs 1,62,00,000 came in as money and Rs 78,00,000 did not, taking the oldest bills as paid first. The profit is real. The money is sitting in the schools' hands rather than in the bank, and not having collected it is a completely different problem from not having earned it.

Rs 2,40,00,000 billed. Read the same bar twice: once for cost, once for collection. WHERE THE BILLING WENT AS COST PAPER AND INK 1,26,00,000 WAGES 54,00,000 PROFIT 38,00,000 The two thin bands are rent Rs 12,00,000 and, beyond it, insurance, wear and the amount set aside, Rs 10,00,000. THE SAME BILLING, SPLIT BY WHETHER THE MONEY ARRIVED PAID BY THE SCHOOLS DURING THE YEAR 1,62,00,000 STILL UNPAID AT 31 MARCH 78,00,000 CASH IN THE BANK: Rs 8,00,000 on 1 April, Rs 7,00,000 on 31 March. The year's profit is out with the schools, not in the bank. Anjani Stationers is invented, amounts illustrative. The split assumes the oldest bills were settled first.
Of Rs 2,40,00,000 billed to schools, Rs 38,00,000 remained as profit and Rs 78,00,000 was still sitting in unpaid bills at the year end, which is why the bank balance fell while the year was the best one yet.
Spotting Quality of Earnings Red Flags teaches you to test whether a reported profit is a sound base to forecast from.

How does a lender actually work through a set of accounts like this?

Knowing how the system works is not the same skill as using it on a working Monday.

A credit officer reading Anjani Stationers for the first time makes three passes, and the order of the passes is the whole skill. The first pass is arithmetic and takes two minutes: what is owed out, what is available to pay it, and how far apart the two are. Rs 21,00,000 owed against Rs 7,00,000 of cash. The first pass never ends in a decision; it ends in a question. The second pass goes looking for the answer to that question and lands on the Rs 75,00,000 of school bills, money that is still coming. A bill from December behaves very differently from a bill from March, so the second pass immediately asks how old those bills are. The third pass is the disclosures, where the officer finds that Rs 3,00,000 has been set aside against the Sunrise Public School group and starts asking why half and not all of it.

The lender's passWhat is readWhat it produces
First, two minutesOwed out Rs 21,00,000 against cash Rs 7,00,000A question, not a decision: where does repayment come from?
Second, the source of repaymentRs 75,00,000 of school bills, and how old each one isA view on whether the money arrives in weeks or never
Third, the explanationsThe Rs 3,00,000 set aside against the overdue groupA view on how honest the judgement calls are
Only thenAll three togetherA lending view, which no single figure could have produced

Notice that the officer never once treats a single number as an answer; that refusal is the practical difference between someone who can read accounts and someone who can only look at them. An analyst does the same three passes for a different purpose, and a buyer does them for a third. The recognitionThe decision that something has become certain enough and measurable enough to be written into the records as a number, rather than only described in words. choices and the explanations behind them are where the room for judgement lives, and that is where all three of them spend their real time.

What can financial accounting not tell, however well it is done?

A set of accounts prepared to the highest standard by the most careful accountant still cannot answer some of the questions a reader most wants answered, and knowing which ones is a large part of reading them intelligently.

Financial accounting describes exchanges that have already happened, so it is silent about capability, about relationships, and about everything that is going to happen next. The accounts cannot tell whether Meera Rao is good at her job or whether the press operator is about to leave. The accounts cannot tell that the Sunrise Public School group has a new purchase head who prefers a different supplier, or that a bigger printer is opening two streets away with a machine three times faster. The accounts cannot tell whether Anjani Kulkarni, who is the only person who has ever signed a cheque here, is well. Every one of those will show up in the accounts eventually, as a fall in billing or a rise in unpaid bills, but only after the fact, and after the fact is exactly when the information is worth least.

There is a second and quieter limit. Some numbers in the accounts are not measurements at all; they are estimates, and they are estimates made by the business being measured. The Rs 3,00,000 set aside against the overdue school group is a judgement. The Rs 5,00,000 of wear charged on the van and the machine rests on somebody's view of how long each will last. Both estimates are made honestly, are disclosed, and are still judgements. Financial accounting is not management accountingRecords and reports prepared for the people running the business, in whatever shape helps them decide, with no obligation to follow common rules or to be shown to anyone outside., where a business can define anything it likes for its own use, but even inside the common rules there is real room to choose. How much room, and what two equally honest businesses can do with it, is covered under accounting policies, estimates and errors.

The dashed line is the edge of what accounts record. Four things stay outside it. WHAT IS RECORDED exchanges that actually took place THE EDGE OF THE SYSTEM how good Meera Rao is at her job fifteen years of trust with the school group the order the business is about to lose whether the one person who signs the cheques is well All four are real, and some are worth more than anything inside the ring. Nothing was exchanged.
The quality of the staff, the strength of the school relationships, the order about to be lost and the health of the person who signs the cheques all sit outside what any set of accounts records.
Try it out

Which of these would never appear anywhere in Anjani Stationers' accounts?

The error that gets made, and what it costs

Anjani Kulkarni looks at the bank at the end of March, sees Rs 7,00,000 where there was Rs 8,00,000 a year earlier, and reaches the obvious conclusion: the year went badly and the business is shrinking. A shrinking business cuts back, so she decides to cut the next print run and to let one of the two press staff go. Every step of that reasoning is sensible, and every step of it is being taken from the wrong instrument.

The year did not go badly; it was the best trading year the business has had, with Rs 38,00,000 of profit earned on Rs 2,40,00,000 of billing. The money is not gone; it is in the schools' hands, Rs 78,00,000 of it, and it will arrive. Chasing schools and shortening credit terms would fix a collection problem, and a collection problem is what she has; instead she is applying the cure for a trading problem.

The cost is specific. A cut print run means missed deliveries in the very season schools order, one lost press operator means the unit cannot recover when the orders return, and a school that gets its notebooks late once places next term's order with somebody else. A business is cut back at the exact moment it should have been financed, and the numbers that would have prevented it were sitting in the accounts the whole time.

One fact at the top. Two instruments. Two completely different decisions. THE BANK PASSBOOK Rs 8,00,000 on 1 April, Rs 7,00,000 on 31 March READ AS THE VERDICT ON THE YEAR cut the next print run, let one of the two press staff go deliveries missed in the ordering season, a school moves supplier A GOOD BUSINESS CUT BACK READ AGAINST THE ACCOUNTS profit Rs 38,00,000, with Rs 78,00,000 of school bills still unpaid chase the schools, shorten the credit terms, keep the press running A COLLECTION PROBLEM, TREATED AS ONE
A falling bank balance read as the verdict on the year led to a cut print run in the best trading year the business had had, while the same fact read against the accounts pointed at collections instead.
Try it out

Anjani Kulkarni is about to cut the print run because cash is tight. What do the accounts tell her that the bank balance did not?

The individual statements and how they lock together are covered under the financial statements. The rule that every entry in the records has two sides is covered under debits and credits. Why trade and money can be recorded in different periods at all, and what decides which year a cost belongs to, is covered under accrual and cash accounting. Costing, pricing and budgeting done purely for the people running the business are management accounting, a separate subject with separate rules. Whether a given set of accounts can be believed is covered under audit, and how much two equally honest businesses can differ while following the same rules is covered under accounting policies, estimates and errors.
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References

SourceDocumentWhere
Institute of Chartered Accountants of IndiaThe accounting standards it issues, and its standard-setting roleicai.org
Ministry of Corporate AffairsThe Companies Act duty to keep books of account, and the rules made under itmca.gov.in

Anjani Stationers Private Limited, Anjani Kulkarni, Meera Rao and the Sunrise Public School group are invented.
Educational material. Not advice on any investment, tax, budget or market position.

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